"No, really not, even if it's a blade phone, the blade phone may be more beautiful in design and more distinctive, but once the functionality is taken into account, we find that Mphone is the best model."

The major mobile phone manufacturers of Mphone2 can be described as being like a great enemy, from the market response to the reputation of the industry to the media opinion, Mphone2 has given them huge pressure.

If Mphone1 is just the beginning of its edge, then Mphone2 is an unabashed demonstration of Zhou Xin's ambition, hoping to use Mphone to define the direction of smart phone and even future mobile phone development.

Judging from the history of Silicon Valley for more than 30 years, when an era begins, the company that has the right to define can get the largest piece of the cake, which is also the so-called first-class enterprise standard.

In the past, there were very few companies in Silicon Valley that could do standards, and those who could do this were all famous giants without exception, such as IBM, Microsoft, Oracle, etc., and in the field of mobile phones, Motorola was once such a standard-setting company.

But with the rapid rise of Nokia, Motorola lost its original position, and since the end of '99, it has lowered its earnings forecast almost every year, the stock price has fallen all the way, and the director of the communications division has changed again and again.

Motorola's Communications Division is one of Motorola's three pillars, contributing 70% of Motorola's business volume, and its Personal Communications Division is responsible for manufacturing Motorola's mobile phones.

Originally, the direct competitive pressure brought by Nokia was great enough, but now a competitor has emerged from other fields, and this competitor's business strategy and product positioning are completely different from Nokia.

At the beginning, Motorola was a wait-and-see attitude, and the name Newman was enough for them to pay attention to, and after the Mphone1 was launched, Motorola became a learning and launching direct competitor, trying to get a piece of the pie in the field of Internet mobile phones.

At that time, smartphones were still defined by the media as Internet mobile phones, and the result was that sales were not as expected, the market response was mediocre, and there were not enough users from the perspective of the application, which was a vicious circle.

After Mphone2 came out, Motorola quickly summoned all the supervisors to analyze Mphone2, and the more they analyzed, the more pressure and gaps they felt. Because Mphone1's leading position is software, the software gap can be made up by spending manpower or finding external partners.

Although Motorola's president, Galvin, doesn't think anyone can beat Newman in the software space, but the gap is acceptable and can be made up by copying Mphone's app.

After the Mphone2 came out, the gap widened from the software level to the hardware level, especially the multi-touch screen of the Mphone.

After a thorough analysis of Mphone2 by the R&D department, Gilmour, the head of the communications division, reported to Galvin with a frustrated report that Motorola's 2002 annual report did not meet expectations, which was unexpected by Wall Street analysts.

Motorola's stock price has fallen sharply in the secondary market, why do you say again? Because this scene has been repeated over the past five years, Gilmour is also close to the death line as vice president and head of the communications division.

Gilmour said: "The blade is better than the Mphone2 in terms of feel and appearance, which is based on the premise of sacrificing performance, and the blade has far less built-in chips than the Mphone2, and is naturally inferior to the Mphone2 in terms of function."

The most important thing is that the content of Mphone2's app store is much richer than before, and the apps are no longer limited to games.

On Mphone2, various software such as music playback software, video software, e-reading software, time management software and other software emerge in an endless stream, and the efficiency and comfort of browsing text information on mobile phones have made a qualitative leap. If it is simply better than Mphone2 in appearance and feel, it is difficult for the blade to gain consumer recognition.

We judge that the functionality of mobile phones will be more and more emphasized in the future, and the CPU of mobile phones will become the most important factor in determining the life and death of mobile phones, and communication is no longer the most important function of mobile phones. ”

The relationship between Motorola and Zhou Xin is good, but this relationship is not good with the communication division, but with Motorola's semiconductor division, which is another pillar industry of Motorola.

Xinxin and Motorola's semiconductor division have a lot of cooperation in China. At the beginning of the millennium, Motorola was the largest enterprise in China except for Xinxin Technology, with a total investment of 28.5 billion RMB in 2000.

What's even more ridiculous is that Motorola's first semiconductor joint venture company in China was placed in Leshan, saying that it was in response to Huaguo's call to go west.

