Monday, December 16.

I don't know if it's because the data in the first week is too fierce and overdraws a part of the future box office, and the box office data of [Tang Detective] fell off a cliff on Monday, only 52.76 million, down nearly half compared with the previous day.

As early as last weekend, Guangguang's publicity and distribution team discussed with Gu Wei and wanted him to hold several fan meetings in Beijing, Shanghai, Guangdong, and Shenzhen, the four largest box office warehouses for domestic films, in the second week.

used Gu Wei's fame to boost the box office again, after all, the main box office results of a movie came in the first two weeks.

After waiting for these two weeks, you can basically lie flat, and the rest depends on the mood of the audience, waiting for the box office to flow for a long time, and finally be released.

Gu Wei did not object, he still humbly adopted the advice given by the professionals, although he would work hard, make money, what is this accumulation.

On the 16th, Feng Xiaogang's film [Private Custom] held a grand premiere in Beijing.

With the influence of Huayi in the film and television industry, and the fame of Feng Xiaogang, a great director, celebrities from all walks of life gathered together, and the grand occasion was unprecedented.

In particular, Feng Xiaogang is also the chief director of this year's Spring Festival Gala, which is more sought after by people, you must know that it is the Spring Festival Gala, the platform with the largest exposure in China.

How many artists and singers have become well-known stars because of the Spring Festival Gala.

The most recent example is Xiao Shen Yang, who became popular last year, just because he was brought to the Spring Festival Gala by his master Zhao Benshan, and cooperated in a sketch.

changed from an ordinary duo to an actor overnight, became a popular comedy star, and even became the leading actor of Zhang Yimou's movie the following year.

It can be seen that the Spring Festival Gala has a great influence.

It's a pity that these have nothing to do with Gu Wei, at the moment he is still running around several major movie theaters in the capital according to the plan of the light.

Everywhere he goes, Gu Wei will be warmly welcomed by fans, and his itinerary is pre-arranged and posted on the Internet.

The theater you go to will also make a promotion in advance.

The theaters welcomed Gu Wei's arrival very much, which was not only beneficial to the box office of [Tang Detective], but also attracted a huge amount of popularity to the cinema.

There was no free time for a day of running, and there was no time to rest, Gu Wei had to take an evening flight to Shanghai, and there would be another day's activities there tomorrow.

After a short rest on the plane, it was already late at night when I arrived in Shanghai.

The group arrived at the hotel where they were going to stay and rested.

The next morning, Gu Wei got up early, although it was only a short night, but his young and strong body made him return to a state full of energy.

After a brief wash, I cleaned up and was about to go downstairs to eat.

The mobile phone rang, Gu Wei picked it up and saw that it was a call from Yang Liwen.

"Sister Yang, good morning~"

Gu Wei was in a good mood.

"Eh~ Good morning, Mr. Gu." Yang Liwen's tone was slightly hesitant.

"What's the matter, Sister Yang, call early in the morning."

"Mr. Gu, yesterday at the premiere of [Private Custom], Feng Xiaogang fired again, this time it is related to us."

"Scolding me? No, I didn't have a grudge against him. ”

Gu Wei was a little puzzled.

"Mr. Gu, you read the news on the Internet, you will definitely ask about this matter when you meet the media today, so you can be prepared when the time comes."

After hanging up the phone, Gu Wei searched the Internet.

#冯晓钢炮轰新人导演, you have to watch yourself for comedy! #

#冯晓钢新电影 [Private Custom] has set a goal of one billion, and wants to compete with [Detective Chinatown]. #

As soon as I opened Weibo, there were two on the hot search.

It's trouble-free, it's very bluffing to look at the title, and those who don't know think that Director Feng Da is going to fight with Gu Wei.

Click in and take a look.

Good guys, it's all the title party.

Looking at the bluff, the content inside is not like this at all.

At the premiere of [Private Custom] yesterday, when the reporter asked Feng Xiaogang what the expected box office of the movie was, Feng Xiaogang did not answer positively, but Huayi's people responded, hoping that the box office could reach 1 billion.

So a reporter who didn't think it was a big deal asked Feng Xiaogang if he wanted to fight with Director Gu Wei's [Detective Chinatown], because it was also a comedy movie, and the target of [Tang Detective] was one billion.

