On the afternoon of the fourth day of the Lunar New Year, Gu Wei has not been idle since returning to the capital by plane.

It's the Chinese New Year, and there is no shortage of human contacts.

The teachers of the film academy who have a good relationship with Gu Wei, Gu Wei prepared gifts one by one, and some of them were closer to Mr. Xu from the directing department, and Gu Wei personally visited him.

Some are not very convenient, Gu Weiren will not arrive without gifts, in short, people can't find any fault in the number of gifts.

China Film, Guangguang, Wanda and other film companies that have always cooperated with him, as well as companies such as Huanrui, Juku, and Noon Sunshine, which are rooted in the TV drama industry, their CEOs and directors who are familiar with Gu Wei also sent New Year's gifts one by one.

These simple gifts, as long as he tells them to go down, will naturally be handled by the company's people, and he doesn't need to bother too much.

After really going through his interpersonal relationships, Gu Wei found that since he entered the circle in 12 years of filming [Embroidered Spring Knife], he has woven a self-centered interpersonal network in the entertainment industry with his ability and successive successes.

We are friends and partners with each other's interests.

Gu Wei believes that even if he has any major black material now, as long as it is not a violation of law and discipline, these partners of his will work together to suppress the matter.

After returning to Beijing, there is another thing that Gu Wei is anxious to do, of course, to be precise, the brand is anxious, that is, the shooting of his new product endorsement advertisement in 2015.

Originally, all the product endorsements were signed at the end of last month, but because Gu Wei was busy filming [Monster Hunt] at the time, and the follow-up was the release of "The Return of the Great Sage", and the preparation of the Spring Festival Gala program, he never found time.

Fortunately, among the 11 new product endorsements he signed this year, 8 of them are old partners from last year or even the year before last, and some of last year's advertisements and print promotional photos can still be used, and only need to add some new ones.

Only L'Oreal Men, KFC, and Lebao Beer are new advertisers, and they need to shoot more.

To be honest, as Gu Wei becomes more and more famous, the cost of these endorsements every year is getting higher and higher, and the income from endorsements has become the largest part of his personal income.

Unlike filming, which takes dozens of days or even longer, endorsements only take a few days to shoot some short video commercials, and then some flat photos, which is very relaxed.

At most, it is to participate in some promotional activities of merchants in accordance with the contract, and 10 million will be easily put into your pocket.

Like Gu Wei's 11 endorsements this year, with a total of 110 million endorsement fees, the contract is still for one year.

Of course, this is also related to his current fame and popularity, if the contract expires next year and Gu Wei's popularity decreases, then the brand will naturally choose to terminate the contract or reduce the endorsement fee, on the contrary, the endorsement fee for the new contract will still rise.

At present, the highest endorsement fees in the domestic entertainment industry are Liu Dehua, Zhou Conclusion and Queen Wang Fei, and the endorsement fees of the three are 20 million/year, 23 million/year and 25 million/year respectively.

The rest of the first-line artists, like Huang Xiaoming and Deng Chao, are all 10 million per year like Gu Wei.

Time passed little by little in Gu Wei's busyness, and it came to the end of February in a blink of an eye.

It has been three weeks since the release of "The Return of the Great Sage", from the 13th to the 18th Chinese New Year's Eve, it was released for 6 days, and a total of 456 million box office was gained.

On the first day of the 19th lunar month, the Spring Festival stalls began, Cheng Long's [Heavenly General Heroes], Chen Kun, Li Bingbing's [Zhong Kui Fu Demon: Snow Demon Spirit], and Zhou Yanfa's [Macau Fengyun 2] were released one after another.

Squeezed by the scheduling of these blockbusters, the scheduling of [The Return of the Great Sage] has declined.

But after more than a week of release, the word-of-mouth of "The Return of the Great Sage" has really spread widely, and the attendance rate has remained high, even if it competes with several newly released movies on the first day of the Lunar New Year, it can maintain an 18% film scheduling rate.

In recent years, the Spring Festival file has slowly replaced the Chinese New Year file and has become the highest-grossing movie schedule of the year.

On the first day of the Lunar New Year, the national single-day box office exceeded 300 million, of which Cheng Long's [Tianjiang Xiongshi] got a box office of 107 million in the melee and became the box office champion of the day.

From 10 years of [Big Soldier and Little General], 12 years of [Zodiac], to 13 years of [New Police Story], it can only be said that Brother Cheng Long is still young.

The remaining [Macau Fengyun 2] has a single-day box office of 56.3 million, and [Zhong Kui Fu Mo] has a box office of 56 million.

Although the film schedule has declined, with the dense crowd of moviegoers during the Spring Festival and its own good reputation and high quality, the box office has risen instead of falling, and it has won the second place in the single-day box office of 67.82 million on the first day of the new year.

