Xiaomi's popularity at London's Westfield shopping centre is just a microcosm of Xiaomi's foray into the Europa market.

In fact, in the first year of Xiaomi's entry into the Europa market, it has brought more than two-thirds of Xiaomi's revenue and profits to the Southeast Asian market.

It is expected to surpass the Southeast Asian market as a whole next year and become the most important overseas segment in Xiaomi's global strategy.

Europa's spending power is still stronger than that of Southeast Asia, even if Europa has not yet come out of the financial crisis, and the debt crisis of the five European pig countries is paid by the Europa Alliance.

In order to maintain the existence of the alliance, the troika of Germany, France and England has to help the poor brothers clean up the mess by holding on to the high unemployment rate and inflation in various fields.

The troika helps the poor brothers, and in essence, the economically developed provinces on the southeast coast of China make financial transfers to the less developed inland provinces, and the less developed inland provinces play the role of providing labor, various resources, and markets.

It's just that because different provinces in China belong to the same country, there is no resistance in the process of fiscal transfer, and when the Europa Union does a fiscal transfer of the same nature, there will always be different voices within the country.

When this voice reaches a certain level, it will cause a split in the alliance.

Xiaomi's rapid development in the Europa market has made other mobile phone manufacturers also see opportunities.

Before, everyone was in Southeast Asia, and they wanted to go to the Europa market, but entering the Europa market means a huge investment, such as labor costs, marketing investment, sales system construction, warehousing and logistics, etc., all of which require huge costs.

It's 2009, not 2019, and entering the Europa market is also a lot of investment for today's manufacturers.

Everyone didn't have the confidence to gamble with so much money, but after Xiaomi became the first person to eat crabs, there was a success model, and now everyone set up a Europa branch, intending to open up new markets.

Xiaomi's strategic expansion has brought about the strategic expansion of all Huaguo mobile phone manufacturers, of which the fastest action is HTC, as a bent mobile phone manufacturer, they have been having a small amount of business in Europa, like BenQ and Asus, which are well-known in Europa.

HTC followed closely behind, and the entry of Chinese manufacturers into the Europa market led to a difficult time for mobile phone manufacturers such as Nokia, Sony, and Samsung.

The global smartphone market has begun to roll, from configuration to price, fully uncoiled.

"We will bring you a new product format of Xiaomi, and we will name it MIPad."

In order to make up for the loss of Matrix in the North American market, Zhou Xin led Xiaomi to launch a new product - a tablet.

This is also a product that has been proven to be mature enough and needed by a large number of users.

Although most people buy a tablet to watch videos, it is undeniable that it is also a productivity tool, whether it is drawing or studying, the tablet has its own unique advantages.

Xiaomi, which makes laptops and smartphones at the same time, can just use tablets to make these three products form a linkage to create a concept similar to Apple's family bucket in later generations.

"Before presiding over this press conference, Mr. Xin repeatedly asked me that this conference is very important, and it represents one of the most important development directions of Xiaomi in the future.

In the future, Xiaomi will be smartphones, tablets, and personal PCs, and these three formats will build the entire Xiaomi brand ecosystem.

I certainly can't live up to the new president's instructions, and I have practiced English many times before I came. ”

In order to open up the Europa market, Xiaomi's autumn conference was held in London, held by Yu Dazui, and the most important products are Xiaomi tablets, and the main cost-effective Xiaomi Y series smartphones.

Xiaomi has built two series of products in the mid-to-high-end, the flagship model is the Xiaomi digital series released in the middle of each year, and later in order to expand shipments, Xiaomi launched the Y series.

Considering the consumption level of Huaguo and the actual income of residents, Xiaomi needs products with a price of about 2,000 yuan to expand its market share in the entire smartphone industry.

And because it is backed by Xinxin Group, Xiaomi has more supply chain advantages than the original Xiaomi brand, and can achieve a lower price.

If the mobile phone doesn't make money, the new chip can make money.

Therefore, the main cost-effective Xiaomi is unstoppable at the price of 2,000 yuan, and this time the new Y series conference will be held in London, which is also to let foreign manufacturers also taste the taste of being rolled.

