"Mr. Galvin, what do you think of Newman's Mphone?"

Since the launch of Mphone, almost all the bigwigs in the mobile phone circle have been asked this question, what do they think of Mphone.

The reporters who were invited to participate in the Mphone press conference did not have a deep feeling about the Mphone product at the press conference, and it was difficult to feel the special features of it just through the picture promotion or Zhou Xingan's speech.

When they experienced it at the door, the reporters realized that this product was completely different from the previous mobile phone, and it would definitely be a classic Newman.

Mphone's word-of-mouth fermentation is extremely rapid, as Zhou Xin's personal platform, he has spent a lot of effort to do marketing and promotion works, and all online forums and physical magazines are discussing Mphone.

Journalists who are afraid of chaos in the world go to interview the CEOs of traditional mobile phone giants, and what do they think of spoilers like Mphone?

Galvin is the chairman and CEO of Motorola, and he is the grandson of Motorola's founder, Paul Galvin.

Galvin had never experienced Mphone at all, and all the information about Mphone came from the media, and he didn't have time to pay attention to Mphone.

Although the Mphone logo is similar to Motorola.

Galvin pondered for a moment and said, "I've dealt with Newman, and he's a great entrepreneur, and I'm sure he's doing just as well in the cell phone industry."

Mphone is an excellent product, but it may be a bit far from what Newman said at the press conference to subvert the mobile phone industry.

Motorola is also working on a new project internally, this new project named RAZR, which will really change people's perception of mobile phones. ”

When Matrix bought the Matrix brand from Motorola, Zhou Xin dealt with Galvin.

The price of 20 million seems expensive, but it is not expensive from the perspective of a long-term brand.

The iPhone trademark belongs to Cisco, Cisco launched the phone named iPhone in 2006, and Apple's iPhone was launched in 2007, Cisco and Apple fought a long lawsuit over the iPhone trademark.

In the end, the two sides reached an agreement to share the iPhone trademark globally, and Apple paid far more than $20 million for it.

"Mr. Galvin, what do you think about the computer application being modified and pre-loaded on the phone?" The reporter asked.

"It's a very creative idea, but I'm skeptical that people really need it," Galvin said.

Because you know, taking NewPay as an example, at present, only Walmart supports NewPay electronic payment in offline stores, will people buy a mobile phone in order to go to Walmart to shop?

As for WeChat and Weibo, I don't think people need such cumbersome mobile apps, but I'm very optimistic about M-mail, which is an interesting innovation, and I think this feature is necessary from the perspective of business consumers.

As for the rest, I have reservations, it is possible that Newman has once again grasped the point that we have not grasped and has insight into the needs that consumers themselves have not discovered, and it is not necessarily.

If this product wasn't made by Newman, then I would just think that it was a somewhat interesting product, and it hung the name of Newman, I think anything is possible, just subvert the mobile phone industry, this slogan is a bit big. ”

Galvin is definitely one of the top CEOs in Motorolashu's nearly 100-year history. Recently, due to the bursting of the dot-com bubble, he is leading a massive restructuring of Motorola, including mass layoffs, factory closures, and lower expenses.

It's just that at this point in time, from the reporter's point of view, I think that Galvin is just a lucky person who relied on his ancestor Yu Yin to become the chairman of Motorola.

The reporter went on to ask: "Mr. Galvin, what do you think of the starting price of the Mphone as high as $599, $599 for 1GB, and $699 for 2GB?" ”

"The Mphone looks very attractive, and even then the pricing is largely because of Newman's self-confidence, and he is confident that consumers will pay for the Newman name," Galvin said. ”

"Mr. Galvin, thank you for your phone interview from the Wall Street Journal."

The average phone price is between $199 and $299 at the moment. BlackBerry used to be mainly pagers and PDAs, and in 2003, the first BlackBerry 6230 was released, priced at about $200.

When Nokia's 6320 was launched, it came with an mp3 player, which was the first mobile phone with an MP3 player function after the Siemens SL45, and the price was $400, which was criticized by the Internet forum at the time, thinking that Nokia's pricing was too high. Consumers believe that the Nokia 6320 should not be priced at more than $350.

The reason why Galvin is the top CEO is because he single-handedly led the Motorola layoffs and promoted the RAZR program, a research and development program that lasted about three years, and launched the Motorola RAZR V3 mobile phone, which is commonly known as the Motorola Blade.

Controlled under 100 grams and only 13.9 mm at the thinnest point, this flip phone is the best product in Motorola's history, and naturally the most popular, with global sales exceeding 130 million units, and it is also the best-selling flip phone in the history of the world.