By 2003, Motorola had one wholly-owned enterprise, one holding company, and seven joint ventures in China, with a total of more than 10,000 employees. Annual sales are about 26 billion RMB.

Even before 2001, Motorola had always firmly supported China's accession to the WTO, and this support was not just lip service, but repeatedly lobbied on Capitol Hill to persuade congressmen to support China's accession to the WTO.

Motorola's behavior can be said to be out of self-interest considerations, but the other two companies that are also in the three-point mobile phone market in China, Nokia and Ericsson, are far inferior to Motorola in terms of investment scale and support.

"I know that chips are going to be the most important component of the future of mobile phones, maybe one of them, maybe not," Galvin said.

I've been in contact with Michelle Meyer, and he has verbally agreed to come to Motorola to work, and when Meyer comes, he will be in charge of Motorola's chip business. ”

Michelle Meyer is a former general manager of IBM's chip division and has been with IBM for two decades.

"I'm going to spin off the Freescale Semiconductor business unit and make it a separate business. This is also the model of learning Matrix and Xinxin, the chip becomes an independent company, which is more conducive to the overall operation of the enterprise, and the semiconductor department will also have performance pressure. ”

It is a very common phenomenon for the chip industry to select managers from the industry, and these people are very familiar with the tidal fluctuations of the semiconductor business.

AMD hired Hector Ruiz, the former head of Motorola's semiconductor division, who left Motorola in January 2000. Hector Ruiz became CEO of AMD in April 2002.

"There will be a dedicated person at the chip level who will be in charge, but what about the screen? How do we achieve a multi-touch screen similar to the Mphone?

With the Mphone2, if we provide consumers with a pen and then tell them that the pen is more likely to highlight the demeanor of successful business people, it will be a bit too underestimating the $700 price point. ”

"We're talking to some of the companies on the market that are focused on touchscreen solutions, and the multi-touch implementation is based on two main technologies: infrared projectors and infrared cameras, or LED current sensing mechanisms," Gilmour said.

After we communicated with the suppliers, they generally responded that they could not achieve the sensitivity and fluency of Mphone. The infrared touch screen does not meet the application scenarios of mobile phones, and this technical solution is passed by the first place. We had to choose the LED current sensing mechanism, but this technology is very immature.

Either it is insensitive, or it leaks, and there is only one choice of other vendor technologies besides Matrix.

The technical maturity of Mphone's screen is far beyond their imagination, and we plan to talk to Mphone's screen supplier about the details of their technical implementation, and then see if there is any way to bypass Matrix's technology patents. ”

The main part of the earliest resistive touch screens was a resistive thin film screen, which was coated with a transparent oxide metal conductive layer with two layers of transparent conductors.

There are many small transparent separation points between the two layers of conductive layers, the two layers of conductive layers are separated and insulated, and a silver glue is coated on the edge of the working surface of the two layers of conductors, one end is voltaged, and the other end is grounded, so that a uniform and continuous equal voltage distribution can be formed in one direction of the working face.

When the finger or contact touches the screen, the two layers of conductive layers have contact at the contact position, and the pressure makes the two layers of conductive layers produce a contact at the contact position, because the voltage is increased between the two layers of conductors, and the current flow will be different at different contacts through the resistor divider, and the control device can distinguish the coordinates of the pressure applied on the display.

After the introduction of resistive touch screens, it was mainly used in personal handheld computers and a few mobile phones, but compared with button mobile phones, it did not have many advantages in use, so it was quickly abandoned. Only a few companies are still experimenting with this technical solution.

Mphone2The capacitive touch screen used, there is a breakthrough in technology, and the other point is that Zhou Xin adopts the mature architecture of the later generations, and the positioning is carried out through the combination of X-axis and Y-axis, which is not explored until iphone4, this technical solution makes the touch screen of Mphone2 more sensitive than ordinary capacitive screens.

Mobile phone manufacturers are studying the technical principles and technical implementation solutions of Mphone2, and exploring the core suppliers of Mphone2 through various ways.

