On November 20th, the launch press conference of [Detective Chinatown] officially began.

Previously, taking advantage of Gu Wei's popularity, since September, he has successively issued promotional videos and posters of movies on the Internet.

For two months in a row, many people knew that there was such a movie.

Especially Gu Wei's fans and black fans, they are waiting for the release of this movie.

Fans are in order to support idols, and black fans are waiting to be sprayed one by one.

After all, for more than a month, Gu Wei's good songs one after another have made them unable to speak.

You spray him with bad movies, people are singing to scare you, this is called a dream.

Who hasn't dreamed of innocence when he was young.

Besides, the movie hasn't been released yet, no matter how much you spray it, you have no confidence.

But it's different when the movie is released, just wait for a look, and then identify it as a bad movie.

When the time comes, there will be something to say, you can't feed the audience if you have a dream.

There is no reason for the audience to pay for your dream.

Justified and just perfect.

In view of the excellent quality of [Tang Detective], the distributors China Film, Guangguang and Wanda have formulated a special publicity plan for this film.

In the early publicity and distribution stage, China Film is responsible for the publicity of some TV stations and official media.

Wanda is responsible for the cinema chain, some cinema materials, and local push things.

The light is responsible for the organization and coordination of the crew's publicity.

It can be said that the advantages of each company have been used.

And it is planned that from November 20th, in 18 days, the film publicity and distribution team will carry out on-demand publicity in 12 major box office cities across the country.

In order to be able to spread the word-of-mouth of the movie to the greatest extent.

After all, although Gu Wei is very popular now, there are many people who listen to his songs.

But once the movie is released, only his loyal fans can go to the cinema to support him.

Other passers-by, even if they like to listen to songs, will not pay for his films.

Zhou Jielun has already proved this for Gu Wei.

Even if he is the king of Chinese pop music, no one watches bad movies.

The launch conference was held in the party hall of the Wanda Hotel in Beijing.

Some reporters and friends who came to Beijing were invited to the scene, mainly to make a publicity and tell everyone that our movie will be released on December 11th. Now it's time to start promoting the screening.

The press conference was relatively simple, with some promotional posters at the end of the film being announced.

The main creators of [Detective Chinatown] were all present, and everyone had a detective trench coat, and the main focus was a detective style.

First of all, the host came to the stage and told the media in detail about the main things about the movie, and then invited director Gu Wei to come on stage and sing songs for everyone.

There's no way, who made Gu Wei's song the most popular at this time, everything is for publicity.

This is because other directors don't have this ability, if they have the ability, they will also sing.

sang a song "The Lonely Brave", and then all the main creators came to the stage to be interviewed by reporters.

"May I ask Director Gu Wei, what was your original intention for making a movie?"

"Make your dreams come true!" Gu Wei replied with a smile.

"Is your dream to make a movie?"

"This is one of my dreams, at first I just wanted to make some ideas in my mind, but from the moment the film started, it was not my own film.

It belongs to everyone who worked hard for this film. ”

“.”

The press conference was relatively simple, and soon all the links ended, and all the cast and crew took a group photo on stage, and the whole press conference ended successfully.

"Director Gu, you have worked hard for the promotion of the movie in the past two months."

Mr. Wang of the light was also on the scene, and he participated in the design of the entire publicity plan.

He knew about the series of things Gu Wei had done for the promotion of the movie in the past two months.

To be honest, he has always thought that Gu Wei is an absolute genius in propaganda, and he always has all kinds of whimsical ideas.

"What is Mr. Wang talking about, isn't it right to work hard to promote our own movies, after a while of hard work, the box office of the movie can also have a good result."

"Haha, Director Gu is right, our own movies should work hard.

In terms of film scheduling, Director Gu can rest assured that the early publicity has been done well, Han Dong and Mr. Wang have made great efforts, and the proportion of films scheduled on the first day of release will definitely not disappoint Director Gu. ”

Hearing Wang Changtian say this, Gu Wei's heart breathed a sigh of relief.

[Tang Detective] The promotion of this movie, he has done his best within his ability.

Its scale, momentum, and popularity in the hearts of the audience are not comparable to the original.

Liu Haoran, the male protagonist of the original [Tang Detective], was only 19 years old when he was filming the movie, and he was a thorough little transparent in the entertainment industry, with almost no popularity.

And director Chen Sicheng has just made his first movie [BJ Love Story], although that movie didn't lose money, but it wasn't very successful.

In terms of publicity, [Tang Detective] rarely promoted it on major platforms at that time, but there were some regular roadshows.

The box office of the movie basically relies on the word-of-mouth among the audience to slowly accumulate, which can be concluded from the initial scheduling rate and attendance rate of the movie, and the growing scheduling rate later.

And Gu Wei's version can beat the original version from the early publicity.

Gu Wei, as the most popular artist in the entertainment industry at the moment, although it is because of the popularity of songs, he has traffic, and he uses his own fame to drive the promotion of the movie.

At least let many people know the existence of the movie [Tang Detective].

Then it is to use nationwide screenings to start the reputation of the movie, so that after the movie is released, it can attract more audiences to the theater.

This type of publicity only works for high-quality films.

Like some movies that are obviously bad movies, you don't dare to use them.

The producers all knew that the movie they made was a bad movie, and they screened it in advance for the audience to see, and as soon as word of mouth spread, no one came when the movie was released.

Therefore, the publicity method of bad movies is generally to keep it absolutely secret before the release, and then make the publicity momentum bigger, and finally release it, and control the comments on the Internet a few days ago, so that the reputation will not fall too much, and when more and more people see the movie, they can't control it, so they give up completely.

The promoter earns the money from the previous few days, and uses propaganda to trick the audience into the cinema and live.

How bad the reputation is in the back, and how ruthless the audience scolds, they don't care, anyway, the money is earned.

[Tang Detective] The pre-publicity of the movie is done well, and Gu Wei is most concerned about the film schedule when it is released.

This is too important for a movie to be at the box office.

Like a movie released in April this year "To Our Dying Youth".

This movie won 720 million at the box office in one fell swoop, which stunned everyone in the entertainment industry.

is just a youth romance film, why can it win such a high box office.

The reason for this is the super high cinema schedule when the movie was released.

Originally, this movie was promoted by China Film and Guangguang, and Wanda's proprietress had a good personal relationship, and other theaters were willing to sell her face.

As a result, when this movie was released, the scheduling rate once reached more than 80%, and at that time, as long as you entered the cinema, you could only watch this movie, and there was no other choice.

Of course, this is also related to the fact that there are no foreign blockbusters in the same period, and excellent domestic movies are released.

In this way, [To Our Dying Youth] won a super high box office result.

So although the first film exploded at the box office, it has never shot other works again.

The original version of [Tang Detective] was jointly produced by Wanda Film and Television and Shanghai Chengya Film and Television.

Chengya Film and Television is a company established by Chen Sicheng with the support of Wanda.

So the original movie is basically produced by Wanda's family, and the publicity and distribution is also himself.

Although Wanda has its own theater chain, it is difficult to support it alone, and even if it ranks all its own homes on the [Tang Detective], it will not play a big role.

Now the distributors of Gu Wei's version are China Film, Guangguang, and Wanda, and they can beat the original version in terms of publicity and film scheduling rate.

(End of chapter)