Chapter 28 Roadshow

Early the next morning, Gu Wei received a call from Lu Yang

"Gu Wei, our movie has exploded at the box office" Lu Yang's tone was very excited, and he couldn't control his emotions well.

"How much is the box office on the first day, senior brother" Gu Wei is still relatively calm, and the box office is high within his expectations.

"18.62 million, our movie has a box office of more than 18 million on the first day, and it is the national box office champion on the same day!"

Lu Yang was very excited.

He thought that the [Embroidered Spring Knife] could succeed, but he didn't expect it to be so successful.

According to this first-day box office, as long as it is not a big dive, it is easy to break 100 million, and it is not impossible to break 200 million.

"Senior Brother Lu, calm down, you have to have confidence in our movie. This box office was completely unexpected. ”

Gu Wei said lightly.

After chatting a few more words, Gu Wei hung up the phone.

His eyes were full of joy, the corners of his mouth rose uncontrollably, and his right hand clenched his fist hard and swung forward.

"Yay!"

"Honey, what's wrong?"

Zhang Tianai was woken up, opened his hazy sleepy eyes, and slowly sat up from the bed.

Gu Wei turned around, grabbed Zhang Tianai's white and smooth shoulders with both hands, and said excitedly

"The box office of our movie on the first day is 18.62 million, the movie is out, you are going to be famous, baby!"

"Ah~" Zhang Tianai also reacted when he heard this, and hugged Gu Wei excitedly, not caring about the slippery quilt and the vacuum's upper body.

After getting the box office news of the first day in the morning, the whole team was very excited and didn't care about the hard work of the next roadshow.

A group of people departed from Beijing in the morning and took a plane to Shanghai. The route of the roadshow plan is to go north, Shanghai, Guangzhou and Shenzhen, then the provincial capitals of various economically developed provinces, and finally some large cities with a relatively high proportion of box office.

The whole roadshow itinerary is about 2 weeks, which happens to be the time when the box office of the movie is the most concentrated, and the publicity and distribution team plans to take advantage of the popularity to do the best publicity work and fully tap the box office potential of various places.

With the release of the box office on the first day of [Embroidered Spring Knife], major entertainment media have also reported on this matter.

"The box office broke 18 million on the first day, and [Embroidered Spring Knife] is the biggest domestic film dark horse of the year!" Netease Entertainment

"[Embroidered Spring Knife] delivered good results on the first day, and the martial arts market is hot again!" Time.com

"The box office has a double harvest of word-of-mouth, why is [Embroidered Spring Knife] called the pioneering work of the new school of martial arts." Phoenix Entertainment

。。。。。。

The media coverage has also attracted more people's attention to the film.

Some people who don't usually pay much attention to martial arts movies are also curious about what kind of film [Embroidered Spring Knife] is.

The most important thing is that not only the box office on the first day is high, but also the word of mouth is good, after the premiere, the Douban score of [Embroidered Spring Knife] is as high as 8.5 points, which is a height that few domestic films can reach.

Although the score will decrease with the passage of time and the increase in the number of scorers, it can already crush all the movies in the same period.

On Saturday, October 27, because it was the first weekend of the movie's release, and also blessed by the good news of the box office on the first day, the box office of [Embroidered Spring Knife] rushed to 29.42 million on the same day.

This data shocked everyone again, the media rushed to report it, and the large and small entertainment companies in the circle privately began to discuss the possibility of making martial arts films.

On the 28th, Sunday, the box office of the movie fell back, with a national box office of 21.59 million.

In the first week of its release, the box office totaled 69.63 million in 3 days, becoming the box office champion of domestic films that week, and at the same time, these 3 days were also the domestic box office champions of the day.

At this time, the crew's roadshow team has left Shanghai to arrive in Guangdong, after a week of box office baptism, entertainment media scramble to report, [Embroidered Spring Knife] has completely broken the circle from a martial arts movie.

