Gu Wei returned to the company first, picked up the agent, and came to China Film together.

In the conference room, Gu Wei, Lu Yang, and Director Han sat opposite each other.

"The fine cut of [Embroidered Spring Knife] is basically completed, and now it is almost a soundtrack, so it should be completed soon." Lu Yang said.

"Gu Wei, I called you over today because the movie is about to be completed, let's discuss the release time together." Director Han said to Gu Wei.

"Director Han, China Film is professional in terms of distribution, I have 100% confidence in Senior Brother Lu, the movie must be an excellent movie, you can see when it will be released to maximize the benefits and get the highest box office possible." Gu Wei threw the question back, and by the way, he held Lu Yang in his hand.

Director Han frowned when he heard this, "The production of the movie will take some time, plus the early publicity will take a month, and it can be released at the end of October at the earliest, so the National Day file will not be able to catch up." ”

As he spoke, he took out two pages and handed them to Gu Wei and Lu Yang respectively.

Take a look: "This is all the movies that have been scheduled to be released from the end of October to February next year." ”

Gu Wei took it and looked at it.

Director Han also said, "The best schedule of the year must be the Lunar New Year file, but the Chinese and foreign best films in the New Year file gather, and the competition is also very fierce." ”

"Director Han, can China Film be released as soon as possible, I have confidence in the quality of the movie."

Lu Yang doesn't know much about the release of movies, this is his first movie that can be released, and he has confidence in the movie and wants to know the market's response as soon as possible, so he is naturally a little anxious.

"I also agree with my brother's opinion, we can reserve a month for publicity and release it at the end of October or early November.

The investment in our films is small, try not to compete with those blockbusters, choose a time period with fewer blockbusters to be released, and the proportion of films will also have an advantage. ”

Gu Wei also hopes to be released as soon as possible, he looked at the film list, and probably knows which of these movies is good at the box office and which ones have no splash.

Definitely not in December, [People in the Journey of Thailand] will be released in December, even those who don't pay attention to the movie know that this movie simply shocked everyone's attention when it was released in the last time and space.

It is estimated that the director himself did not expect that the box office of making a road comedy film could reach 1.2 billion, which is the first domestic film to have a box office of more than 1 billion, thus opening the era of 1 billion box office of domestic films.

And the release cycle is super long, and it will not be released until February next year. In February, it was succeeded by [Journey to the West] and [Thai Embarrassment] is another 1 billion plus movie.

Originally, Jackie Chan's movie "Zodiac" in the same period was also optimistic about the potential to reach 1 billion, but in the end, it was only pressed to achieve more than 500 million.

Although Gu Wei is very confident in the quality of [Embroidered Spring Knife], we are far from them in terms of investment, the popularity of the director and starring lineup.

Those with small arms and legs don't join in the fun with these big guys.

No matter how you look at it, it's still the best in November, there are basically no competitive movies, except for [1942] directed by Feng Da, and "Life of Pi" directed by Ang Lee, both of which will be released at the end of November, and there will not be much box office potential left when they release [Embroidered Spring Knife].

The rest is a little famous, [Tai Chi 2] is a famous bad movie, "The King's Feast" invested more than 100 million, and the box office was 50 million, so that investors vomited blood.

Then there are some names that Gu Wei has never heard of. This shows that these movies basically didn't make a splash after they were released.

The time is in me, and I don't choose who it chooses.

Director Han thought for a while, "Since you both are so insistent, I'll apply to Mr. Han for this time to be released." ”

"Please, Director Han." Lu Yang said

"Don't be polite to me, this is our own movie, and of course I hope that the higher the box office, the better." Director Han said with a smile.

The next day, Gu Wei received a call from Director Han.

"Mr. Han made a decision, [Embroidered Spring Knife] will be released nationwide on October 26, and the company has already done a good job in the publicity and distribution plan before that."

"Thank you for your hard work, Director Han, what is the publicity budget provided by China Film for [Embroidered Spring Knife]?" Gu Wei asked.

