After entering the Lunar New Year file, [Nameless] and the Spring Festival file to be released [Nezha's Demon Boy Descends] began some of their own promotional activities one after another.

The publicity and distribution companies of [Nobody] are [Wei Mingxia] and [China Film].

The schedule of this film is relatively well chosen, and there are no competitive films in the same period, but the movie is not a big IP adaptation, and there are no well-known directors and big stars, so the attraction to the audience is really limited.

Although the actor Chen Jianbin is not famous, the emperor in [The Legend of Zhen Huan], Cao Cao in [Three Kingdoms], and a lot of classic roles, but when it comes to box office appeal, it is about nothing.

The other supporting roles are only Ren Suxi, who plays his sister, because [Donkey Gets Water] is a little famous, but it is only sought after in a small area.

To be honest, before the movie was released, Gu Wei didn't have any good publicity methods, so he could only let the publicity team conduct more screenings at that time, beat the word of mouth, and win by good word of mouth.

[Nezha's Demon Boy Descends to the World] is similar, compared with [Nameless], [Nezha] chose to be released during the Spring Festival, the most popular schedule of the year.

Gu Wei knows the strength of this movie, but others don't.

After the return of the Great Sage, except for the "Bear Infested" series, all the films that tried to take over the banner of domestic animated films hit the streets without exception.

So at present, inside and outside the circle don't care too much about this animated film that is going to be released during the Spring Festival, thinking that it is just an addition to several other blockbusters.

Fortunately, Gu Wei reached an agreement with Wanda in advance, and Wanda can ensure that [Nezha] has a relatively high number of films in the fiercely competitive Spring Festival stalls.

Leaving from the propaganda team of [Predecessor 3], Gu Wei first returned to the Beijing company.

After several months of post-production, I am not the God of Medicine was finally completed.

"Put the focus of the promotion of [Nobody] and [Nezha] online, especially the short video channel

Edit more trailers and promotional short videos and put them on Douyin and Kuaishou, spend money to buy traffic, and find some Internet celebrities to advertise.

Some of the Internet celebrities of [Worry-free Media] have taken advantage of it.

The main resource is still to be placed on [Nezha], and I am confident in the quality of this animated film."

In the conference room, Gu Wei explained the focus of the current work to the company's people.

"Boss, when is the schedule of [I am not the God of Medicine]?"

"This summer!

At present, in the domestic film market, in addition to the Spring Festival file, only the summer file is the most suitable! ”

Gu Wei didn't hesitate, he was very aware of the potential of the [God of Medicine].

"First find people from major theaters to come over and hold a small viewing party, and then set a specific release time"

"Understood."

"Director Wen, do you have any plans for the [God of Medicine] to rest for a while?"

After the company's meeting, Gu Wei and Wen Mu also drank tea and chatted in the office.

[I am not the God of Medicine] took a full year from preparation to shooting to post-production editing, and now everything is finally done, waiting to be tested by the audience and the market after the release.

Wen Mu also picked up the teacup in front of him, his face was a little tired, but it was more about the satisfaction of completing a work.

"I'm going to take a two-month break, change my mind, and think about what to shoot next"

"The company has decided to arrange for [Yaoshen] to be released in the summer of this year, and it will definitely give the highest level of resource support in terms of publicity and distribution.

I am very confident in this movie, and it will definitely have a good result when the time comes, and it will not disappoint the hard work of the director, Senior Sister Han and all our main creative staff."

Gu Wei is also very satisfied with Wen Mu, talented and obedient, a very good tool man.

Of course, he is also not thin on Wen Mu, not to mention the support of new directors for him to shoot movies, and the remuneration is also the highest level in the circle.

After the original "Love Saint" was a big hit, filming "I Am Not the God of Medicine", in addition to the director's salary, Gu Wei also gave Wen Muye a small part of the profit share, which was also one of the means to tie him up.

Gu Wei has never been a stingy person, and he is very generous to his truly talented and capable subordinates and partners.

Like the two Zhang separated, Zhang Weipingke deducted Zhang Yimou's director's salary, and that kind of thing could not happen to him.

"Mr. Gu, you can call the shots, I just take care of the filming, and everything in this aspect is subject to the company's arrangement"

Wen Mu also took a sip of tea and said.

He is also comfortable doing it in [Wei Mingxia], surrounded by acquaintances such as the Han family's daughter and Xiao Zhi, and Guo Fan, who can talk to him.

Gu Wei, the boss, is very generous, he never has to worry about shooting funds, the company's team is complete and professional, he only needs to do what a director should do, and he doesn't have to worry about anything else.

