Hangtown.

NetEase [New Chinese Ghost Story] first saw the debut ceremony press conference.

Gu Wei was dressed in a white shirt and jeans, and Naza, who was dressed in the same small and fresh style, came to participate.

NetEase [New A Chinese Ghost Story] is the largest product placement advertising partner of [A Smile is Alluring], the advertising fee of 30 million is not so easy to get, and the contract requires that the heroes and heroines of some manufacturer activities during the broadcast, especially Gu Wei, need to cooperate and participate.

The press conference was not complicated, Gu Wei and Naza mainly acted as tools to attract popularity, and then answered some questions from the media.

NetEase's large-scale TV series placement advertising this time is also a big gamble in the industry.

But looking at it now, there's no doubt that they won the bet.

The Baidu index of [A Chinese Ghost Story] was 9518 per day before the broadcast of [Weiwei], and the Baidu index soared to 74967 on the first day of broadcasting, an increase of 687.7%.

According to public data, after the series was launched, the total number of logged-in players of the terminal game of "New A Chinese Ghost Story" hit a record high.

On the day of the broadcast, the mobile game "A Chinese Ghost Story" climbed from outside the 300th place to the top 100 on the iOS free list.

Since then, it has continued to climb the rankings, and for a period of time it has been in the top 3 of the App Store's free list.

Seeing the success of product placement, NetEase also exploded with great enthusiasm for the drama [Weiwei].

While promoting their own games, they mentioned [Weiwei] everywhere, their marketing all revolves around TV dramas, releasing a large-scale expansion film of "A Smile Allure", the official website generously said that it is the TV series [A Smile is Alluring] Virtual World Architect, and even issued a TV series theme novice gift of 1888 yuan to attract users.

In addition to NetEase, the other 14 advertising implanters of the TV series did not let go of this opportunity to rub traffic.

RIO cocktail has soared in fame through the hit TV series, and the daily sales of the product have more than tripled.

So it took this opportunity to directly invite Gu Wei to serve as the product spokesperson, and took the initiative to give a generous endorsement fee of 30 million for two years.

At the beginning of the year, Gu Wei received the same liquor brand Lebao beer for 10 million a year, although now with the release of [Left Ear] and the popularity of "A Smile is Alluring", his commercial value has increased again, and 30 million for two years is also a very sincere price.

After the agent and the company's legal counsel communicated carefully with RIO, Gu Wei ate this delicious cake.

The price of his endorsement to the outside world has also naturally risen a step forward.

After signing Gu Wei, RIO's official Weibo @RIO Rui Ao Cocktail, and took the opportunity to make the "Jianghu Heroes Version" poster of "Xiao Nai" [Weiwei], and launched an interactive activity of "One Sentence to Confess Xiao Nai", deeply binding the product and the TV series.

Another drink sponsor that has attracted TV drama traffic, "Wei Quan", is not far behind.

Its brand Weiquan Daily C has launched 6 white bottles for [Weiwei], such as "Unfortunately, I'm waiting for you", "I knew today, I must have fallen in love with you at first sight" and so on are very classic lines in the play.

The addition of these 6 lines not only gave consumers a reason to buy or even collect, but also triggered fans to share and spread on social media.

Other sponsors such as Three Squirrels, HP, Baicaowei, Yakult, Kuaike, Dongpeng Special Drink, Membrane Family, etc., have all used their own different ways to try to attract the surging traffic after the explosion of [Weiwei].

Of course, the practices of these product parties not only gain attention for their own brands, but also boost the popularity and popularity of [Weiwei] to a higher level, adding another "fire" to the TV series.

The brand owners are so active, as the producer, [Wei Mingxia] is naturally not far behind.

Long before the release of the TV series, the official Weibo of the TV series @ TV series Weiyi smiled very well and regularly updated the TV series trends, and the number of daily Weibo retweets exceeded hundreds.

After the TV series was released on June 15, the firepower of the official Weibo became more intense, putting an exclusive tidbit, turning a video GIF, and the number of retweets on a single Weibo often exceeded 10,000.

In addition, in the 10th episode of the TV series, the phone number of the god "Xiao Nai" appeared, and the emotions of the fan girls were mobilized, and they dialed directly through their mobile phones.

What is surprising is that not only can the phone be connected, but also the original voice of Gu Wei recorded in advance: I am not convenient to answer the phone now, you can add me WeChat if you have something, and the phone number is WeChat.

