Chapter 159: The Penguin Led Astray (6K)

Tsai Chongxin has been thinking about Zhou Xin's words about how e-commerce can provide more value-added services.

He has been engaged in the financial industry for many years and has his own understanding of the essence of finance.

As he thought about it more deeply, he had a new understanding of the true value of NewPay, and also figured out why Zhou Xin only accepted the structure of A/B shares when accepting external investment.

After the success of quora, every company under Zhou's name has received a lot of attention in the industry, and NewPay is no exception, and Tsai Chongxin worked in the Lion City's private equity fund before joining Alibaba this year.

At that time, after the news of NewPay's external financing broke, it spread from Wall Street to the Lion City in a very short period of time.

When Tsai Chongxin heard that the A/B share structure was adopted, he just sighed that Zhou Xin attached great importance to NewPay.

His understanding of electronic payment at that time was only in the payment itself, that is, the extension of the bank in the online world.

"The question is that the greater the value of NewPay, the harder it is for Newman to retain control of NewPay, what is he going to do?" Tsai's only doubt is this.

During the Pony Ma Kan contract, Zhou Xin met with the founders of Sohu, NetEase and Sina respectively.

It is difficult for a company to succeed in one era, and it can span two eras, and only Tencent and Ali are in the impression of Zhou Xin, an Internet company in Huaguo.

Baidu relies on the accumulated family foundation in the Internet 1.0 era to support it.

When he saw Sina's representatives, Zhou Xin realized that there was still Sina, and Sina was also active from the 1.0 era to the 2.0 era by relying on Weibo.

Compared with Sina, which can only be regarded as a second-tier manufacturer in 20 years, Sina is now a well-deserved top in China's Internet industry.

This year, a total of $80 million in financing has been received from Goldman Sachs and other domestic and foreign investment institutions. When Alibaba could only get $5 million, and Tencent couldn't even get $2.2 million, it could get 80 million.

It's just that Zhou Xin was disappointed that the chairman of Sina, who came to see him, didn't pay much attention to the Internet itself, and most of his thoughts were on how to go public with the operation of the company.

It is also interesting to say that Sina's predecessor was Stone Lifang, and it was later established after the merger with Huayuan Consulting. In other words, Sina.com is only one of the plates of Sina, so the founder of Sina.com is not the chairman of Sina.

Zhou Xin is neither the chairman of Sina nor the founder of Sina.com, but the chief operating officer of Sina.

Of course, this person is also very good, and it didn't take long for him to become the CEO of Sina, and after marrying the daughter of a big man, he quickly resigned from the position of CEO and completely disappeared from public view.

Sina, because it is now bent on operating the company to go public, has faced a sharp drop in the market value of the Nasdaq. Even if they are behind Goldman Sachs, Goldman Sachs does not have a firm grasp of their operation and listing.

Therefore, the overseas investment institutions behind Sina hope that each of them will transfer a little share to Zhou Xin at a price lower than the valuation at the time of financing, and use Zhou Xin's fame to help them endorse.

When the NASDAQ is listed, they will be able to find new investors (leeks) to help them take over.

Zhou Xin knew what was going on as soon as he heard about this kind of thing, and the mess made by Goldman Sachs Asia wanted to end it with his fame.

The $80 million invested in Sina was naturally no problem during the Internet bubble period, but now, it is increasingly showing a trend of being unfinished.

Most of these 80 million miles were invested by Goldman Sachs Asia.

After chatting with Sina, Zhou Xin did not accept the other party's proposal, to put it bluntly, he didn't look down on this money, and he didn't think Sina had much long-term investment value.

Sohu and NetEase both have similar ideas, NetEase's current business is very mixed, almost one-to-one against Yahoo, Yahoo has what they have.

Sohu is similar, anyway, everyone who makes portals draws on Yahoo's format.

Of course, Zhou Xin's Internet companies, Quora and Riot Games also copied them.

It's just that the concept of domestic genuine is limited, and pirated resources are too easy to obtain, so the video game store has not done either.

"Newman, I envy you a lot, and even admire you a little, although you are much younger than me, but many of the things you do are what I want to do, or some of them are what I should have done, but I was done first.

It's not just on the internet, it's like Quora, which I thought when I first saw it, it's just perfect.

Taking into account both business and academic aspects, Quora is not as academic, but at least it plays a good role in popularizing science. Later, when I was a fox in China, I realized that it was very difficult to take care of both at the same time.

If the threshold is set too high, the number of users will be small, and the content cannot be guaranteed if the number of users is small, and a vicious circle will be formed. And if the threshold is set too low, the quality of the entire community cannot be guaranteed.

