The scene of competition in the field of smartphones is not unexpected by Zhou Xin.

Unlike most of the giants of the original time and space did not begin to enter the smartphone market until the global sales of iphones exceeded 20 million units in 09, the Mphone1 of this time and space has been successful enough.

After the Mphone2, the Mphone2 has a crushing advantage in the same price range, and there are very few mobile phones with a price of more than $700, but it is not nothing.

In this price range, Mphone2 occupies more than 80% of the market share, and in the Bay Area, an area where the 3G network is more mature, Mphone2 has a market share of more than 95% in this price range.

All the internet-related giants are trying to enter this space, including neon and goryeo companies.

In this context, Xinxin Technology, which creates the core component of smart phones for Mphone - mobile phone processors, has suddenly become hot.

There are many mobile phone manufacturers who come to the door, including many well-known manufacturers, including Samsung Keykey and HTC.

HTC is now better known as HTC Electronics, Dopod is a subsidiary of HTC Holdings, initially headquartered in Shenhai, and later moved to Jiangcheng for various reasons.

HTC is a giant in the field of handheld computers at this time, and has been helping major console manufacturers OEM handheld computers since its establishment, and later began to build the HTC brand by itself.

If there is no Zhou Xin to kick off the mobile Internet in advance, HTC will try to make a mini host, similar to the mini launched by Xiaomi later, the main thing is a small and easy to carry.

However, after the birth of the mobile Internet, they found that this field obviously has more potential, and they were PDA before, so it is good to transform.

Therefore, HTC quickly contacted Xinxin Technology, hoping that Xinxin Technology could design a smartphone chip for them.

The reason is very simple, there are only a few mainstream manufacturers on the market that can create mobile phone chips, Texas Instruments, IBM, Qualcomm, Intel, AMD and Xinxin, and the mobile phone chip designed by Xinxin is the mobile phone chip with the most sales and the most user verification.

Even the A1E chip used by Mphone is enough for these mobile phone manufacturers, and mainstream applications are not a problem.

As for the mobile phone operating system, HTC was a staunch supporter of Microsoft's camp in the early days, and MOS could not be bought.

There are also many powerful manufacturers in China who have found new chips, such as Dexin, Bird, Gionee and so on. Among them, DXN is also very interesting, DXN first helped Nokia, Motorola, Qualcomm and other international giants to design mobile phones.

Eight of the top 10 local mobile phone manufacturers in China are his customers, and later they will cooperate with Microsoft to steal the work that HTC originally wanted to do. Qualcomm invested US$35 million to establish DXN Software, a joint venture with DXN, which grew from 14 to 3,000 employees in four years.

Later, DXN was listed on NASDAQ, failed in the mobile Internet wave, and the company's core team went to Xiaomi.

That's another story. It is precisely because DXN has strong strength in software that they also want to build their own smartphones.

"We have disassembled the MOS, it is an operating system based on the Linux kernel, and we can also build an operating system for a smartphone based on the Linux kernel.

Whether it is to sell to domestic mobile phone manufacturers or to build your own brand. ”

DXN adheres to this idea and connects with Xinxin Technology.

For Guan Jianying, this is a happy annoyance. Hu Zhengming is the CEO of the entire Xinxin system, and Guan Jianying is mainly responsible for the chip design sector, that is, Xinxin Semiconductor.

He himself engaged in chip design for 20 years before joining Xinxin, and he has participated in almost all mainstream chip types on the market, and in the process of participating in the design of A-series chips in the past, Guan Jianying has also accumulated a lot of experience in smartphone chip design.

Zhou Xin can give them a solution based on the design of 90nm smartphone chips until 22 years, but Zhou Xin will not do it.

What Zhou Xin and the team of Xinxin Technology Huaguo said is that the Huaguo team and the team of Ameriken are doing the research and development of A-series chips at the same time, and finally after tape-out, the two sides conduct tests in all aspects, and select the chip used in the final Mphone according to the test results.

You don't have to think about it to know that the chips designed by the Zhangjiang R&D team of Xinxin Technology are not as good as the products after countless iterations in later generations, but you can see progress, from A1E to A2, the chips designed by the Huaguo team have made significant progress.