After retrieving WeChat through the mobile phone number, fans can really search for the personal WeChat account of "Xiao Nai".

This news spread all over the Internet in an instant, causing a super sensation, not only related keywords immediately became hot words on the Internet, various media and self-media reported and forwarded one after another, Xiao Nai's phone was even turned off because of the swarming netizens.

Excited netizens commented:

"Oh my God, it turned out to be Xiao Nai's voice when I hit it, and I was so scared that I hung up immediately, and I only heard a word of hello."

"It's really a conscientious crew, this kind of detail is done so perfectly!"

Tengxun Video, which won the exclusive broadcast right at a super high price, also took out advantageous resources for its own performance and promoted this popular youth drama.

Tengxun video's top banner promotion, floating window, hot search keywords, etc., Tengxun App not only recommends it on the scrolling screen, but also deliberately opens a "slight smile" column page, which is clearly visible at the top of the homepage.

As soon as you open the Tengxun video, you can see [Weiwei].

Therefore, the explosion of [a slight smile is very captivating] is the result of the right time, location, and people.

If you just rely on the quality of the TV series, although this drama is also very good, it is difficult to achieve the point where the data in all aspects is not inferior to [Hua Qiangu].

The joint promotion of all related interest groups, coupled with its own excellent production, has made [Weiwei] truly one of the drama kings in 2015.

Why is he one of the drama kings, there are too many excellent TV series this year.

In the first half of the year, there were three successive [The Legend of Wu Meiniang] [Hua Qiangu] [A slight smile is very captivating].

Everyone is a big hit drama discussed by the whole people, whether it is in terms of data or revenue, the difference between the top and bottom will not be too great, and no one can say that it can completely suppress the other two.

Besides, everyone's works are of different types, a historical costume drama, a Xianxia romance drama, and a modern idol drama.

In the absence of a crushing advantage in the data, it is difficult to compare which is better or worse.

This is only the first half of the year, and as far as Gu Wei knows, there will be a few TV series released in the second half of the year that will inevitably explode.

Among them is the [Langya Bang] he starred in, and the [Pretender] who made Jin Dong soar and become a middle-aged elite male god.

In addition, when I chatted with Deng Chao before, I knew that Sun Li's [Miyue Biography] would also be launched at the end of 2015.

Niangniang's strength is undoubted, and a [The Legend of Zhen Huan] makes her the head actor in the field of costume heroine TV series.

This time it is another cooperation with [The Legend of Zhen Huan] director Zheng Xiaolong, and the audience has been looking forward to it for a long time.

However, although the competition is fierce and no one can stand alone, Gu Wei still has his own advantages.

Although [Langya Bang] has not yet been released, Gu Wei's confidence in this drama is greater than that of [A Smile is Alluring], which has already made achievements.

The quality of this TV series is really excellent, and it is one of the few high-quality works in domestic TV dramas with a Douban score of more than 9 points.

And unlike [Daming Dynasty 1566], a drama with a super high rating but poor broadcast results, [Langya Bang] combines youth elements, popular elements and drama elements to achieve rigorous logic, well-made and easy to understand, and attract audiences.

In this way, Gu Wei holds two popular dramas in a year, and he is naturally proud of others.

At the end of the press conference of [New A Chinese Ghost Story], Gu Wei and Nazha accepted a media interview with 17173 together.

The so-called 17173 is actually the name of the first portal of Chinese games.

It is an online media and value-added information service provider serving gamers and game companies, a website where players can obtain game information, communicate with each other, and a publicity platform for game providers.

It is journalistic in nature, with a team of professional journalists who often interview some of the most important people in the gaming field.

17173: "I heard that Gu Wei is also a game god, what type of games do you usually like to play?" ”

Gu Wei: "I've played a lot of games before, but they're basically NetEase's MMOs, practicing leveling and fighting monsters or something.

I also like to farm equipment, and sometimes I want to be able to burst out of the best. ”

17173: "I like it so much, so how is your level of play?" ”

Gu Wei: "It's probably a super god, o(*≧▽≦)ツ,Although the friends who play together are not vegetables,But I'm the thigh!" ”

17173: "When you team up with someone else, do you encounter a god-like opponent or a pig-like teammate?" ”

Gu Wei: "Actually, I'm super afraid of running into that kind of pig teammate, if you play a game or play a game, you will definitely be very anxious and a little angry."

