Chapter 286: Making a Big Profit (Supplement)
Now in its second week of launch, 12 episodes have been broadcast, and the ratings have reached a new high of 2.135 this week.
The number of views of Tengxun video network exceeded 3 billion.
Both the online discussion degree and the Baidu index are far ahead, far exceeding other TV dramas in the same period. ”
In the office, Yang Liwen excitedly reported to Gu Wei the current achievements of [smiling slightly].
Gu Wei looked at the more detailed data list in his hand and smiled.
These were all expected by him, and it can only be said that everything is going according to expectations.
"Boss, looking at the current webcast volume and growth trend, the final broadcast volume of [Weiwei] is likely to exceed 9 billion.
When the time comes, we will complete the bet with Tengxun Video, and we will be able to get the highest purchase fee of 6 million per episode, a total of 180 million. ”
To say that the gains of other fame are intangible, the money brought by this broadcast volume is really visible.
When selling the film, Gu Weili overrode public opinion and chose to sign a gambling ladder agreement with Tengxun Video, and now it seems that it will be a great success.
"I'm not surprised that we can get the most high-end film purchase fee, 9 billion playbacks are definitely not the end of [Weiwei], and in my opinion, it is only a matter of time before it breaks 10 billion."
Gu Wei said lightly.
Yang Liwen on the other side didn't feel that he was talking big at all, Gu Wei's record since he entered the circle was too brilliant, and the TV drama department was a big hit, [Weiwei] just continued this glory.
"Boss, all TV stations have contacted us and want to win the second round of TV station screening rights for [A Smile is Alluring], do you see?"
"How's the offer?"
"Mango TV is the highest, with 1.5 million episodes in the second round of solo broadcasts, and Beijing TV and Lychee TV are simulcast on both stations, each with 1 million per episode."
Gu Wei thought about it for a while and made a decision, the second round was sold to Jingchengtai and Lychee Terrace, the difference is 15 million, what kind of friendship can be worth 15 million.
"You've always had a good relationship with Mango Terrace before, will there be any problems with rejecting them twice this time?"
Yang Liwen was a little worried, after all, it was Mango Channel, the real boss of local Taichung, and he had a lot of say in the entertainment industry.
"The average producer must be at a disadvantage in front of the TV station, but we have already made a name for ourselves, and with me, future TV series will not be sold.
Without him, Mango Terrace, there are Blueberry Terrace, Lychee Terrace, Jingcheng Terrace, Shansheng Terrace and so on.
As long as the work is good enough to bring ratings to the TV station, some TV stations will buy it.
Believe it or not, although our drama helped Blueberry Channel suppress Mango Channel, when my next drama comes out, Mango Channel will still come over with money to buy the drama. ”
Gu Wei said confidently.
Ordinary producers can't guarantee ratings, and selling films depends on past fame and relationship with TV stations.
You are like those who shoot anti-Japanese dramas and vulgar idol dramas, why can they be sold for money in the end, and they are filmed one after another.
They are all in the TV station's film buying department, and they don't worry about sales.
But after all, it is controlled by others, if people are not satisfied, or the relationship is stiff, the drama in hand will immediately become worthless.
Gu Wei is different, his previous record proves that as long as there is a TV series in which he appears, it is a guarantee of ratings, and the champion of the same period is just a daily operation, and the annual drama king is the real goal.
And there is no shortage of investment in his dramas, no matter how much money the TV station buys, the cost can be earned back from advertisers.
How much you can earn in the end depends on how much it will eventually explode after the broadcast.
Therefore, as a high-quality content producer, he can now take control of TV stations in turn, after all, there are dozens of local satellite TVs, and everyone is competitive.
In the same way, for video playback platforms, Gu Wei also has this relationship with them.
As long as Gu Wei has been successful and the golden body is not broken, he can always take the initiative in this relationship.
Unless the TV series filmed one day hits the street after it is broadcast, he will naturally slide off the altar, and the platform will consider many aspects when buying films.
[A slight smile is very captivating] has a different meaning for Gu Wei and his company.
Although the two TV series he participated in before [Ancient Sword and Strange Tan] and "Shanshan is Coming] are also popular on the whole network, his identity is just a starring role, with a little investment, but not much, and he earns some pocket money, mainly because of the improvement of his fame.
