"Happy New Year, boss."

"Boss, have a good New Year."

“.”

On February 1, the day before Chinese New Year's Eve, Lu Ping'an came to the conference room and received a lot of New Year's wishes when he entered the door.

"It's not the New Year yet, it's early, right?" The road is safe and harmonious and responds.

"Isn't it like I won't be able to see you after the year, so I'll give you an early year today."

Wu Guohua gave a reasonable explanation.

Lu Ping has to return to Lao Mei to continue filming "Batman 3" after the New Year, and he has been on leave for nearly two weeks, so it is not good to delay it any longer.

In fact, the most important thing is to go over and see Lizi and Gao Yuanyuan.

The two of them are now pregnant with Liujia, and they are raising a baby in the United States, and they haven't told their families about their pregnancy for the time being.

Yan Danchen and his son will also go, and the teacher will also go over under the pretext of traveling, so that in addition to Sissi, the whole family will get together the most together for the New Year.

Having said that, after greeting each other with the company's top management, the meeting went straight to the point.

The first is about the ending of "Star You".

At present, the second round has been sold, and the third round has also been negotiated, and the price of the third round is far less than that of the second round, but it has also sold 500,000 episodes, and the number of TV stations that have bought the broadcast rights is also extremely large, from 6 in the second round to 21, and more than 200 million in one wave.

In other words, when it is played three times, "Star You" will also form an overwhelming momentum across the country.

The company expects that in the new year, the natural attenuation of the heat of "Star You" will last for several months, and if the stars continue to escort, it is estimated that it will be no problem to persist for half a year.

This is very similar to "Returning the Pearl One" at that time, a drama, which was pressed for more than half a year.

Today's market in 2011 is much more complex than in 98, and it is indeed terrifying that "Star You" has achieved such an achievement.

Of course, there are also negative situations to consider.

At present, "Star You" has just ended two days, and there have been sporadic negative reviews from the outside.

The overall point is still the original sin of "Star You": idol dramas, no nutrition, etc.

The interests are too eye-catching, there will always be people who are red-eyed, and Lu Ping'an's power is too strong to parry.

Therefore, Xingchen's next task is to try his best to grasp the direction of follow-up public opinion, so that the process of heat decay is maintained at the most appropriate speed, and all aspects are balanced.

In addition, the overseas adaptation rights of "Star You" are also being negotiated.

In addition to the original South Korean version, there are also Thai and Japanese versions.

This time too, Thailand neoned South Korea, plus Malaysia, and even India came to join in the fun.

The Indian filmmakers are old friends, and they bought the adaptation rights of "The Tuner" and made money.

But later, the price of Lu Ping'an's film adaptation rights became higher and higher, and Ah San's business also opened up the battlefield of TV dramas, so later they only participated in the distribution business of Lu Ping'an's film in India.

Now that "Star You" is a TV series, it is professional with him again, and the price is not high, at least it is much lower than the adaptation right of Lu Ping'an's movie, so this time people are bound to get it.

A total of five regions are adapted, and it is expected to earn 200 million yuan if it is sold out.

All in all, the total income of "Star You" so far has been close to 1.2 billion, which is worthy of the income of a blockbuster film of Xingchen.

This is still a shocking explosion of income from the outside world.

This is even comparable to the annual profits of most listed companies.

But inside the stars, it's okay.

At this time, Lao Fang, the person in charge of the "Star" project team, could finally lean back in the chair and smiled at the film team: "I finally don't have to look at your nostrils." ”

Laughter quickly echoed in the room.

Then continue to talk, and the next thing is about the artist Zhu Yilong.

After the fire of "Star You", his popularity soared and he became a top-notch male god, with countless female fans.

It is said that the number of fan gifts and letters received by Xingchen has increased to the point that it is necessary to use a separate office to store them.

And for the people in the Xingchen headquarters, the so-called building near the water gets the moon first, and the little girls in the company think about going to the artist floor to block the professor all day long.

Tang Seng had to be jealous when he saw that scene.

Compared with popularity, what makes everyone happy and concerned the most is the dividends he brings personally.

In this regard, it is mainly based on endorsements and various invitations.

In this regard, Xingchen is an international-level enterprise after all, so after officially intervening in "packaging", it will also gain more resources than ordinary artists to become popular, and it will be more high-end.

For example, in terms of invitations, it is difficult to say whether Zhu Yilong can be on the cover of various top international magazines such as Times, but the last supplement is absolutely no problem, and everyone will give Lu Ping'an face.

In terms of top luxury endorsements, Zhu Yilong has received many more invitations than ordinary artists, and the endorsement level will not be lower than the "brand muse" level.

At present, there are about four categories of top luxury endorsement levels.

Global Ambassador: Brands will make their products, customize products, and pay for endorsements.

Image Ambassador: Although you can't earn endorsement fees, you can also customize products and attend brand events.

Brand muse: does not enjoy any other treatment, can only appear in the official press release, just like the later Sister Shi is the muse of the LV brand.

Brand Friends: There is no other tittle, but you can bring your brand's products to the event, which is a win-win relationship.

At present, in 2011, all kinds of top luxury brands have not fully attached importance to the Chinese market, and the level of endorsement has not dropped as it did five or six years later, so the first-line stars of domestic entertainment are basically trying to touch the "brand friends".

For example, Liu Qianqian won LV's "Muse in China" last year by virtue of her status as an international actress, and the next goal is to be an ambassador.

Before last year's "splashing ink door", the international chapter was also trying to reach out to the ambassador.

Therefore, Zhu Yilong came up on top of the high threshold, and the higher threshold was further.

Its own gold content is part, and Lu Ping'an's own face also plays a certain role.

This is something that no other company can do even if it completely replicates the success of "Star You".

However, for Zhu Yilong's next image building, Xingchen actually has a plan.

As the first top class in the 10s, I have to set an example for those who come after me.

Therefore, in terms of endorsement, the top luxury should be accepted, which is to highlight the coffee position.

The rest of the brands also have to take it, which is really profitable, but it can't be blind.

You have to leave a place for all kinds of national brands.

These endorsements don't have to consider the problem of more money and less money.

All of the company agreed.

After all, Xingchen is a leading enterprise, and what it does should be a bit socially responsible.

In this way, Zhu Yilong's next endorsement composition is very clear.

Now he has received 13 endorsements, and he is far from reaching endorsement saturation, and he can still take about 17.

The artist department immediately set out to screen and negotiate, and formulated a follow-up image management plan. (End of chapter)