Wu Yuqi is a sophomore student at Beijing University of Science and Technology, after entering the winter, the weather in Beijing is gradually getting colder, and when there are no classes in school, she doesn't like to go out, so she surfs the Internet in the dormitory and watches dramas.

Today is Sunday, and she got up very late after staying up late to watch the drama yesterday.

"Kiki, I've brought you breakfast!"

Zhao Yanhuan, a best friend in the same bedroom, pushed the door in and put the millet porridge and buns in her hand on the table.

"Huanhuan, you are so good, I love you the most~"

Wu Yuqi said coquettishly to her best friend.

"You can't be diligent, it's no wonder you're a sophomore and don't have a boyfriend!"

Zhao Yanhuan looked at her with disdain.

"I can't use a boyfriend, just have my male god, my male god is the most handsome in the world, which man can compare?"

Wu Yuqi turned his head to look at the big poster of Gu Wei's "Xiao Nai" image pasted on the wall of his bed, and said with a smirk.

"Nymphomaniac!

How can your male god marry you? ”

Zhao Yanhuan said disdainfully.

"What about me, Huanhuan, don't you have a boyfriend?"

Wu Yuqi was not convinced.

"Can I be like you?

You didn't have no one to chase you, and I didn't because I didn't look at it. ”

The two habitually quarreled, Wu Yuqi got out of bed and started to eat breakfast, and opened the laptop on the table.

As soon as QQ boarded, some group messages jumped out.

She clicked on it and looked at it.

"Wow! The male god has released a new song! ”

shouted in surprise, Wu Yuqi didn't care about eating, so she boarded Weibo to Gu Wei's page and clicked on the latest video posted.

In the screen, Gu Wei was wearing a flying fish suit, holding an embroidered spring knife in a cool pose, and three big characters made of splashed ink also appeared on the other side of him [Not a hero]!

The melodious sound of the bamboo flute sounded at the same time.

"Pin the sunset on the placket

Sunset sent me to lead an old horse

I was passing by a house in a smoke village

Just like the flowers were flying in the hometown back then

”

Gu Wei's magnetic voice came out of the laptop, and Zhao Yanhuan, who was originally reading a book on the other side, was also attracted to attention.

She closed her English 6 vocabulary and walked behind Kiki.

In the video on the screen, some scattered shots of [Embroidered Spring Knife 2] were edited and spliced together, mainly the picture of Gu Wei and Yang Mi in the same frame.

In the depths of the bamboo forest, the flowing water is murmuring, the beautiful plain-clothed girl plays a bamboo paper umbrella, and the heroic and handsome brocade guard holds the picture scroll, and the two meet like fate, and the story begins.

"Fold the flowers to the south of the river

on the spring breeze with red wax

Amorous is always like me loving the world

”

In fact, the video clip has nothing to do with the original story of [Embroidered Spring Knife 2], it is completely all kinds of dazzling Gu Wei and Yang Mi's faces.

However, the styling of their ancient costumes and this song full of Jianghu atmosphere [Not a Hero] complement each other.

“.

Life and death in this life are also idle words

Come for a change of drunkenness, live up to the chic

The romance has never been old and singing

I'm free to be a madman, not a man."

At the end of the song, the MV ended in the bamboo forest where Gu Wei and Yang Mi met, the two looked at each other, and the name of the movie [Embroidered Spring Knife II.: Shura Battlefield] was played on the screen.

"Wow~ This song is so good, my male god's costume is simply too handsome, I have to watch it again!"

Wu Yuqi exclaimed exaggeratedly, and then watched the video again.

"I must go to see this movie, Huanhuan will accompany me when it is released, right?"

"Uh, okay, you can call me when the movie is released.

I have to say, your male god's song is really good! ”

Zhao Yanhuan agreed.

After Gu Wei's [Not a Hero] was launched, it quickly became popular on major music platforms, and the number of playbacks skyrocketed, and it reached the top ten on the hot song list in one day's effort.

This is not surprising, the current Gu Wei is no longer the unknown little actor he was a few years ago, and he has to rely on others to help promote his songs.

With his popularity, any Weibo post is likely to be rushed to the hot search by fans, let alone a major event like a song.

[My brother finally released a song, what has changed is the music style, what has not changed is that it is still so good! ] 】

[It's to promote the movie again, Gu Wei, can't you honestly write a few songs and release an album, do you know that this is a waste of your musical talent!!] 】

[Crying to death, my brother will release the song again in my lifetime, I have waited too long for the fans, the song is super good, the movie will definitely support it! ] 】

[The MV of this new song is simply a feast for Yan Gou, Gu Wei and Yang Mi's ancient costumes are simply amazing, dreaming back to "Ancient Sword and Strange Tan", but it looks better than then!!] 】

[I hope Gu Wei will make more movies, so that we can have more new songs to listen to!!] 】

[Dream back to that summer vacation, "Ancient Sword Strange Tan" is the eternal god! ] 】

【. 】

Gu Wei's new song soon caused widespread discussion on the Internet, and fans, especially fans, were overjoyed.

