Chapter 205: Harvest 2014 and the Release of the Movie (Asking for a Monthly Pass)
The next morning, Gu Wei took Nazha, Li Xian, Meng Ziyi and their small team to board the plane back to Beijing.
After a short flight of more than 2 hours, the plane landed at Beijing International Airport.
Coming out of the VIP passage, Gu Wei and several others got into different cars.
After more than two months of crew filming, after returning to the capital, everyone went home to rest, and Gu Wei went directly to the company.
There are many things to be a boss, there is no way, if you want to earn this money, you have to worry about it.
After returning to the company, Gu Wei took a brief rest in his office.
Sitting in the boss's chair, looking at the company's various reports for the year sent by the assistant.
2014 is a bumper year for Gu Wei Company.
[Detective Chinatown], which was released on December 11, 13, was released on January 12, 14, and received a total box office of 1.023 billion.
As the main control company of the film, the investment accounts for 70%.
The production cost of this movie is 70 million, and Gu Wei's company invested 49 million.
The producer's account-sharing box office income minus the production cost, bringing the company a net profit of more than 200 million.
In March, the phenomenal online drama "The Promotion of the Crown Princess" released on Tengxun Video, because of the proportional account sharing agreement signed with the video platform, by the end of the year, the company had received 130 million accounts from Tengxun Video.
The production cost of this drama at the time was only a few million.
After [Crown Princess], the company's online drama "Residual Sin" also sold well.
However, this time, all video platforms refused to buy in the form of account sharing, and finally LeTV Video bought out the online broadcast rights at a high price, and the total profit of this online drama was 57 million.
In addition to the film and television dramas produced by his own company.
In 2014, Gu Wei starred in the two popular TV series "Ancient Sword Strange Tan" and "Shanshan is Coming", and the company also has an investment proportion.
[Ancient Sword] Because it is a costume fairy drama, there is a production cost of more than 100 million, and Gu Wei didn't have too much money in his hand when he filmed it in 13 years, so the investment accounted for 12% at that time.
[Shanshan is coming] As a small-budget TV series that the drama doesn't like much, Gu Wei accounted for 25% of the shares at a premium of 10 million when he entered the scene.
The first round of satellite TV exclusive broadcast rights and network exclusive broadcast rights of [Gu Jian Qi Tan] sold a total of 224 million, and the second and third rounds of follow-up TV stations were also successfully sold.
[Shanshan is coming]'s first round of satellite TV's exclusive broadcast rights and online exclusive broadcast rights were sold a little less, adding up to 148 million.
The premiere has just been completed, and the second round has been successfully sold, and the broadcast rights of foreign TV stations have also been sold.
According to the proportion of investment, the two hit TV series have brought a total of more than 80 million net income to Gu Wei's company.
These are basically all the revenues of [Wei Mingxia Film and Television Company] in 2014.
Gu Wei's personal endorsement income in 2014 was about 100 million, with a total of 11 product parties endorsing for one year, Pepsi Cola two-year endorsement and Louis Vuitton brand ambassador for one-year endorsement.
Among them, Colgate, Semir, Joyoung Soybean Milk Machine, Liushen, Rejoice, Lay's Potato Chips, Yida Chewing Gum, etc. 11 product endorsements are about to expire this month, and now the manufacturer is actively negotiating with Gu Wei's brokerage company to renew the contract.
Looking at the attitude, everyone hopes that Gu Wei can continue to be the spokesperson, and in 2014, two popular TV series were broadcast in succession, Gu Wei's popularity soared, and the number of fans and national degree increased linearly.
These manufacturers have also taken advantage of Gu Wei's light to have a substantial increase in sales data this year.
In this case, of course, they want to continue to cooperate with Gu Wei.
It's just that there are still some differences between the two sides on the endorsement fee, and they are still being negotiated.
PepsiCo's two-year endorsement will end early, and Louis Vuitton's brand ambassador will expire in May this year, and it will be necessary to communicate with LV whether to continue to cooperate at that time.
In addition to the endorsement fee, Gu Wei's other big income is his salary, when he filmed [Langya Bang] at the beginning of the year, the salary was still low, with 54 episodes of the whole play, and only a few million salaries.
A movie [Left Ear] shot in the second half of the year, although he got a top salary of 20 million, but for the greater benefit of the follow-up, Gu Wei converted the salary into the investment of the film.
The just-filmed [Weiwei] is a drama of his own company, and the salary is only symbolically a little.
Only [Monster Hunt], a movie that is about to be filmed in the group, Gu Wei really got a salary of 30 million.
In addition to endorsements and salaries, Gu Wei also has some income from commercial activities and music, and these personal incomes are all accounted for in his [agency], which is different from [film and television companies].
"Boss, Director Tian Xiaopeng has arrived."
Gu Wei was still looking at the company's various reports, and the assistant knocked on the door and came in and said.
Put down the papers in your hands and walk out of the office.
In the reception room, Tian Xiaopeng was wearing a black pullover cardigan with a shirt collar and a pair of gray slacks, his hair was neatly groomed, and the whole person looked more energetic than before.
