"It is precisely because of the existence of the TSMC model that I have the opportunity to come out and start my own business.

If chip design and chip production are still together, if I want to make chips, I need to have my own chip production capacity, then the cost of two billion production lines is not at all affordable for ordinary entrepreneurs. ”

To add that before TSMC, chip design and chip manufacturing were almost all done by one company. In the early days of a consumer electronics company like Apple, other companies helped design and produce their computer chips.

Take the Macintosh as an example, in the early days of the Macintosh series, Motorola was responsible for chip design and production, and later Intel.

It wasn't until 1986 that Apple began to develop its own chips, and then found manufacturers to help them produce them, but it obviously failed, and the designed chips could not be used in personal computers at all.

But their core-building project gave Apple a windfall, which was that they noticed the ARM series of chips, and then bought a 30% stake in ARM for £1.5 million in 1990.

"So I would say that my experience is not entirely useful, and my perception is also revised by reality.

Before, I thought that the chip foundry model would not work, but then TSMC went through this road.

Again, Newman, you need to convince me with reasons that we disagree.

You are a master in the Internet field, and if we are engaged in Internet entrepreneurship, then I will believe you unconditionally.

Even if you make a meaningless product, I think you have a deep meaning.

But in the field of integrated circuits, I have far more experience than yours, and you have not proven your case, so allow me to maintain a certain amount of skepticism, which is for the development of the company.

To put it simply, we need a run-in process to achieve a balance.

The group you just said is a senior engineer with a group of students, which is obviously unrealistic. ”

Zhou Xin could only say: "Okay, let's set up the company first, and then build the entire organizational structure." ”

Zhou Xin can't say that Samsung's S-series chips are in my brain, and we don't need analog IC design.

In the early stage, we focused on cultivating talents, and we first ate Samsung's S series chips, which is enough for us to play for ten years.

After reaching an agreement with Guan Jianying, Lin Benjian also called Zhou Xin back that night:

"Thank you very much, Newman."

Just when Zhou Xin thought that the next sentence was, I still didn't consider the new core lithography machine, Lin Benjian continued:

"I have decided to accept your invitation.

Then I used to work at IBM and I had some Chinese colleagues, and I wanted to ask them if they would like to go back to Shenhai with me to start a business.

They may also need to have a corresponding option reward to be able to dig in. ”

Zhou Xin said: "No problem, we will build a special option pool in the future as a reward for technical personnel."

I'll send you Guan Jianying's email and phone number, and the three of us will meet in San Francisco first.

It's up to you who you want to find in terms of technology, and I don't know much about the field of lithography machines.

I just know some technical things, and I don't know anything about the specific engineers I need to start a business, and then what technical licenses I need to obtain.

So you can decide in this regard.

At present, we have set up the company's framework first, and now there are about three months until the end of the year, and I will go back to China in December, and after I return to China, I will talk to Huaguo before we will officially go to China to work. ”

The successful digging of Lin Benjian is definitely a thing worth celebrating for Zhou Xin, because without Lin Benjian, the lithography machine breakthrough between TSMC and ASML will definitely come later.

They have more time to catch up with advanced processes.

At the same time, Nikon is not so easy to be thrown off, and Xinxin Semiconductor can have more time for obscene development.

As for being able to find Guan Jianying, it is also worth celebrating, Guan Jianying can make Shixin bigger, and in the case of losing more than 40% of their sales to Huaguo's big customers, they can also ensure the development of the enterprise, and the other party is definitely a rare talent.

After Lin Benjian and Guan Jianying, the framework of Xinxin Technology has been set up.

Xinxin Semiconductor is responsible for the chip design, which is then foundry by SMIC, and the final product is sold through Matrix.

In this way, the real industry under his name has formed a complete closed loop.

The key to this is to build the Matrix brand well.

While I.M. Pei's engineers were designing the flagship store, Matrix assembled a team of more than 200 people.

First, he spent $20 million to buy the Matrix brand from Motorola.

The second was the location of the flagship store in the main major cities of American.

It also includes finding suppliers for renovations, cultivating service teams, and more.

The brick-and-mortar industry is much more troublesome than the Internet industry.

This is true both for administrative costs and operating costs.

However, compared with the semiconductor industry, the mobile phone industry is easier to poach, and the threshold for this industry is not so high.