The Motorola Blade was only $499 when it was launched, and it dropped to $349 the following year.

The original iPhone was also priced at $599, but when the original iPhone was released, although it was priced at $599, they signed a two-year contract with AT&T (which can be seen as Ameriken Telecom), and users could get a first-generation iPhone with 4GB of RAM for $299 after purchasing an AT&T calling plan.

In other words, even if Apple is just starting to make iPhones, they have to find ways to keep the price below the $300 line while raising the price.

Mphone uses a lot of advanced technology, and the memory and the most advanced process chips alone are a lot of money. But even so, priced at $599 and $699, there is a 40% profit margin.

When determining pricing, at this point in time, profit is not the most important thing, the most important thing is to expand the market as soon as possible, and have enough consumers to buy Mphone, through their use, to form a sub-ecological moat.

There are only two ecosystems of smartphones in later generations, IOS and Android. The current hardware conditions are not enough to support the operating system, let alone open the app store to software developers.

Therefore, it is not possible to share benefits with other companies and let them join the MOS ecosystem and build a moat with the operating system.

Then only through the software, that is, these software, such a sub-ecology, that is to say, users use these software, users will be bound by the software.

Consumers have been buying Apple, to a large extent, because of the dependence on the ecology, so the "sub-ecology" built by software can also allow consumers to develop this dependence.

Now, it is exclusive to Mphone, and after the mobile phone operating system matures, it can introduce the majority of Internet companies to develop apps, and then open these three products to other mobile phone manufacturers.

"How are the sales so far?" In a new work week, Zhou Xin came to Matrix's office building, and they rented several buildings to form a precinct as Matrix's office space.

Seamus looked at the report data in his hand and said: "At present, the number of Mphone activations in the United States in the first week has approached 80,000. Among them, there are 50,000 Mphones, and users complete the payment by scanning the QR code through NewPay.

For such a highly priced consumer product, this figure is already remarkable. ”

Zhou Xin's hanging heart can be put down, unlike the Matrix keyboard that only sells through flagship stores and online, Mphone has spread almost all offline sales channels.

But they don't focus on the number of sales, because there is a possibility of suppression, they pay more attention to the number of activations of the phone, which is the most real quantity.

It represents how many users start to use Mphone after the user buys, and it is also related to the success or failure of the Mphone built-in application.

Zhou Xin said: "To continue to pay attention to the number of Mphone activations, our data needs to be refined to a daily basis, and we must pay attention to the sales situation in each state, and let the sales department and advertising department think about strategies for the states with poor sales." ”

After a pause, Zhou Xin continued: "Who else is a famous person in Silicon Valley who hasn't used Mphone?

We don't just target famous people in Silicon Valley, who is famous in the United States, who are the most watched celebrities, just contact him and ask him to help us promote Mphone.

We just need him to use Mphone and register an account on Weibo.

In addition, I will personally communicate with Time Warner that Quora will be the next app to come to Mphone. ”

Why can Zhou Xin be satisfied with the activation of 80,000 Mphones in the first week, because the first generation of iphones was released that year, and only 1.3 million were sold.

The iPhone took off until the second iPhone, that is, the iPhone 3G, with a sales volume of 11 million units, making the iPhone a flourishing existence in the mobile Internet era.

For a semi-smart machine like Mphone, it can sell 80,000 units in the first week, which is already under the call of marketing and offline channels, as well as Zhou Xin's fame.

And unlike other mobile phones, other mobile phone brands are currently selling at the peak of sales, and over time, they have to reduce prices to boost sales, and the effect is limited. This is a bit similar to the box office of the movie, which was the highest box office in the first week, and then it was a downward trend.

With the help of the mobile APP ecosystem, Mphone's word-of-mouth will only ferment with the accumulation of content and users, which in turn will drive the growth of sales.

Seamus quickly said, "Okay, I'll arrange them as soon as possible, sort the celebrities in order of influence, and then go and invite them." ”

Zhou Xin nodded: "The other is the research and development of multi-touch capacitive touch screens, and you need to personally grasp the progress."

In my opinion, Mphone can be regarded as a success, and whether the next generation of Mphone can succeed or not, the success or failure of the touch screen is the key.

What a wonderful thing it is to have a full screen without the constraints of a keyboard.

There will be more room for Mphone to play around, and there will be more web applications that can be moved to mobile phones. ”

Seamos, who has retired from Nokia, has a second spring after coming to matrix, and after being personally involved in the Mphone project and proving that consumers are willing to buy for Mphone in the first week, he is even more passionate about his work.