"Director Tian, I've kept you waiting."
Pushing the door in, Gu Wei walked up to Tian Xiaopeng, stretched out his hand to shake him, and said with a smile.
"I've just arrived, Mr. Gu."
Tian Xiaopeng also smiled.
Gu Wei glanced at him a few times.
"It seems that the film is finished, and Director Tian, your mental state is getting better and better."
"To tell you the truth, it took me 8 years to complete the production of this animated film from the preparation to the present.
Now that the production is complete, it's like putting down a thousand pounds of heavy burden, and it's unusually easy these days. ”
Tian Xiaopeng said.
Gu Wei listened, reached out and patted him lightly on the shoulder.
"Your efforts will not be in vain, and soon it will be time to reap the fruits of victory.
I called you here today to make up for the last shortcoming of our movie.
The finished film of the movie, right? ”
"Brought it all according to your request.
Mr. Gu, what are the shortcomings you are referring to? ”
Tian Xiaopeng was a little puzzled.
"Don't worry, you'll find out in a moment."
Seeing that Gu Wei didn't say anything, Tian Xiaopeng didn't ask.
Although he was a little puzzled by Gu Wei's words, he had been accepting Gu Wei's help, and he subconsciously believed Gu Wei's words.
Gu Wei accompanied Tian Xiaopeng to chat in the conference room for a while, asking him some questions about the shooting of animated films, Tian Xiaopeng patiently answered Gu Wei's questions one by one, and the two chatted very happily.
After a while, the assistant knocked on the door and came in.
"Mr. Gu, Mr. Tian and Mr. Zhang have arrived."
"Director Tian, the person who makes up for the shortcomings is here."
Gu Wei laughed and walked out of the reception room with Tian Xiaopeng.
"Mr. Wang and Mr. Zhang, thank you for taking the time to come."
Coming to the company are Wang Changtian of Guangguang Media and Zhang Genming, the CEO of Wanda Media.
"Mr. Gu is welcome, [The Return of the Great Sage] I am also one of the investors, and now that the movie is about to be released, I naturally have to do my part."
Wang Changtian said with a smile.
He and Gu Wei have already communicated, and Guangguang Media, as the second largest investor in [The Return of the Great Sage], naturally has to contribute to the promotion of the movie when the movie is released.
As for Wanda's Mr. Zhang, it is another distributor that Gu Wei discussed with him to introduce, so that Guangguang and Wanda can work together to ensure that the film has no shortcomings in publicity and scheduling after its release.
"Mr. Gu invited, of course I want to come.
What's more, Brother Wang is also there. ”
Wanda's Mr. Zhang said with a smile.
Gu Wei had already explained everything to him before inviting him to come.
To be honest, he is not actually interested in releasing a cartoon, but Gu Wei can't help but give face.
After all, [Detective Chinatown] made Wanda Bai a lot of money, and seeing that the second part was about to be prepared, he also wanted to maintain a good relationship with Gu Wei in order to get the investment share of the second part in the future, which is a "fat meat" that everyone in the circle looks at and drools.
Tian Xiaopeng and Wang Changtian were old acquaintances, and Gu Wei only led him to Zhang Genming.
"Mr. Zhang, let me introduce, this is Tian Xiaopeng, the director of [Journey to the West: The Return of the Great Sage] that I said before, Director Tian.
This is Mr. Zhang of Wanda Media. ”
"Hello, Mr. Zhang, I am very happy to meet you for the first time."
Tian Xiaopeng's attitude is very humble.
Wanda Media is definitely a giant crocodile in the film and television industry, and Zhang Genming is naturally a giant.
"Hello, Director Tian."
Mr. Zhang shook hands with Tian Xiaopeng and said with a smile.
He didn't seem very welcoming, but he also maintained basic politeness.
"I've known Director Tian for many years, and he's a very talented animated film director."
Wang Changtian on the side also praised Tian Xiaopeng.
"Oh? I like to work with talented people the most, and it seems that we will be closer to Tian Dao in the future. ”
Hearing Wang Changtian say the same, Zhang Genming was a little impressed by this unattractive animation director, and it seems that he has some talent in his body to get the affirmation of Gu Wei and Wang Changtian.
"Mr. Wang praised it falsely~"
Tian Xiaopeng said with some embarrassment.
A few people exchanged a few words, and then went to the company's screening room under the leadership of Gu Wei.
The finished piece of [The Return of the Great Sage] has long been handed over to the company's staff by Tian Xiaopeng.
It took the four of them more than 90 minutes to watch the cartoon.
The opinions put forward by Gu Wei and Tian Xiaopeng were all adopted before, the picture quality of the cartoon is better than the original, and the final battle is also very enjoyable to watch, and it will not stop abruptly after the climax like the original time and space film.
The completion of the whole film is very high.
The music at the end of the film sounds, and the lights in the screening room come on.
"Mr. Zhang, what do you think of this animated movie?"
Gu Wei asked.
Tian Xiaopeng waited a little nervously for Zhang Genming's answer.
"The movie is a good movie, and I never thought that our domestic animated films could be made to this extent.