"Before Xiaomi, there were many consumer electronics brands that were more famous than Xiaomi and had a glorious history in the past, and they also launched products similar to tablets, but they were defined as mobile computers, Microsoft, HP, Dell, etc."

Because smart phones were launched earlier, multi-touch screen technology matured earlier, so the format of tablet computers was launched as early as 2005 when Mphone2 was launched, and some manufacturers launched it.

As I said before, tablets do have an audience, so tablets have been developing well in the past four years, and the growth rate is getting faster and faster.

At the beginning, the network speed stayed in the 3G era, Americacan's basic network has just been transformed on a large scale, and video websites and applications have not yet been popularized.

By 2007, after the launch of YouTube, all kinds of video applications began to explode, Microsoft launched its own Surface series of tablets, more emphasis on entertainment attributes, and game manufacturers who have worked closely with Microsoft have also launched a lot of games for the tablet industry.

The success of Microsoft's first Surface has led many manufacturers to enter the space.

Matrix will also launch its own tablet next spring.

Compared to Matrix, Xiaomi is more flexible, their standards are not as high, unlike Matrix, the product launch has to be a cut ahead of all the current products.

This is not to say that Xiaomi's pursuit of quality is not as good as Matrix, but Xiaomi's brand positioning makes it less pressure than Matrix.

This is like building a car in the future, Apple also wants to build a car, but due to the pressure of the brand image, it has not entered the market for a long time, and Xiaomi has started to act a long time ago.

"Unlike our competitors, we don't want to name it a mobile computer, it's too uncool, it's not a supplement to a desktop computer or a laptop, it's a new ecosystem, MIPad."

A picture of MIPad and some specific parameters appear on the screen behind the big mouth.

Like Xiaomi's digital flagship, the product, named MIPad 1, is available in two versions, standard and pro, with dimensions of 7.9 inches and 9.7 inches, respectively.

Larger size means bigger battery and better battery life, while smaller size means more convenient carrying.

Unlike other tablets, MIPad has adopted a completely new technology, without compromising the grip, we have compressed the bezel of MIPad to 5.5mm, which makes it so sexy compared to other tablets. ”

"Purely from the appearance, Xiaomi's products are indeed more technological." Stephen commented.

In order to cooperate with Xiaomi and win Xiaomi's agency rights in Kangaroo Country and New Zealand, he has been in London during this time, and was invited to participate in Xiaomi's press conference today, and Stephen came to attend the press conference, in order to be able to personally celebrate Big Mouth after the conference.

Don't count on the agency of Europa, judging from the results of the previous business negotiations, Xiaomi's strategy for Europa is direct sales.

In Xiaomi's internal comprehensive rating system, the importance of the Europa market is second only to mainland China, and higher than that of Ameriken.

Ameriken's deduction for consistency is too severe.

Stephen has used Microsoft's Surface, and purely in terms of appearance, MIPad is much better than Surface.

Frank nodded: "With Newman's gatekeeping, the industrial design language of Xiaomi and Matrix has always been online."

Even their stores have maintained a consistent industrial aesthetic. ”

Frank continued: "It's just that a company of such a large size as Xiaomi, in the London development conference, actually found such a small venue, only less than 200 people.

This is Xiaomi's first press conference at Microsoft, and it seems that Newman was affected by the shooting at the press conference two years ago.

London is not San Francisco. ”

Europa's old money has some disdain for the upstarts of Ameriken.

Stephen: "It's clear that Xiaomi wants to speak with its products, and the launch event is just a show to dealers. ”

Xiaomi's mobile phones are directly sold in Europa, which means that all their stores are directly operated, but it does not mean that they are only sold in directly operated stores.

Xiaomi also has to rely on Europa's online shopping platform and offline electronics stores to sell.

Relying only on the directly operated stores and official websites, its customer base is limited after all.

After introducing some parameters of MIPad, Big Mouth began to introduce the software ecosystem, and he focused on the interaction between MIPad, Xiaomi mobile phones and Xiaomi computers.