The most painful thing for people is to lose their goals, Seamus has been in the ground for most of the age, just reached the peak of his career, became the chairman of Nokia, and was swept away by Nokia before two years, originally thought that there was no hope of revenge in life, but the success of Mphone made him vaguely see the hope of revenge.

The longer he worked at Nokia, the stronger the hatred simmered, and Seamus just wanted to work at Matrix for a few more years and see for himself Mphone pull Nokia down from the altar.

As for removing Nokia from the mobile phone brand, he didn't think about it.

Mphone's first-week audience was dominated by consumers interested in cutting-edge technology, with the majority of buyers gathering in the San Francisco Bay Area.

Engineers like Apple, developers at Microsoft, product managers at Yahoo, etc., these Internet practitioners.

These people originally had a loud voice on the Internet, which is similar to the slogan born for fever when Xiaomi was first launched in later generations, which is to please programmers, and the programmers' long-term Internet surfing has caused them to have a say on the Internet.

It is also hard work, the 996 of the Internet can become a social topic, and the hard work of the civil engineering industry has no voice in public opinion two years ago.

Therefore, the right to speak in public opinion is very important.

As a result of the Mphone buying crowd, netizens can see Mphone discussion posts and tap water everywhere on the Internet.

"When Newman was going to make a mobile phone, I knew that what he made would definitely appeal to me, although I didn't buy the official matrix keyboard, but I liked their design, I bought the same Chinese keyboard, and the matrix keyboard has at least nine images.

When Mphone announced the form, I knew it was really Newman's design language, simple and advanced. Now there is a reason to have to buy it, it is easy to imitate a keyboard, but it is not so easy to imitate a mobile phone. Two days ago, when I went to the flagship store in San Francisco to experience the Mphone prototype, I was fascinated by the perfect feel.

Compared to the metallic texture, the plastic feel of other phones is so inferior that I want to complain that they are simply shit. After getting started, the physical keyboard touched the keys, which made me feel even more obsessed, exactly like the Matrix keyboard gave me the same amazement. Of course, Mphone's target is not the Matrix keyboard, but other phones.

The other is the screen, compared with other mobile phones that are only the size of two finger covers, Mphone's screen can be described as luxurious, and the feeling of being able to read the text content at a glance is really cool. Not to mention that Mphone's screen is still a color screen.

From the tactile to the typing feedback of the keyboard, to the visual experience, Mphone has compared all the phones I have used before, and this is still before I have experienced the Mphone software. There is so much to say about the use of Mphone's built-in software, and you only know how convenient it is to use Internet applications with your mobile phone if you have experienced it.

I no longer have to sit in front of my computer to read forums, and the Weibo model is enough for my daily needs, not to mention the high-quality articles in WeChat. ”

Now the WeChat public account is still mainly operated by enterprises, and individual content editors are still in the embryonic stage, and when the personal public account becomes popular, WeChat will be more interesting, and traditional media can also realize the power of self-media.

"After completing the payment through NewPay under the guidance of the clerk, I really realized that a new era is coming, and Mphone is a change from the previous life mode, and I have never brought a credit card when I went out since I bought Mphone.

When shopping outside, even if the merchant does not support QR code payment, I will ask him if he has a computer, can I transfer the money to him through NewPay, and he logs in to his NewPay account on the computer for verification. The vast majority of stores support this way.

Finally, I want to say that Mphone is really easy to use, and I can fully understand what Newman said, from the change from calls to communication, in my opinion, this is a revolution in the mobile phone industry. ”

This blog was posted by a well-known editor in Silicon Valley on his blog, and if Zhou Xin could see it, he would definitely think that if Mphone's users had this kind of tap water capability, NewPay would have much less resistance when doing offline promotion.

After the launch of Mphone, NewPay has frequently attacked in the consumer field, and Zhou Xin's expectations for NewPay are not just Walmart.

NewPay is talking about almost all the top consumer brands in the United States, from McDonald's, KFC, Starbucks, Subway, etc. in the catering industry, to Metro and Carrefour in the retail industry.

In the process of promotion, there is a common problem, that is, the chain brands in the catering industry are easy to talk about, and they have the willingness to take the initiative to promote.

Even Zhou Xin didn't mention that these catering giants had already thought of building a group for each restaurant through corporate QQ, and then going to regional marketing.

City-based marketing is still not targeted enough, and they want to make marketing to every restaurant, especially McDonald's, which is directly operated by all restaurants.

Retail giants are generally difficult to talk about, whether it is Metro or Carrefour, they all hope to become shareholders of NewPay like Wal-Mart, and then talk about cooperation after becoming shareholders of NewPay.