In recent years, the number of sales in the entire mobile phone market has been growing at a rate of more than 20% per year, which has led to a very large number of employees in the entire industry.

Coupled with the fact that Seamus was chairman of Nokia and has more than four decades of experience in the industry, it was easy for him to find someone with relevant experience.

Matrix has also set up a mobile phone R&D department, under the leadership of Zhou Xin, to do product research and development.

Zhou Xin's request for Matrix's first mobile phone is to launch it next year.

That's why he has a lot of very demanding requirements.

"Boss, why do mobile phones have cameras? You can take pictures with a camera, a mobile phone camera, it has very limited pixels.

I don't think that's a meaningless need. "Anthy Wanjoki has a hard time understanding Zhou Xin's needs.

Anzay is a Nokia executive and has been with Nokia since 1991, where he has been on the board of directors since '98.

He was previously Head of Marketing at Nokia, Head of Multimedia and Head of Nokia Mobile Phones.

Simo poached him and became the vice president of Matrix, with full responsibility for the mobile phone business.

The reason why Anxi came was also because he was attracted by Zhou Xin, the best product manager in Silicon Valley wants to make mobile phones, what kind of changes will he bring to the mobile phone industry, and he has not yet failed in the product field.

Seamus and Anthy have worked together for a very long time, up to eight years, and Anthy believes that there must be something special about Matrix.

It's just that he didn't expect that after coming, Zhou Xin's demand made him incomprehensible.

Without Zhou Xin, the world's first mobile phone with a camera would have been traced back to 2000 with the Sharp J-SH04, which had a built-in 110,000-pixel CCD camera.

Mobile phones have a camera as never before, and there is no phone on the market that has a camera.

Anthy was equally incomprehensible.

Zhou Xin said: "Didn't I tell you? You can't understand a mobile phone as a simple mobile phone, you need to understand it as a multimedia terminal!

Isn't Nokia working with Time Warner to create a phone that can browse Quora?

If taking pictures on your phone is a meaningless need, then watching Quora on your phone is also a meaningless need! ”

Zhou Xin realized that sometimes it is really very difficult to change people's concepts.

Anthy whispered, "Why do we want to make a phone that can browse Quora, because according to our research, more than 80% of Ameriken's users prefer to browse Quora on their PDAs.

Even in Europe, the number is more than 50% among English-speaking speakers.

Quora is the most popular website in the world, and everyone needs it.

Yahoo is still needed as an entry point to the Internet, but Yahoo is far less valuable than Quora.

Therefore, we think that if the screen of the phone is a little bigger, and then the Quora function is built-in, users can use the 2G network to browse Quora, which will be very popular.

We've done surveys, including internally, and we've talked to a lot of colleagues, and they've had the highest level of approval of any product we've ever researched internally.

We knew it was going to be a hit, including before I left Nokia, where we had already made a couple of model machines.

Users who have used the model machine have said that it is so easy to use, and they are watching Quora when they eat. ”

Zhou Xin couldn't think of a better way to explain to Anxi that Quora would be popular because of questionnaires and test machines.

How could he find an example to make Anthy realize that a mobile phone without a camera function is equivalent to a brick?

"Anthy, do you know Bresson?"

Anthy shook his head: "Who's that?" ”

Zhou Xin said: "A master photographer, his theory is to seize the decisive moment.

Tell the photographer that all the elements, people, objects, and the environment, happen to show their specific connotations and meanings in the course of the event.

For example, in Times Square in New York after the end of World War II, a sailor kissed a female nurse affectionately in Times Square, and the two kissed each other like a couple reunited after a long time after the war, celebrating the end of World War II.

Later it was hailed as a kiss of victory.

This is the decisive moment, the decisive moment that is captured by the photographer.

The reason why we want to add cameras to mobile phones is to allow more ordinary people who are not photographers to capture such decisive moments. ”

Anthy finally understood: "Boss, I roughly understand what you mean."

This is indeed a very romantic feature. ”

When explaining what the other person can't understand, you have to find events that are clear enough to corroborate.

Otherwise, the communication cost and communication time are too high.

Anthy continued: "Boss, I have no problem with adding a camera to my phone, but there are too many features you want to add to your phone.

This includes a camera, a keyboard, a linear vibration motor, and a large enough display.

This will be similar in size to a PDA.

It's hard to do all of this in one phone with today's technology. ”

(End of chapter)