117 Apple's marketing problems

Gao Yuan nodded clearly, and suddenly remembered what Liu Yan said about the fact that apples could not be sold after the harvest, and he asked Ma Hongyan: "I heard that our county had a bumper harvest of apples last year, but because we didn't find a market, all of them were rotten, what's going on?" ”

Ma Hongyan was slightly surprised, and asked rhetorically: "Didn't you know about this matter after the high bureau came?" ”

The implication is that you are the director of the agricultural bureau, and this work is closely related to your agricultural bureau.

Gao Yuan smiled bitterly: "I read the documents for a day yesterday, and I learned a little about the situation, but the experts of the Agricultural Bureau are only responsible for guiding fruit farmers on how to plant and manage fruit trees scientifically, and the sales have nothing to do with us." ”

Ma Hongyan also showed bitterness on his face, and said with a dumb smile: "Yes, although the sales qualifications of several agricultural and sideline product companies in the county are approved by the Agricultural Bureau, your bureau only has the right to approve and has no management power, so it is not surprising that you are not clear."

What do you mean by that? At first, it was led by Secretary Tang Jiping, and the saplings were bought from Dengzhou, calling on the people to plant fruit trees.

The saplings are undoubtedly good, and they have a good harvest after three years of fruiting, but the harvest is a good harvest, but there is nowhere to sell it. If the apples of more than 10,000 acres of land are rotten in their hands, the people will lose a lot of money, and everyone will discuss and want to sell these apples, there are only two ways to go.

The first is to spontaneously go to the market to sell, the second is to sell at a reduced price, the big guys go hand in hand, the market is rushed, the price is reduced, and finally it is reduced to two cents a catty, and there is still a large number of fruits fed to the pigs.

In two months, it will be the apple harvest season, and the people will be disheartened, and many fruit farmers will not bother to take care of it at all, leaving the fruit trees to fend for themselves. ”

Gao Yuan's brows furrowed when he heard this, "Didn't the leading comrades of the townships and counties think of some solutions?" ”

He said in his heart that Tang Jiping was really damned, without investigation and research, without following the laws of the market, for the sake of political achievements, blindly embarked on projects, and finally made the people miserable.

Ma Hongyan opened the conversation box and couldn't hold it back, glared and said: "Of course the township leaders and county leaders have helped, just say that this sweet water well township, seeing that the apples of the two thousand acres of mountainous land can't be sold, Wang Zheng's eyes are red.

He set a hard target for the members of the township party committee, each person underwrote at least 1,000 catties of apples, and he himself received a target of 2,000 catties.

Last year, the county magistrate of Quan, who was still the deputy secretary of the county party committee, also followed the anxiety and went to the provincial capital to sell Wutong County apples, entrusted people to support the relationship, wore out the skin, and only sold 3,000 catties. ”

Gao Yuan's mind immediately appeared in the picture of a large number of apples rotting and being thrown into the pigsty, and the people were heartbroken, and he felt a chill in his heart, rubbed his eyebrows and said: "It's not shallow to hurt people, this matter has to find a way to solve it, otherwise it will chill the hearts of the people." ”

When Ma Hongyan heard this, his eyes lit up, and he asked eagerly: "Can there be a high trick in the high game?" ”

Gao Yuanxin said that of course I have it, there are countless similar examples to learn from in later generations, and it is no problem to find a market for fruit farmers.

But he knows very well that when he doesn't find a market, he can't talk full.

"I just have a preliminary idea, not yet formed, I have to think deeply to come up with a practical solution, but if you want to solve this problem, you must follow the laws of market development...... By the way, I read what is written on the document, our county fruit farmers have planted a total of 5,000 acres of apples, just now you said 10,000 acres, a full double, what is the situation? ”

"Hey, to put it bluntly, Tang Jiping wants to make political achievements, but he doesn't dare to go too far, the data is fake, it's all for the leaders above."

