Chapter 202: iPod Release
In 2001, BlackBerry had not yet started to make mobile phones, and BlackBerry's products were mainly pagers, pagers with the function of sending emails.
Without Mphone, BlackBerry's email system would have been the only working communication system of the period.
Due to Mphone's built-in M-mail function, communication can also be realized, and at the explosive peak of communication on September 3, Mphone even supports people to send text microblogs.
Weibo posts with pictures are still stored locally and will be automatically uploaded when the communication network is restored.
With Mphone in front, BlackBerry has not attracted much attention, and a large number of White House dignitaries have used Weibo to convey information to the outside world.
Weibo conveyed a lot of first-hand information about the disaster, and many precious photos of the plane were sent when it was about to land.
Netizens even dug up the decisive moment when Zhou Xin explained the Mphone camera function at the 2000 Mphone press conference.
Because Mphone's press conference was recorded and placed on the Matrix official website for netizens to browse, it was very easy to dig out this passage.
The question on Quora about how to evaluate Mphone has also become popular again, and many bloggers who were not optimistic about Mphone at the beginning of Mphone's release have come back to re-edit the answers, saying that they have been slapped in the face by reality:
"I'm sorry for underestimating Newman and Mphone when Mphone was launched. I had expected the Mphone to be the same expensive and popular product as the Matrix keyboard, but it turned out that the Mphone was far more popular than I estimated at this time last year, both in terms of sales and popularity among the user base.
Because I'm a big supporter of Newman, when the Matrix keyboard was launched, Quora was asking which sentimental fan would pay for this product? ”
(Fans, or fans, appeared in American English as early as 1889.) )
"I want to tell you that I am the fan who is willing to pay for the Matrix keyboard, I went to the offline experience store in Los Angeles to buy the Matrix keyboard, and I am extremely satisfied with the feedback from the appearance to the feel to the typing. Of course, this is not enough to make me willing to pay for such a high price tag for the Matrix keyboard, but more because of the feelings of support for Newman.
So when I saw a lot of Matrix keyboard imitations made by Newman Chinese people on ebay for only $50, I was stupid. I can only comfort myself that there is still a gap between the imitation and the original. The Matrix keyboard is a typical product that is not popular because of the high price, and it is also considered by netizens to be a rare failure product of Newman.
I shifted my knowledge of the Matrix keyboard to Mphone, and to be honest, I didn't see much of what attracted me to Mphone from Newman's press conference. On the contrary, NewPay's electronic payment is very creative, and the way to scan the code is intuitive and advanced enough.
But will it really be able to support a whopping $599 price overall? Judging from the reaction of the audience at the time, I don't think it was enough to support it. Because I was fortunate to attend both the Quora Gold Conference and the Mphone press conference, I could clearly feel that the atmosphere of the Quora Gold Conference was much warmer than the two press conferences.
The scene of the Mphone press conference was more about the audience's support for Newman, well, Mphone does have some new ideas, or that sentence, these novelties are not enough to support this pricing. When the mainstream market of mobile phones is priced at $199, how can a mobile phone priced from $599 be recognized by consumers?
Newman's fame was clearly not yet known enough to influence the material world. The result is that users are really willing to pay for the app, and users are willing to pay for the Internet application on their phones.
I have a new understanding of the new media concept mentioned by Newman at the Mphone press conference, and compared with the traditional Internet, the Internet application on the mobile phone has a higher frequency of interaction and stronger real-time, allowing users to have a stronger sense of substitution and participation.
Due to the limitations of the network, compared with the traditional Internet, the Internet applications on mobile phones are mainly based on the interaction of text information, and the support for picture information is far less than that of the traditional Internet. With the development of communication technology, when the network transmission speed of mobile phones is getting faster and faster, and the applications on mobile phones can also support the real-time transmission of pictures and even videos, the importance of mobile Internet applications will be further improved.
Through the experience of using Mphone during this time, I have learned that mobile Internet is not just a supplement to traditional Internet applications. Even if Weibo launches a web version, I prefer to use Weibo on my mobile phone, and the mobile Internet is an upgrade of the traditional Internet and a more advanced way of interaction. Newman is the king of the Internet, and he has found a new way to open up the future of the Internet.
