A movie that tells all kinds of positive energy such as courage, adventure, friendship, family affection, and the growth of characters who have changed their ways, and it is quite interesting.

It has all the elements of "good grades".

Among them, there are also the one-of-a-kind Minions.

Facts have also proved that the fastest fire is not the worse and more endearing Gru, but the cute Minion.

So after the first week of fermentation of new IP.

"Despicable Me" officially broke out, and even "Despicable Me" has a nickname, called "Minions".

For a while, DreamWorks and Summit were crying and laughing, and they also excitedly began to increase the number of screenings.

And DreamWorks and Pinnacle have also increased the number of screenings in due course.

Soon, the box office data for the second week in North America came out.

In the second week of North America, the box office of "Despicable Me" bucked the trend, winning 86 million in a single week, and also won the second weekly championship.

The weekly championship for two consecutive weeks is not the main thing, the main thing is the skyrocketing value of the "Minions" IP.

How significant is this?

People like Wall Street are the most sensitive.

After all, this is a brand new cartoon character.

What has been brought is not only that the movie series can be successfully created, but also that the side stories have been created, don't you see that many media now say that "Despicable Me" is "Minions".

Which Hollywood company is this for, and not a new movie?

Maybe it's a new series!

Not only that, but the value of various incomes such as dolls and copyright licenses is also huge.

As a result, the peak stock price rose directly.

And in the hinterland.

What is the significance of a new global IP?

Mainland institutions are also well aware.

Kung Fu Panda was an example of this.

How much wealth he brought to Xingchen, and how much he raised the stock price, everyone remembers it vividly.

So at this time, the wallgrass saw North America report like this.

Suddenly the courtyard was changed.

Began to scramble for reports.

As for the previous reports such as "series created failure" and "swan song".

Now naturally I can't see the hair.

It has been reprinted, translated, or released in North America and domestic on-site interviews.

For a time, "Despicable Me" and "Minions" directly topped the hot search on Weibo.

"The despised "Despicable Me" in the mainland shines in North America"

"Xingchen Animation's new work "Despicable Me" won the North American two-week weekly championship in a row"

"$160 million in two weeks, Xingchen has another hit"

"Another Star IP of Chinese Animation: Minions"

"North American fans buy Minion dolls [picture] [picture]"

"Lu Ping'an: The prototype of the Minion is the little yellow bean, and I think of it"

"Lu Ping'an: Despicable Me has already written three scripts, I thought that Minions would be popular, but I didn't expect them to be so popular, and I will consider a Minion feature movie next"

“.”

Another week later.

By the beginning of September.

"Despicable Me" has been released around the world, and it has been a week soon, and it has just been released late.

The popularity of the region is also undiminished.

One of the biggest points of discussion is still the Minions.

The second is the protagonist image of Lu Ping'an as the template.

Lu Ping An also led the team to start a global roadshow.

At this time, North America has come to $210 million.

And the box office in the rest of the country has also reached 30 million US dollars.

plus 230 million RMB in the Mainland.

A total of $270 million.

Relevant institutions predict that it will not be much of a problem for the global box office to reach $500 million in the future.

500 million US dollars, compared to the 700 million level of "Kung Fu Panda", although it is much worse.

But this also means that Xingchen Animation's second famous IP in the global market has been formed.

"Since "Kung Fu Panda", another global series of IP may be born!"

"Analysis of Xingchen's Global Strategy from 'Despicable Me' and 'Kung Fu Panda'"

“.”

All of a sudden, all kinds of reports came out again.

Stockholders were beckoned to enter the market again.

Xingchen's share price also rose in response, not only returning to the price of two months ago, but also achieving a breakthrough again, from more than 70 billion two months ago, falling below 60 billion, and now breaking through the 240 yuan mark, the market value exceeded 80 billion for the first time, heading towards 90 billion.

And Xingchen's stock price skyrocketed again this time.

It also completely opened the gap between Xingchen and Huayi.

This is not about the difference in stock price and market capitalization.

It's the gap between the whole company.

The industry and a group of hot-headed people who skyrocketed because of the second listing of entertainment, and gradually had the idea of "he can replace him" for the stars.

At this time, I finally realized that the top companies in the world are different from others!

What is a top production company with a global eye on the global market?

There is only one star in the country!

As for others?

If you don't get good results, it's better to obediently call it a "mainland entertainment enterprise".

And after a little emotion.

The crowd soon realized one more thing.

Did Xingchen buy back shares before?

A group of netizens and institutions immediately regretted it!

At the beginning, I wanted to see Lu Ping'an bleed.

This time the clown turned out to be himself!

In remorse, many institutions quickly emptied their empty orders and turned to the plan to increase their positions.

"This wave is called talent defeating capital, and your father represents talent."

At home, Lu Ping'an hugged his son, he was in a very comfortable mood, and he was not ashamed to speak.

The son kicked his little arms and legs, babbling and calling "Daddy".

This also made Lu Ping'an even happier.

In fact, now the son is not consciously calling his father.

After all, it is only 6 months old, and the average baby will call his parents at this time, but he just unconsciously learns to speak.

But Lu Ping'an is still very happy.

At this moment, compared with the ups and downs of market value, it is not as expensive as this "dad".

In fact, strictly speaking, Xingchen's market value is up and down now, and he doesn't have much idea.

Money is just a number to him now.

With a golden finger, even if the market value is zero, he can still do it again.

But the rest of the people don't think so.

So I can only play with them a little.

For example, there was no special arrangement for blockbuster movies to be released in the mainland in this summer file, but all of them were ceded to Huayi, so that its market value rose a wave and cut leeks.

Huayi performed very well in this summer file, and there were dozens of small goals that made a lot of money.

Another example is taking advantage of the decline in Xingchen's stock price, repurchasing in advance, and using other channels to buy the bottom, and finally dozens of small targets.

This is all optimistic about the old and young masters, and they will make money for him.

There is also a wave of world-class capabilities.

Now "Despicable Me" is a big hit.

The sales of Minion dolls have increased so much that the performance of its toy company has soared.

Xingchen also showed a wave of strength, so that everyone knew that not everyone can learn.

"The milk powder money is there! Unhappy? ”

My son's little feet kicked up again, and he was very happy.

"In the future, you will be the prince of internal entertainment, are you happy?"

This time, my son's little feet stopped kicking, and his eyes looked away.

"Is it possible that you don't like to mix in the entertainment industry?"

Lu Ping'an was puzzled, and then frowned, "It's okay, the entertainment industry is dirty, I usually treat you as an uncle, as long as you show a little decline, any cat or dog can press your head, it's cheap, let's not play with them!" ”

This time, the son happily called "Daddy" again. (End of chapter)