The [Ancient Sword] powder, which had long since disappeared, revived, and knocked Gu Wei and Yang Mi's CPs again.

#顾卫新歌 [Not a Hero] #

rushed to the first place in the hot search.

#顾卫, Yang Mi [Embroidered Spring Knife II.: Shura Battlefield]#

It followed in second place.

The first hot search was completely swiped by netizens, and the second one was bought by the movie promoter.

As the release date of [Embroidered Spring Knife 2] approached, the publicity party worked harder and harder, and according to Gu Weiti's request, the main position of this publicity was placed on the Internet.

[Douyin] has not yet been launched, [Kuaishou] is already a very popular short video software, as of the end of 2015, this APP has more than 200 million users.

Part of the funds of [Embroidered Spring Knife 2] was spent on [Kuaishou], and several promotional videos released by the movie were constantly swiped by users on it.

In addition, there are also major online platforms and entertainment news pages, so it is important to ensure that as long as people who are online can see the existence of the movie [Embroidered Spring Knife 2] from various channels.

The launch of Gu Wei's new song has brought the popularity of the movie on the Internet to a new height.

At this time, the roadshow of [Embroidered Spring Knife 2] across the country is also slowly ending, in addition to the press conference, theaters in many big cities have opened screenings on the occasion of the arrival of the crew.

The fans and audiences who entered the theater gave praise after watching the movie.

[Coordinates in Guangdong, after watching the screening of Gu Wei's new film "Embroidered Spring Knife II.: Shura Battlefield", I can only say that Gu Wei is Gu Wei, and he has never disappointed us fans. As long as the quality of his works is absolutely above the horizon, it is very good-looking, and it is recommended that everyone go to the theater to watch it after the release, it is definitely worth the ticket price! 】

[Coordinates in Shanghai, Wanda Cinema watched the screening, the second part of "Embroidered Spring Knife" continues the style of the first part, Director Lu Yang's talent is undoubted, I give full marks to Gu Wei's appearance and acting skills, Yang Mi is also very beautiful, but unfortunately there is no play, the supporting actress Zhang Tianai amazed me, it is really very sassy! ] 】

[A very good-looking film, it can be called the pinnacle of martial arts films at this stage, and I will watch it again after it is released, Gu Wei is simply too handsome!! ] 】

[Mimi is so beautiful, the costume in the movie is so charming that it can't be done, no wonder Shen Lian played by Gu Wei can fall in love with her at first sight, come on! ] 】

[As a lover of martial arts films, I'm not a fan of any star.

When "Embroidered Spring Knife 2" was screened, I grabbed the ticket and went to see it, and I can only say that when the film market environment is so unfriendly to martial arts films, it is really not easy for director Lu Yang to continue to make such a masterpiece.

When the movie is released normally, I will go to the theater to support, martial arts do not die!! 】

【. 】

Many viewers who participated in the screening spoke out on the Internet, and everyone began to discuss and praise the quality of [Embroidered Spring Knife 2], and slowly public opinion was led to the concept of [Martial Arts Immortality].

The decline of martial arts films in recent years is real, but is there really no one watching martial arts movies anymore?

The post-80s generation is still the main force and pillar of society, and the martial arts of Jin Yong, Gu Long, Huang Yi and others are eternal classics in the hearts of this generation.

Huang Rihua's Qiao Feng and Guo Jing, Gu Tianle's Yang Guo, Liu Yifei's Wang Yuyan and Xiaolongnu, Jia Jingwen's Zhao Min, Gao Yuanyuan's Zhou Zhiruo, Jiao Enjun's Li Xunhuan, etc. are all eternal classics in the hearts of a generation.

Martial arts has a special place in people's hearts.

But why can't the current martial arts movies get results?

The main reason is that there are no really big-budget good films, the quality of the movie is not up, the actors are not famous, and the publicity is not effective, so naturally few people are willing to go to the theater to support.

Besides, the domestic film market is now popular in making comedy films, and there is no need for the crew and actors to bother more, and funny can have a high box office, so why not.

Not to mention anything else, in 2011, directed by director Xu Ke and filmed by Li Lianlian, Chen Kun and others, [Longmen Flying Armor] achieved a box office of 600 million at that time, this is still because the domestic film market was too small at that time, and this film was released at the same time as Zhang Yimou's [Jinling Thirteen Hairpins], which was affected to a certain extent, or the box office would be higher.

Now it's about to enter 2016, 5 years have passed, and if [Dragon Gate Flying Armor] gets it now, it's no problem to easily break 1 billion.

Therefore, even if it is a martial arts film, as long as you shoot it well, have the blessing of big stars, and have strong publicity, it is natural to get a high box office.

Once the concept of [Martial Arts Immortal] was proposed, it spread rapidly on the Internet, causing a large number of martial arts lovers to resonate, and everyone recalled the classic martial arts films they watched back then, and the soon-to-be-released [Embroidered Spring Knife 2] also received more attention.

"How's the internet going on?"

Gu Wei asked Yang Liwen in front of him in the company's office.

Yesterday, he just returned to Beijing from a national roadshow.