But in reality, everyone is good friends, what can you do with him?

He could only be asked to say, "Well, invite us to dinner."

SO FORGET IT (/TДT)/. ”

17173: "What do you think about online game love?" ”

Gu Wei: "I think gamers should come together first because they have common hobbies and interests.

In fact, I think this way of online games is quite interesting.

Because of such a process, when you don't know who the other party is, you will have more imagination about the other party, for example, if the other party is good at operating in the game, you will have higher expectations for him/her. ”

17173: "One last gossip, which do you think is more important, your girlfriend's phone or the game you're playing?" ”

Gu Wei: "If I'm playing a game intensely, it should be difficult to hear the phone.

But if I can be as powerful as Xiao Nai, he is completely a god-level character, he can make a phone call with his hand and play a game with his hand at the same time, and I also hope that I can make a phone call while playing a game~"

Then the reporter asked Naza a few more questions, and she answered them properly.

At the end of the event, in the nanny's car, Nazha asked Gu Wei with a puzzled face:

"Why do you say I like to play games, and I usually play them?

I never play them, and I'm so stupid that I can't play those games at all! ”

"It's a persona that your team designed for you.

[Weiwei] your character in this drama is a game girl, and the character in your next movie I arranged for you is also a genius girl who is good at computers.

To be honest, this style of screen image is quite suitable for you.

That's why I arranged such a character for you. ”

Gu Wei explained.

"But what if you show your stuffing in the future?"

Naza frowned slightly, and said with some concern.

"Don't worry, I just let you say that you like to play, and I didn't say what the level is.

And in the future, I will try to avoid talking about related topics in external occasions.

If a reporter asks you suddenly, don't answer.

The other teams will help you figure it out. ”

To be honest, Naza is indeed a little clumsy, like she said that she basically doesn't play games much, on the one hand, she doesn't like it, and on the other hand, she really can't play well.

And her on-the-spot response is very slow, and the interview basically relies on memorizing the script in advance.

Saying a beautiful vase, I didn't wrong her at all.

But with Gu Wei here, she just needs to be beautiful, it doesn't matter if she doesn't have a brain, Gu Wei will help her deal with it.

Besides, if her character is exposed in front of the audience, it is very popular, provided that the publicity is in place and the press release has to be sent more.

"Stupid beauty", who can hate a beautiful woman who has no bad intentions at all.

As long as the three views are correct and nothing happens, this kind of character will become more and more popular in the future.

Of course, Naza is not a character, she is really not very smart.

This video interview with 17173 soon appeared on his official website and was subsequently reposted by various media outlets.

This is the first time since the broadcast of [Weiwei], except for [Running Man], Gu Wei and Nazha have appeared together.

The two sat together and talked eloquently to the camera, quite like the appearance of "Xiao Nai" and "Bei Weiwei" after being together in the game.

17173 also cooperated with the addition of some special effects of small red hearts in the interview video, as well as the slow play of pink background and music on the screen when the two smiled and looked at each other.

[Wow, sweet is dead, sweet is dead, I have been waiting for a long time for "Xiao Nai" and "Bei Weiwei" combined!! 】

[The real face of the entertainment industry, the appearance of this on-screen couple is simply stunning! ] 】

[Don't say it, I'm really licking the screen, how do these two look good, how can they be so good-looking? ] 】

[I'm thinking, if Gu Wei and Nazha get married and have children, what will they look like, wouldn't they be born at the pinnacle of life! ] 】

[Brother is everyone's, don't just pull Lang with it!!] 】

[After watching more than 20 episodes of TV series, I finally saw that the two of them were in real life, and I watched the whole interview with a smile on my aunt's face~]

[I always feel that these two people are really together, I can't hide the eyes of a person, Nazha looks at Gu Wei's eyes are full of stars~]

[Upstairs, I can't hide the eyes of a person who wants to knife, do you know that I want to knife you now!]

Don't talk nonsense, it's all for the publicity effect, our brother is dedicated to his career, and he has a cooperative relationship with these female stars! 】

[Hehe~, the common feelings of men and women, if Gu Wei breaks out to fall in love one day, I am not surprised at all, how many scandals have he spread, maybe people are in love now. 】

[Gu Wei is obviously a scumbag, fans are just deceiving themselves, waiting for one day to be hammered! ] 】

【Black powder rolling coarse!! 】

【. 】

(End of chapter)