Feng Xiaogang was unhappy now, but he just said that he didn't know Gu Wei, and he hadn't seen [Detective Chinatown].

However, he is confident that in the field of comedy films, there is no one in China who can surpass him. To watch domestic comedies, you have to watch his Feng Xiaogang's movies.

Judging from the whole news, Feng Xiaogang really didn't say anything derogatory about Gu Wei, but his intention to hype it up was also clear.

These two hot searches on Weibo, whether there is the power of Huayi or not, it is difficult to say.

Feng Xiaogang is a successful commercial director who knows the art of hype.

As long as you look closely, it is not difficult to find that whenever his movie is released, there is always some news.

contradicted the actors, scolded the audience, scolded the reporters and so on.

You think he has a bad temper, but these are not a means for him to hype, and the movie has a heat and he loses his temper, a win-win situation.

It's all about the box office and for profit.

Sometimes he can't scold, he has to bow low and be small, and he can bend down.

After all, a big director who climbed up from the bottom, the bottom line is not high, as long as he can make money, he can do anything.

And Brother Chen Kai, who is also a great director, and he are completely different people.

Brother Chen Kai is from a family, the second generation of directors, and his father is a great director. The movies he made, whether they were box office failures or being scolded for being bad movies, he couldn't do Feng Xiaogang's behavior of scolding the street.

He considers himself an artist, and there is always a literati shelf at his disposal.

Gu Wei simply looked at the news and didn't take it to heart.

Feng Xiaogang wants to hype, and he can also cooperate with the hype, all for the box office of the movie, to make money, not to stumble.

Sure enough, when I was running a roadshow in Shanghai today, a reporter asked Gu Wei

"May I ask Director Gu Wei, what do you think of Director Feng's words at the premiere of [Private Custom]?"

Gu Wei smiled and said gently

"First of all, as a rookie director, it's normal for Director Feng not to know me.

Secondly, I have confidence in my own movie, and the previous box office data also proves that [Detective Chinatown] is an excellent movie, I am not afraid to compare it with anyone, the results will speak for themselves.

Although Gu Wei did not name names, his speech was enough to make the reporters very excited.

The media's favorite is this kind of-for-tat confrontation between the two sides, so that there is a breaking point.

On the 17th and 18th, the national box office of [Tang Detective] was 49.56 million and 46.54 million respectively, with a slight decline.

Gu Wei's previous remarks were also reported by the media on the Internet, but Feng Xiaogang did not respond for two consecutive days.

It wasn't until the day of the release of [Private Custom] on the 19th that the media broke Feng Xiaogang's response.

#新人小子口出狂言, [Custom] will let him see what a real comedy is! #

Gu Wei was happy when he looked at the news on the Internet, Feng Xiaogang's intention to hype was too obvious.

However, Gu Wei didn't reply again, the topic had already been stirred, and the popularity he wanted with Feng Xiaogang was also there, so it would be boring to fight again.

Gu Wei can cooperate with Feng Xiaogang's hype, but Director Feng said that he also took his words to heart, he is not a generous person.

Just like he told reporters before, the result will be a slap in the face of Director Feng.

The original space-time [private custom] was indeed a success at the box office, and the final box office was 719 million.

Comparing the cost, it must be a big profit.

But at that time, when the movie was released, there was no strong box office competitor, just like last week's [Tang Detective], the theater scheduling rate was as high as 56%, so it was able to achieve such a high box office in the end.

Now that there is such a box office hot movie as "Detective Chinatown", which is being released, the film schedule must not be compared with the original time and space.

In terms of word-of-mouth, [Private Custom] is actually the second part of a movie [Party A and Party B] that Feng Xiaogang filmed very early, which belongs to new bottles of old wine.

Many viewers didn't buy it, and the film reviews were polarized, and the final Douban score was only 5.9 points.

On the 19th, on the day of the release of [Private Custom], the theater arranged 45% of the film schedule for it, which is very in line with Feng Xiaogang's identity as a director.

And its box office on the first day was 63.54 million.

Affected by this, the film scheduling rate of [Tang Detective] dropped to 28%.

The box office on the day was 31.02 million.

(End of chapter)