Chapter 178: Make a profit before you start the machine
As soon as he returned to the capital, Gu Wei told Yang Mi about [Embroidered Spring Knife 2] looking for her as the heroine.
Of course, this kind of thing is as soon as possible, and Lu Yang is still waiting for her to come over to audition.
Decide the starring role early, so as to communicate the schedule and prepare for other matters before the start of the movie.
From preparation to start-up shooting of a movie, there are many things that need to be prepared, especially a blockbuster like [Embroidered Spring Knife].
That's right, because of the big sales of the first, now the second part of the movie has become a completely big investment.
Gu Wei's own salary alone is 20 million, and Yang Mi's current salary for making movies is also between 500 and 8 million.
It is not surprising that the two people who are also popular this year may be even more popular than Yang Mi, but in terms of movie salary, Gu Wei is so much higher than her.
This is actually very reasonable, in today's film market, except for a very small number of "chick movies", basically male actors account for the main role.
Investors also often think that male actors have more appeal than female actors.
Especially in some action movies, female characters often play the role of a vase, and the proportion of scenes and the importance of characters are far less than those of male characters, and the natural salary will be much less.
This situation will be much better in the TV drama circle.
Unlike movies, no matter what type of TV series is filmed, it is often inseparable from falling in love, and the proportion of male and female characters is about the same.
Over the years, some TV series of the big heroine type have become more popular with the audience, and if they can attract the audience, they are naturally worth more money, so when filming TV series, actors and actresses with the same coffee position often have similar salaries.
Yang Mi can receive such a high-quality resource as [Embroidered Spring Knife 2], and he will definitely not ask for a high salary, which is estimated to be 5 million.
In this way, the salary of the male and female leading actors alone is as much as 25 million, and the investment in the first film is only 30 million.
Lu Yang expects that the shooting cost of the second part will be about 80 million, and according to the 220 million box office of the first part, although the investment is more than double that of the first part, it is very simple to recover the cost.
In the morning, after breakfast, Gu Wei tidied up his clothes, put on a cap and a mask and was about to come out of Yang Mi's house.
Last night, he was invited to the dinner, but there was no way, for the invitation of the eldest sister, Gu Wei usually found it difficult to refuse.
Yang Mi expressed his gratitude and personally cooked some specialty dishes for Gu Wei.
The two spent a good night together, of course, what impressed Gu Wei the most was definitely not the food cooked by Yang Mi.
"Can you come back tonight?"
Yang Mi followed Gu Wei to the door, reached out and straightened the collar on his chest, and asked softly.
She is now more and more satisfied with Gu Wei.
has a figure and good looks, and can help yourself in your career, the only drawback is that you are too young to be exclusive to yourself.
Gu Wei thought for a moment.
"It's been a busy few days, and the new drama will start in Shanghai in a few days, and you also know that your company's drama needs to worry about a lot of things."
"Next time, when will we be able to collaborate on another TV series, just like [Ancient Sword], it must still be a hit?"
Gu Wei said with some amusement.
"Sister Mi, you have 3 movie co-productions next, except for [City in Love], which is considered the unit heroine, [Why Sheng Xiaomo] and [Embroidered Spring Knife 2] are both big IP heroines.
Haven't you always wanted to make a movie, why did you think of making a TV series again? ”
"Hey~ I don't know, although I really want to make a movie, I don't have a bottom in my heart every time I finish filming, and I have been scolded by the audience too many times.
On the contrary, he was full of confidence when filming TV series. ”
Gu Wei didn't care about Yang Mi's Versailles, and explained.
"Director Lu Yang, you go early, I said hello, you just call him and make an appointment to audition.
I've left the script to you, so prepare it well, and although I don't think there's anything wrong with it, it's better to make a good impression on the director. ”
"Okay, I know"
In the company's conference room, the main management personnel are present.
There are still a few days to start, and today's meeting is also a report and summary of the preparations for the recent period.
"Mr. Gu, up to now, a total of 28 advertisers have negotiated with us to carry out product placement in the drama [Weiwei].
