"Mr. Gu, most of your endorsements last year expired around the middle of this month, and the brand has been communicating with us about contract renewal recently."

Yang Liwen said and put the stack of materials she had been holding in her hand on the desk in front of Gu Wei.

"What's the problem?"

Gu Wei picked it up and looked at it casually.

Over the years, the increase and decrease of his endorsements have been maintained at about 10, although the number is not much, but because the endorsement fee has increased year after year, coupled with the high endorsement fees given by some international brands like LV, this annual income is very considerable.

"The old manufacturers who have cooperated with us for more than two years hope that this renewal can sign a two-year contract at a time like other stars."

The brands endorsed by Gu Wei before are basically signed once a year, although it is a bit out of line, but he is here in a buyer's market, and if he disagrees, everyone will get together and disperse, and there are many brands that want to find Gu Wei's endorsement.

"What is my current endorsement offer?"

"This year, the team has once again raised your external quotation in view of your current achievements and popularity, as well as the help of the brand's sales of endorsed products in the past, which is now 20 million per year."

Gu Wei touched his chin and looked at the brand information in his hand.

"I remember seeing Liu Dehua's endorsement fee offer before is this price, right?"

"Yes, your current cost is basically the same as Liu Dehua and Liang Chaowei in Hong Kong and Taiwan, and the first-line stars in the mainland like Huang Xiaoming, Deng Chao, Zhang Ziyi, and Fan Bingbing are all 10 million per year."

"This offer is directly double that of last year, can the brand accept it?"

Gu Wei was a little puzzled, he also knew that he was very popular and famous, but the endorsement aspect has always been handled by the brokerage team, he is only responsible for taking pictures and acting in advertisements, and he doesn't know how the specific team talks to the manufacturer.

Last year's endorsement fee was still 10 million per year, and it doubled directly in a year, which was a bit exaggerated in his thoughts.

Yang Liwen smiled.

"Mr. Gu, you have launched two popular TV series this year, especially [Langya Bang], which is a hit for almost all ages.

Coupled with a movie "Monster Hunt" that broke the record of Chinese film history, this achievement is unique in domestic entertainment.

And the LV global endorsement contract we signed in May suddenly raised your endorsement level.

Although the endorsement fee of an international contract like LV is not universal, it is no problem to pull up your normal endorsement fee by one section.

If it weren't for the acceptance of the domestic market, we would have planned to offer even more! ”

"Okay, the team is professional in this area, you can decide, and now it's no problem to sign a two-year contract for this endorsement fee, I just look at the final result."

Gu Wei said.

"This year, in addition to the old partners who want to renew their contracts when they expire, there are some new manufacturers who want to join, and some of them conflict with your previous endorsement categories.

Like the Qingyang we are talking about now, it is the same as the previous Rejoice, and in the end, you can only choose one of the two depending on the price and treatment.

So your final contract amount may be higher than the current annual offer of 20 million. ”

Gu Wei nodded.

After the two chatted for a while about the endorsement at the beginning of this year, Yang Liwen said again:

"Mr. Gu, yesterday Director Wen Muye called, he congratulated you on the big sale of the movie, and then wanted me to ask you, when will you be able to join the group and shoot the cameo scene."

"This Wen Mu also, this little thing has urged me several times!"

Gu Wei was a little funny.

"After a few days, the box office of [Embroidered Spring Knife 2] will stabilize, and I will take the time to go over."

During the three-day holiday on New Year's Day, the domestic film market ushered in a small climax in the New Year's stalls.

On New Year's Day, the total box office of the national film market in a single day exceeded 400 million, of which the three films [Embroidered Spring Knife 2], [Lao Paoer], and [Looking for the Dragon] contributed more than 80%.

On the second day of its release, [Embroidered Spring Knife 2] achieved a super high box office of 160 million on New Year's Day with its super high reputation and popularity.

The remaining [Lao Paoer] and [Dragon Hunting] ranked second and third with 85.92 million and 73.11 million respectively.

and the comedy [Yi Nian Heaven] co-starring Shen Teng and Mary, because of word-of-mouth and publicity problems, the box office on New Year's Day did not rise but fell, and only got 21.54 million.

Looking at the box office trend and audience evaluation on the Internet, this second movie starring Shen Teng is likely to hit the street.

Sure enough, in the two days of the 2nd and 3rd, the word-of-mouth fermentation of [Yi Nian Heaven], the film schedule was cut one after another, and the box office of less than 40 million was only obtained in 3 days of the small long holiday, plus 30.14 million on the first day, there is no hope for this film to break 100 million, and the industry analysis is about 80 million.

In fact, it is normal for this kind of small-budget comedy to have such a box office, but after all, Shen Teng and Mary just starred in a 1 billion+ explosive comedy this year, and it is surprising that the second movie only got this result.

This is also a blow to the rising star journey of the two.

To say that the biggest winner of the New Year's Day schedule is [Embroidered Spring Knife 2], the box office has been above 100 million for three consecutive days, and the movie has been released for 4 days, with a total box office of over 500 million, reaching a good result of 524 million.

Even on the second Monday working day after New Year's Day, the movie still had a good result of 46.52 million in a single day.

At the same time, [Lao Pao'er] and [Dragon Hunting], which performed well during the small long holiday, both dropped to less than 20 million at the box office on the 4th.

However, this is not surprising, [Looking for the Dragon] has been released for the fourth week, with a total box office of more than 1.4 billion, and now it can still have more than 10 million results in a single day, which has fully demonstrated the excellence of this movie.

[Lao Paoer] was released in the third week, so its single-day box office has always been higher than that of [Dragon Hunting], and the total box office has exceeded 600 million.

