After not seeing each other for a while, Naza burst out with unprecedented enthusiasm after returning home, and expressed her thoughts with practical actions.

However, being addicted to vegetables is the best description of her.

After a fierce exercise, on the big bed in the bedroom, Nazha put her arms around Gu Wei's waist and buried her head in his arms, like an ostrich in danger.

Gu Wei's hand rested on her smooth beautiful back and rubbed it gently.

"No, I'm too tired, people have to sleep, and I still have work tomorrow."

Naza didn't look up, gasping slightly and whispering.

Gu Wei smiled, lowered his head and kissed her hair, and turned sideways to hug Naza.

"Sleep."

Then he closed his eyes as well.

Early the next morning, Gu Wei came out of Naza's house, first went to the company to deal with some work, and then took a car to the headquarters of the Beijing [ByteDance] company.

It has been more than 3 years since Gu Wei invested in Byte in 2013, and in June of the 14th year, [ByteDance] had another C round, when Weibo and Sequoia Fund led the investment, raising $100 million and valuing $500 million.

In the past 3 years, [ByteDance] has developed steadily, and there are more and more users of [Toutiao], but it has gradually reached a bottleneck.

Because of the relationship between the content, it is always required to be rectified by the relevant departments, so under the needs of the whole company to seek innovation and change, in September this year, [ByteDance] launched a new music short video software [Douyin].

It is not the first time that Gu Wei has come to the [ByteDance] headquarters, as a major shareholder, he has occasionally come to the company in recent years to talk to Zhang Yiyi about the company's current situation and understand the development status and dilemma faced by Byte.

Although he doesn't understand technology, he can always give Zhang Yi some pertinent advice in the long run.

After arriving at Byte, Zhang Yiyi personally came out to greet him and led Gu Wei to visit around first.

Compared with other companies, [ByteDance] is an emerging Internet company that basically changes for a period of time, and the company's scale and valuation are expanding rapidly like blowing up a balloon, Gu Wei last came more than half a year ago, and now there have been great changes since then.

"This is our newly established [Douyin] project department, because the product is incubated on the basis of [connotation jokes], so the personnel also chose some backbones from there, plus newly recruited employees."

Listening to Zhang Yiyi's introduction, Gu Wei nodded.

"Wow~ Big star!

Why did Gu Wei come to our company, could it be that our company invited him to be an endorsement?

Personally accompanied by the owner?

Gu Wei is really handsome, and the real person is even more handsome than on TV."

Their arrival was naturally discovered by the employees who were working, and everyone looked in the direction of Gu Wei and whispered.

"Don't be surprised, Gu is always the majority shareholder of our company, basically he will come once in a while, and you will know when you work for a long time."

The old employee next to him explained.

"What, he's a shareholder in our company?"

"Yes, although I don't know how many shares I have, I don't think it's a small shareholder, and every time I come, I am personally accompanied by Mr. Zhang."

"Wow!

It's incredible!

Big stars also invest in Internet companies?

Our company is now valued at billions of dollars, Gu Wei is not only handsome, is he a big star, or an investment genius?

The domineering president has come into reality, and it's too cool! ”

“.”

Gu Wei and the others didn't care about everyone's discussions, and left the work area here after a few glances.

A moment later, the president's office.

"The company is now in talks about Series D financing, led by Sequoia Capital and CCB International, but it is still under negotiation, and there are still some differences in valuation."

Zhang Yiyi was making tea while introducing to Gu Wei.

"At the moment, the two companies are valuing us at $9 billion, and our own offer is $11 billion."

Gu Wei took the teacup he handed over with both hands, blew it, and took a sip gently.

"You just introduced that [Douyin] and I also downloaded it, and it feels like a pretty good APP."

Zhang Yiyi smiled.

"The company has now entered a bottleneck period in the field of journalism, and we are developing [Douyin] to see if we can get out of a new track.

However, the competition in the field of short videos is also fierce.

At present, Kuaishou is the absolute boss, and Meipai and Miaopai, which have the same huge number of users, should not be underestimated.

The small coffee show launched last year relied on the diversion of the same company's second shot and the momentum of Sina Weibo, and was launched for just over two months, with a total of more than 15 million users, becoming the top of the free download list of the AppStore in China.

It can be regarded as a rising star in the field of short videos.

If our [Douyin] wants to catch up with these, there is still a long way to go. ”

As soon as Zhang Yiyi mentioned the little coffee show, Gu Wei knew his intentions.

Gu Wei has a good relationship with Zhao Liying, so he knows that the rapid popularity of the small coffee show after it was launched is closely related to his Weibo star promotion strategy.

At that time, Zhao Liying was invited to serve as the nominal vice president of the small coffee show, Jia Nailiang was the CCO, and many stars such as Wang Luoshan and Jiang Xin were invited to promote the small coffee show.