Gao Yuan muttered: "Bastard! ”

Ma Hongyan didn't dare to answer this, he said to Gao Yuan with an embarrassed smile: "By the way, Gao Ju, after you arrive in Tianshuijing Township later, you must not tell Wang Zheng that there is a way to solve the problem of apple sales, otherwise if you don't say one, two, three, he can detain you in the township." ”

Gao Yuan smiled when he heard this, and said: "I'm really not worried about this, it is also my job to have the opportunity to do something practical for the fruit farmers and help them recover some economic losses." In addition, if I can help the fruit farmers to sell apples, it will be beneficial and harmless to the next promotion of the Chinese herbal medicine planting base project. ”

Ma Hongyan nodded and said: "Yes, the credibility of the government cannot withstand the consumption again and again, if the people lose confidence in the government, it will be difficult to carry out the work in the future." While there's still some time, Gao Ju, tell me what you think, maybe I can help you come up with ideas. ”

Yang Guang, who was concentrating on driving, was also very interested, and said with a smile: "Yes, Gao Bureau, you tell me, Director Ma and I are busy with your staff officers." ”

Gao Yuan was also happy, and said: "Then I'll talk about it, my idea is that if you want to solve the problem of apple sales, you can start from three aspects, first, in the short term, we can package the apples in our county and find some connections to make a big government procurement."

I can also find a friend in the army and ask him to help buy some of it, anyway, the officers and soldiers of the army have to eat fruits to supplement vitamins at every meal, and the apples in our Wutong County are rich in nutritional value, and the officers and soldiers are not eating anything. ”

As soon as he heard Gao Yuan say that he had a relationship in the army, Ma Hongyan's breathing was a little shorter, and with a little excitement, he said: "Gao Ju Niu, this is a good idea, let's not talk about government procurement, if you can get the purchase order of the army, the fruit farmers will not worry about selling the apples of more than 10,000 acres of land this year." ”

Gao Yuan said: "This is just an expedient measure, short-term effect, in the long run, it is still to build a high-end brand of agricultural and forestry fruit and vegetable products in Wutong County." Therefore, in this second move, we have to find some relevant experts to make some articles around the nutritional value of apples in our county, and then crown it with the title of pure natural and pollution-free green fruits and vegetables, and you can start the promotion of the third step.

I pondered, find someone to make a website, vigorously promote the county's agricultural and sideline products, and then let the reporters of the major newspapers come to interview the fruit farmers, and strive to make the fruits and vegetables of Wutong County a well-known brand in China.

This is the long-term plan to prosper agriculture and benefit farmers. ”

Ma Hongyan was dumbfounded.

Yang Guang said with a smile: "I kind of understand, you once said that no matter what kind of work you are engaged in in the future, the first is inseparable from Internet thinking, and the second is inseparable from the promotion and publicity of the media." As long as you find the right entry point, you don't have to worry about not doing your job well. ”

Gao Yuan laughed and joked to Yang Guangdao: "Photon has an epiphany." ”

Yang Guang also grinned, and felt more and more that it was an extremely correct decision to take up the post with the boss, not only the administrative establishment was solved, but more importantly, it was very cool to work with the boss, as long as he resolutely implemented his instructions, there was no need to worry about other things.

The car entered the boundary of Tianshuijing Township, and the road became more and more difficult to walk, the gravel road made the tires creak, Yang Guang slowed down the car, and walked slowly forward forty miles.

From stationing in the township to arriving at the township party committee and government station, this short three-kilometer journey actually took more than 10 minutes.

Wang Zheng, who received the notice in advance, stood alone in front of the township government to greet him, and when he saw Camry driving over, Wang Zheng walked forward quickly.

After Gao Yuan got out of the car, Wang Zheng also came to him, shook hands with him warmly and smiled: "Director Gao, right?" Hello, welcome to our township to inspect and guide the work. ”

Looking at the sturdy man in front of him, with big shoulders and round waist, black like freshly dug coking coal from a black coal kiln, his teeth are very white, he smiles and squints, his head is flat, and he looks very capable.

Gao Yuan's first impression of Wang Zheng was very good, and after listening to Ma Hongyan's introduction to him, he felt that he was a down-to-earth cadre who did practical things.