This is not the first time Feng Xiaogang has played the leading role in a movie, as early as 1995, the film company he co-founded with Wang Shuo and others made a movie called "I Am Your Dad".

The movie was directed by Wang Shuo and starring Feng Xiaogang, but it was banned before it was released.

Until Guan Hu's "Lao Paoer", Feng Xiaogang played the starring role again, no one expected that he was a big commercial director, and his films as actors would surpass the movies he directed at the box office.

"Senior Brother Lu, congratulations~

Haha, it's all done by you, senior brother, I'm just an actor, not as big a role as it says on the Internet, it's all blown up by netizens and my fans.

Okay, after a while, let's make an appointment with Han Dong to get together."

After chatting with Lu Yang for a while, Gu Wei hung up the phone with a smile on his face.

The big sale of [Embroidered Spring Knife 2] is a foregone conclusion, and the happiest are Lu Yang, Gu Wei and Zhongying.

They are all producers, and the big hit of the movie not only means a skyrocketing fame, but also the income of real money.

After a while, Gu Wei called in again, this time it was a big secret.

"Hello? Mi sister~

Rejoice and rejoice, the movie is a big hit and has a share of the credit of my sister, who makes you popular.

Tonight?

Okay, it's fine, then I'll go straight to your house when I get off work."

Yang Mi called, due to the big sale of [Embroidered Spring Knife 2], she proposed to invite Gu Wei to her house for a meal at night to celebrate, and another [Three Lives and Three Worlds Ten Miles of Peach Blossoms] will be turned on soon, she wants to talk to Gu Wei, the male protagonist, about the role of the TV series.

Gu Wei couldn't refuse Da Mimi's request, it just so happened that Nazha had exercised too hard in the past two days and needed to recuperate, and Yang Mi could be regarded as an unintentional send-off.

【Huayi Brothers】President's Office.

Wang Zhongjun looked at the financial report in his hand and was in a very good mood.

In the second half of this year, several films invested by Huayi were sold well.

The two hot movies on the market now, [Lao Paoer] is produced by Huayi alone, and [Looking for the Dragon] is jointly produced by them and Wanda and Guangguang.

and the one released last month [Predecessor 2: Spare Tire Strikes Back], although the box office is only 250 million, the cost is low, and it finally makes money.

Box office earnings are still secondary, and the company's stock price has risen due to movie sales, which is the bulk of his wealth income.

"Brother, why didn't you let me stumble on that kid Gu Wei at that time, he is now a big seller again!"

On the luxurious sofa on the side of the office, Wang Zhonglei sat on his back, took a sip of the tea mixed on the tea table in front of him, and said with some dissatisfaction.

Wang Zhongjun put down the things in his hand and looked at his younger brother, who looked similar to him.

"I told you a long time ago, accept your arrogant and domineering temperament, the current entertainment industry is not 10 years ago, although our Huayi is still a large private company, but there are many companies with a large scale and a hard foundation than us, don't get anyone at every turn? Are you an underworld, we are businessmen, and making money is the first thing! ”

Wang Zhonglei pursed his lips, but he didn't refute it, he knew that what his brother said was right, but after so many years of being powerful in the entertainment industry, some concepts and habits couldn't be changed for a while.

"I think that although our Huayi was the boss of the Beijing circle and was one of the best in the entire entertainment industry, the film and television industry market was too small at that time, and Baal couldn't make a lot of money all year round.

Now that the market has developed and expanded, even capital predators such as Alibaba, Tengxun, and Wanda have entered the market, and our right to speak has weakened, but it is easier to make money.

Didn't we start this business for the money? ”

Wang Zhongjun said that he was a little distracted, as if he thought of the hardships of starting a business in the early days of the company's establishment.

"In the current entertainment industry, win-win cooperation is the general trend.

The cost of film and television investment is becoming more and more huge, and the risk is getting higher and higher.

Don't look at the big movies now, once the big investment film loses, it is an unbearable loss for a company.

One more friend is better than one more enemy! ”

As the chairman of Huayi, Wang Zhongjun has always seen the development of domestic entertainment very clearly.

"Then from now on, you're good, I'm good, everyone's okay?"

Wang Zhonglei on the other side asked uncertainly.

"Stupid, don't worry about him if you don't have any interests with us.

Like Gu Wei's current movie, although it is popular, it is actually released much later than [Lao Pao'er] and [Looking for the Dragon], and its impact on them is limited.

Even if you find a water army to brush up on bad reviews, and blow up some of his black material and finally lower his box office, it will not play a role in our movies.

If it is released at the same time, it involves competition for film scheduling and the like, do you still need me to teach you what to do, didn't you do a good job when [Villain Angel] was released? ”

"Haha~ I'm just a little unhappy with Gu Wei's kid, he's too hot now, and I feel a little arrogant!

He didn't agree to the invitation several times, and he didn't take us seriously at all. ”

Wang Zhonglei said.

"You, you're such an adult, how can you still have a child's temper.

For a popular star like Gu Wei, we must strive for the opportunity to cooperate with him, not against him.

If he can always succeed, then we will rely on the past and share his success.

Isn't that what the light does, and I heard that Bona also collaborated with him on a movie some time ago.

There is no stupid company in the circle that can really become bigger and stronger. ”

Wang Zhongjun said earnestly.

"Understood, brother!

If there is no conflict of interest with us, try to cooperate with him, and use his popularity to make money for us.

After all, he can't be so popular all his life, and we will always be invincible as capital. ”

Wang Zhongjun smiled and nodded.

(End of chapter)