Valentine's Day has passed, and this year's Spring Festival stalls are over.

The domestic box office situation on the 14th did not surprise Gu Wei, and all four blockbusters in the spring file achieved a box office reversal.

[The Richest Man in Xihong City] exceeded 200 million at the box office in a single day for the first time, reaching 203 million, and [Macau Fengyun 3] and [Journey to the West: Monkey King Three Fights White Bone Spirit] achieved box office results of 84.27 million and 76.25 million respectively.

And [Mermaid] is even more exaggerated, and the box office in a single day even broke 300 million, reaching 315 million, and the results also exceeded the first day.

Unlike last year's Valentine's Day stalls to warm up for the Spring Festival, this year's Valentine's Day happens to be the first day after the Spring Festival holiday, and many people have not even set foot on the return journey.

The four blockbusters in the Spring Festival file have only been released for a week, so that the three films "Ben Love", "Mr. High Heels", and "Murder Like Water", which were specially released on Valentine's Day this year, have become cannon fodder under [Mermaid].

The schedule of the love film [Ben Ai] only accounts for 5.7%, and the other two new films are scheduled for 5.2% and 1.6% respectively, and the total box office of the three films on the first day of release is less than 70 million.

However, at this time, no one pays attention to these three romance films that are bound to hit the street, and the madness of this year's Spring Festival box office completely stunned everyone.

According to the data of the Film Fund Office of the State Administration of Press, Publication, Radio, Film and Television, from February 8 to 13 (the first day to the sixth day of the Lunar New Year), the total box office of domestic films reached 4 billion yuan, the number of screenings nationwide was 1.95 million, the number of moviegoers was 98 million, and the single-day box office from the first day to the seventh day of the Lunar New Year remained above 500 million.

Coupled with Valentine's Day on the seventh day of the new year, the 7-day box office recorded 4.8 billion, a 140% increase compared with the 2 billion results of last year's Spring Festival stalls, an increase of nearly 1.5 times compared with the same period last year, and more than 3 times that of the 1.45 billion Spring Festival stalls the year before.

The box office results of this year's Spring Festival stalls show that the Spring Festival stalls are the best schedule for the Chinese film market in the true sense.

The Spring Festival is just like Christmas abroad, there are holidays and movie viewing needs, and the whole family is used as the basis for consumption, which still has growth potential in the film market in the future, and at the same time, it will also make the Spring Festival file in the coming year become a gathering place for blockbusters.

This year's Spring Festival stalls are divided into four blockbusters, which has long been expected by major theaters.

In an interview with Netease Entertainment, Mr. Li of Wanda Cinemas introduced that there will be several re-invested films in the Spring Festival cinemas every year, and this year is more obvious, namely [Mermaid], [The Richest Man in Xihong City], [Macau Fengyun 3], and [Journey to the West: Monkey King Three Fights White Bone Spirit] four.

"From the point of view of attracting attention, these four films must not be able to run away, regardless of the word-of-mouth in the future, at least these four films will definitely be screened as the main force in the early stage."

Regarding the proportion of the four blockbusters, Mr. Li said that the theater chain basically distributes the films equally, and [Mermaid] will be appropriately higher among the four movies.

Under the precise vision and support of the theater, Xingye's [Mermaid] has lived up to expectations, and since its release on the first day of the Lunar New Year, it has continued to break box office records: the box office in the pre-sale stage exceeded 100 million yuan, and the box office on the first day of release totaled 250 million, becoming the highest first-day box office and the highest single-day box office in Chinese film history, and then set the fastest record of breaking 2, 4, 6, 8, 1 billion, etc., and quickly refreshed the first-day and single-day box office records that he had just set on the first day of the new year on Valentine's Day.

Zhou Xingchi is a complex for many fans.

The audience feels that his comedies have always been strong, and in the early publicity, the promotion of "owing Xing Ye a movie ticket" has reached an unprecedented scale.

In addition, [Mermaid] has a good reputation after viewing, so it is reasonable that it will perform well in the end.

In the end, in terms of single films, [Mermaid] won the championship with a box office of 1.8 billion, becoming the highest-grossing film in a single week in the mainland.

[The Richest Man in Xihong City] ranked second with 1.12 billion, [Macau Fengyun 3] ranked third with 780 million, and [Journey to the West: Monkey King Three Fights White Bone Spirit] ranked fourth with 750 million, and the top four Spring Festival stalls won a total of 4.45 billion box office results.

Judging from the box office and word-of-mouth, the domestic film market for this Spring Festival stall is completely shrouded in the obscenity of the star.