Therefore, only Quora can be made into its current form, and all the latecomers who imitate it have no chance. Even if China doesn't have a similar product, there are countless Internet companies in China that are crowded to make similar products.

Fox suspects that Sohu has the advantage, and we can't relax a little, because as soon as you relax, competitors will surpass you.

I envy Quora, being able to do this guarantees the high quality of the community members. It seems to me that it is a bit like the model of ancient Rome, where not only citizens had the right to vote, and civilians did not have the right to vote?

The official users of quora are citizens, and ordinary users are civilians. ”

After Zhou Xin met Zhang Chaoyang, he felt that he was very casual, not like studying physics, like studying art, and the perceptual color was much higher than the rational color.

Zhang Chaoyang's tirade has not yet been finished: "When I knew that Time Warner acquired Quora, I thought about whether there would be a chance to buy Quora from Time Warner after Sohu went public and became bigger."

I thought about it again, you've done Quora so perfectly, what can I do to optimize it more perfectly if I buy it? I have never thought of a plan, even if Sohu has the strength to acquire Quora in the future, I should also think of how to optimize Quora's method before acquiring it.

In addition, I am also a member of CAAS, and I also brought my CAAS badge with me. After Zhang Chaoyang finished speaking, Zhou Xin noticed that there was a CAAS badge on his chest in his white suit.

After the establishment of CAAS, a physical badge was introduced, and the basic badge can be purchased for $19.99, and this price is also to commemorate the founding of CAAS.

More advanced badges can only be upgraded through membership, and when you reach a certain level, CAAS will be gifted to you. The basic model is a bronze badge with the word CAAS encircled by a snake.

"When I went to study at MIT, I was able to get through the CUSPEA program set up by Mr. Tsung-Dao Lee.

Therefore, the scholarship project you donated to CAAS or the scholarship project donated by the Committee of 100 make me feel admired, and when I go public on Sohu, I will also donate a scholarship project to CAAS. ”

Zhang Chaoyang's words are a little true or a little false, Zhou Xin doesn't care, it's just that the other party is wearing a CAAS badge, which makes Zhou Xin feel a little good, and he is willing to invest some money in Sohu.

Why is he reluctant to vote for Sina, Sina's point that the operation officer who came to see him did not impress him, and the reason is that his previous experience on Weibo was extremely poor.

Of course, if only from a functional point of view, the experience of using Weibo is much stronger than that of Twitter. Twitter doesn't care much about what the gang says.

After chatting with the three major portals, Zhou Xin invested $2 million in Sohu and exchanged 10% of the shares, and invested $2 million in NetEase, also in exchange for 10% of the shares.

In terms of market capitalization, Sohu and NetEase are far more than $20 million, and Zhou Xin invested in addition to $2 million, as well as his fame.

Fame is something that can't be measured in money.

Especially at this point in time, with Zhou Xin's fame, only investors will buy it when he goes to the Wall Street roadshow.

This is also the fundamental reason why Zhang Chaoyang and Ding Lei are willing to accept this valuation.

After chatting with the three major portals respectively, Pony Ma walked into the conference hall where Zhou Xin was after signing the financing contract.

After confirming that Tencent got the money and got rid of the most urgent existential crisis, Pony appeared to be much more relaxed.

"Pony, sit, I'd like to hear what you think, about how QQ can be profitable?"

Pony Ma shook his head with a wry smile, "I really don't know, after we made this product, the number of users has grown much faster than we imagined."

After we made QQ, we hung it on the Huajun Software Park. Once launched, QQ quickly became the No. 1 downloaded application in Huajun Software Park.

It's only been about half a year, and our server at Pengcheng Telecom can't withstand the explosive growth of users.

QQ was officially launched to the market in February last year, and within two months of its launch, my founders and I realized that we couldn't support this product on our own.

So we've been thinking about how to be profitable, but it's really hard.

Or back to the essence of the Internet, if you want to make a profit, then users will run to other instant messaging software.

QQ has the best user experience and the largest number of users on the market, but once we charge it, then users will abandon QQ mercilessly. ”

After chatting with Zhou Xin, Pony Ma realized that Zhou Xin had an extraordinary understanding of Tencent when he came down to sign the contract.

Because the official name of qq at this time is OICQ, qq is just a user's nickname for its convenience, in addition to qq users, Zhou Xin, as a person who has just returned to China, only knows qq very well, and will shout the nickname qq very familiarly.

Therefore, Pony Ma guessed that Zhou Xin found great value from QQ, and the value they couldn't find.

Even with this speculation, Pony Ma still chose to sign the contract and did not raise the price again, because he couldn't afford to gamble and did not have the capital to negotiate with Zhou Xin.