When the New York Times, the Wall Street Journal, Forbes, and others attributed Mphone's success to the destruction of the World Trade Tower, Mphone excelled in the crisis. This is just the appearance, the essence behind it is the excellent performance of the Mphone itself.
At the end of this year, Nokia, Motorola, Samsung and other traditional mobile phone manufacturers have begun to promote their upcoming Internet mobile phones in major media. When the traditional mobile phone manufacturers are gone, whether Mphone can still maintain its advantages in the field of Internet mobile phones, we still don't know.
But just for Weibo and good applications, I don't think I will replace my Mphone unless the Internet mobile phones launched by these traditional mobile phone manufacturers are much ahead in terms of user experience. ”
The Internet mobile phone named by Nokia will be released during this year's Christmas period, and when Zhou Xin was waiting for his flight at San Francisco Airport, he had the illusion that he was violently upset when he saw the big Nokia logo on the airport billboard and the word iPhone linked together.
When did Nokia make the iPhone?
After he opened the web version of Baidu search with his mobile phone, he found that the full name of the mobile phone that Nokia wanted to build was Internet phone, referred to as iphone.
These traditional mobile phone manufacturers smell a sense of crisis, and the giants will launch their own Internet mobile phones by the end of this year, or at the slowest in the spring of 2002.
It's not that everyone sees the future of the Internet mobile phone and recognizes it. But they can see the market, and they can see that consumers are willing to pay for mobile phones with Internet apps added to them, and they can pay a high premium.
That alone was enough for them to start experimenting with the mobile Internet.
Mobile phone companies have cooperated with Internet companies, so after the Twin Towers crashed this time, more companies in traditional industries were affected, and Internet companies were not greatly affected because of their development prospects in the mobile Internet.
As early movers, mobile phone companies want to have built-in Weibo and NewPay, and they are not interested in WeChat.
Mobile phone manufacturers don't want to introduce, they don't want to introduce any Internet company's instant messaging software, they want to create their own mobile instant messaging software.
Because in the eyes of mobile phone manufacturers, there is no difficulty in this thing, it is the SMS function sent through the network, and they can do it themselves.
For the cooperation request, Zhou Xin only agreed to NewPay's cooperation, NewPay will land on other brands of Internet mobile phones, and Weibo is still an exclusive application for Mphone.
In Zhou Xin's view, at this stage, even if other mobile phone brands launch Internet mobile phones, the number of users will not be very large.
The price of Internet mobile phones exceeds the price of ordinary mobile phones, and the price will lead to a limited number of users who are willing to buy it in the entire market.
Therefore, there is no need to expand the influence of Weibo by opening it to other mobile phone companies. Electronic payment is different, one is to avoid being accused of monopoly, and the other is because electronic payment is much more important, and a little market share is also a market, and any payment behavior that is conducive to cultivating users will not be blocked.
The payment software that bears his name will be the biggest bargaining chip of the future.
When the Internet mobile phones of major mobile phone brands were ready to go, the iPod press conference was held in advance.
Unlike the press conference that did not have much attention from the original time and space, because of Zhou Xin's participation and speech, many media rushed to the scene.
Jobs talked about iTunes from iPod, sat down in front of the computer and showed in detail the use of iTunes and the synchronization of files between the two.
"We want users to buy music on the Internet by downloading it, just as they would buy vinyl, tapes and CDs.
I'm glad to have reached a deep partnership with Mphone, the original price of $299, if you buy both iPod and Mphone, then you will get $100 off. ”
Originally, the iPod was priced at $399, but at the insistence of Zhou Xin, it was $100 lower than the original price. At the same time, unlike the original first-generation iPod, which only supported Mac systems, this first-generation iPod supports both Windows and Mac operating systems.
The $399 price tag is something that only veteran fans would be willing to pay, which is a hard price for other users to accept.
"Next, I would like to ask Newman to tell us about the collaboration between Mphone and iPod."