Unlike many directors who work alone, they have to pull investment and form a team, and they have to worry about everything up and down when shooting.

Guo Fan, who didn't meet Gu Wei at the beginning, is like this, doing the work of several people by himself, and he will encounter all kinds of troubles.

"I had people buy the rights to an Indian film and plan to adapt it and bring it to the screen.

You might as well take a look at it when you take a break.

If you're interested, I'll leave this project to you."

"Oh?

What kind of movie, it must be good to make Mr. Gu interested in buying copyrights."

Although he was already planning to rest for a while, Wen Mu was immediately interested when he heard Gu Wei say this.

From the time he met, he admired the vision of the consultant.

[Wei Mingxia] has achieved success after success under the leadership of the other party, and has developed into a pivotal film and television production company in domestic entertainment within a few years.

"It's called [Manslaughter and Concealment of Heaven], and it is a suspense movie released in 15 years.

I've already decided on the choice of the protagonist, or Xiao Yang.

The director can go back and watch the film.

If you are interested, you can go back and work with someone from the company's screenwriting department to adapt the script."

"[Manslaughter and Concealment of Heaven]."

Wen Mu also muttered, he really hasn't seen this movie.

After all, it is an Indian movie, and it has not been released in China, so it is normal that he has not seen it.

After Wen Mu also left, Gu Wei took stock of the harvest in 2017 in the office.

In terms of TV series, the company's [Three Lives, Three Worlds and Ten Miles of Peach Blossoms] was launched at the end of January and became a popular New Year's drama this year.

[Chu Qiao's Biography] was also popular in the May 1st gear.

[You Are My Glory] is to dominate the summer file.

These three popular TV series have brought a total of nearly 2 billion revenue to the company.

This is the income that includes the first round of broadcast rights, the second round of broadcast rights, network copyrights and overseas copyrights, as well as various product placement ads, derivatives around TV dramas, and so on.

Although it is only revenue, not net profit, it can also be seen how profitable it is to shoot a big-selling TV series in today's domestic market.

It's no wonder that the producers offer sky-high salaries to well-known actors.

There are people who do the business of killing heads, but no one does the business that makes money.

In terms of movies, the company's main production of [Love Saint] was released on New Year's Day last year, exactly one year from now, with a box office of 758 million.

The Han family's daughter [Take My Brother Away] was released in the summer, with a box office of 237 million.

Although these two films are not big hits, they can't stand the low cost and make a lot of money.

The main leader in movies this year is [Wolf Warrior 2] starring Gu Wei, with a box office of 6 billion yuan, and Gu Wei has 40% of the investment.

This movie alone has a pre-tax income of nearly 1 billion yuan.

Of course, in addition to profits, the company's expenses in 2017 were not small.

In addition to the normal operating costs, it has invested in the filming of several film and television dramas such as "The Nameless", "I Am Not the God of Medicine", and "Dear Love".

Gu Wei also waved 200 million yuan and invested in the filming of "The Wandering Earth".

In general, the company's profitability is far greater than the investment, and this level of profitability is second to none among all the film and television companies in the entire domestic entertainment.

"Boss, some of your domestic endorsements are about to expire recently, and many brands are contacting us about contract renewal."

"What's your opinion?"

Gu Wei's commercial endorsement has always been handled by Yang Liwen.

"These domestic endorsements were all contracts signed in early 2016, and the quotation at that time ranged from 45 million ~ 50 million for two years.

If you look at Louis Vuitton's endorsement renewal this year, your international brand endorsement fee has stabilized to $15 million for two years.

It will definitely not be so high in China, but I think it will rise to at least 60 million for two years.

After all, the contract signed with [Honor of Kings] for 16 years is this price"

Gu Wei hesitated.

"Will this price be a little unacceptable to domestic brands?"

"Mr. Gu, your business value is fully worth the price.

Doing so can also screen out some relatively low-end brands, and the rest are basically big brands.

Although the number of endorsements will be somewhat reduced, the income will not be less, but it can improve your own endorsement level.

Good for your personal image and the products you endorse."

"Okay, I'll leave that to you." Gu Wei didn't hesitate to make a decision.

After all, he is not Yang Yang, and he wins by relying on good quality and low price.

What Yang Liwen said is also very reasonable, taking the boutique route is his choice.

The cost of one endorsement on him is higher than all the endorsement fees received by ordinary second- and third-tier stars.

Maintain a certain level of pushing, not too tired and still earn more money.

(End of chapter)