"Mr. Han watched the film and was very satisfied with the quality of the movie, and after my efforts, the company plans to invest 10 million in the publicity budget."

Director Han replied.

"Great, Director Han, when do you have time, I will invite you to a meal with Senior Brother Lu, thank you for your support of the movie." Gu Wei said happily.

"I'm not in a hurry to eat, when the movie is released, I hope I can participate in the box office celebration banquet of the movie."

"There will definitely be a box office celebration party." Gu Wei was full of confidence.

Once the release date of the movie is set, everything revolves around the release of the movie.

Lu Yang's side quickly completed all the post-production of the movie, and the few promotional videos cut out will also be released every few days, slowly stirring up the heat.

"Now that the first promotional video of [Embroidered Spring Knife] has been uploaded to the Internet, find some water armies to stir up the popularity of this movie." Gu Wei explained to his agent Yang Liwen.

In the end, China Film is a state-owned enterprise, and in traditional thinking, publicity and distribution mainly stay in the news media, ground service promotion, and the publicity on the Internet is still sluggish.

"Okay, Mr. Gu, what is the topic of our hype?" Yang Liwen asked.

Gu Wei thought for a while and said, "[Embroidered Spring Knife] is the pioneering work of the new school of martial arts!"

Tell the people on the side of the navy, first find someone to praise, and then separate some people to scold, and attack each other on both sides, it is best to stir up passers-by.

Every time you put on a promotional video, you must keep it hot on the Internet. ”

"Understood, Mr. Gu."

There is still a month before the release of the movie, and the promotion of China Film has also begun.

First, a variety of hard advertisements such as bus stop signs, light boxes, cinema material displays, etc., began to be placed all over the country, and then under Gu Wei's strong recommendation, China Film began to organize media fields.

The original version of [Embroidered Spring Knife] had a very big problem when it was announced, I don't know if I was overconfident in the quality of the movie, and I think that a good movie will definitely be favored by the audience.

There was no media viewing meeting before the release of the movie, resulting in no media reports before the release, and the audience did not know about the movie.

No one knows that in the end, the box office of the film was dismal in the early days of its release, with only 30 million at the box office in the first week, and the filming dropped sharply.

Later, after the first wave of passers-by who had watched the movie, they brought their own dry food for free publicity, and everyone knew that there was such a high-quality movie on the market, and the box office fell backwards in the second week.

It's a pity that it was too late, and the final total box office failed to exceed the 100 million mark.

Of course, Gu Wei would not let this happen again.

"Sister Yifei, are you busy?" Gu Wei began to contact Liu Yifei, unlike the original version, the heroine of the movie is Liu Yifei, this popularity is not low, and it cannot be wasted.

"I'm not busy, I'm petting the cat at home." The voice on the other side of the phone was a little lazy.

"Our movie will be released next month, you can promote it on your Weibo, and you also know that the number of fans of these actors in our crew on Weibo is not more than a fraction of yours.

The publicity on Weibo still depends on Sister Yifei. ”

Gu Wei's voice was a little flattering, after all, he was asking for help.

"Haha, Boss Gu is worthy of being an investor, and now he is starting to care about the box office, I'm afraid of losing money."

Liu Yifei said a little playfully.

"I have confidence in the movie, the main thing is that this is not a movie starring our sister Yifei, the box office is definitely not a problem." Gu Wei continued to praise

"How arrogant I was when I invested, now I know that I am in a hurry.

Rest assured, I have signed a contract, and I have the obligation to cooperate with the crew's publicity, so I will post it on Weibo.

You remember owing me a meal. ”

In the end, he didn't forget to blackmail Gu Wei for a meal.

"One meal is enough, ten meals are enough, invite me to Sister Fei to eat, how many people can't ask for the opportunity."

Gu Wei thought about it, Yang Zi owed him ten tons, and he owed Liu Yifei ten tons. Just let Yang Zi invite Liu Yifei, he just rubs the rice, perfect.