The popularity of the movie naturally led to the rise of the actor's fame.

Deng Chao himself is a first-line star, due to the popularity of "Running Man" in the past two years, it is only last year that he directed and acted in the big bad movie "Villain Angel", which made the reputation decline.

Now the hot sale of [Mermaid] has brought him back to the top, and even to the next level, and he has been in the limelight for a while.

The new generation of "Star Girl" Lin Yun became famous overnight and was recognized by the audience as the "Little Mermaid" in the movie.

It's just that she, the heroine, is on the same stage as the former "star girl" Zhang Yuqi, and the audience complained that her appearance is too different.

The heroine is not afraid of being ugly, she is afraid of being pressed by the female supporting actress, it is obvious that no matter how you look at Zhang Yuqi, she is much more beautiful than her in the movie.

"The people chasing me are lined up from here to France, and you actually go to soak a fish."

This line in the movie has also been recognized by many audiences.

"Brother Fuji, how is it, am I right?

No matter how we publicize it in the early stage, our actors still speak with their works after all.

Look at whether there is no scolding on the Internet now.

Your strength is here, what are you afraid of?

I know you've worked hard, don't worry, when the movie is released, including the two directors, red envelopes are indispensable, and you can still pick and choose?

”

After chatting for a while, Gu Wei hung up the phone with Shen Teng with a happy face.

Although compared with [Mermaid], [The Richest Man in Xihong City] is not so dazzling, but the result of 1.12 billion in the first 7 days is real.

Many industry insiders have raised their expectations for the final box office of [The Richest Man in Xihong City], believing that it is expected to exceed 2 billion and become the third place in mainland film history.

Shen Teng's performance in the movie was unanimously recognized by the audience and film critics, and no one sprayed Gu Wei's name of "the future king of comedy" during the film promotion stage.

In less than a year, starring in two blockbuster comedy movies in a row allowed Shen Teng to completely gain a foothold in the film industry and become a real big star.

Although netizens don't think that he can be compared with Zhou Xingchi now, he is comparable to stars such as Xu Zheng and Huang Bo who are good at comedy movies, and everyone still recognizes him.

For Shen Teng's fire, Gu Wei is happy to see it, he is popular, Gu Wei makes a lot of money, and everyone has a bright future.

Later, Gu Wei called Yang Liwen again and explained that she arranged the follow-up hype marketing for Zhang Tianai.

As the heroine of a blockbuster movie, the popularity brought by the movie alone is not enough.

In reality, there are many female stars who have become the heroines of blockbuster movies, and they became popular for a while when the movie was released, but then disappeared.

is more typical is the heroine of the original [Wolf Warrior 2] Lu Jingshan, the heroine of the movie with a box office of more than 5 billion, and soon after the movie was released, there was no such person.

Later, she also appeared as a supporting actress in some film and television dramas.

You have to say that she is not ambitious, she has been active in the entertainment industry for many years, and she has filmed many film and television dramas, but she is slowly becoming less famous.

The main reason is that Lu Jingshan does not have a large company as a backstage, she has her own studio, but the team is not good at marketing, and she failed to seize the opportunity to hype herself after she has achievements.

The audience's forgetfulness is very great, there are talents from all generations, and the renewal of the entertainment industry is very fast, if you want to maintain the heat, either there are always excellent works coming out, or you just rely on hype.

For example, our Fan Ye, when there are no works, people market their beauty and walk the red carpet.

After having some results, it is even more hype for a one-point score, in short, you must live in the hot search.

Similarly, Da Mimi actually took a similar route, and if the box office of 5 billion was hers, it was estimated that it would be okay to buy a press release for two or three years.

After the Spring Festival, the box office of [Mermaid] is still unbeatable, although it is not as exaggerated as the first week, but the daily box office still easily exceeds 100 million.

In the second week and 7 days, [Mermaid] got a total of more than 900 million box office, and as of February 21, it was released for 14 days and achieved a box office of 2.73 billion, officially surpassing [Monster Hunt] 2.67 billion to become the new champion of the domestic box office rankings.

Although everyone expected [Mermaid] to win the championship, this day really came, and many people felt a little caught off guard.

In the past two years, the development of the domestic film market has changed with each passing day, and the speed is a bit unbelievable.

The movie [Titanic] released in the mainland in 1998 became the box office champion of the year with a box office of 360 million, and has dominated the list for 11 years.

In 2010, [Avatar] once again created a box office myth of 1.34 billion in China, which was considered an unsurpassable record at that time.

