On the afternoon of the seventh day of the Lunar New Year, when the team landed in Shenzhen, China Film sent a Spring Festival report.

So far, the statutory holiday of the Spring Festival has ended, and today is the first day of work.

At this time, Chinese New Year's Eve is still a holiday, so minus Chinese New Year's Eve, the three movies were actually only released for six days.

In the past six days, the real-time total box office of the Spring Festival stalls in the first three days was 520 million, and the last three days soared directly to 690 million!

In other words, the total box office of the entire Spring Festival stalls this year has just exceeded 1.2 billion and has come to 1.21 billion!

Among them, three movies of Xingchen won 1.06 billion box office.

"Wonderful Night 2" 580 million

"Crazy Racing" 245 million

"People in Embarrassment" 235 million

As soon as the data comes out.

The roadshow team erupted in cheers.

In fact, the box office these days is a daily newspaper.

In the society, it is also a daily newspaper.

How much is the third day of the Lunar New Year, and how much is the fourth day of the Lunar New Year.

The high-intensity reporting has made the Spring Festival stalls continue to maintain their popularity while also rising.

Everyone has long known that the box office exceeded expectations.

But now I am still happy when I hear the actual box office.

Lu Ping'an also directly fulfilled his promise, which was made during the roadshow, saying that if the Spring Festival file is over 1 billion for three movies, he will directly send red envelopes!

Today, at the maximum cost, three films are now profitable.

And there is still more than a month to slowly continue to hit the box office.

The most important thing is that the originator of the Spring Festival stalls in the mainland is that he is safe, and it has been a certainty.

So taking advantage of the Chinese New Year, sending some red envelopes is simply no problem!

And the good news doesn't stop there.

After a while, Wu Guohua received a call from the director team of CCTV's Lantern Festival Gala.

The content is very simple, I want to invite the main creative team in the movie to perform at the Lantern Festival party.

There is no surprise that the other party is aiming at the show, the beauty dance, the sword dance of Gongsun Auntie, and the leading actors such as Brother Hu and Fan Weige would be best if they could recite poetry.

The three positions, if you can, you can stay, if not, anyway, the beauty dance must be on, and the one who leads the dance is best not to be absent.

This also means that the artistry of dance is indeed high, and Tong Yaya is indeed popular.

Of course Lu Ping'an agrees to this.

Although the ratings of the Lantern Festival Gala are not high, it is also CCTV's annual large-scale party.

Letting the team go up is to brush up on qualifications, not to mention the benefits of film promotion.

Knowing that they were going to be on CCTV, even if it was just a Lantern Festival party, the main creators were also very happy and began to prepare.

After the war report came out, ordinary media people have begun to reprint comments and data in various ways, and then put them on the Internet to harvest traffic.

A little more advanced, in-depth reviews of three films have already been released.

Or start to analyze why the Spring Festival stalls are so popular.

In this regard, some people believe that the three Spring Festival movies can be so popular, in addition to the quality of the films, it is actually related to the publicity.

Xingchen has invested a total of more than 100 million yuan in publicity funds, and as long as the quality of the movie is not bad, a pig can fly to the sky.

Of course, this is the most obvious.

More professional people, the more they look at it at this time, the more they feel that the layout of the stars is very clever.

First of all, all three movies are comedies, which is very much in line with the atmosphere of the Chinese New Year.

Secondly, the cost of the three films is also evenly distributed in large, medium and small.

A big king with two little kings is like a chicken dog ascending to heaven.

And the cost of large, medium and small is not the most critical.

The most important thing is that the people covered by the three movies are 360-degree all-round.

Needless to say, "Wonderful Night 2" is suitable for all ages, both north and south.

"Crazy Racing" is obviously dominated by fans of the series and southern audiences, and the Hokkien songs in the film, as well as elements such as southern cities and bays, are very friendly to southern audiences, of course, northern ones also like it, but the emphasis is slightly different.

And "People in Embarrassment" takes more care of the northern audience, coupled with the theme of the Spring Festival, the popularity of the film may be stronger than that of "Wonderful Night 2".

On the basis of the above, many people feel that the key is that Xingchen focuses on the counterpart direction of the three movies this time to young audiences.

"Wonderful Night 2" has various young stars, big special effects, fantasy brain holes, and various stalks.

"Crazy Racing" has the fastest spread and the largest number of memes.

The appeal of the starring role of "People in Embarrassment" among young people and the story of young migrant workers as the protagonists unfolds.

This all shows that Xingchen is going to the young audience this time.

The popularity of the movie also reflects the enthusiasm and cheerfulness of today's young people, their strong consumption power, and their own unique cultural consumption perspective.

The stars have captured this very well.

In fact, if you think about it carefully, many people only realize it later, the youth group is indeed the current market trend, and the current film market has obviously begun to be dominated by the consumption power of young audiences.

It's just that very few people have really studied this type of group before this.

This can be seen in the films released in theaters.

Which one is really facing young audiences in terms of story types and techniques?

A lot of people are starting to come up with data to study.