Under the diversion of many celebrities, the newly launched short video APP of Xiaojiaxiu will become popular in a short period of time.

He smiled and looked at the other man.

"Looks like you're hitting me with your idea."

Zhang Yiyi was seen by him, and he pursed his lips and smiled embarrassedly.

"I can't help it, now is the critical period of the company's financing, these investors are looking at the data to speak, the company has such a big star shareholder if you don't use it, wouldn't it be a tyrannical thing.

The development time of [Today's Headlines] and [Connotation Jokes] is not short, and it is difficult to improve in a short period of time, only [Douyin] has just been online for more than a month, and the potential is huge.

Besides, this round of our valuation is high, and we have a lot of money, so your shares will be more valuable."

"Okay, I'm your partner, not an employee, so you don't have to paint me a pie.

Just tell me how to do it."

Zhang Yiyi was happy when he heard Gu Wei say this, and began to tell him his thoughts.

In fact, it is very simple, Gu Wei himself is the hottest star in domestic entertainment, the top stream of the fault is not a joke, not a passerby, just his own fans are enough to make [Douyin] popular.

Therefore, he only needs to settle in Douyin himself, and then lay advertisements on various platforms to promote it.

All Gu Wei needs to do is to take a short video every once in a while and upload it to his account, which is very simple.

To be honest, with Gu Wei's current popularity in China, there are many people who covet his traffic.

Since Wang Tearing Shallot met Gu Wei, he will not invite him to Panda to open a live broadcast next time, claiming that as long as he agrees to the conditions, he will open it casually, which is to value Gu Wei's super popularity and a huge number of fans.

If he can start a live broadcast, his fans can blow up the gifts and bring huge traffic to the platform.

Gu Wei is not a person who lacks that money, plus he knows that the final outcome of Panda TV is not good, and he doesn't want to cut fans' leeks in this way, so he never agreed.

However, sooner or later it will be popular, and if you use the traffic to boost it in the early stage, you will definitely develop faster and better.

And just like Zhang Yiyi said, he is the major shareholder of [ByteDance], and the company's valuation is directly related to its own interests, of course, the higher the better.

Gu Wei thought about it after listening to Zhang Yiyi's plan.

"I also have two film and television companies under my name, among which there are many signed artists, including first-line stars Yang Mi, Zhang Tianai, Naza, and other less famous ones, they can also sign for [Douyin] diversion."

"Great!"

Zhang Yiyi clapped his hands, he didn't expect there to be such a surprise, buy big and get small free.

"It's not that I want to make money, I can make decisions for my artists, but the cost has to be according to the market price.

You can't lose them because of my boss. ”

"Rest assured, we [Byte] are not short of money, and another $1 billion will be credited to this financing soon."

Zhang Yiyi waved his hand and said proudly.

Gu Wei nodded, thought about it, and asked with some hesitation:

"[Douyin] I downloaded it, and I played it a few times, according to my understanding, our APP belongs to short music videos, there are many novel ways to play, with special effects, filters, beautification, scene switching and other functions, the difficulty of operation is small, and it is very suitable for the general public.

Ordinary people can also get everyone's attention by shooting videos to share their lives, and I think this is the key to the success of [Douyin] in the future.

Although celebrities like me can bring a lot of traffic and the data will be very good-looking, the star centralized model will inevitably make it difficult for ordinary users to get attention, and the APP will inevitably not last long by relying on celebrities alone."

Gu Wei knows that the success of [Douyin] in the future does not depend on any star, but on thousands of ordinary short video shooters, because the huge number of video producers has given birth to countless novel short videos, coupled with the unique algorithm mechanism of [ByteDance], which is the key to [Douyin] having the last laugh in the short video track.

He doesn't want to let [Douyin] go crooked because he can easily bring traffic.

Zhang Yiyi was a little surprised at first when he heard Gu Wei's words, and then waved his hand indifferently.

"I'm amazed that you can see the essence of this app so clearly, I told you before that if you don't come to the company as a celebrity, you must be the best product manager."

Gu Wei glanced at him when he heard this.

I'm a big star major shareholder, you want me to come over and work for you as a product manager, what do you want?

Zhang Yiyi went on to say:

"Your fears are valid, but that doesn't happen.

The underlying logic of [Douyin] determines that this will not be a star-centric APP, what celebrities can do is to divert traffic, and when the traffic comes in, it will naturally be digested on this plate.

Users who follow celebrities to download APP, in addition to watching celebrities, will also be slowly attracted by other videos, and after a period of time, even if the star he likes is no longer on our platform, I believe that this user will be left.

Our trendy design and unique algorithms are the key. ”

Gu Wei listened to Zhang Yiyi's words and nodded reassuringly.

(End of chapter)