The direct flight from Beijing to Paris took about 10 hours, and Gu Wei departed in the evening, rested on the plane for a night, and arrived early the next morning.

Celebrities watching the show are generally invited by the brand, which is a win-win situation.

Every year in Fashion Week, when well-known designers release new products, they will invite celebrities from the fashion, sports, and literary and artistic circles to watch the show through various channels.

The organizers and participants worked together to make the fashion show a hot event that attracted the attention of the media and the public, the brand's new clothing was promoted, and the celebrities who came to participate also brushed their faces, established a good relationship with the brand, and also showed their status in the fashion industry.

So far, there are many large and small fashion weeks in the world, but the most high-end and influential ones are recognized as Paris Fashion Week, Milan Fashion Week, London Fashion Week and New York Fashion Week.

Like many celebrities rubbing the red carpet of famous film festivals in the past, due to the fact that major fashion weeks bring together many international fashion brands and luxury brands, coupled with the focus of various media, many little-known celebrities will now get a ticket to the show through various channels, and then take some photos of the show and send them back to China, buy notices and publicize it, and use it to help them lift their coffee.

There is another purpose for celebrities to watch the show, which is to brush the favor of the brand.

Some celebrities hope to get endorsements from some luxury brands, but their own fame and fashion are not enough, and to put it bluntly, they are not favored by the brand.

So they will first discuss becoming a close friend of the brand, usually this kind of title, as long as the tonality of the non-star is too different from the brand's products, it will generally not be rejected.

Because the so-called brand friends are not spokespersons, they belong to free tool people.

It is equivalent to a celebrity borrowing something from a certain brand to take pictures, the celebrity's publicity is not paid, and there is no free product to use, and the brand completely prostitutes the celebrity's popularity to promote the product.

And the benefit of celebrities is only that they can borrow the latest products, so that they can rely on big names to improve their level.

Then there is to get the favor of the brand.

It sounds like a celebrity is "licking a dog", but it is actually the case.

The relationship between the brand and the celebrity spokesperson is no different from that of men and women in love.

Good women are sought by all families, and there is no shortage of girlfriends for the rich and handsome.

High-end luxury brands are like big beauties, the number of spokespersons is limited, and celebrities naturally compete fiercely.

A rich and handsome man like Gu Wei can be actively pasted upside down, and he also has his own hardware that is not very good, so he relies on taking the initiative to "lick" the relationship, hoping to get an endorsement in the end.

Of course, there are many stars who "lick", some have everything, and some have nothing.

Coming out of the airport, the staff of LV came to pick up the airport, and Gu Wei and his party went to the hotel to settle down first.

He came to Paris this time, and watching the show was only one aspect.

Gu Wei signed an endorsement contract with LV in 2015, and now two years have passed, and the contract is about to expire.

This time I came here to talk to LV about the renewal of the follow-up endorsement.

Gu Wei has become the global spokesperson of LV in the past two years, according to the sales performance, the sales in Asia have risen sharply, especially in Greater China, with sales increasing by 46% year-on-year in two years, and the sales of one in China have accounted for more than 39% of LV's global sales, and this proportion is still rising.

This kind of rapid growth has not been seen by LV in the past decade or so.

Of course, in addition to Gu Wei's personal influence, the rapid development of the domestic economy in the past decade and the rising consumption level of the people are also one of the reasons why luxury brands like LV are selling well.

It is because of this that international luxury brands are now paying more and more attention to the Chinese market, and many domestic celebrities are more likely to get endorsements for big-name products than before.

LV is 100% willing to renew the contract with Gu Wei, after all, for them, the brand spokesperson of Gu Wei brings too much benefit to LV, and no one is willing to give up.

Once the replacement is made, the next year's sales performance will decline, or the growth rate will not be as high as it is now, and no one wants to take this responsibility.

However, the specific endorsement period, cost, as well as some endorsement requirements for Gu Wei in the contract, as well as the strength of LV's global offline promotion and other details, the two parties still need to discuss.

Gu Wei doesn't need to worry about this, there is a professional team to check for him, he only needs to watch the show, attend the banquet, and chat with the senior management of LV, and the team will naturally help with the rest.

Because Gu Wei's LV endorsement is about to expire, GUCCI and Dior of the same type are also in contact with him.

And interestingly, Dior and LV actually belong to the Moët Hennessy-Louis Vuitton group, which is two subsidiaries of the LVMH group.

But even so, everyone will not be polite when it comes to competition.

There are competing products, and Gu Wei also has an advantage when negotiating.