According to our several rounds of screening, we communicated with director Lin Yufen and screenwriter Gu Man, and finally reached a cooperation agreement with fifteen of them without affecting the filming of the TV series.
They are A Chinese Ghost Story, RIO, OPPO, Three Squirrels, HP, Baicaowei, Yakult, Kuaike, Dongpeng Special Drink, Membrane Family, Weiquan, Vipshop, Jeep Free Light, Yoremi, and Mofan.
Among them, the largest advertising implant is NetEase's [A Chinese Ghost Story], which replaces [Sleepwalking] in Gu Man's original book and becomes the background game in the TV series.
Because the proportion of this game in the TV series is too large, the advertising placement fee we finally negotiated with NetEase is 30 million. ”
"So much?
NetEase simply paid for it? ”
When Gu Wei heard this, he interrupted, Gu Wei didn't know how much money Yang Yang and Zheng Shuang's version of [Weiwei] NetEase paid for product placement, but it was definitely not as much as 30 million.
When the original version filmed this TV series, Yang Yang was not the top class later, and his fame was not very great.
On the contrary, Zheng Shuang, who is the heroine, has been popular for several years, and her external publicity mainly relies on the heroine.
"Because our company has successively produced the relationship between the two popular online dramas [Crown Princess] and [Yu Sin], advertisers have full confidence in the drama [Weiwei].
This TV series is still starring the boss himself, although filming has not started yet, but now there is a lot of discussion on the Internet.
Moreover, NetEase signed a contract in the form of a VAM with us.
After the TV series is released, the number of online broadcasts is more than 3 billion, so we can get the highest advertising fee of 30 million, and the broadcast volume is between 2 billion and 3 billion, which is 20 million, less than 2 billion, we can only get the lowest 10 million. ”
"Hehe, NetEase is really a chicken thief, I don't want to eat at all, has the number of broadcasts of [Residual Sin] reached 3 billion now?"
"Not yet, the second season is being released, and the current broadcast volume has just exceeded 2 billion, according to LeTV's prediction, there is hope to exceed 3 billion after the broadcast.
At present, the TV series with more than 3 billion online views this year is only the boss of your [Ancient Sword and Strange Tan], and the other TV series, including [Love Apartment 4], which was popular on the Internet at the beginning of the year, has only 2.5 billion views. ”
"What about other advertisers?"
Gu Wei is not worried at all about whether he can get NetEase's 30 million advertising fees, the original version of [Weiwei] became popular on the Internet when it was broadcast exclusively by Youku, and a single episode once reached more than 1 billion views.
Now he is starring in place of Yang Yang, with his fame and better acting skills and appearance, the results of the TV series will only be better.
The only thing that has a problem is the heroine Nazha, although she is far better than Zheng Shuang in terms of appearance and figure, it can be said that she is closer to the image of the original "Bei Weiwei".
But in terms of acting skills, it may be slightly worse, and in terms of popularity, it is even worse, and Zheng Shuang's Internet brainless fans during this period are not ordinary.
However, Gu Wei has confidence in himself, and there is no problem in bringing up a Nazha with his strength.
"Other vendors' advertising costs range from 1 million to 5 million depending on the length of appearance.
The total advertising cost of the 14 companies is about 42 million. ”
Before the TV series started filming, the revenue from product placement was 72 million.
[A slight smile is very captivating] is a youth romance film, there are no special effects scenes, and the only place that requires extra money is the gamified scenes in the play.
The total cost of the whole drama is about 50 million, because it is a play wholly owned by his own company, Gu Wei only gets a small salary, otherwise he will take half of the total investment according to the market price.
Now that the TV series has not been started, it is profitable through product placement.
No matter how much money is sold in the follow-up films, they will be earned.
Gu Wei now understands Feng Xiaogang's mood when he makes comedy movies.
It is said that when Director Feng filmed [If You Are Honest Do Not Disturb 2], 14 implants and 10 patch advertisements earned a total of more than 50 million yuan, which basically offset the investment, and the box office of more than 450 million yuan is equivalent to pure income.
In the film and television industry, only the head products that are really favored by everyone can achieve this level.
(End of chapter)