"This wave of wind has been brought up, and netizens are discussing more and more spontaneously, and our company's water army has been slowly withdrawn~

In recent days, [Embroidered Spring Knife 2] can be said to be popular on the Internet, in addition to the fans of Mr. Gu and Yang Mi, there are many martial arts film lovers who have publicly expressed their expectations for the movie. ”

Gu Wei nodded.

This time, he was singing again, and he spent money to arrange the water army to stir up the heat, and his hard work was not in vain.

He was also afraid that the results of [Embroidered Spring Knife 2] would be unsatisfactory and smash his reputation.

For this movie, he is not worried about word-of-mouth, that is, in terms of box office, he is confident that if his own fans break 500 million to 800 million, but if he really wants to say that he can get more than 1 billion, he has to think of other tricks.

Now online and offline efforts have been made to the extreme in the early publicity and distribution of the film.

The box office of Zhang Zhen's version of [Embroidered Spring Knife 2] in the original time and space was unsatisfactory, partly because of the male protagonist and partly because of the announcement.

Although Zhang Zhen is a good actor, he doesn't have any acting skills, but his nationality in the mainland is really poor.

is not the kind of movie fan who particularly likes to watch movies, ordinary audiences have no impression of him at all, and the box office appeal is almost zero.

It can also be seen from the movies he has made over the years, the box office of [Assassin Nie Yinniang] starring He Shuqi is 61.405 million, and the participation in Lu Chuan's work [King's Feast] is 77.001 million.

So in the [Embroidered Spring Knife] series of movies, he can't play a little propaganda role.

And the more famous Da Mimi is because there are too many bad movies, although he is famous, he is not trusted by the audience.

So neither of them can afford the box office.

The publicity of the original time and space [Embroidered Spring Knife] series is also one of the criticisms, which can be said to be very ineffective, and many viewers entered the cinema because of the high quality of the movie and relied on tap water to promote it.

If Chen Zhixi, who became popular, was replaced to do the publicity, the box office of the movie would be doubled in minutes.

The current version of the movie is completely free of these problems.

First of all, because the starring role is Gu Wei, [Embroidered Spring Knife 2] has long been popular before it is broadcast, and the attention on the Internet and in the news media is not ordinarily high.

If you want to say that Gu Wei was still an unknown new actor in the first part, and the fame of the movie was completely brought up by the heroine Liu Yifei, then now he is one of the top people in the domestic film and television industry with the most box office appeal.

Gu Wei is not as simple as the so-called fault top, fame and fans are only one aspect, and the most important thing is that he has not made a bad movie since he entered the industry.

The quality of all the participating movies and TV series is very good, even the one with the worst word-of-mouth score can beat other film and television dramas of the same type, it can be said that in the eyes of passers-by, the addition of Gu Wei in a film means that it will definitely not be a bad movie.

In addition to a large number of fans, this kind of super popularity accumulated because of word-of-mouth is the main reason why he can become a hit regardless of movies or TV series.

After all, the number of fans is limited, and if you want your work to sell well, passers-by are the key to success.

To give two counterexamples, Yang Mi and Liu Yifei, who are also popular among female stars, can be said to be the highest level of domestic entertainment actresses in terms of popularity, but they have great fame and many fans, but they can't afford the box office.

The most critical reason is that they have made more bad movies, Yang Mi is known as the queen of bad movies, and once won the Golden Broom Award, and Liu Yifei's movie scores in recent years are not high.

Not to mention passers-by, many of their own fans don't want to watch idol movies after they are released, let alone more other audiences.

It's hard to build a word-of-mouth, but it's very easy to corrupt.

The actor Huang Xiaoming is also like this, because there are too many bad movies and bad dramas, and his reputation slowly becomes very poor, obviously he has also acted in high-scoring excellent movies such as "Chinese Partner" and "The Wind" before, but the audience only remembers the greasy image in his film and television dramas.

Later, the movie in which the little famous brother participated in had its own dissuasion effect, as long as the audience knew that he played the leading role in the film, they were not in the mood to watch it.

The most typical is that when the main theme film caught fire in the later stage, he filmed a fire rescue theme [Fire Hero].

That movie is obviously good in all aspects, the storyline and the actors' acting skills are above the level, based on real events, and there is no problem with taking advantage of the east wind of the main theme to get a box office of 2 or 3 billion.

It's just that because the protagonist is a "greasy" little brother at the time, many people discouraged the idea of watching, and the box office finally stopped at 1.6 billion.

You must know that in the same year, the movie [Chinese Captain] with the same rescue theme got a box office of 2.8 billion, and that movie was starring Zhang Hanyu, do you say Zhang Hanyu has a lot of box office appeal?

Not so, if you have seen the [Grab Red] shot by him and Li Ming, you will know that the box office of the two major movie stars is less than 20 million, which almost makes people laugh out of their big teeth, even if you find a traffic star to buy tickets with fans, it is more than that.

can only say that Zhang Hanyu has acting skills and is not hated by the audience, and whether the most popular movie he participated in depends on the quality of the film.

(End of chapter)