[Weiwei] is a TV series independently invested and produced by his company, and all the income goes into his own pocket.
In terms of product placement advertising for TV dramas, in addition to the 14 companies with fixed fees, a total of 42 million.
Since the number of webcasts has exceeded 3 billion, NetEase, which has signed a ladder sharing agreement, has to pay 30 million to [Wei Mingxia] for the placement of advertisements in [A Chinese Ghost Story].
That adds up to 72 million.
Blueberry Channel's purchase fee for 3.5 million episodes is a total of 105 million.
Tengxun Video is calculated at 6 million per episode, with a total purchase fee of 180 million.
Now after the second round of sales, it can earn 60 million.
[A slight smile is very captivating] is expected to have a revenue of 417 million, a cost of 50 million, and a profit of 367 million.
This income is basically on par with [The Legend of Wu Meiniang] and [Hua Qiangu].
The surrounding development is not as good as [Hua Qiangu], and the TV station sales are not as good as [The Legend of Wu Meiniang], but the cost and shooting cycle of [Weiwei] are much less than them.
In the future, there will be 3 rounds of broadcast rights, and even the sale of foreign copyrights, peripheral operations, and other places where income can be obtained.
And that's just the actual benefits.
As the first self-made TV series broadcast by [Wei Mingxia], it helped the company become famous on the TV platform.
Although the previous productions of "The Promotion of the Crown Princess" and "Residual Sins" are also popular, they are all online dramas after all.
[Weiwei], as the first star drama, can be said to have made the TV station really see the strength of [Wei Mingxia].
Even if Gu Wei does not appear in the TV series produced by the follow-up company, some TV stations will consider cooperating with them.
In the afternoon, Mr. Sun Zhonghuai of Tengxun Video called.
The two exchanged a few polite words and congratulated each other on the popularity of the TV series.
After that, Sun Zhonghuai proposed to cooperate with Gu Wei's company to shoot some online dramas specially provided by Tengxun Video.
Now due to the popularity of the Internet with a slight smile, the exclusive broadcast of the Tengxun video can be said to have sucked a wave of traffic.
But other platforms are not powerless.
Although the [Tomb Robbery Notes] and Sohu Video's [Heartless Mage] cannot be compared with [Weiwei] in terms of playback and popularity, they also have a place in the market with their good quality.
What especially worries Sun Zhonghuai is that [Tomb Robbery Notes] is co-produced by Kiwi and [Huanrui Century], and [Wuxin Mage] is co-produced by Sohu Video and [Sugar Man Film and Television].
In other words, these two online dramas are special dramas for the two platforms, and it is useless for other platforms to pay for them.
And both dramas can shoot sequels, as long as the audience buys the first one, it can continue to be filmed and broadcast later, and continue to attract traffic to the platform.
Sun Zhonghuai feels that Tengxun Video also needs this kind of special drama, and even simply his own self-made drama.
And Gu Wei's [Wei Mingxia] is the best partner right now.
[The Promotion of the Crown Princess], [Residual Sins], and [A Slight Smile is Alluring] The two online dramas and one star drama are all popular, which can prove that [Wei Mingxia] has excellent vision and excellent production ability.
Regarding Sun Zhonghuai's proposal, Gu Wei also had some intentions, but the matter was big, he didn't agree at will, but just said that he would consider it.
Mr. Sun also understands that if the two companies decide to cooperate, it will be related to the direction of the development of Gu Wei Company in the next few years, which should be carefully considered.
After hanging up the phone, Gu Wei thought about it alone in the office for a long time, and finally decided to wait for Zhao Mingcheng, the general manager of the film and television company, to come back, and the company's upper executives would discuss it collectively before making a decision.
[Wei Mingxia] has developed to this extent, and Gu Wei's role in it is undoubted, but without the full cooperation of others, Gu Wei can hit a few nails with just one piece of iron.
Gu Wei has always liked to listen to other people's opinions, of course, what to do in the end is still up to him, the big boss, to make the decision himself.
His decision in the company has never been questioned by anyone.
4 chapters are still owed
(End of chapter)