It seems that what Mr. Wang just said is very right, Director Tian is really very talented. ”
After thinking for a while, Zhang Genming said with a smile.
"Mr. Zhang, you have won the prize."
Zhang Genming said this, which means that Wanda Media agreed to become one of the distributors of the film.
"When are you going to release this movie?"
Zhang Genming asked.
Gu Wei and Wang Changtian glanced at each other.
"Mr. Zhang, how about February 13th, the week before the Spring Festival.
You can avoid the fierce competition during the Spring Festival, have a week to harvest the box office, and wait until the movie's reputation rises, and when it comes to the Spring Festival, you can continue to increase the box office by taking advantage of a few days of vacation. ”
Zhang Genming lowered his head and thought for a moment.
"Time is no problem.
It's just that I have to say one thing in front, this is an animated film after all, and the distribution fee paid by Wanda at the time of release will not be too much, which you have to understand. ”
Hearing Zhang Genming's words, Wang Changtian, as one of the publishers, nodded understandingly.
Although he is very optimistic about this cartoon and has a good relationship with Tian Xiaopeng, business is business, according to the past box office records of domestic animated films, it is a great hit to 200 million.
Although distributors generally do not lose money, they do not spend too much on distribution fees when they know that the box office will not be too high.
The distribution of domestic films is generally divided into three types: ordinary account-sharing distribution, buyout distribution, and guaranteed distribution.
Not to mention the latter two, the general movie release now usually adopts the ordinary distribution method.
Gu Wei's two previous films "Embroidered Spring Knife" and "Detective Chinatown" were both released in this way.
At the time of publicity, the distributor will advance the publicity and distribution costs, and when the box office account is recovered, the distributor will first deduct this part of the advance + the share of the account that it should receive, and then return the rest to the producer.
When encountering a blockbuster movie like [Tang Detective], the distributor is willing to pay 100 million in advance for publicity and distribution.
However, if the box office is not optimistic about the movie, the early publicity and distribution costs are often relatively low.
Gu Wei listened to Wang Genming's words, thought for a while and said:
"In this way, it just so happens that Mr. Wang and Director Tian are here today, the production cost of [The Return of the Great Sage] is 68 million, and I am willing to contribute another 32 million to make up 100 million.
This money is used as the cost of the promotion and distribution of the movie.
In this way, Guangguang and Wanda do not have to pay the publicity and distribution expenses in advance, and they can do their best to promote the movie according to this amount.
Mr. Wang, Director Tian, what do you think? ”
"Mr. Gu, you are so courageous, I really introduced the right person to Director Tian to you before!"
Of course, Wang Changtian has no opinion on this, he refuses to continue to invest money in this animated movie, and of course he can't stop others from investing money.
He just sighed at Gu Wei's generosity, and he was also a little puzzled that he was so optimistic about this animated movie.
"Mr. Gu, thank you so much!
I don't know what to say, if there is anything I need to do in the future, you must not be polite! ”
Compared with Wang Changtian, Tian Xiaopeng's emotions were a little excited.
Although he believes in his heart that his animated films are the best, but at this time period, neither the audience nor the relevant practitioners in China have much confidence in our own animated films.
It is an objective fact that everyone is generally not optimistic about domestic animation.
[The Return of the Great Sage] is an animated film that embodies his years of hard work, just like his child.
He hopes from the bottom of his heart that this movie will be a box office hit and become a god.
It's a pity that the reality is that the highest box office of domestic animated films at this time is "Bear Infested: Treasure Raiders Bear Soldiers" released in January 2014, with a box office of 247 million.
The rest of the animated films released have very few box office breaks 100 million.
Gu Wei's successive investments have increased the cost of [The Return of the Great Sage] to 100 million, and if the box office does not end up with more than 300 million, he will definitely lose money.
No matter who thinks of it, Gu Wei's investment is extremely risky.
Gu Wei's fancy made Tian Xiaopeng feel grateful from the bottom of his heart.
"Director Tian doesn't have to be too polite, I believe in your ability and talent, and I also believe in my own vision.
It's just a normal investment. ”
Gu Wei said lightly with a smile.
After this wave of investment, his share has reached 60% of the total investment in the film, and I believe that after the movie is released, it will be hundreds of millions of net profits, and he will be grateful to the director in addition to making money, a win-win situation.
The original time and space's [Return of the Great Sage] is a 1 billion-level movie, but because the release was not done well when it was released, coupled with the industry's general disapproval of domestic animated films, the film schedule on the first day of release was only 7.8%.
Until a week after the release, due to the excellent quality that attracted countless "tap water" to do free publicity for the movie, the theater chain also increased the number of films little by little because of the super high attendance rate of the movie, and finally received a box office of 956 million.
Now due to Gu Wei's relationship, the early stage of [The Return of the Great Sage] has sufficient funds to make up for the shortcomings of the original content, and there are sufficient funds and light in terms of publicity and distribution, and Wanda's escort, it can be said that the state is full at the beginning, and I believe that it is not difficult for the final box office to surpass the original version, but it will be seen where it will be located.
On the last day of the month, ask for a monthly pass.
(End of chapter)