On July 25, the movie "Legend of the Gods" held a premiere conference called "The Ceremony of the Gods" in Beijing.

Mr. and Mrs. Xiang Huaqiang of [China Star Film], Mr. Yu Dong, President of [Bona Film and Television], and Xu Press, the director of "Legend of the Gods", actors Li Lianjie, Fan Bingbing, Liang Jiahui, Xiang Zuo, An Zhijie and others attended.

All kinds of media came to the scene, and the creators appeared to talk about the plot of Fengshen and talk about interesting things behind the scenes.

When asked at the scene what he would agree to appear in the movie, Li Lianjie replied with a smile.

"In fact, five years ago, Mr. Xiang asked me to shoot 'Fengshen', and he told me that he wanted to make a legendary story that could show the magic of China, and I was very moved after hearing it, so I came."

"As far as we know, this is the first time that Mr. Xiang Zuo has played an important role on the big screen, what do you think of a young actor like him?"

Although Xiang Zuo's name has always been ranked after many stars during the promotion, as the son of the boss of [China Star Movie], he cooperated with Li Lianjie and other big-name superstars in his first acting, and the media still paid attention to him.

Li Lianjie smiled and looked at Xiang Zuo, who was standing on the side.

"I have a lot of confidence in him, and as far as I know, Xiang Zuo has been practicing martial arts for ten years and five years of hard work.

Looking at his current figure and posture, he feels like a teenager Huang Feihong."

I don't know if it's sincere or because my father was at the scene, Li Lianjie praised Xiangzuo all the way.

Later, when the media interviewed Xiang Zuo, he also reciprocated Li, saying that Li Lianjie was his idol since childhood, and he went to learn kung fu because of the influence of watching his movies when he was a child.

In [Legend of the Gods], Jiang Ziya, played by Li Lian, led Lei Zhenzi and other strange people to fight Daji and King Xu.

And the real-life Li Lianjie is also his idol and life mentor.

Later, he said hi, Xiang Zuo also performed a set of boxing on the spot, and he played decently, which attracted applause from the guests.

However, there was no two-minute routine in total, and he was sweating all over his head after hitting the left, and he felt that his persistence in practicing martial arts in the past ten years had not trained his body too well.

At the end of the press conference, a reporter asked investor and producer Xiang Huaqiang what his expectations were for the box office of the movie.

Xiang is always full of confidence.

"Our film is an absolute big production, from the cast to the special effects, it is not inferior to Hollywood blockbusters, and I have full confidence in [Legend of the Gods].

Our goal is to benchmark against last year's summer [Monster Hunt].

I expect the box office to reach 2.5 billion. ”

As soon as this remark came out, the media in the venue exclaimed.

Although the domestic film market is becoming more and more huge now, [Mermaid] at the beginning of the year won an astonishing box office of 3.3 billion.

But there are only three domestic movies that really hit the 20 box office, including [Mermaid] 3.3 billion, [Monster Hunt] 2.6 billion, and [The Richest Man in Xihong City] 2.2 billion.

In other words, [Legend of the Gods] is going to the top three of the domestic movie box office list.

Because the scale of investment and the cast are here, no one dares to say that [Legend of the Gods] will not work if the movie is not released.

In the past two years, there have been too many domestic films with high box office, and the box office of [Charlotte's Troubles], which costs 20 million, can exceed 1 billion.

[The Return of the Great Sage] is a cartoon with a box office of 1.7 billion, and [Legend of the Gods] is a big production with a cost of 500 million, and it is an international superstar Li Lian and a number of domestic first-line stars to help participate, and it is normal to have higher expectations.

The media present were surprised for a moment, and they were not too surprised.

At this time, no one noticed that standing on the edge of the stage, Yu Dong, as the co-producer of the film and the boss of the publicity party, heard Xiang Huaqiang's words and his smiling expression stiffened slightly, and the corners of his mouth twitched slightly.

His wife, Jin Qiaoqiao, who was standing next to him and attending the event with him, noticed that her husband was wrong.

"What's wrong?"

She asked quietly.

"Uh~It's okay"

Yu Dong quickly adjusted his expression when he heard this.

The premiere press conference of "Legend of the Gods" lasted about 2 hours, and finally ended in a harmonious atmosphere.

The filmmaker achieved the purpose of publicity, and the media interviewed the news they wanted, and they were all happy.

To be honest, today's premiere press conference is a bit childish compared to [Legend of the Gods], a big-budget movie with an investment of 500 million.

Neither invited the audience, nor screened the movie, and even did not invite other stars in the circle to improve their fame except for the main creator of the movie, it was a pure press conference, and it was over with some media interviews.

There is no card for a big-budget movie at all.