Later, the domestic film market is developing faster and faster, and domestic high-grossing movies are frequently released, and everyone has regained confidence.

Even if [Fast and Furious 7] got 2.427 billion in April last year, bringing the box office record to more than 2 billion, domestic filmmakers still have the confidence to surpass.

Sure enough, just 3 months later, [Monster Hunt] became the first domestic film to win the championship in mainland film history with a box office score of 2.67 billion.

However, in just over half a year, Xing Ye took his [Mermaid] to drive [Monster Hunt] off the championship throne.

The development of the domestic film market has ushered in a real explosive period after more than ten years of accumulation.

When [Mermaid] broke various records one after another, [The Richest Man in Xihong City] developed in a low-key manner, and got a box office of 570 million in the second week, with a total box office of 1.69 billion.

Due to the good relationship between word of mouth, the box office of the movie has not dropped much, and 2 billion is firmly in sight.

[Three Lives III] crew.

"The current film market is really incomprehensible, although he is a star, but this box office result is a bit exaggerated!"

When they were eating and resting together at noon, Yang Mi sighed with his mobile phone and swiped the news.

From the first day of the new year to the present more than two weeks, the news related to [Mermaid] is overwhelming, everywhere.

This group of media that pay attention to the box office has a small shock in three days, a big shock in five days, and all kinds of record-breaking shocks, and netizens who watch the news are a little numb.

"I read a report before that this year, the total number of theaters in our country has exceeded 8,000, and the total number of screens has reached more than 40,000, making it the country with the most movie screens in the world.

In addition, people's living standards have been steadily improving, and the ticket subsidy in recent years has cultivated the public's movie-watching habits. ”

Gu Wei is not as fuss as Yang Mi, he knows that [Mermaid] is just the beginning, and the real hot period of the mainland film market is still to come.

At that time, it is not uncommon to see more than one billion movies, and only two or three billion dare to stand up and shake it, and the real high-investment and big-production films are all rushing up to four billion.

"What you say does make sense, but why is it difficult for my film to break 500 million in the same market?"

Yang Mi looked at Gu Wei with some grievances.

"Hehe~"

Gu Wei gave her an embarrassed but polite smile, he can't say that your movie is too bad, no matter how big the market is, the audience will not buy for a bad movie.

"Sister Mi, your [Embroidered Spring Knife 2] also broke 1 billion at the final box office, did you forget~"

Reba, who listened to Gu Wei's chat while eating, reminded.

"Hmm~ Reba is right, I am now the heroine of a 1 billion box office movie.

Although the box office of others is high, I am not bad. ”

Yang Mi nodded, quite complacent.

Gu Wei listened to the conversation and secretly estimated it.

"Sister Mi, I just calculated, [Small Times] 4 1.76 billion, [Breakup Master] 660 million, [Embroidered Spring Knife 2] 1.03 billion, this is a total box office of 3.55 billion, plus the other movies you have made over the years, the total box office has been stable over 4 billion, and they are all heroines.

This achievement is definitely rare among current actresses, and it is not a small amount of popularity to take it out for publicity, and to send two press releases. ”

Yang Mi listened to the irrepressible upturn of the corners of her mouth, and her joy was overflowing.

"4 billion actresses?

It's a pity that I didn't win Best Actress, otherwise wouldn't it be better to be a 4 billion actress."

Yang Mi whispered to himself.

Her self-hype and marketing have not stopped since the release of [Embroidered Spring Knife 2], but unfortunately the recent news related to [Mermaid] is too popular, and everyone has more than 3 billion.

When this wave of popularity passed, she decided to market her identity as a "4 billion actress" as Gu Wei said.

Grades are good, and bragging is confident.

Gu Wei didn't know that his unintentional words would make Yang Mi have such a rich inner activity.

"Sister Mi, you said before that you want to ask for leave, when will you leave?"

He took a piece of ribs from the lunch box and asked as he ate it.

Hearing Gu Wei's words, Reba, who was about to pick up vegetables, had a meal on his hands, and then returned to normal, pricking up his ears and waiting to hear Yang Mi's answer.

"At the beginning of next month, I didn't notice how much my role has been in the past recently, after filming during the day and shooting at night, I feel that my hair has fallen out a lot"

Yang Mi complained and said, not noticing the strangeness of Reba beside him.

Gu Wei calculated the shooting time.

"That's it~

When you come back to Xiangshan Film and Television City, it is estimated that the filming will be over, and then the crew will transfer to the Puzhehei Scenic Area in Yun Province, let's meet over there."

(End of chapter)