This is not only the dilemma of face chat, but also the dilemma of all Internet applications with strange social relationships as the core selling point in later generations.

We all face the reality that when strangers connect through your app, that connection will always turn to mass messaging apps.

In the future, whether it is Facebook Message launched by Facebook or iMessage launched by Apple, it will not be able to retain customers, and foreign users will use these chat software, but they will not use such software as a daily chat tool.

In China, the black hole effect of chat software far exceeds that of other types of APP, and now the platform is dominant, and this potential has been initially revealed.

For mobile phone applications such as Face Chat, which are completely based on Mphone, WeChat is like a mountain, it will not compete with you directly, and it will not deliberately show its presence through some activity areas, but you can never ignore it, and you will feel the sense of oppression from WeChat all the time.

It's not just Facebook Chat that is facing such a dilemma, but other mobile apps are also facing a similar dilemma, which is why Nokia and Motorola would rather work with public opinion and developers to develop their own mobile instant messaging software.

The more direct reason is the interest, before WeChat, we don't know how to make money from instant messaging software, is traffic really equal to money, and whether all Internet types of products are suitable for advertising? No one can give accurate answers to these questions in the millennium, especially after the bursting of the Nasdaq bubble.

The capital market is extremely suspicious of the value of traffic, and even more disdainful of Internet applications similar to text messages such as instant messaging software, which can be seen from the price at which ICQ sold to Ameriken Online, and it is absolutely impossible for so many users to acquire an application with tens of millions of users for only $400 million.

The emergence of WeChat has changed all this, WeChat through the circle of friends and WeChat public account to build a content ecology, coupled with the recommendation algorithm, has been recognized by a large number of advertising parties, QQ is through the sale of services to make money, two different profit models are revealing a point: instant messaging software has a lot of value, but it has not been discovered before.

This is also why before the millennium, ICQ sold itself to AOL for only $400 million, and later WhatsApp sold to Facebook for $20 billion.

Zhou Xin's arrival brought this recognition forward by ten years.

Zhou Xin said after listening to the dilemma of face chat: "I think you don't have to worry too much about this aspect now, because as long as the ecology of face chat is attractive enough, users who leave face chat will still return to face chat after breaking up or having new ideas in the future."

There is an upper limit to the number of people who can use it, and what you need to do is to improve the content ecology of Facebook Chat as much as possible, so that users have a reason to come back after leaving, and at the same time make good use of the tool of capital to stake their territory around the world, and the more users it has, the higher its value.

Not only valuation, but also other values, the more users, the more content it can spontaneously generate, and the content base goes up, and the more interesting content is born.

I know your model, now it's up to your team to think of some interesting topics, and then the users think of a part, which is equivalent to the two sides working together to build the daily content of the community.

I did this in the early days of the Riot community, but once the number of users got to a certain level, I just had to be a maintainer, and we didn't end up in person, we had to change our role from being a content maker to a community rule-maker and maintainer. ”

Zhou Xin and Zuckerberg's dinner was not revealed by the news media, but Zuckerberg himself posted a photo of the two on Weibo, with the caption: "Having dinner with my long-time idol, I have a lot of gains today." ”

"Newman has a deep understanding of the Internet, to be precise, his understanding is close to the essence of users, products, and ecology related aspects of the Internet, and after talking to him, I feel that I have gained a lot, and these gains will also be applied to face chat." Zuckerberg has had many opportunities to be interviewed as a rising star in Silicon Valley, and he will also choose to give some interviews to expand his own popularity and face chat.

After having dinner with Zhou Xin, Zuckerberg's inseparable topic during the interview was what he talked about with Zhou Xin, and the attention of the outside world was very high, and the media wanted to turn it into a landmark event.

Some media even associate Zhou Xin and Zuckerberg's dinner with the time when Zhou Xin and Yang Zhiyuan had dinner together before the millennium, and they either hinted or explicitly stated that this would be another inheritance of the innovative spirit of Silicon Valley, and Zuckerberg would become the next leader in Silicon Valley.

Zhou Xin didn't care about these disturbances, and after attending the opening ceremony of the Internet conference held in China, Zhou Xin attended the New Year's dinner held by the White House non-stop.

Bush's cordial invitation to him through Wall Street hinted that there was something important to discuss.

"Newman, I'm really happy to see you in the White House."

Zhou Xin was very surprised, he thought that the New Year's dinner at the White House was attended by celebrities, in the East Hall of the White House, men wore suits and leather shoes, and women wore standard evening dresses and wore fake smile masks on their faces.

As a result, the dinner party that Bush invited him to attend was actually in the family dining room, and only Bush and his wife and Li Jingyi were there, which made Zhou Xin feel like there was no good banquet.

During the meal, Bush shared some interesting facts about the White House and what he saw when he visited other countries, and after the meal, Bush's wife said that she would take Li Jingyi to visit the White House, leaving space for Zhou Xin and Bush.

Zhou Xin knew that this was the beginning of the play.

"Newman, I wonder if you know anything about the Amerion-Ken political situation?" With only two people left, Bush didn't have much to say hello and went straight to the point.

Zhou Xin shook his head: "I don't know much, I'm not very interested in politics." ”

Zhou Xin showed in public that he was really not interested in politics, and he would not even make speeches, and his political donations were also comprehensive, and he would not give face to the Elephant Party because California was the territory of the Donkey Party.

As a result, politicians in Washington generally believe that Newman is a traditional Chinese businessman, and even if he is an Internet entrepreneur, he does not like to express his views on social issues as other Internet entrepreneurs.

Bush was not surprised, saying, "There is a general election coming up in Ameriken this year, and I need your help. ”

Bush is under a lot of pressure, because the past four years have been the Twin Towers have been hit, the Nasdaq bubble has burst, and the public macro perception is that the golden age of the 90s has been destroyed by Bush.

