On the day of the 1st, the newly released [Tai Chi 2] received 8.2 million at the box office.

Because it was Friday, the box office rose slightly by 9.13 million.

Although [Embroidered Spring Knife] has been affected to a certain extent, the box office has not declined much with good word-of-mouth, winning 11.54 million and 12.83 million respectively in two days, beating many films including [Tai Chi 2] and winning the domestic box office championship for two consecutive days.

The two squads of the crew are working non-stop to carry out publicity work, in addition to going to the cinema to meet and greet fans, and some media will also conduct interviews.

After all, [Embroidered Spring Knife] is the most popular drama in this time period, and the topic is high enough.

From the beginning of the release, it won the domestic single-day box office championship for 8 consecutive days, and won the single-week domestic box office championship in the first 3 days.

On this day, Gu Wei and the two had just finished a fan meeting in a theater and made an appointment with a reporter from Phoenix Entertainment for an interview.

The reporter is in his 30s, the man is slightly chubby, white and clean with glasses, and his face has always been a smiling expression, full of affinity.

The three of them sat down, and the cameras were set up behind the reporters

"Yifei, hello Gu Wei, I'm Song Yang, a reporter from Phoenix Entertainment, thank you very much for being interviewed today."

"Hello" "Hello" Gu Wei and Liu Yifei said.

"Yifei, why did you choose to take this movie in the first place?"

"Because the script is good, as I said in a previous interview, I read the script many times when it was sent, and I especially like this story."

"Gu Wei, what is the reason for you to take the play?"

"I'm so happy because someone can ask me to film," Gu Wei said with a smile

Liu Yifei looked at him sideways, and Reporter Song also smiled

"I was originally a student of the academy, and no one has ever asked me to film, so of course I am very happy that the director can take a fancy to me.

I read the script and liked the story very much, including the character of 'Shen Lian'. ”

"Yifei, do you have any understanding of movies?"

"I think Director Lu Yang wants to express the struggle and powerlessness of the little people in the big era, and in the end they can only be beaten by the tide of the times." Liu Yifei's answer was very official, like a student writing after reading.

"What does Gu Wei think?" Reporter Song asked Gu Wei again

"I think the storyline of the movie is very complete, the ups and downs of the plot design, and the fights are exciting. Although the overall style is tough and cruel, there is no lack of warmth. ”

"What kind of person do you think Shen Lian played by Ling is?"

"Shen Lian is a handsome and cool person, which fits my personality." After speaking, Gu Wei himself smiled

"Shen Lian is an extremely cold and extremely affectionate person, indifferent and even cruel to his mission goals, but he has an affectionate side to the brothers around him and the women he likes."

"Yifei, when filming, what do you think of working with Gu Wei?"

Liu Yifei thought for a while and said, "It's very pleasant to cooperate, although Gu Wei is relatively young, he is a very knowledgeable person when he is in the crew."

He will consult with some other experienced actors, how to act this, how to act that, and it can be seen that he is ambitious in acting. ”

"Sister Yifei praised me too much, I am a newcomer and have no experience, and I can only make a good show with everyone's help.

In fact, the favorite student in the crew is Sister Yifei.

When you're fine, you can see Sister Yifei reading a book there.

At first, I thought she was reading in public. ”

After speaking, Liu Yifei and the reporter both laughed

"Later, I found out that she likes to pick up books and read them when she has a little time, and she really likes it." Gu Wei smiled and came back

"It's not pretending," Liu Yifei said to him with a smile

"In addition to filming, do you have any hobbies in the crew?" Reporter Song asked at the two people

Gu Wei thought for a while and said, "Because there are a lot of scenes, when I am in the crew, I will go out to exercise in the morning, practice the routines taught by martial arts instructors, and run."

Sister Yifei also loves sports, and I can meet her when I run. ”

"When?" Liu Yifei asked suspiciously.

"On that day, I was running and I met you sitting in the car." Gu Wei said with a smile

made the reporter and Liu Yifei laugh.

。。。。。。

"Thank you Liu Yifei and Gu Wei for accepting the interview, and I wish [Embroidered Spring Knife] a long way at the box office!"

The interview ended quickly, and the two began to promote the next stop.

Gu Wei received a call from his agent

"Mr. Gu, according to your request, we have been paying attention to the comments on the Internet on [Embroidered Spring Knife].

Two days after the release of [Tai Chi 2], unfavorable reviews of [Embroidered Spring Knife] began to appear on the Internet, and some people on Douban even went to collectively brush up on bad reviews, fortunately, the number of evaluations has gone up for a period of time now, but the score has also dropped to 7.7. ”

"It doesn't matter, I know this in my heart, it is estimated that Huayi can't watch the box office, and has been pressed by the [Embroidered Spring Knife], which is a little anxious.

Don't worry about it, the movie has spread word of mouth now, let's just do our own, what they do will not have much impact on the box office.

Let the water army stop it, [Tai Chi 2] is obviously another big bad movie, and everything you should know about it after 2 days of release is also known, so there is no need to increase the heat for them. Gu Wei said

"Understood, Mr. Gu"

On the 3rd and 4th, the second weekend of the release of [Embroidered Spring Knife], the box office rebounded due to the rest day, and the box office was 16.82 million and 14.76 million respectively.

The movie was released for a total of two weeks, with a cumulative box office of 164.08 million, and the box office went straight to 200 million.

The box office of [Tai Chi 2] also increased over the weekend, getting 14.68 million on Saturday and 11.68 million on Sunday. The total box office in the first week of release was 43.69 million.

[Tai Chi] This movie is a loss, and it is estimated that Huayi will be prepared when it is released.

It is claimed to be a commercial blockbuster with an investment of 200 million, divided into 1 and 2. The two together require at least more than 500 million at the box office to recoup.

As a result, [Tai Chi 1] only had a box office of 150 million, and the reputation was still poor, and the box office of hundreds of millions of dollars depended on early publicity.

At this time, Huayi knew that the movie was losing money, and the release of [Tai Chi 2] was also to minimize the loss, but the publicity and distribution must not be able to invest money in it, and stop the loss in time.

Time came to the third week of the movie's release, no matter how good the reputation was and how high the score was, the box office of [Embroidered Spring Knife] inevitably fell below 10 million, and the box office on Monday was only 7.62 million.

[Tai Chi 2] is even worse, only 5.67 million.

No way, although [Embroidered Spring Knife] is a good movie, it is a martial arts movie after all.

Although during the interview, both the director Lu Yang and Gu Wei had a tone that as long as the movie is good, the audience can like it.

But in fact, the market for martial arts movies is indeed shrinking, and it is not a lie that film and television companies believe that the martial arts film market has been cold in recent years.

As of the end of September this year, the total number of commercial film screens in China's cities has exceeded 10,000 without suspense, and the total number has reached more than 11,800.

It is precisely because of the expansion of the market that film companies will have the confidence to invest hundreds of millions of yuan to shoot commercial blockbusters, and the huge market is their reliance on recovering their costs and even making money.

Just like at the end of the year, [Thai Embarrassment] and "Journey to the West" are all big movies with over 1 billion, and even the bad movie "Small Times" released next year has a box office of 480 million.

One of the big disadvantages of [Embroidered Spring Knife] compared to them is his type, which is a martial arts movie.

In recent years, the audience of martial arts movies has become less and less, no matter how you shoot, many people just don't like to watch martial arts movies, so although the market is large, the market for martial arts movies has an upper limit.