Like last year's Chinese New Year Huayi's movie [Lao Pao'er], with only a production cost of 40 million, more than 4,000 audiences were invited to the premiere ceremony before the release, and nearly half of the stars of the entertainment industry attended, and the pomp was comparable to a major domestic film festival.

Moreover, after the film was screened at the premiere ceremony, it also attracted 4,000 audiences in the audience, and the publicity effect reached its peak.

In the end, [Lao Paoer] also relied on good publicity and super high reputation, and got a good box office of 900 million in last year's Chinese New Year.

Second only to the same schedule's [Dragon Hunting] and Gu Wei's [Embroidered Spring Knife 2].

Compared with [Lao Pao'er], [Legend of the Gods] gives people a feeling of tucking and covering.

is obviously a big star with high investment and big production, starring in Yishui, but since two months ago, the film company has continuously issued new posters and promotional videos, and not a single movie screening has been held, which has whetted the audience's appetite.

"Yu Dong, the publicity of Gu Wei's [Detective Chinatown 2] has been overwhelming recently, and I feel that it has had a great impact on our movie."

At the end of the press conference, the smile on Xiang Huaqiang's face retracted, and he said to Yu Dong on the side with some worry.

"No way, Mr. Xiang, the promoters of Gu Wei's movie are China Film, Light and Wanda.

As far as I know, the cost of publicity and distribution is really 100 million. ”

Yu Dong accentuated his tone on the four words of truth.

"You also know that our film is only claimed to be an investment of 500 million, and the publicity and distribution costs will definitely not catch up with others.

Bona tried her best, but it was difficult for a good woman to cook without rice."

Xiang Huaqiang was a little embarrassed when he heard Yu Dong's words, but he also knew that there was nothing wrong with what people said.

You can't spend a dollar and make a family do it for ten dollars.

"I understand, I don't mean to blame Dong.

The key is that the release time of our two movies is too close, and I am afraid that [Legend of the Gods] will suffer in the film scheduling. ”

Yu Dong thought for a moment.

"I know Xiang's concerns, but the only movie that has really been a big hit on the market recently is Cheng Long's [Jedi Escape].

It is now the second week of release, and the box office in a single day is only about 50 million, and the proportion of scheduled films is slowly decreasing.

Even if [Tang Detective 2] gets the highest proportion of films when it is released, our [Legend of the Gods] will inevitably have a place in the film schedule. ”

"We have so many big-name stars in big-budget movies, does Yu Dong think that he must not be able to catch up with [Tang Detective 2] in the film schedule?"

Xiang Huaqiang frowned slightly, and asked a little unwillingly.

"It's not that I am so ambitious to destroy my prestige, although we have many stars, [Tang Detective 2] is a sequel to a blockbuster movie after all, the first part won 1 billion box office, and the theater chain is very optimistic about the second part.

Moreover, in addition to China Film, Guangguang, and Wanda, the producers of [Tang Detective 2] later introduced Youku Films, Beijing Sparkle Roll Media, Jinyi Pictures, Dadi Times, and Hengdian Pictures.

So it's almost impossible for us to get a film schedule that surpasses [Tang Detective 2]. ”

What Yu Dong said was reasonable, and Xiang Huaqiang couldn't refute it.

After speaking, Yu Dong patted Xiang Huaqiang's shoulder and said with a smile:

"Mr. Xiang doesn't have to be discouraged, now the domestic film market is very huge, no matter how popular a movie is, it can't be finished, as long as the audience likes it, our movies can also sell well.

Last year's summer file [Monster Hunt] was so popular, and it did not prevent [Pancake Man] and [Charlotte Troubles] from getting high box office"

Yu Dongmian said it very nicely, but he didn't really have much hope for the [Legend of the Gods] in his heart.

The main thing is that he has already seen the finished film.

As one of the bigwigs in the film and television industry, Yu Dong has seen countless films since he started his career, and he can't say that he can see 100% of the quality of a film, but [Legend of the Gods] is indeed too bad.

The real effect of the movie does not match the investment of 500 million yuan in publicity and the participation of so many big stars.

Therefore, the publicity strategy he formulated is that no matter how much publicity is carried out, he will definitely not arrange screenings.

hopes to use the fame of Li Lianjie and others to make the movie have a good result as much as possible, and he can be regarded as fulfilling his responsibility as a promoter.

[Bona Film and Television], as a co-producer, invested very little money in [Legend of the Gods], and he has already earned the money in his pocket, so even if the film loses money in the end, it has little to do with Yu Dong.

And he didn't want to offend Gu Wei at all because of [Legend of the Gods], this movie is a film of [Chinese Star] after all, and Boss Xiang plans to use it to praise his son.

The "Mekong Operation" released in the second half of this year is the film controlled by Bona, and Yu Dong also pointed to Gu Wei to help him make money.

(End of chapter)