This year, there are more than 400 films produced in the country.

There are fewer than 200 of them.

can be released in theaters, but can really meet the audience and have an impression.

Maybe not even 100 of them.

But it is among these 100 films that can really reflect the entertainment needs of young audiences.

In fact, there are only a handful.

Most of them are Hollywood movies, and there are also Chinese entertainment films, but most of them are Xingchen movies.

So Xingchen's goal has always been clear.

It's just that Lu Ping'an's personal aura is too big.

Let a lot of people ignore this.

Until this Spring Festival, such a cool stall began to explode.

The key three movies are not directed by Lu Ping'an.

Only then did everyone reluctantly begin to pay attention to the "wealth code" that Xingchen has always adhered to.

Therefore, many people in the industry believe that if Xingchen really opens the Spring Festival file completely this time, it will definitely make capital truly aware of this, so that Chinese films will enter a new era.

Also concerned about the "new era" are more senior upper-level people.

For example, Han Sanpin, some decision-makers of the Film Bureau.

On the eighth day of the first lunar month, when everyone came to the magic capital.

Lu Ping'an chatted with Han Sanpin, the leaders of Huaxia Films, and several political bigwigs in the magic capital about the Spring Festival stalls and the box office.

One by one, they began to analyze the results and intentions of the Spring Festival stalls of Qi Lu Ping'an.

They will focus on a little more ambitious, and the rest will focus on the reasons for such a high box office.

They are concerned about the impact of such a high box office.

For example, this time, Han Sanpin said: "The three movies of Xingchen are indeed particular about the layout"

"Wonderful Night 2" represents the top level of the domestic film industry.

But this has been shouted for many years, and at present, only Xingchen can do it, which is related to the market, and there is no international market advantage, so Xingchen can't do this.

So Lu Ping'an released two other small and medium-cost movies this time.

Comedies, masterpieces, taking care of the old and young in the north and south, and focusing on the viewing needs of young people, etc., are of course the key to attracting the box office.

But as a leader in the domestic film industry, Lu Ping'an must have done more than that.

This time, he gave a textbook demonstration to his domestic counterparts.

One "Crazy Racing", one "People in Embarrassment".

The total cost is only 15 million.

This is a typical small and medium-budget movie.

But at present, they have won more than 200 million.

This is for Chinese films.

Breakthroughs have been made in the two aspects of small and medium-sized costs and genre films.

This means that China has an opportunity to solve the crisis of the Chinese film market

In the very short process of marketization of Chinese films.

After the arrival of the era of domestic blockbusters led by "Hero", although they can drive market consumption, before the overall market is not big enough, the resource monopoly of this kind of blockbuster on schedule, capital and other aspects has further worsened the living space of low-cost films.

So much so that the current status quo of the film market is that only movies with a cost of tens of millions of dollars can have the greatest profit return.

Low-cost movies with a cost of millions can basically only lick the plate behind blockbusters, relying on the residual market space to barely survive.

In such a market situation, if a low-cost masterpiece can be successful in the market.

Its significance is so great that it can definitely be said to be another milestone in the marketization of Chinese films in addition to the opening of the Spring Festival.

Because of this reputation, the Chinese film industry chain began to take shape.

As long as the film industry can seize the opportunity, it may have the opportunity to usher in a golden decade of Chinese films again.

The total box office revenue of Chinese films reached more than 4 billion yuan in 07 and 5.2 billion yuan in 08.

For such a rapidly expanding market, even if the competent authorities continue to give domestic blockbuster support in the policy and market.

It is impossible for domestic blockbusters to be eaten from beginning to end in this expanding market.

From the perspective of the industrial chain, it is also inevitable to support the healthy development of medium-cost films.

The pattern of all high-budget films is undoubtedly strange and impossible to stabilize.

If they are all low-budget films, neither the production quality nor the narrative mode will be able to compete with foreign films.

Under the information shock of the Internet age, it is doubtful whether such a market can still exist.

Therefore, the existence of medium-budget films has become a necessary link.

So that the whole industry becomes a chain with a circular function.

Therefore, the success of "Crazy Racing" and "People in Embarrassment" in the market will definitely drive the success of more small and medium-cost films.

And for Chinese films, their contribution must be far greater than the box office figures.

The leaders of the group have spoken to me in every word, and they have spoken the truth.

In this regard, Lu Ping'an listened carefully to the analysis of Han Sanpin, the Film Bureau and several leaders of the local government.

I was a little confused.

Of course, he must have thought about these things analyzed by the leaders.

Leaders, the pattern must be big, and there must be a feeling of worrying about the world.

But to be honest, he really didn't think about it so much, so carefully.

It's a bit ashamed that the pattern can't catch up with the status.

So. I admit it!

Clearing his throat, Lu Ping'an said seriously and modestly: "This is just the beginning, the future of our country's film market will far exceed the present, I am just a stepping stone." ”

The eyes of the leaders burst out with a glint of approval, and they all said that they would communicate more and contact often. (End of chapter)