Huang Zhang is still very proud of Meizu's achievements, because the only thing that can attract consumers is the quality of the product itself.

Moreover, Meizu has also opened three phases, and the first and second phases have gathered the highest number of units supported by crowdfunding websites - 5,000 units.

In the Internet era, products that rely entirely on online channels will not be able to continue to gain so many consumers once the word of mouth fails.

Like Lenovo, even if its reputation on the Internet is not good, it can still rely on offline channels to survive, but a brand like OnePlus, which purely relies on online channels, has a bad reputation that is equivalent to half of the death.

Manager Zhao, who was sitting opposite Huang Zhang, obviously understood this truth, and he was a project manager who has been active in the Pearl River Delta region all year round under Xinxing Capital.

The project he has seen the most is also an Internet project, and the reason why he is interested in the Meizu project is also because when he talked to the crowdfunding website, he heard about the Meizu brand when he heard about their successful cases.

"We went live in September 2002, and before September there was no electronic payment, and the crowdfunding model was not feasible from the underlying logic, and the profit of the crowdfunding website itself was very low.

We can't find a point card alliance to cooperate with Internet companies like Tencent, NetEase, and Shanda, and only electronic payment can keep our costs down.

Besides, for some crowdfunding products that cost thousands of yuan, you let consumers rush 10 point cards through point cards, which is a bit unrealistic. Consumers who will be interested in crowdfunding are essentially impulsive purchases at the moment of spending money.

If he recharges through the point card and extends the time when paying, this impulsive consumption may subside after completing the point card recharge.

So we've been doing prep work in the early stage, promoting on the web forum, polishing our website design, and so on.

Fortunately, our revenue exceeded 10 million RMB in the first quarter after we went online, and in the first half of this year, the revenue exceeded 50 million. ”

After the introduction of the person in charge of the crowdfunding website, he showed Manager Zhao the top 10 revenue of their crowdfunding website partners, among which Meizu ranked first with a revenue of more than 10 million.

The most important thing for emerging capital is the sense of smell, which is also the housekeeping skill of Wu Shiqiang of Zhou Xinjiao, Manager Zhao quickly captured this signal, why can this company called Meizu attract so many consumers to pay?

Three rounds of crowdfunding were launched, raising more than 10 million in total, which is difficult for a small business with no name.

"Do you mean Meizu? This is a very distinctive company, when they came to us to talk about cooperation, in fact, I didn't want to agree.

Because they make mobile phones, they hope to price 1,000 yuan, and then crowdfund 500 units, what is this concept, that is to say, they want to raise 5 million yuan at one time.

I also introduced to you before that the business model of crowdfunding websites relies on two points, one is the handling fee, and the handling fee itself is very meager, three percent of the handling fee, five million is 60,000 yuan.

Most of the things sold by crowdfunding websites are in kind, and it is impossible for us to charge 30% of the handling fee like Internet companies. The second is the interest rate spread, after the consumer completes the payment action, the money is in our account, and we will send the money to the enterprise after the company delivers the goods.

So there was a spread in between, and we made money on the spread and fees, but at that time, Meizu wanted us to pay them at least 50% first, otherwise they wouldn't be able to produce.

Both of these conditions go against our rules, but the $5 million crowdfunding is important for a new start-up, including the founder of Meizu, who showed me the concept map they made, which was well received at the Zhongguancun forum.

The post was full of voices to buy, and in the end we gritted our teeth and did the business.

It went very smoothly, and Meizu did very successful marketing on the Internet, I remember that it seemed like they found 500 users in a week and paid on our crowdfunding site.

After sending the money to Meizu, we were very nervous, in case they ran away, we needed to pay the 2.5 million yuan to the consumers ourselves, maybe we would go out of business directly.

In order to prevent them from running away, we even sent an employee to Meizu to work with them, saying that it was free labor for them, but in fact, it was to monitor them not to run away.

