Chapter 522: Divide the Cake
The domestic film market in April can be described as a monopoly, from the beginning of the month to the end of the month, dozens of movies were released, and the total national box office in a single month was 4.8 billion, of which the box office of [Fast and Furious 8] accounted for more than half.
In recent years, with the rise of domestic films, Hollywood blockbusters have become smaller and smaller in the domestic market.
It can be said that in addition to the [Marvel] series of superhero movies, most of the other Hollywood blockbusters that have won the global box office cannot make any splash after landing in China.
However, the [Fast and Furious] series has sprung up and is extremely popular in China.
To be precise, this action series movie related to racing only became a popular big IP after the release of [Super 7] the year before last.
In 13 years, [Fast and Furious 6] was released in China, and the final box office was only more than 400 million, although it was also very good, but compared with the [Transformers] series in the same period, it was much worse.
Until 15 years, affected by the news of the death of the male protagonist Paul Walker, [Super 7] was a big hit in China, hitting a box office of 2.4 billion in one fell swoop, and snatched the throne of the domestic film box office champion at that time from [Transformers 4].
To be honest, an actor who was filming a racing movie ended up dying in a car accident in which a supercar ran out of control, and at most he sighed that he often walked by the river without getting his shoes wet.
Gu Wei also doesn't know why domestic audiences miss a Hollywood actor who doesn't know anything about the other side of the ocean so much.
It can only be said that the publicity of [Fast and Furious] is well done, and the consumption of the deceased is clear.
In short, the [Furious] series has become famous after 7, and even this year's [Super 8] can continue to sell well.
won 1.3 billion yuan at the box office in the first 3 days of the week, with an average of more than 400 million per day, you must know that this is April, there is no holiday, and it is not a prime time, this momentum exceeds all domestic films in the past, even the current domestic box office champion [Tang Detective 2] is far inferior in the early days of release.
Of course, Hollywood blockbusters have always been the first two weeks, not in the long run, and the final box office of [Super 8] is only 2.6 billion times that of the first week.
However, this is already the movie with the highest box office performance since the beginning of this year, and the box office champion [Kung Fu Yoga] of the Spring Festival stalls is only 1.7 billion.
Sitting in the car to the airport, Gu Wei looked at the box office data of the movie this month on his phone.
He doesn't care at all about the high box office of [Fast and Furious 8], this summer's file [Wolf Warrior 2] will be released, and there will be no Hollywood blockbuster at that time.
[Wolf Warrior 2] has been set for July 27, and there are still three months to go before the release.
Since the beginning of the year, the movie has successively released posters and trailer videos, and it is slowly warmed up until a month before the release, and the promoter will focus on publicity.
The original investors of [Wolf Warrior 2] were only Gu Wei's [Wei Mingxia], Wu Jing's [Dengfeng International] and Lv Jianmin's [Spring and Autumn Times Pictures], of which Gu Wei accounted for 40%, and Wu Jing and Lv Jianmin were 30% respectively.
After the filming of the film was completed, Gu Wei discussed with Wu Jing and Lv Jianmin, and Gu Wei took 5% of the investment shares of the three of them and distributed them to China Film, Guangguang, Wanda, Huayi, Bona, Taopiaopiao, Sparkle Roll Media, Jinyi Pictures, Dadi Times, and Hengdian Pictures.
Some of them account for more, some account for less, and a total of 15% of the investment share premium is 80 million yuan, and finally invested it as the publicity and distribution funds of the film.
The ten investors Gu Wei found basically covered all the publicity points from online ticket purchase to offline theaters.
As long as the money is in place, a movie can be promoted in an all-round way.
Of course, the most important thing is that these companies have cooperated with Gu Wei, not to mention China Film and Light, the latter several cinema companies are Gu Wei's partners when he filmed [Tang Detective 2].
Everyone used to cooperate very happily, and they all made money with Gu Wei.
When Gu Wei came to the door with [Wolf Warrior 2] this time, although it was a premium investment, several companies still signed the contract without hesitation.
They are optimistic about Wu Jing, and they believe in Gu Wei, who has been leading them to make money.
According to the premium given by Gu Wei, [Wolf Warrior 2] must get at least more than 1.2 billion box office, and investors such as light can return to their capital, but everyone believes that with Gu Wei's starring, this film will have a volume of at least 1.5 billion+.