"Gu, meet again, you are still so handsome, I heard that you were elected as the world's first marshal last year, this title is definitely well deserved"

After settling in at the hotel, Gu Wei met with LV executives, his old friend, creative director Nicolas Geschiel.

"The selection is based on fan voting, and aesthetics vary from person to person, and no one can satisfy everyone's preferences."

Gu Wei hugged Nicholas lightly and said modestly.

"Oh~ No, no, no, I remember that the evaluation given to you by the media at that time was - a man who unifies the aesthetics of the East and the West, I don't think it's an exaggeration at all.

This face is absolutely God's most perfect work."

Nicholas's tone is exaggerated, and so is his expression, it seems that these designers in the fashion industry like to speak in this tone.

Gu Wei smiled and didn't refute again.

The two chatted for a few words, and Nicholas tried to tell Gu Wei about the design concept of LV's new products in this season's spring and summer fashion week.

Gu Wei nodded frequently on the side, with a perfunctory smile on his face.

"Gu, Nicholas."

While the creative director was still talking, Michael Burke, the current CEO of LV in a straight suit and meticulous hairstyle, walked over.

He was accompanied by a blonde woman in a low-cut evening dress.

"Mr. Mielke, it's a pleasure to meet again"

Gu Wei turned his head to say hello to the president of LV, and then looked at the beautiful woman beside him.

"Lady Scarlett, long time no see."

This is none other than the internationally famous Hollywood superstar, the famous "Black Widow" Scarlett Johansson.

Gu Wei was dating Ao Mei in New York when he was filming [Tang Detective 2], and met her unexpectedly, and the two met each other through Olsen's introduction.

"It's been a long time, I didn't expect you to remember me, Gu Wei"

Scarlett looked at Gu Wei's mouth with the corners of her mouth slightly upturned, her sexy red lips were delicate, and her eyes seemed to contain endless secrets, making people want to explore.

Her facial features are particularly exquisite, even in Hollywood, where beauty is everywhere, it is unique, and with her plump body that is convex and backward, the word sexy has been reflected in her to the greatest extent.

"You know?

Oh~ This couldn't be better! Mielke was a little surprised by the acquaintance of the two.

"Gu ~ Scarlett is LV's latest partner, like you is the global spokesperson, you will have to cooperate well in the future, I believe that with the support of the two, LV will be able to achieve more brilliant results in the future"

Although Gu Wei's contract renewal has not yet been finalized, the two sides have actually reached a general agreement, but some details are still being discussed, so it is okay for Mielke to say so.

"Gu~ I'm new to join, and I need to take care of it in the future."

Scarlett smiled and stretched out her hand to Gu Wei, and the two shook it gently.

I don't know if it's an illusion, but when Gu Wei felt that he let go, the other party's fingers swiped lightly in his palm.

Looking at Scarlett's beautiful face that had not changed, Gu Wei said politely: "I can't say anything about care, everyone cooperates with each other."

The four of them chatted a few more words, mainly LV CEO Michael and creative director Nicholas talked to Gu Wei, and Scarlett was like a beautiful vase, smiling and standing aside without interjecting.

"Is Monsieur Bernard coming to Paris this year?"

Gu Wei was deeply impressed by the "fashion godfather" he met at London Fashion Week last time.

"Unfortunately, Mr. Bernard has not been in good health lately and is recuperating at home." Michael shook his head.

"Gu~ Don't you really consider it as the finale of the LV show, with your figure, the scene will definitely amaze everyone!"

Nicholas was still trying to persuade Gu Wei.

This year's LV show is the finale of Fashion Week, and he plans to let Gu Wei wear the latest clothes on the stage finale of the LV show, I believe it will surprise everyone!

Nicholas thinks that Gu Wei's body proportions are extremely perfect, and he is the best clothes rack, and it would be a waste not to walk the catwalk without a model.

"Professional things should be left to professional people, as a spokesperson I have my own job."

Gu Wei shook his head and still refused.

He has always thought that more things are better than less, isn't it good to sit and watch the show, and he is not a model on stage to do anything.

If you go well, it won't bring him much fame and blessings, and if you don't do it well, you will be ridiculed and thankless.

"It's a shame."

Nicholas shook his head with a look of regret.

He didn't think too much about it, purely from the perspective of a fashion designer, hoping that the effect of the show would be the best.

However, since Gu Wei refused, he also gave up this idea.

The other party is not another star, and LV is in an equal and cooperative relationship, and things outside the contract can only be discussed.

(End of chapter)