Wherever the crew goes to the roadshow, there will be fans watching.

Gu Wei found that among the onlookers, in addition to Liu Yifei's fans, there would also be billboards marked with the name 'Shen Lian', which were obviously his movie fans.

As the crew walked into the cinema, he could hear some images in the crowd

"Shen Lian! Shen Lian! "Shen Lian, you are so handsome!" Such a voice.

Gu Wei is very happy, the more popular the movie, the more money he makes, according to the current popularity of the movie, he will soon become a popular movie star, and he still enjoys the feeling of being sought after.

Liu Yifei saw his state at this time, leaned over and asked him in a low voice, "How does it feel to be famous?" ”

Gu Wei glanced at her, his whole face was still facing the audience, and he smiled and said, "Sister Fei, you, a big star who has been popular for almost ten years, ask me about this little Mengxin, I can only tell you how I feel, very good!" ”

After finishing the event from the movie theater, Gu Wei received a call from his agent Yang Liwen.

"Mr. Gu, a wave of black [Embroidered Spring Knife] people suddenly appeared on the Internet, they swiped bad reviews on various forum platforms, and I asked the water army that cooperated with us.

They said it should be done by a planned professional trolls. ”

Gu Wei thought for a while and said, "Wait for my call"

Then he hung up the phone and called Director Han of China Film

"Director Han, I'm Gu Wei."

"Gu Wei, where is your roadshow, thanks to your hard work and publicity, the box office of the movie is so beautiful!"

"This is what we should do, Director Han, I have something to tell you.

My company received news that someone organized a bad review of [Embroidered Spring Knife] on the Internet.

Do you have any new movies coming out lately? Gu Wei asked.

Director Han was silent for a moment after listening, "I understand what you mean, today I also found that some media have not evaluated our movie very well, and I didn't care about it, some people like it and some people hate it, this is normal."

As soon as you say that, I understand that someone is trying to suppress our box office.

Wait a minute, I'll look it up. ”

It didn't take much effort before a voice came from Director Han's side

"On November 1st, that is, 3 days later, Huayi's movie [Tai Chi 2 Heroes Rise] was released, it should be done by Huayi, and the other movies released in early November are all small-budget films, and they can't get along with us.

Only [Tai Chi 2] has the largest investment, seeing that we are too hot now, I am afraid that we will rob them of their market share. ”

"Now that you know that it may be them, does Zhongying have any solution?" Gu Wei asked.

"We have no evidence, and [Tai Chi 2] is jointly distributed by Huayi and China Film. In this way, I went to Mr. Han and asked him to call Mr. Wang of Huayi, this matter was originally not done by Huayi, and the king would not give Mr. Han face. ”

Hua Yi, Chairman's Office.

"Okay, understand, third master, we are all our own people, how can I do this, the announcement of [Tai Chi 2] depends on the cooperation of the two of us.

Okay, next time I'll have tea, third master, goodbye! ”

Wang Zhongjun hung up the phone, his face gloomy.

Then he dialed the phone again, "Xiao Lei, you come to my office." ”

After a while, a middle-aged man who looked like him with 6 or 7 points pushed the door in.

I sat down on the chair next to me very casually

"Brother, what are you looking for me?"

"You tell the water army, the work over there will be stopped first, and we will also explain to our media, and the critical articles will not be published first." Wang Zhongjun said in a deep voice

"What's wrong, brother, [Tai Chi 2] will be released in 3 days, according to the current popularity of [Embroidered Spring Knife], we can't give us much market share, and the film schedule will not be too ideal."

Most of Huayi's things were decided by Wang Zhongjun and executed by Wang Zhonglei.

"Han Sanping called me, people already know, and then they just don't give him face."

Wang Zhonglei frowned when he heard this, "I understand." ”

"There is another matter, contact Gu Wei, the protagonist of [Embroidered Spring Knife], and ask him if he would like to come to Huayi."

"Okay, I'll do it."