Zhou Xin's next move is to strike hard at this year's E3 exhibition.

The 2003 E3 show was a gathering of blockbuster titles, with Warcraft 3, Halo 2, Final Fantasy 11 and many other masterpieces released during the year.

As the largest sponsor of E3, Riot Games naturally has the power and qualifications to define the main topics of this year's E3, and under Zhou Xin's direction, this year's E3 show will be devoted to mobile games.

At the same time, Zhou Xin's Flamingo Games also participated in the E3 exhibition with several mobile games, and the most important thing is "Legend of Heroes" created with League of Legends game characters.

This is a mobile game modeled after the Dota Legend game mode, with little difference except that the characters have been changed from Dota to League of Legends.

Zhou Xin has high hopes for this game, this kind of gacha game has limited network bandwidth requirements, and the 3G network is enough to meet the network requirements.

At the E3 exhibition, the Flamingo's booth was almost all COSER and figurines, and there were no computers for players to experience.

There are also only QR codes for games such as "Legend of Heroes", "Temple Run", and "Subway Surfers" launched this time.

Above is the title, below is the QR code, "Please download the QR code to experience the above game"

Mphone2 is equipped with wifi function that supports the latest IEEE 802.11g standard, and the maximum transmission rate can reach 54Mbps.

Charles is a big fan of Newman and Flamingo, having started his career with Genting Game and has been experiencing it live since the first Genting Game was unveiled at E3.

In the past three global ladders, he has reached the top 500 in the Ameriken region, and is only one step away from the offline requirement of 128. He was very happy to see that Flamingo Games had brought a large number of new games to the E3 exhibition this time.

For game lovers, what could make you happier than having your favorite maker release multiple games at once?

But what disappointed Charles a little was that when the game Flamingo brought this time was shown, he felt a little monotonous.

Swipe left and right to control the characters, subway parkour and temple escape are nothing more than a change of scene, is there any point in that? It's too simple.

Charles felt that these two games were not games, but tools to promote the touch function of the Mphone2 screen.

But he still wanted to give it a try, because Flamingo is known for its simple controls and fun gameplay, so maybe they can make the game fun with just this one mode?

When Charles stood in front of the Flamingo Games booth to prepare for the experience, he found that there was only a QR code, and he needed to download it himself, and the Flamingo booth did not provide an experience link.

"It's a damn QR code again, how much Newman likes QR codes." Charles complained inwardly.

Zhou Xin has many nicknames in Silicon Valley, the king of the Internet is a positive nickname, and the captcha demon and QR code fanatic are relatively negative and derogatory nicknames.

Every time American netizens feel irritated when they enter the verification code, they will secretly scold Zhou Xin twice, thinking that he is responsible for the current Internet environment is so complicated.

Charles took out his Mphone1 from his jacket pocket, then held it up and scanned it and looked at the size of the app, "It's okay, it should only take fifteen minutes to download." ”

"Should I buy the Mphone2 or not? There are too many places to upgrade the Mphone2, which is really exciting, but the problem is that the price is too expensive, and it is almost close to half a month's salary. Charles was torn in his heart.

Mphone1's wifi feature supports the previous standard, and the transfer speed is extremely limited.

After spending an hour trying out Temple Escape and Subway Surfers, Charles thought to himself, "It's okay, it's not bad if you play in the subway or in your spare time."

Although it is not as good as Angry Birds, the problem is that the mobile version of Angry Birds only supports Mphone2, and Subway Surfers and Temple Run, which are simple to operate, can also be played on Mphone1.

Try Legend of Heroes again. ”

At Flamingo's previous game launch, Charles was actually most interested in "Legend of Heroes", because this game uses the same world view as Genting Game, and it also looks the most complicated in the process of display.

After he walked to the QR code of "Legend of Heroes" and scanned it, he was saddened to find that "Legend of Heroes" also only supports Mphone2.

The main thing is that I've been too busy working overtime every day lately.,Crows can't do it if they want to.,Add a chapter on the weekend! That's four thousand words.

(End of chapter)