Some of Xiaomi's official apps, such as sticky notes, memos, music, photos and other functions work together.

Through the interaction between a large number of applications and operating systems, it reflects the product ecology built by Xiaomi.

"Next is the pricing, MIPad is available in 16GB, 32GB and 64GB versions, and they are priced at 459 euros, 499 euros and 559 euros, respectively."

The pro version adds 100 euros to this price, which means that the MIPad will cost as little as 459 euros and as high as 659 euros.

As a far leading product, it is equipped with a large number of advanced technologies, from the screen to the chip to the software ecosystem, all of which are top-of-the-line products, and the pricing of MIPad is even low.

After all, for the same type of product, the minimum price has to start at 600 euros.

In fact, with such an expensive price, most of the profit after deducting the cost of the pricing has to pay tariffs to Europa.

After the end of Xiaomi's autumn press conference, it will be the first to officially go on sale in China and Europa.

The price of MIPad in China starts at 3,499 yuan, which is 100 euros lower than the Europa price.

"Our knife technique is still not sharp enough, in fact, 3G can be set as a distinguishing item.

It is divided into two versions: 3G+WIFI version and WIFI version, which are on sale, and we can further distinguish the price. After returning to China, Zhou Xin complained at an internal meeting of Xiaomi Group, "I'm just saying, let's not do this." ”

This belongs to Apple's patent,Sharp knife skills,The function of the dynamic island can give you the biggest selling point,The previous generation of Procan only enjoy,The next generation will be installed。

For example, the high brush has not been delegated to the ordinary model for a long time, and when it does not sell well, the high brush will also be delegated to the ordinary model.

Compared with Apple, Xiaomi is too kind.

After the release of Xiaomi tablets, backed by Xiaomi's huge publicity resources, sales can only be regarded as a good level, Europa's sales in the first week are 500,000, a little worse than the expected one million.

However, the word-of-mouth on the Internet is very good, especially the dual users of Xiaomi mobile phones and Xiaomi tablets, which belong to the model of word-of-mouth first.

"Xiaomi's tablet is simply too easy to use, and its pen input method is too smart, much higher than the recognition accuracy of the pen equipped with Samsung Note.

Including the built-in drawing function, I was able to regain the joy of drawing. ”

"Some of the apps do a great job of interoperating, and a lot of third-party professional software, combined with its stylus, can be used as a portable productivity tool outside of a laptop."

"It's a much better experience than other mobile computers, and when I use other mobile computers, I have the illusion that I'm using a handheld computer from 10 years ago, and a tablet is like a product of the 21st century."

"It's great to use a tablet and a smartphone together. I have a question, can Xiaomi phones also come out of the Note series? Their stylus is much easier to use than Samsung's.

As a depth lover of the stylus mode of operation, I really want to use a Xiaomi phone with a stylus. ”

"Mobile computer manufacturers have always said that the bezel is too narrow to affect the performance, so they can't make the bezel narrow.

I didn't see that the bezel of the Mi tablet was so narrow that it affected the control, but such a narrow bezel made me feel much better when watching videos. ”

The tablet launched by Xiaomi has been well received worldwide, and sales have continued to climb with the outbreak of praise, becoming another fist product of Xiaomi.

At the same time, this kind of self-created original products have also helped Xiaomi gain wider brand awareness and recognition around the world.

Apple has been able to dominate for so long, and they have created new product categories one after another, such as smartphones, tablets, smart watches, true wireless earbuds, etc., every time they launch one, manufacturers in the industry will follow suit and catch Apple.

Apple squeezed toothpaste belongs to squeezed toothpaste, but it has played a leading role in the promotion of product categories. This bellwether effect has helped Apple build a brand image that no other maker can shake.

And now because Apple was acquired by Matrix, Zhou Xin played the role of Apple.

Competitors don't think of tablets as Xiaomi's products, whether it's Xiaomi or Matrix, they all have only one name, the Newman series.

After the release of the Xiaomi tablet, other manufacturers have planned to launch their own tablets, so that their development teams can imitate the Xiaomi tablet system, especially Sony and Samsung.

(End of chapter)