Lu Ping'an's new drama is an idol drama, starring Fan Xiaopang, and the news of the official start of investment promotion and casting work spread all over the country overnight.

For Lu Ping'an's filming of idol dramas, it has caused another round of controversy.

However, Xingchen was followed by a sentence: a very interesting and peculiar modern urban idol drama.

With this, a lot of controversy is eliminated.

Because everyone is quite interested in what Lu Ping'an said is "interesting and peculiar".

What Lu Ping'an said is interesting, it must be really interesting.

Unlike others, others just blow flowers, and everyone is not too excited.

Of course, the controversy is still there, but that doesn't stop advertisers from getting more excited.

It's already hot.

Now I know that this is a modern urban idol drama.

Professional direct and perfect match.

As a result, countless companies began to prepare plans.

Whether they can cooperate successfully or not, although Xingchen will have his own plans.

But it also depends on the merchants' own ability.

For example, in terms of jewelry, Xingchen may not plan to set up advertising space, but jewelers will find a way to let Xingchen develop one.

If one develops, the other may also enter the competition.

Compete for one woman and two women first, and if it doesn't work, retreat and then impact the rest of the advertising slots.

In short, if Xingchen wants to let go of his hands and feet to "make money" this time, then with the gimmick of "Lu Ping'an's first TV series".

This wave is estimated to win dozens of advertising sponsorships, and the amount will definitely not be less than 50 million!

The advertising sponsorship of 50 million is not to mention in Lu Ping'an movies, even other directors, it is only a small amount.

But among the top TV dramas in China at this stage, this can definitely break the record.

This is also to blame that although the domestic TV industry is developed, so far, the commercialization and systematic development of domestic TV dramas are not very mature.

Because of the current TV drama market, TV dramas themselves are actually more about using traditional elements such as themes, stars, and plots to fight in the market, and they are only aiming at the domestic market.

When it comes to commercial advertising placement, more of it is actually presented on the TV broadcast side.

For example, advertisements before and after the broadcast of the TV series, patch advertisements at the beginning and end of the TV series when the broadcast of the TV series, etc.

These advertising revenues will be divided between the TV station and the film company according to different rules.

However, advertisements have little to do with the content of TV dramas, and the commercial form is generally relatively simple.

To go a little deeper, it is that the form of cultural and commodity export is relatively simple.

This is also the difference between the current domestic TV series and Hallyu film and television dramas.

South Korea is really using film and television works to spread all kinds of soft and hard culture in South Korea.

The industries involved are also diverse.

With the novel theme and distinctive plot, the quality of the TV series is good.

As a result, the stars of South Korea became popular, and various elements of South Korea became popular and became popular.

Eating kimchi, traveling in South Korea, Korean makeup, dressing.

The development of the entertainment industry has fed all walks of life in South Korea with fat in their stomachs.

There is an operational aspect involved, but in general, it is not too special.

It is to support the top and integrate the entire industry in place.

It's like the stars making a movie.

Movies go first, peripheral industries keep up, and various investments in the network and on the ground will continue, so as to fully stimulate the potential of the entire IP.

It's not that there is no afterword after making a movie.

There are similar explorations and practices in this regard in China.

But overall, in 09 years now, there are not many people who can form a mature chain that is really doing well.

Xingchen is now doing "Star You", which is to explore the mature model of the TV drama industry's internal and external output.

The vernacular is: follow the path of Hallyu.

So this will involve an in-depth discussion of advertising cooperation.

However, Lu Ping'an doesn't think that many families will agree, or have the confidence to play with you like this.

After all, that's not your industry, so this investment, except for a few brands in Lu Ping'an's own hands, the rest will basically only be routine implantation.

However, there is another type of partner that can achieve strategic cooperation.

For example, tourism.

This involves the ability of tourism, local food and other industries that "Star You" will drive in the future.

After the original version of "Star You" was broadcast, it also added a large number of foreign tourists to South Korea.

And South Korea is small after all, and it is not appropriate to replicate it in the country on a one-to-one basis, but it is still possible for a city.

Therefore, Xingchen announced to the public that the filming location of the new drama has not yet been decided.

To put it simply, the script will be changed according to the needs of each city.

For example, the Hangzhou government has strong support, so Professor Du's home can be by the West Lake.

Xi'an has strong support, and Professor Du can also become a professor of archaeology at a university in Xi'an.

The plot structure and plot remain the same, and some small things can be changed flexibly.

No matter how it changes, a complete set of propaganda system will be formed.

And tourist cities across the country are interested?

Of course interested.

And Uncle Dong also said that it was very meaningful.

The domestic tourism industry has actually just taken off.

After 08 years, there are more and more foreign tourists.

In addition, Lu Ping'an previously brought a wave of dividends to Bashu, Shaolin Wudang and other places through "Kung Fu Panda".

This time the road came again.

Of course, Uncle Dong is willing to provide support.

And Uncle Dong now represents the official.

Of course, the relevant officials of those tourist cities in the country are actively involved.

After the news was released, advertisers were amazed.

"The road guide's hand this time is really big enough, and there is actually city cooperation!"

"After all, this is the first TV series of the road director, of course the momentum has to be enough."

"If you pounce, it will be interesting."

"What's the point? The road guide is not specialized in TV dramas, so if the TV series pounces, wouldn't it be good to make a movie again, does it have an impact? ”

"That's it, besides, what does it have to do with us whether we pounce or not, it's good to have exposure."

That's true, but the most important thing is to get in the car! Now that people have made such a big deal, the current offer is probably not enough."

A group of advertisers are discussing.

Brokerage companies are also actively preparing.

This time, Xingchen directly released the casting details.

First of all, casting is in the form of an audition.

There are a lot of auditionable characters that will be released.

Almost except for the first female, the rest of the women, two men, one man, two men, and three other positions are all vacant.

The primary election requirements were also released.

The requirements are not high, but there are some requirements for age, appearance, and related character acting skills.

This immediately attracted countless handsome men and women to prepare for auditions.

Among them, there are also brokerage companies, friends and colleges and universities who call directly and want to go through the back door.

But Lu Ping refused safely.

This time, what I want is an audition.

It is all based on their own conditions and strength.

The news of the company's closure spread quickly.

This also instilled greater confidence in the majority of actors.

After all, who doesn't love unbiased casting?

As a result, the mailbox of the actor audition channel of the Star Project was directly full. (End of chapter)