Chapter 154: Users
Zhou Xin heard Bill Gates complain that users think that they use your Internet service, and you should pay for it, and he instantly couldn't hold back.
Because there will indeed be a large number of similar Internet applications in the future, not to mention Didi Taxi, Pinduoduo, and various electronic payment software, the cost of customer acquisition will be at least 200.
These are basic operations, because paying users is subsidized, which means that you need to make a real transaction in order to use their subsidy to enjoy a much higher service than you actually paid.
In the craziest era of the mobile Internet, some short video platforms will give you money as long as you watch it, and how much money will be given to you if you spend enough time, you just need to browse. There are also apps that pay for users to watch ads, and they end up going on the market.
Zhou Xin thought to himself, what you said is really right, when Internet companies realize the importance of users, they are willing to spend a high price to buy traffic and subsidize users in order to gain users.
After Bill Gates finished speaking, Zhou Xin wanted to say two words, so he said: "Microsoft is also doing Internet services, just Bill also said, they do MSN, Hotmail, message, etc., unlike other Internet companies, Microsoft does not have a very urgent need for profit.
Having a Windows operating system can bring a steady stream of cash flow to Microsoft, so they don't have a strong mindset to explore a paid model.
They only need to copy the good products on the market by using the Windows operating system and the user base that comes with the Internet Explorer.
After copying it, just wait and see how the companies in front of them achieve profitability. Therefore, I think Microsoft does not have to worry about failing in the Internet era and falling behind in the Internet age.
Microsoft's cash flow and talent base dictate that they will be one of the biggest players in the Internet era, unless people no longer need operating systems in the future. ”
Bill Gates frowned after hearing Zhou Xin's words, because the subtext of Zhou Xin's words was to accuse Microsoft of sitting back and copying the profit models of other companies, not to contribute to the development of the Internet, but only to enjoy the results.
Although this is an Internet conference held in China, the content of the conference will be spread all over the world by the media, especially the people who talk about this forum are big names.
This session, named the Summit Dialogue, is also the most concerned part of the entire Internet Conference, and before the start of the Chinese side, as the organizer of the Internet Conference, there was a thought about whether to arrange Chinese entrepreneurs.
The result is that it is forgotten, because Huaguo cannot come up with an equivalent entrepreneur, and if it is a government official, it is not suitable. And Zhou Xin can be regarded as a representative of Huaguo.
Bill Gates retorted: "I don't agree with Newman's words, which is a bias against Microsoft, which also has a demand for profitability, and investors and the board of directors also have a demand for Microsoft's earnings growth."
The demand for operating systems from users around the world is limited and severely affected by piracy, while the profits that Internet services can bring are unlimited.
Quora alone can bring more than $100 million in revenue to Time Warner every year, and with the opening of electronic payments in Europe, Asia and other regions, Quora's global layout, this number will continue to grow.
Quora is just a tiny chunk of internet services to grow so much, but what about the rest? What about other areas of Internet services?
Microsoft will not give up the exploration and investment in the Internet field, and at the same time, it will not give up the exploration of the Internet profit model.
Including the fact that we will launch our own home game console in the next two years, and expand Microsoft's business territory into the hardware field, Microsoft has a very ambitious plan, and we want to better provide more services to users. ”
One of Time Warner's main businesses now is Quora, and then the majority shareholder behind Time Warner is Goldman Sachs, and even if Goldman Sachs is selling shares in Internet companies, they have very little to reduce their holdings in Time Warner.
Therefore, Goldman Sachs is behind Quora, Goldman Sachs has been making efforts in Europe, hoping to promote the formulation of the electronic payment bill as soon as possible, and Goldman Sachs hopes to get more shares in NewPay.
Even though the Nasdaq index fell by more than 10%, Jerrell, vice president of Goldman Sachs, has been trying to talk to Zhou Xin.
Every time he makes an appointment with Zhou Xin, Jerrell will find various reasons, such as tasting red wine, playing golf together, Goldman Sachs' high-end summit, etc., but the final core is still that Goldman Sachs hopes to lead the next round of financing in NewPay.
After Zhou Xin expressed his intention that he was not short of money, Goldman Sachs said that he could lead the investment with Zhou Xin to dilute the shares of other shareholders, and at the same time, Goldman Sachs would help NewPay get electronic payment licenses in Asia and Europe.
After Bill Gates finished speaking, the audience only had two words in their hearts: envy. Microsoft is involved in the whole field from hardware to software.
A thought flashed in Pony Ma's heart: Compared with the big guys, our pattern is still too small, I only hope that qq can achieve the scale of ICQ in the future, and we will also use qq to build products in all fields.