Smiling, Gao Yuan said: "Secretary Wang, I feel the enthusiasm, first of all, can you let go of your hand first?" You are a cadre in the army, a trained family, I have fine skin and tender meat, I really can't bear to pinch you like this. ”

Ma Hongyan on the side also said loudly: "Wang Cannon, hurry up and let go of your hand, you dog ball thing, you think everyone is the same as you, the little widow in the village with great strength will run away when she sees you!" Director Gao Wenwen is weak, but I can't help you pinch it like this, are you planning to crush Gao Ju's bones? ”

Wang Zheng grinned and let go of his hand, and said with a smile: "Blame me, blame me, didn't I see the high bureau personally come to our broken township to inspect and guide, and I am happy." Don't blame me for being rude. ”

Gao Yuan shook his hand and said sincerely: "Secretary Wang is polite, I am not here to inspect the work, let alone guide the work of Tianshuijing Township, I am young, I came to Wutong County to serve in a black eye, I was sent down by the leaders of the municipal party committee to work, and with a difficult task, this time I asked Director Ma to accompany me to Tianshuijing Township, to be precise, to seek your support from Secretary Wang." ”

Ma Hongyan interjected at this time: "Wang Cannon, I can tell you, if you do a good job of the errand assigned by the high bureau, the sales of the 2,000 acres of apples in your township will basically be no problem." ”

Hearing this, Wang Zheng's dark face turned red suddenly, "Does the Gao Bureau have a way to solve Apple's sales problem?" ”

Gao Yuan grinned, and added three points of favor to Wang Zheng, this is a cadre who is dedicated to the people.

"Don't hide it from Secretary Wang, on the way here, I chatted with Director Ma and Comrade Yang Guang from our bureau for a while, and probably came up with some ideas." Gao Yuan didn't hide it from him, this was an opportunity, the problem of apple sales was solved, and the work of the Chinese herbal medicine planting base was carried out.

There are two people Gao Yuan can think of at present, the first is Lan Miao, if Sister Miao is willing to help, and pass a word to her uncle, it should not be a big problem for the Jinling Military Region to purchase a batch.

The other person is undoubtedly Tan Hongyi, he is familiar with this part of the Nandu Military Region, as long as Gao Yuan speaks, he dare not say that it will be no problem, and there is a chance that he will get the order.

Wang Zheng's face was completely moved, and he took Gao Yuan's arm and walked to the yard, saying as he walked: "Oh, I have a headache to death in this matter, seeing that there are less than two months before the fruit is ripe, this market has not been found, no, I sent all the cadres and workers of the township to find fruit dealers, and no good news has been passed on until now."

If the high bureau can help solve the problem of apple sales, it will be a great benefactor of all the fruit farmers in our township. I know that you are here for the matter of the Chinese herbal medicine planting base, to be honest, now the people's hearts are gone.

As soon as I heard that the county was going to promote planting, everyone scolded my mother with my neck, and I dare not guarantee anything else, you can solve the apple market, so that the people can get benefits, not to mention planting medicinal materials, even if you let the old and young masters of the whole township level the mountain, everyone will not say a word. ”

Gao Yuan sighed when he heard it, "I know, the people in the township are poor, in the past few years, they have responded to the call to plant this and that, just throwing money into it, and a big son has not seen the money back, and it is inevitable that they will have opinions on the government's decision-making arrangements."

I try my best to run the sales of apples, and the work of planting Chinese medicinal materials is also imminent.

And Secretary Wang, the initial investment in the planting of Chinese medicinal materials will be relatively large, what I can do is to strive for as much money as possible, so that the people can invest less. The only thing I am worried about is that everyone's enthusiasm is not high, and the resistance is serious, so the ideological work of the masses has to be done by Secretary Wang. ”

Several people came to Wang Zheng's office and sat down on the shabby sofa.

Immediately, an official from the party and government office came over and poured water on a few people.

Wang Zheng took out a bag of Hongta Mountain and divided it around, and after taking a sip of it, he said: "Gao Bureau, the people are the most practical interests, if you can let them earn money, they will do it with you, you introduce a policy today, promote a project tomorrow, and every time you blow it out of the sky, saying how the economic benefits are, and how much income can be brought to everyone."

At first, everyone was very enthusiastic and willing to follow the footsteps of the government, but every time they were cold-hearted, the people no longer listened to the government.