Zhou Xin said: "Yes, Internet services will face the same problem, that is, once it comes to payment, users will subconsciously reject.

So have you ever considered value-added services, I helped QQ think about two paths.

The first way is to do value-added services for individual customers, and users use QQ chat is only a basic service.

You can give the user an additional avatar, you see, the chat box on the left and the avatar of the user on the right.

We set up a free avatar for him, and then he wants to have more and better looking avatars, then he needs to pay for it. ”

Zhou Xin drew a picture to show Pony Ma, and the other party was puzzled: "Can this really work?"

Would anyone really want to pay for an avatar? ”

Zhou Xin nodded: "There must be, it's the same clothes, you just need to have clothes to wear, why would anyone spend a high price to buy luxury goods?"

A richer and more beautiful avatar is like a dress in the virtual world. ”

Out of trust in Zhou Xin, Pony Ma still wrote down the idea, and then said, "I'll go back and try."

The question is, how does the user's money get to us? At present, there is no electronic payment in Huaguo. ”

This is a new problem and one that no company currently offers a solution to.

This thing that Zhou Xin said has a very familiar name, called QQ show.

The QQ show was not supposed to be launched until January 2003, and the QQ show was preceded by the Q show in May 2002.

At that time, there was also no electronic payment, so how did users charge Q coins? With the card, the legend of the grand launch in 2001 has made the card all over China.

Under the influence of the legend, Junwang, a company specializing in point card recharge, was also established in 2001, and Shanda Card began to only include Shanda's games, and later accepted the recharge business of other Internet companies.

From the very beginning, Junwang has been aiming at the point card recharge of all Internet companies, and has cooperated with hundreds of ISPs, IDCs and major telecom operators to directly push to retailers, newsstands, Internet cafes, supermarkets and even convenience stores and bookstores at the entrance of schools.

So when the QQ show was launched in 2003, there was no need to worry about users not being able to find a place to recharge.

But now it's different.

Legends haven't been seen yet.,Point card recharge may have.,But this thing isn't popular enough.,Basically, it's only available in big cities.。

Zhou Xin said: "You can learn about the game point card and learn the way to recharge miracles."

As for how to expand to more cities and regions, it's up to you to figure it out. ”

pony Ma silently wrote these down, miracles he vaguely heard, a popular online game recently.

Zhou Xin continued: "Another way is to do enterprise QQ.

Specializing in providing services for enterprises, customized development of QQ for enterprises.

Let me give you a few examples, QQ is a one-to-one communication, have you ever thought about launching a multi-person chat service.

That is, to create a group, in this group, there are many people who can chat in it, and then there are several administrators who can control everyone's speaking permissions. ”

Pony Ma quickly understood: "Similar to an Internet chat room? ”

Zhou Xin said: "Yes, but some of the online chat rooms are anonymous, and some are authenticated logins.

As for QQ's group chat function, you can develop it specifically for enterprises, and then sell services to enterprises and help them deploy them locally.

I can tell you my thoughts, simply put, enterprise A, you sell them internal instant messaging software, which can support one-to-one chat, can also support group building, can be divided into departments to build groups, and can also have a special leadership group.

Even for some tackling work, there can be a special group.

And then the most critical function in the middle is to send files, and they can share files in a group or send files one-on-one.

At the same time, some punch-in functions are added, such as logging in to the enterprise QQ after he arrives at the company.

Because it involves file transfer, it needs to occupy a lot of your bandwidth resources, so it's good to help them deploy to the local area, and then log in can only log in locally, so that employees can only clock in to the company if they use enterprise QQ to punch in.

You first make mature enterprise QQ, and then sell these to those big companies, and their demand for this product must be very high.

Compared with email, QQ messages are replied to much more frequently.

You can even add a read function to the message sent by the leader, for example, I sent you a message through QQ, you just need to click on it to read, and a read will appear next to the message, which can be seen by both parties.

You have shifted from the business of to C to the business of both to C and to B, where the business of to C is profitable by selling avatars, and the business of to B is profitable by selling services.

And the enterprise QQ I am talking about, this is a product that is not available abroad, if you try it well in China, you can promote it abroad.

In my opinion, you can start with neon, which has a very high demand for enterprises in this regard. ”

Zhou Xin's enterprise QQ is a simplified version of DingTalk deployed locally.

In this era, companies that can afford to buy enterprise QQ, and the companies that deploy the machine room, must be companies of a certain scale.

For the QQ show mentioned by Zhou Xin before, Pony Ma thought in his heart, can it work? He was skeptical.

But for Zhou Xin's current enterprise QQ, his eyes lit up when he listened to it, especially on what he had read.