Bush knew very well who the Donkey Party's candidate was, John Kerry, and when John Kerry came out in December 2002 to announce his candidacy, there was no doubt about the Donkey Party's representatives.

Kerry was a man with a perfect resume, his father worked in the Amerionian Ministry of Foreign Affairs, a graduate of Yale political science, served in the military, fought in the Vietnam War, earned a law degree after the war, and served in the Senate in Massachusetts.

Bush's character is not inferior in every way, and even better than it in some aspects.

Bush wasn't sure, he needed to unite all the forces that could be united, and Zhou Xin guessed how the other party wanted him to help.

That was social media, which was massively launched through social media to inspire the Americacans to vote, which was exactly what the two sides did in the next 16 years.

The early advent of Weibo and the rapid popularity of smartphones made the team behind Bush realize the power of the Internet.

To be precise, in the traditional Internet era, in fact, many people have already used the Internet for elections, and in 2000, the media even used "the Internet, the 51st state of Ameriken" to express the fierce competition for candidates in cyberspace.

However, the situation has changed compared to that time, and in the traditional Internet age, where forums, personal blogs, and portals are the main forms of presentation, it can play a limited role.

Diane Feinstein set up her website in 1994 when she ran for the California Senate, and Bill Bradley raised $1 million in campaign money online in 2000, like the party running an Internet campaign party in 2000.

In 2000, McCain raised $500,000 in campaign funds through the Internet in just one day, and it was NewPay that provided him with technical support.

In the past, the Internet has been used in a variety of ways, but they have a common characteristic, that is, he can only attract your previous supporters, your supporters will know what your personal website is, will know that you are going to hold an online fundraising event, he can only help you consolidate the existing supporters, and you have to be quite loyal supporters, but you can't absorb new supporters.

Weibo is different, Bush registered a Weibo account as early as 2000 before the Twin Towers were hit, and has since interacted with netizens on Weibo with high frequency. As a loyal user of Mphone, Bush has a special Mphone made by Matrix, and he can post more than 500 tweets a year with Mphone2.

In addition, Zhou Xin was cheated by Bush before, and Weibo will be monitored by the relevant Americ Ken agencies to some extent, and some data has been noticed by Bush's campaign.

They found that Bush had a large number of new supporters, who followed him on Weibo and further became his supporters.

After studying Weibo's recommendation algorithm, the team behind Bush believes that as long as Weibo pushes a large number of Bush-related content, especially targeted push to Donkey supporters, it is conducive to poaching people from the Donkey Party.

After Zhou Xin listened to what Bush wanted to do, he was not surprised: "Sir, I know what you mean, I know what you want to do."

You can talk to Tencent through the person in charge of the business side of your campaign team, and Tencent has a clear price for Weibo advertising, for example, $10,000, and we will push the designated Weibo to 1 million users.

Our service does not impose restrictions on the types of ads and will not refuse to promote ads because he is a candidate for the general election. ”

After a pause, Zhou Xin felt that his refusal was too blunt, and then said, "As far as I know, there are some candidates of the Elephant Party who have purchased our services. ”

What Bush can find, others can naturally discover, everyone is not stupid, and the spread and effectiveness of Weibo have been tested over time when the Twin Towers were hit in 2001.

Bush got up and paced around the family dining room, even though it had been a long time since the meal began, and the White House attendants didn't knock on the door of the room, he shook his head as he paced: "Newman, no, no, no, I don't want such a simple advertisement."

What I want is a targeted push. ”

Zhou Xin asked, "What do you mean?" ”

"For example, if I have followers on my account, I don't need to advertise to them because they already follow my account and they can see what I post," Bush said.

There is no need for die-hard supporters of the Elephant Party, and it is difficult for us to win them over.

What I want is to analyze from the data level, analyze the user's past speeches and followers, and strive for users who are in the middle ground, or the middle of the donkey party.

It's not just a simple content push. ”

This is too specific, Zhou Xin can't help but be impressed by Bush or the campaign team behind Bush, this kind of push is already the logic of big data.

Seeing that Zhou Xin didn't answer him, Bush continued: "For example, a user, the first thing he pays attention to from the beginning of registration is the official account of the Donkey Party, or the candidate of the Donkey Party, for such die-hard supporters, I don't need to win over him.

And for users like the kind who follow both the Donkey Party and the Elephant Party, I want to push as many positive messages about me as possible on Weibo to him. ”

Zhou Xin said: "Sir, I understand what you mean, your needs are very specific and clear, but I am not sure whether it can be technically realized, and how long it will take. ”

"Newman, the 2004 election was at the end of the year, and that's why I came to you on the second day of the new year to talk about it, and I knew there was going to be a revamp of your ad delivery mechanics, which involved redeveloping the system," Bush said.

It will take time, and what I need is for this feature to go live around June. ”

In fact, the strategy that Bush's campaign team developed for Bush was to talk to Zhou Xin and try to co-opt Zhou Xin, which means that Weibo can only provide services for Bush in the election campaign.

As a result, from Zhou Xin's first answer, Bush heard the other party's reluctance tendency, so he didn't mention it directly, but turned to a seemingly very reasonable request.

Zhou Xin said: "Sir, I will seriously consider your suggestion, your proposal is very creative and gives me a better understanding of what the advertising system can do." ”

Zhou Xin's this is pure flattery and procrastination, he doesn't like Bush because the other party has cheated him before, but compared to Kerry, Zhou Xin knows Bush better.

From Zhou Xin's point of view, he hopes that Bush will continue to stay in the White House, and he knows very well that Bush will focus on the Middle East and will not pay too much attention to Huaguo. What Kerry will do when he enters the White House is completely unknown.

(End of chapter)