In the following days, the word-of-mouth of several movies released on the first day of the new year gradually fermented, and dramatic changes also occurred at the box office.

[Zhong Kui Fu Demon] was scolded for being a bad movie, with a Douban score of 4.4, and the box office fell all the way, and as of the seventh day of the 25th, it had a total of 230 million box office results.

[Macau Fengyun 2], which was also criticized by the audience as a bad movie, went all the way up at the box office, and got a good result of 460 million in 7 days during the Spring Festival.

Although the beginning was amazing, and then the follow-up did not hold, although the reputation is not bad, but it may be limited by the subject matter, it is not Cheng Long's best kung fu comedy, but a costume action war movie, which got a box office of 380 million in 7 days, and went high and low.

After winning the second place at the single-day box office on the first day of the new year, the film schedule rebounded again, and the box office has remained stable, as of the seventh day of the new year, a total of 547 million box office has been obtained, and it has undisputed the throne of the Spring Festival box office champion.

From the release of the 13th to the end of the Spring Festival on the 25th, [The Return of the Great Sage] was released for 13 days, and the box office received a total of 1.003 billion, setting a record for the fastest domestic film box office to break one billion.

This domestic animated film, which was not optimistic about it when it was first released and relied on Gu Wei's fans to rush the box office, became completely popular all over the country during the Spring Festival in 2015!

On the 26th, [Renmin Daily] issued an evaluation

"[Journey to the West: The Return of the Great Sage] is a rare phenomenal work of Chinese animated films in the past ten years!"

Other media also spoke out and spoke highly of [The Return of the Great Sage].

Suddenly, this film became a work that opened the door to Chinese animated films.

The one who was most happy with this result belonged to director Tian Xiaopeng, who became the most sought after director in the film industry during this time.

Some media also mentioned Gu Wei in news reports, saying that he was discerning and could choose such an excellent movie as a producer for the first time.

In the evening of the same day, in the grand banquet hall of Wanda Hotel, organized by Guangguang Media, a celebration banquet was held with the box office of [The Return of the Great Sage] exceeding one billion.

In addition to all the main creators of animated films, major domestic media were also invited.

To put it bluntly, the movie broke one billion, and at the same time celebrated it, it was promoted again, and the name was beaten out, so as to maintain the popularity and attract more audiences to watch the movie in the future.

"Although I have repeatedly said in previous interviews that it is not easy to make a film of "The Return of the Great Sage", I think this is also the reason why this film has achieved such excellent results now.

When I was making films, it was entirely my love for animated films that I finally stuck to it.

If you ask me what I should pay attention to when making animated films, then I think the most important thing is to lose my own sense of gain and loss.

If you enter this industry simply by looking at the high box office of the current movie and the box office of the future, then I advise you not to come.

It's not that I don't want you to make this money, but animated movies are too risky, the investment is high, the cycle is long, and just to make money, you will unconsciously fall into a state of quick success, and in the end, the quality of the movie will not improve, and the possibility of losing money is greater.

”

At the celebration party, Tian Xiaopeng, as the absolute protagonist, said a lot to the media.

Gu Wei and Wang Changtian sat in the shadow on the edge of the stage as investors, and the director and other main creators were specially arranged for the main position to be interviewed by reporters.

"Mr. Gu, I really admire your vision, the success of [The Return of the Great Sage] is really beyond my expectations.

You've succeeded again~"

Wang Changtian looked at Tian Xiaopeng, who was being interviewed on the stage, and said with emotion.

"Thanks to Mr. Wang, if you hadn't introduced this project to me, I wouldn't have been able to make this money.

Besides, we are partners, we are all investors, and we have money to make together, and my success means that you have also succeeded. ”

Gu Wei replied modestly.

"To be honest, when I introduced Tian Xiaopeng to you, I also had doubts about this project, if Mr. Gu didn't inject capital at that time, Guangguang might have to find a way to sell the investment in his hand.

Mr. Gu, your joining has given me confidence, after all, I have worked with you for so long, and the light has not been lost, and I trust your judgment more than Director Tian. ”

"Mr. Tian, you have an overreputation, I'm just lucky, how can I have any judgment you said."

Hearing Gu Wei say this, Wang Changtian didn't insist, but changed the topic.

"I heard that Mr. Gu's company is also making a new animated film?"

"Indeed, I am still very optimistic about the future development of domestic animated films, since we can make a [Return of the Great Sage], which shows that we are not bad in technology, then as long as the conditions allow, it is not impossible to surpass it!"

Gu Wei talked eloquently, the animation production company under his name is not a secret in the industry, and the team of the dumpling director itself is very famous in his circle.

"The hero sees the same thing, and the light is also preparing to enter the field of animation production, and a new subsidiary will be established in the future.

I'm going to call him [Color Bar House Pictures]. ”

(End of chapter)