This is naturally inseparable from Guan Jianying, excellent managers can lead the team to look forward together, under the leadership of Guan Jianying, the mobile phone integrated chip designed by Xinxin Semiconductor can play back and forth with MediaTek.

With the help of time advantage, Xinxin occupies 60% of the market share in the field of mobile phone integrated chips, while MediaTek's market share is only 20%.

Guan Jianying's trouble is that there are too many manufacturers who come to Xinxin Semiconductor to meet their needs, and these manufacturers obviously can't accept a set of chips to provide to all of them.

Therefore, Guan Jianying single-handedly led the smartphone chip internally named the B series, which is divided into three echelons, which are manufactured with different processes and provided to users with different needs.

Guan Jianying chatted with Hu Zhengming in private: "I finally know what Newman meant when he said that it is too easy to make money and lose motivation.

It is too easy to make money with integrated chips, and the team in charge of mobile chips can get more than 500,000 dividends every year without working according to our performance level. MediaTek is completely incapable of posing a threat to us.

At the beginning, when MediaTek entered this market, the team was very nervous, and everyone was very passionate about developing new integrated chips to form differentiated advantages.

After discovering that MediaTek could not pose a threat, this motivation disappeared again.

This made the whole team unmotivated, shouting that they would do the work, but the motivation was obviously not as high as before. ”

Hu Zhengming can see it very clearly: "What is needed for R&D is not passion, not enthusiasm, but love and persistence.

Enthusiasm and enthusiasm may lead to temporary success, but in the long run it will be exhaustive. How about I have been in China for so long, do you feel that my Chinese has changed qualitatively? ”

In Hu Zhengming's view, the improvement of Chinese is an unexpected joy, and it is a real surprise to be able to build a company like Xinxin Technology.

Guan Jianying came to Xinxin Technology because he first did an unpleasant job at his old club, and then partnered with a friend to start a business.

It is easy to find a job for Guan Jianying's age and resume, but it is not so easy to find a suitable job, it is a good choice to come to Zhangjiang to open up wasteland, at least Zhou Xin's treatment and trust are in place.

Hu Zhengming will come, but he was purely bewitched by Zhou Xin, and after he came, the situation was even better than the best situation he expected.

From a global point of view, Xinxin Technology obviously does not belong to the semiconductor giant, but the strategic planning, top-level design and business scope of Xinxin Technology are completely benchmarked giants, and once successful, it will become the top giant in the semiconductor field.

Now the curtain of the mobile Internet is slowly opening, Xinxin Technology has occupied a lot of advantages, Hu Zhengming is now very optimistic, every time the tide of the times will have semiconductor companies rise, this time it is entirely possible that Xinxin Technology.

TSMC is a semiconductor giant that has risen in the wave of mobile Internet, and it was previously a well-known chip foundry at best.

Hu Zhengming continued: "I have a lot of students working at Texas Instruments, AMD, Intel, these giants can build a long-lasting business, and most of the employees below are very peaceful, can balance life and work, persist in 10 to 20 years, and basically become experts in this field."

You also have to be peaceful, semiconductors are a long-term business, we just need to do our own things well, and don't worry about anything else. ”

Hu Zhengming sees it very openly, he doesn't expect to achieve any breakthroughs in a short period of time, what to punch Intel and kick IBM, Hu Zhengming doesn't think Xinxin Technology can do it.

In his opinion, it only needs to seize the wave of the times once, and Xinxin Technology can become an Intel-like enterprise, and if it can catch it twice, it will be IBM.

Now, the mobile Internet is such an opportunity, and they also occupy a first-mover advantage in it, and the next thing to do is to keep rolling this snowball down.

Hu Zhengming also doesn't like to force the employees below to do something, and he won't see that the technical staff will get too many dividends from the company's development.

Some bosses will try their best to reduce the wages when they see that the wages of the employees below are high, for example, the single salary of factory parts is 6 yuan, and some workers process 3,000 pieces a month by increasing working hours and reducing rest time, and get a monthly salary of 18,000.

Some bosses will reduce the unit price to control the wages of employees.