Zhou Xin didn't plan to open this mouth for the time being, so he just arranged for someone to advance, and he didn't know if he could talk about it.

As for why the bank has not restricted the development of NewPay?

First of all, NewPay's shareholder list includes top financial institutions such as Goldman Sachs, Citigroup, Wells Fargo, and JPMorgan.

Secondly, there are very few funds deposited in NewPay, and most users are still used to putting money in bank cards. For banks, NewPay is just a transit station, and the payment behind it is still essentially done through the bank.

If NewPay launches the Huabei and Yu'e Bao functions, then the banks on Wall Street will have to work hard, not only banks, but also financial institutions will have to panic, and then let the financial department pull the shelf. It is still in the stage of boiling frogs in warm water.

"Richard, did you notice anything?" At noon that day, in Apple's internal restaurant, Henry and Richard sat opposite each other, and there was a plate in front of them, and Henry raised his head to look at each other and asked.

Richard also raised his head and asked, "What's the matter?" ”

Henry glanced at the Mphone in his hand and said, "Since we bought the Mphone, we have been looking at the phone every time we have lunch.

I'm staring at Mphone while eating, and so are you, staring at Mphone while eating.

Not just today, it's every day. ”

Richard said, "I know what you mean, you're trying to say that Mphone has magic, and its magic changes our habits.

In just a few days, our habits have changed.

When we were eating, we were scrolling through Weibo, and the first reaction to chat was to pass, otherwise we would all communicate with each other through WeChat.

When paying outside, subconsciously open NewPay's payment code, and then awkwardly take out the credit card in the voice of the other party's non-support for NewPay. ”

Not everyone has the patience to ask each store if you can pay with NewPay transfer here, like the previous blogger.

After Richard finished speaking, Henry put down the phone: "That's right, don't you think it's scary?"

It's incredible that Newman's products have been so successful and have succeeded in changing our habits.

The outside world has mixed opinions about Mphone, but almost all of the people around who have used Mphone are positive.

And from the perspective of the product, after Mphone has a user barrier, it is very difficult for latecomers to catch up. When Steve asked me how the iPhone would overtake the Mphone, I couldn't answer.

Mobile phones are an industry that is very dependent on the supply chain, and it is very difficult for self-developed technology to open up the gap. But Newman has found a unique way to differentiate itself from other phones, and that's apps.

As the first mobile phone with a large number of pre-loaded Internet applications, Mphone will inevitably be able to enjoy the dividends brought by the first.

Can an Apple phone have a similar bonus? ”

Henry's tone was full of solemnity, and only Internet people could realize the change brought about by Mphone.

Not only Internet people, but also Wall Street people have smelled the smell, Wal-Mart, as the only good listed company of Mphone, the stock price has risen all the way, although it does not rise much every day, but three steps forward and two steps back, from the K-line chart is a steady upward trend.

Henry took a sharp bite as he spoke, and then chewed slowly before saying, "Why should we worry?

We are not shareholders of Apple, nor are we the founders of Apple, we are just employees.

We can't give a plan, and others can't give a plan either, and Steve came to ask you, which shows that he also has no bottom in his own heart.

When no one can think of a solution, we don't need to worry.

And compared with us, the giants of the mobile phone industry are probably more urgent. If everyone can't think of a way, then the only way to do it is to imitate Mphone.

In addition, Matrix's spring recruitment is about to start, should we give it a try? ”

Henry was frustrated by Richard's unrelenting personality, saying, "We both signed a non-compete agreement and couldn't go to Matrix. ”

Richard disagreed: "Apple has not made mobile phones, and Apple's mobile phone projects are still in the PPT stage."

And when we signed the non-compete agreement, Apple's business scope did not include mobile phones at all.

I've looked at non-compete agreements, and they don't restrict us from joining Matrix's mobile R&D department. ”

Matrix's spring recruitment is not only recruiting from Silicon Valley, setting up a branch in China, but also recruiting people aggressively.

As for the software, Zhou Xin split it, WeChat was placed under Tencent's name, and Weibo was a separate company.

Therefore, Matrix consists only of hardware and operating system.

After the launch of the mobile operating system ecosystem, Zhou Xin plans to set up a software company in China to develop apps specifically for the Ameriken market.

The speed of application updates in Americacan's Internet industry is much slower than that of its counterparts in China. What was Twitter like in 2010, and what is it like in 2020. It is better to hand over this part of the business to Huaguo.

I've been busy during the day today, and there are really too many things to do after getting married.

I thought I could code words with peace of mind this week, but the results were unsatisfactory.

(End of chapter)