Fortunately, in the end, the delivery was successful, and we cooperated for a total of three rounds, and when it came to the third round, there was no need to pay them first. ”

Manager Zhao asked rhetorically: "If Meizu runs away, will you run away or admit it and pay the 2.5 million for yourself?" ”

"I don't know, I really don't know, I definitely have to pay for the emotional angle, if I don't pay this money, the reputation of the crowdfunding model in China will be stinky, and it will hit the entire industry.

From a rational point of view, I don't want to dig it, it's too big to dig this hole. But fortunately, nothing like this test of my humanity happened. ”

The other party mentioned that Meizu was both excited and afraid, which made Manager Zhao interested in Meizu, so he came to the door.

After Huang Zhang introduced the company Meizu, Manager Zhao was a little disappointed, because the company that survives by industrial design alone is still an enterprise that focuses on mobile phone manufacturing, and to be honest, it does not have much value.

Now there are too many companies making mobile phones on the market, and the entire market is full of large and small manufacturers.

After Xinxin launched an integrated mobile phone chip, MediaTek quickly followed up, hardly giving Xinxin much time to breathe.

Integrating all the chips into a motherboard, providing a package solution is the first thing MediaTek did, and before Xinxin launched a mobile phone integrated chip, MediaTek had already established this project internally.

After the launch of the new chip, MediaTek even suspected internal leaks, so they worked overtime to launch their mobile phone integrated chip.

Due to the first-mover advantage and the backing of Zhouxin, Xinxin Technology occupies 70% of the market share, and MediaTek occupies 30%.

Although Xinxin Technology occupies most of the market share, MediaTek is growing rapidly, and is fighting a price war in this field, trying to gain the market with the help of price advantages.

Xinxin Technology is a bit forced to follow the price reduction, because if you don't reduce the price, you have to lose the market, for these companies, they don't care about the quality of the technology, only the price.

Of course, Xinxin is not without advantages, because Xinxin Technology is more famous in the consumer group, although it is said to be a Chinese enterprise, but consumers will subconsciously think that it is a Silicon Valley enterprise.

And Xinxin is the supplier of Mphone, and my purchase of a mobile phone equipped with a Xinxin technology chip is equivalent to my buying of Mphone, which is somewhat of this meaning.

Therefore, Xinxin Technology's mobile phone integrated chip can still enjoy a little premium.

Manager Zhao asked: "Mr. Huang, I just heard you talk about the specific situation of your company, and I want to hear about your future development strategy."

We all know that with the mobile phone integrated chip launched by Xinxin Technology, Huaguo's mobile phone market has fallen into a situation of competition, and all companies want to come to the mobile phone market to take a piece of the pie.

Whether it's making color TVs, refrigerators, TVs, or even pig companies have to come to the mobile phone industry to intervene, what do you think are Meizu's advantages? ”

Huang Zhang replied: "Two questions actually I think are one question, Meizu will transform in the future.

We all know that the new president personally opened the era of smartphones, and now in Silicon Valley, the giants in the field of mobile phones, such as Nokia and Motorola, their executives must call smartphones.

said that he wanted to make a smartphone in the future, and the three elements of a smartphone are the screen, the operating system and the mobile phone processor.

I think the future development direction of Meizu must be to make smart phones, and there must be a certain amount of innovation in these three elements.

It is precisely because Meizu wants to transform and make smartphones that Meizu needs financing.

If we continue to innovate in industrial design, we will first sell mobile phones to consumers through crowdfunding, and then open some offline stores and launch our own official website after a certain amount of precipitation, and slowly develop into a mobile phone manufacturer with online and offline channels.

Actually, I don't need external financing at all, but if Meizu wants to enter the smartphone space, then we have to do external financing.

We need to find suppliers to cooperate with and carry out a certain amount of research and development, which requires a lot of money. ”

Manager Zhao said: "This step is too big, and now there are many companies on the market that can provide mobile phone processors, such as Samsung, Texas Instruments, Intel, Xinxin, etc., but they are all expensive without exception."

Moreover, the operating system of the smart phone needs to be deeply adapted to the mobile phone processor, from the selection of the mobile phone processor to the creation of the operating system, there are countless difficulties to overcome.