Dreams are always beautiful, the gravitational pull of reality will pull people back from the air to the ground, and Pony Ma thought that he hadn't even melted the first round of financing, and his ambition dissipated in an instant.
Zhou Xin realized that what he just said was attacking Microsoft, and Bill Gates' participation in the Internet conference was largely to give him face, Zhou Xin explained: "Bill, I mean, it is easy for Microsoft to enter other fields, there are no technical barriers, and user loyalty is also very low.
However, it is very difficult for other Internet companies to enter the field of operating systems, and the technical barriers are on the one hand, and the loyalty of Windows users is much higher than that of other Internet services.
Even Quora, which has the highest user loyalty, can't compare to Windows in this regard. ”
This is a recent survey conducted by the New York Times, in which they surveyed more than 10,000 users and asked them which of the Internet apps they used the most they couldn't leave.
Quora tops the list, followed by Yahoo and MSN in seventh. Windows is not added to this list.
Probably because Windows can be used without an Internet connection.
Zhou Xin has always had the intention of making operating systems, and he has asked Seamus to find a company with experience in making operating systems to acquire.
What he wants is not the company itself, but the company's team with experience in operating system development, starting with the first mobile phone of Matrix, to develop an operating system specifically for mobile phones.
As Microsoft's competitors in most areas of the Internet, whether it is Yang Zhiyuan or Gerard Wright, they are happy to see Bill Gates deflated.
"Yes, in the early days, when Yahoo was a little bit famous in Silicon Valley, we were most worried about Microsoft, and we were worried that Microsoft would make products similar to ours.
Later, Microsoft did launch the portal, and Microsoft has its own advantages and disadvantages, the advantage is that Microsoft has a lot of excellent engineers, sufficient funds and a large number of promotion channels.
These are all unique advantages of Microsoft compared to startups, but Microsoft also has its own big company disease, and it is difficult for them to deeply understand what users really want.
Even if the underlying product managers can understand what the user wants, it is difficult to convey the requirements to the management without any mistakes.
This is also the problem that Yahoo is facing now, with the expansion of Yahoo's market value and the rapid growth of personnel, it is becoming more and more difficult for us to make products that truly meet the needs of users.
This is probably why after the development of Internet companies reaches a certain stage, they will focus on acquisitions and acquire companies with innovative products. That's what we're doing, that's what Microsoft is doing, and that's what Time Warner is doing. ”
Gerald complained: "Unlike the three of us, Newman specializes in making such products and selling them to us. ”
Bill Gates said: "I want to correct Jerry's statement that Microsoft is not making portals because Yahoo is very successful on portals, but we think that in the process of IE browser competing with Netscape, we think that IE needs to have a homepage, and users need to have a guide when using IE browser."
In addition, Yahoo is not the first portal, Yahoo is only a relatively successful portal after 95 years, and you are far from being the pioneer of the portal. And Yahoo is not in any position to blame Microsoft in this area, and after the launch of the Riot Electronics Community that year, Yahoo directly carried the content of the Riot Community. ”
The image of Microsoft and Bill Gates in Silicon Valley is a bit similar to the image of the Goose Factory in China in later generations, the old villains.
Zhou Xin saw that the situation was not good, he didn't want this peak conversation to become a peak tearing scene, and the four of them exposed each other's shortcomings.
The popularity is absolutely overwhelming, but it is unlikely that these people will be invited to participate in the Internet Conference in the future.
If this is the Wuzhen summit hosted by Jackma ten years later, Xinyi would have beaten them up that week, and it would not be a big deal to see the excitement.
"Bill, Jerry, it doesn't matter, we are all entrepreneurs, ideas are the least valuable, the replicability of a single idea is too high, and there is no patent for ideas, let alone any threshold.
Therefore, whenever there is an excellent Internet model, many startups will enter this field, such as portals, mailboxes, e-shopping, and now Q&A communities.
This is a normal business phenomenon, and it is not only a problem that only exists for large Internet companies, but also startups will copy the Internet model of other startups.
You are all leaders in the Internet industry, do you have any experience to share with the audience, most of these audiences are Internet practitioners from China? ”
Yang Zhiyuan said: "I think we need to choose the right model, especially in the context of the reality that the entire Internet environment has been questioned and the market value of Internet companies has plummeted, and we should think about what kind of object we want to serve at the beginning of our business."
How to be profitable is very important.
In the future, it will be more and more difficult to get money from investors, and there will be a growing need for a clear business model. ”
Originally, the editor-in-chief on the homepage today strongly recommended that I want to do more, but I didn't get home until almost eleven o'clock.
I have a meeting tomorrow at half past nine in the morning, and I am really numb.
(End of chapter)