Zhou Xin walked up to the stage and shook Jobs' hand and said, "Just now Steve mentioned that Mphone and iPod cooperate.
iTunes will be available on Mphone's app store, and users can purchase music, download and transfer music to iPod via Bluetooth in iTunes on Mphone.
In other words, you can buy your favorite music anytime, anywhere, without having to sit in front of the computer every time to download and sync it, and every time you download a song, it looks like you are holding some kind of ceremony. The cooperation between Mphone and iPod has helped the use of iPod liberate application scenarios and make the use of iPod more flexible.
Steve just mentioned that everyone can get a $100 discount when you buy both an Mphone and an iPod, and he forgot to mention that you can buy this combo at matrix or Apple offline stores, and you can also buy this set on Apple or matrix's official website.
It's a pleasure to work with a company with a long history like Apple, which has a very industrial aesthetic and I used Apple computers to prototype the first Matrix keyboard.
Steve has the ultimate pursuit of products, and I am very optimistic about the iPod. You'd think I'm saying this because my company works with Apple. No, people just paid $299 for the iPod, and I spent billions of dollars to buy Apple stock to show my recognition of Apple as a company.
So I hope you can support the iPod more so that I can get back from the stock market as soon as possible. ”
Zhou Xin's style is obviously different from Jobs, he likes to intersperse some light-hearted content into it, while Jobs's style is more of a simple narrative function.
Describe in short and precise terms what my product has done.
Like the first-generation iPhone, not many people knew how successful the first-generation iPod would be when it was first launched, and that it could completely disrupt the traditional record industry and completely change Apple's fortunes.
Now, after the original iPod made changes, the $299 price tag is still criticized by many consumers as too high. But that's not the case for fruit fans, and if you buy it with the Mphone, the price of the iPod will drop to $199.
The Mphone has never been discounted since its launch, and the only offer is a contract purchase with A&AT, an Americ Ken phone company, which can be purchased for $299.
Mphone's online and offline pricing has always been firmly maintained at $599, and even on Halloween or Black Friday, which are traditional shopping festivals in American, Mphone has no discount promotions.
Zhou Xin plans to discount the first-generation Mphone after the launch of the new generation of Mphone next year.
If you want to be a high-end brand of mobile phone, price is a very important factor, and it is difficult for users to have a high-end brand awareness of him on the grounds of 618 and Double 11 activities not long after the first launch.
After attending Apple's iPod press conference, Zhou Xin quickly rushed to Los Angeles, where the celebration of Huaguo's official accession to the WTO was held in Los Angeles on the day of Double 11, co-sponsored by CAAS, the Association for the Promotion of the Western Development of China and the Association of American Collectors.
On November 10, at the Sheraton Hotel in Doha, the WTO ministerial meeting adopted the decision to join the World Trade Organization.
The celebration will be attended by more than 40 overseas Chinese associations, led by CAAS.
After the establishment of CAAS, because all scientists and engineers in the field of science and engineering can bring great help to the development of science and technology in China, and the activities of CAAS are all around academic exchanges and scientific and technological cooperation, so China attaches great importance to CAAS.
Celebrations like this are initiated by the commercial consul of the Consulate General in Los Angeles in consultation with CAAS.
Of course, because the WTO is a major event in the economic and trade field, there are two other Chinese organizations in the economic and trade field that jointly sponsored it.
It is precisely because WTO accession is a major positive for Matrix's supply chain strategy that Matrix can put more supply chain division of labor in China in the future.
Not only Zhou Xin thinks so, but many international giants also think so.
After joining the WTO, Samsung soon announced that it would invest $46 million to set up a factory in Gusu, and at the same time it would fully enter China by 2005.
In the past, Matrix only put part of the structural parts of the mobile phone case and the assembly of the mobile phone in Huaguo, and in the future, it can put all the assembly and shell in Huaguo.
And when the Matrix assembly is placed in Huaguo, it will choose Huaguo's suppliers in more fields, from chips to displays to batteries, from PCB boards to cameras, involving hundreds of suppliers in hundreds of fields, which is a gradual replacement process.
"Yongluo, I haven't seen you for a while." Zhou Xin said.
(End of chapter)