That's why I said, as long as you can solve the problem of apple sales, and you don't need me to do the work, the enthusiasm of the people to grow medicinal herbs will naturally increase. ”

Gao Yuan knew it in his heart, picked up the teacup and drank a sip of water, his eyes lit up, and asked, "Is this the well water in that old well?" ”

Wang Zheng smiled and said yes.

Gao Yuan drank it all in one go, wiped his mouth and said, "It's so sweet." ”

Wang Zheng said: "It seems that Lao Ma has introduced the allusion to the well in our township to the Gao Bureau, yes, the water from this well is clear and sweet, and it has fed more than 50,000 people in our sweet well township." ”

Ma Hongyan on the side said with a smile: "Gao Ju, the reason why the girls in Tianshuijing Township are all white and beautiful is because they drink well water all year round. ”

Gao Yuan asked with a smile: "Also including the daughter-in-law of the director of the supply and marketing cooperative?" ”

Ma Hongyan clicked and blinked.

Wang Zheng was dumbfounded, picked up the cigarette case and smashed it on Ma Hongyan's head, and said in a low voice: "Okay, you second horse, how many years ago Chen sesame rotten grain was a bad thing, you also told the high bureau, you are not ashamed, I still feel ashamed!" Look back, don't you dare not find two little widows to squeeze you dry! ”

Ma Hongyan stretched his legs, held his head high and half-closed his eyes, and put on a posture that was ready to be heroic and righteous: "Come on! I'm not afraid of this...... Member! ”

Gao Yuan could see that the relationship between the two was not ordinarily close, otherwise they would not have made such a big joke.

"Secretary Wang, the report given by Jinqiao Agriculture said that the climate and environment of your township are particularly suitable for the growth of Chinese medicinal materials. Gao Yuan said with a smile.

Wang Zheng was also impressed by Gao Yuan's down-to-earth work style, and after listening to his words, he immediately got up and said with a smile: "It is my duty, it is almost evening after the transfer, there is no big restaurant in our township, but the people's home-brewed bud wine and game from the mountains are stewed in a pot and taste unique, and I invite Gao Ju to drink wine and eat meat at night." ”

Gao Yuan is not a hypocritical person, and he didn't pretend to put on a clean official face, he felt that it was very hypocritical, so he simply agreed: "This is good, then I won't be polite to Secretary Wang, and I will disturb you." ”

Seeing that Gao Yuan agreed, Wang Zheng was very happy and grinned.

The group of four went out, got on the Camry, and drove to a nearby village.

Lan Miao, who walked out of the airport, was very annoyed, from before boarding the plane to when the plane landed, she made more than ten calls to Gao Yuan, but none of them could be connected.

After walking down the spiral ladder, Lan Miao turned on the mobile phone for the first time, and dialed it once, but there was still a mechanical voice from the receiver: The phone you dialed cannot be connected for the time being.

What are the bad boys up to?

It's not going to be a push-up with a woman, is it?

As soon as this thought arose, Lan Miao's heart was like a cat scratching, itching and uncomfortable.

Chen Jianye stepped forward, stretched out his hand with a smile on his face and said: "Hello Lan Dong, entrusted by Secretary Wang of the Municipal Party Committee, I came to greet Lan Dong as a representative of the Jiangling Municipal Party Committee and Municipal Government, and welcome Lan Dong to Jiangling again. ”

Lan Miao came to her senses, shook hands with Chen Jianye with a smile, and said politely: "Hello Mayor Chen, I am very happy to meet Mayor Chen again, I sincerely hope that this inspection can successfully complete the task and successfully sign a contract with your city." ”

Chen Jianye said: "This is also what our city's cadres, workers and all citizens are looking forward to. ”

After some pleasantries, Lan Miao accepted Chen Jianye's invitation and got into his Audi, while the other members of the negotiation team, accompanied by Qi Cailing, got into a minibus, and the two cars drove towards Jiangling City one after the other.

"Mayor Chen, why didn't you see Gao Yuan come over this time?" After seeing Qi Cailing appear in the greeting procession, Lan Miao's chaotic thoughts calmed down.