For [Wolf Warrior 2], Gu Wei has calculated everything that can be considered, coupled with the quality that is better than the original, Gu Wei believes that it is not too difficult to get the box office of the original time and space even higher.
"Boss, this is a list of all the domestic movies to be released in the next three months."
Executive agent Yang Dan handed a paper form to Gu Wei.
"At the beginning of the month, you shot a solo cover for People magazine, and now 60,000 copies of the May issue have been pre-sold."
"[People] is a serious journal after all, and I remember that the pre-sale of the quarterly magazine for Vogue in Japan last month broke 100,000.
The Japanese edition with Yui Aragaki also surpassed the sales record for the highest month of last year."
Gu Wei flipped through the movie release list in his hand, his brows furrowed slightly.
Although the company's drama [Take My Brother Away] has been set for the summer season, Gu Wei is still hesitating about the specific time.
Because of the Chinese film that the promoter is looking for, it is quite flexible in the choice of release time, and there is no problem with opening up over there, as long as Gu Wei wants to, there is no problem at any time.
After all, it is Miss Han's directorial debut, and China Film has a green light all the way.
"VOGUE is an internationally renowned fashion magazine, and there is certainly no comparison in terms of circulation.
However, in China, the group for [characters] is more high-end and has greater influence among high-level people.
Boss, this issue of your [People] single letter and interview has been reported by a lot of official media."
Gu Wei nodded.
"Is [Flower Less 3] going online?"
"At half past eight o'clock this Sunday night, Mango TV premiered, taking over He Jiong's new variety show [Longing for Life Season 1], which was broadcast simultaneously on Mango TV.
In addition to the 12 feature films edited by the program team, there are two to three episodes of VIP plus updates in each issue, which cannot be seen on TV, and only members who have opened Mango TV can watch it"
As Gu Wei's executive agent, Yang Dan is not only responsible for arranging his daily schedule, but also has all the information about his work.
"It seems that the [Flower Less] program team has a lot of confidence in the third season"
Gu Wei raised his head a little surprised.
"From the moment you took over this variety show, Mango TV has started to promote, until the end of the recording of [Hua Shao], and several promotional videos were released in the middle.
Judging from public opinion on the Internet, everyone is looking forward to this season's [Less Flowers].
In addition to the old viewers who spent less in the previous two seasons, many netizens on the Internet who liked your film and television dramas have become interested in [Flower Less 3].
Now the number of reservations for [Flower Less 3] on Mango TV has exceeded one million.
Many people are optimistic that this issue of [Hua Shao] will have a new breakthrough in the ratings, and may be able to catch up with the newly revised version of [Running Man]."
As a qualified agent, it's also an essential skill to keep an eye on what you're doing online about your own celebrities.
[Running Man] is recording the fifth season this year, it is said that after Reba joined as a newcomer resident MC, the number of female members in the show increased, in order to avoid the conflict between the program positioning and tonality, the program team removed the word "brother" in "Run, Brother", and changed it to "Run".
This allows the program to be positioned more broadly and to reach a wider audience.
The more official explanation is this, but in fact, the copyright bought by Blueberry Channel and [Running Man] has expired, and the new copyright fee has not been negotiated.
After changing its name, it has become a pseudo-original variety show, and there is no need to pay high copyright fees.
In recent years, the country has been implementing a policy of restricting Korean entertainment, which is commonly known as the "Korean restriction order", and Blueberry TV has also responded to the country's call to a certain extent.
"Hehe, I feel that a large number of netizens want to see me make jokes on [Flower Less], after all, the reputation of this variety show was not very good."
When Gu Wei is idle, he also swipes Weibo and Douyin, and he sees some of the comments of netizens.
In addition to his iron fans, many netizens want to see Gu Wei appear in [Hua Shao 3] Jing Bairan and Yang Yang's embarrassment in the last season, after all, it is also very interesting to watch big stars make a fool of themselves.
"[Chu Qiao's Biography] should be online soon, right?" Gu Wei remembered that this drama was scheduled for May, after all, he was not the starring role, and after the copyright was sold, he paid a lot less attention to it.
"On the 6th of next month, it will premiere in Mango Channel's [Youth in Progress] theater, and Tengxun Video, iQiyi, and LeTV Video will also be launched simultaneously.
Our company's Li Xian and the heroine Zhao Liying went to the happy base camp last week, and Mango Station attaches great importance to this heroine costume drama, and the publicity is very good"
(End of chapter)