Pony Ma was a developer himself in the early days, and he knew very well that the read function could be made, and it would definitely be favored by the leadership.

Zhou Xin continued: "You can sell it very flexibly, for example, the basic version, only the group chat function of the enterprise QQ can be sold at one price.

Then the enterprise QQ with the punch-in function is another price, and the enterprise QQ with the read function is another price.

In addition, you can play with flowers about building groups, for example, 1000 yuan can build up to 10 groups, and 10000 yuan is 100 groups. Then the basic version has a maximum of 10 people per group, and the advanced version has a maximum of 100 people per group. ”

Pony Ma was completely convinced, "Newman, I'm sorry, what you said is so valuable, I have to write them down one by one." ”

This time I chatted with Zhou Xin again, and Pony Ma specially went to the surrounding area to buy a notebook and a pen to bring in.

Now he's glad he had a pen with him.

Zhou Xin nodded: "The more complex the pricing rules, the easier it is for companies to buy more expensive versions."

Or you bundle features and package the features that the business wants and the features that the business doesn't want, and you have to buy two at a time.

These are just business strategies that you can think about when you go back.

How to do it. ”

Pony Ma said: "Really, this is a route we have never thought about, from the founder to the employees we recruited later, no one thought that QQ could be applied to this occasion.

I'm sure there will be a market for this, and many businesses will be willing to buy our services.

I also thought of some problems, that is, the development of instant messaging software is not very difficult, so the price of us cannot be too high.

If it's too high, they'd rather choose to develop in-house. ”

Zhou Xin said: "So you need to think about where to start to make this software more technical, so that the cost of their internal development will be higher and higher."

In my opinion, the more you design the function, the less likely it is for the company to develop it itself.

What I just said is just some scratching the surface, to B business, and its threshold or barrier lies in industry experience.

To put it bluntly, anyone can do technology, the needs of enterprises, the experience you accumulate in the process of doing it, this is not something that enterprises can copy casually.

For example, if you don't have someone who has used enterprise QQ, can they think of doing this function?

In addition, I will give you another idea, that is, to break down the barriers between enterprise QQ and QQ.

For example, customer A is engaged in foreign trade, and their company's employees are enterprise qq, and when communicating with customers through qq, they can use enterprise qq to add customer A's qq.

Then, after the employee leaves, all his customer relationships can be handed over to other employees, and the QQ of customer A will be automatically moved from the employee's enterprise QQ contact list to the enterprise QQ contact list of the employee who is still on the job.

The more such functions, the higher the irreplaceability of enterprise QQ. ”

Pony Ma felt that his hands were about to be sour, and he was working too much.

He found that when Zhou Xin was talking about products, he was obviously more interested in talking than when he was talking about other things.

When talking about Tencent's valuation and how much money to invest, Zhou Xin only asked the reason and agreed.

Instead, talking about the product itself, Zhou Xin can't wait to tell you how to design.

After chatting for a while around enterprise QQ, at the end of the day, pony Ma asked, "Newman, have you used QQ before?"

I see that you seem to know a lot about our products. ”

Zhou Xin said: "I haven't used your current products, mainly Mr. Wu, who has been sharing some domestic Internet dynamics with me.

Once, he accidentally went to an Internet café with a friend, and then found that almost everyone in the Internet café was using QQ, and your Didi sound was all over the Internet café.

He was very curious about this product and wanted to know what kind of product could get unanimous praise from netizens.

At that time, he asked those people in the Internet café, and later wrote a detailed report to me about your products and companies.

So I know a little bit about your products.

Including ICQ, which was acquired by AOL at the end of last year, is also famous, so I've always been interested in instant messaging software.

Riot's electronic community also has a bit of an instant messaging nature, but it's a web-based version of instant messaging, not a program. ”

Zhou Xin didn't know if his idea for Pony Ma would lead QQ astray.

Under his influence, QQ will no longer become the hegemon in the field of instant messaging, but will develop in the direction of enterprise management software? Thinking of this, Zhou Xin couldn't help but have more expectations for the future world line he had changed.

After Pony Ma and Zhou Xin finished chatting, they returned to the hotel, looked at their notebooks, and shared what Zhou Xin had just said with Tencent's founding team one by one.

Everyone has a feeling that their worldview has been reshaped.

QQ Show estimates that everyone can guess that someone has guessed the localization deployment of enterprise QQ?

In addition, let's talk about why two chapters have been combined into one chapter recently.,Because it's almost 3000 recently.,So I want to get the boutique badge quickly.,Ben Hit Street Crows haven't taken it yet.。

After getting the boutique badge, it will still be issued according to a chapter of 3-4000 words.

(End of chapter)