Hu Zhengming has shares in Xinxin Technology, and it is not an exaggeration to say that he is the boss, he will not think like this, let alone do it.

Xinxin Technology's treatment is high in the entire Shenhai, it belongs to the top foreign companies, and even the front-line workers in the wafer factory can easily get a monthly salary of 8,000 yuan.

For this reason, the managers sent by Huahong proposed whether it was possible to appropriately reduce the wages of employees and maintain a relatively high level, not so high.

Hu Zhengming's reasoning is: "For the chip foundry industry, engineers are the most valuable asset, and we can't see front-line employees as a consumable and replaceable component, they are an important asset of the company."

Our treatment is not completely brainless, but linked to the company's benefits, we can now open such a high salary, because the benefits of Xinxin Technology are good enough, and the company can not share it with employees when it can make money, so how do we ensure that employees can accompany the company to the end when the company declines?

Moreover, the average salary of 8,000 is not high, and the salary of a front-line engineer in Xinxin's wafer factory in the Lion City can reach 15,000. ”

The representative of Huahong retorted: "Mr. Hu, I understand your thoughts, we can adjust the coefficient to maintain a relatively balanced state."

In fact, to be honest, people are profit-oriented, even if you give them such a good treatment now, when someone offers better treatment in the future, or when the company's efficiency is not good, after their salary level declines, they should not be able to keep or retain.

On the contrary, for enterprises, we appropriately reduce this part of the expenses as cash flow, and in the future, when the efficiency is not good, it can also be used as a supplementary part of employees' salaries. ”

Hu Zhengming thought of the representative of Huahong from Guan Jianying's words, and there is a commonality in their underlying logic: that is, for employees, there is no need to give them too good treatment, too good treatment will do more harm than good.

Hu Zhengming doesn't see it that way: "I don't know if they will leave, but I think at least the proportion will be lower, if we change the order overnight, how can the employees believe us?"

If we do that, the future will only get worse.

At that time, when the salary system was passed, Hua Hong sent a representative to sign and confirm. ”

The representative of Huahong laughed: "Mr. Hu, to be honest, we didn't expect that the benefits would be so good after Xinxin took over Huahong, and the production capacity of the wafer factory was directly full." ”

Because Huahong only has the right to supervise and not to manage, even if they have objections, they can only blow the wind in Hu Zhengming's ears about this kind of thing that has been determined, and cannot substantially change the established facts.

Guan Jianying smiled bitterly after listening: "I'm not the kind of person who likes to squeeze the team to make achievements for me, I just think that the demand for the entire mobile Internet is so strong, we need to seize this rare opportunity."

If our B-series chips can be successful, their annual salary will not be half a million, but a million.

It's good for everyone.

And now the problem is that 100,000 is raised to 500,000, everyone is very excited, and now I tell them that everyone will work hard, and it can be increased to 1 million in the future, everyone does not feel it, the threshold is too high.

To be honest, the progress of the B-series has been slow and has not met my expectations, especially the high-end B-series chips. ”

Hu Zhengming said: "Do you want to ask Newman and let the team in Silicon Valley work together? ”

Silicon Valley does have a R&D team of Xinxin Technology, and it is indeed making mobile phone chips, but they actually do more non-core parts of mobile phone chips, such as multimedia chips, power management chips, and the like.

The technology of the A-series chips comes from the future Samsung.

Guan Jianying shook his head: "I want to rely on myself, I don't want to admit that the team we lead is not as good as the R&D team in Silicon Valley."

Xinxin Technology has also been established for three years, and part of the R&D team of Xinxin Semiconductor is the engineer I hired from Wanwan, and part of the Chinese engineer is poached from Silicon Valley.

And then there are some engineers and college graduates that we recruit from China.

We've been running in together for three years, and we should see results. The integrated chips have accumulated sufficient experience in our team, and the current B-series chips are just a challenge.

Every time the R&D team of Silicon Valley has to go out, why do you need Shenhai's R&D team to do it? We might as well let everyone go back to Silicon Valley directly, and others will be responsible for some marginal businesses like the R&D departments of other foreign companies in China. ”

(End of chapter)