What's more important is that the patent for the mobile phone screen is in the hands of Matrix, and other suppliers have not conquered this field for the time being, and you still have to invest in research and development, which is unrealistic. ”

As the project manager of Emerging Investment, Manager Zhao has a good understanding of the mobile phone industry. Because the key projects of Xinxing Investment in the past two years include inspecting enterprises in the upstream and downstream of the smartphone supply chain.

Mphone has a number of suppliers in China, emerging investment needs to select suppliers with technical content for investment, many of these suppliers are in the Pearl River Delta region, Manager Zhao has visited many enterprises, in the emerging investment internal knowledge base also read a lot of information.

He knows that after entering the era of smart phones, most of the current mobile phone companies will be eliminated, and smart phones are not something that small companies can play at all.

He came to see Meizu out of curiosity, and now he regretted it a little, because Huang Zhang's idea was too unrealistic.

Huang explained: "These technologies sound complicated, and with the development of smartphones, there will be suppliers to provide solutions, and all Meizu needs to do is choose the right solution among these solutions.

In my opinion, the only difficulty that cannot be overcome is the screen, because there is no supplier who can provide a solution for the screen technology similar to the Mphone2 effect for the time being, and there is not even a sample.

The screen solutions I have come into contact with in the Pearl River Delta, without exception, are far from the Mphone2 in sensitivity, and the only supplier that comes close to the Mphone2 screen is that their cost is particularly high.

This point cannot be solved for the time being, but the processor and operating system are all solved, the processor can talk to Xinxin Technology, we don't need A series chips, but we can let Xinxin help us design other mobile phone chips.

If Xinxin Technology can't do it, we can also find Samsung and Intel. The operating system now also has some open-source mobile phone operating systems, which can be used for modifications.

We can launch a smartphone similar to Mphone1 first, and then launch a mobile phone similar to Mphone2 when the touchscreen technology on the market matures.

In my plan, if I get financing, I will also do samples, do marketing, and build an official website, and sell it in batches like Mphone2, and sell it on the official website.

I have had countless ideas about the product itself after seeing Mphone2, the cost of the phone itself will not be very high, and the place that needs to spend money is to transform the operating system, and we need to recruit a large number of development engineers.

At the same time, we also need to build the Meizu official website, which needs to cooperate with the operating system to create some applications. ”

From this point of view, maybe it is a road that can be taken, Manager Zhao thought.

Due to the fire of Mphone, the first industry to fall is the handheld computer, Mphone2 can do everything in the handheld, the price is about the same as the handheld, and there is a communication function, which leads to the complete loss of the market for the handheld.

In the first half of 2003, almost all companies involved in handheld computers announced that they would cut off this business, and they chose to transform for companies whose main business was handheld computers.

Some companies have chosen to open source the original handheld computer operating system into a smartphone operating system, such as Palm OS.

This is also why Huang Zhang said that the operating system and processor are not difficult, because there are already solutions on the market.

Huang Zhang continued: "I want to find Xinxing Investment, also because Xinxing Investment, as an investment institution under the new head office, has participated in Xinxin Technology, Xiaomi, Yongxin Technology and so on. ”

Yongxin Technology is a joint venture between Cao Yongluo and Zhou Xin, in which Zhou Xin holds a stake through Xinxing Investment, and is also one of Mphone's suppliers.

Since Yongxin Technology is a supplier of Mphone, they have received a large number of orders from the same industry and have gradually become a leader in the field of mobile phone assembly, basically copying the route of Foxconn's rise with Apple's back.

"Xinxing Investment has a strong voice and deep understanding of the upstream and downstream suppliers in the mobile phone industry, and the cooperation between us can play a great role.

For example, Xinxin Technology's mobile phone processor is only sold to Matrix, and Meizu talks to them, and with Meizu's size, they may not be able to ignore it.

But there are emerging investors acting as intermediaries in it, and I believe they are at least willing to listen to our demands. ”

After Huang Zhang finished speaking, Manager Zhao was a little interested, because putting forward ideas and being able to disassemble and subdivide ideas are two different things. Huang Zhang's answer is at least feasible.

(End of chapter)