Chapter 614: Propaganda
The filming of "Living Together in Time and Space" is proceeding in an orderly manner, and the time is getting closer and closer to the Spring Festival.
On the 10th, Gu Weifei went to Changsha to join Yang Zi to record an issue of [Happy Camp].
In addition to the two of them, Xiao Zhan who played "Wu Bai" also appeared on the show, Huang Mengying who played the second female "Ai Qing", and Jiang Peiyao, the actor of the heroine's best friend "Sun Yaya".
The five of them, as the main creators of [Dear Love], appeared on the show together to promote the new drama.
This drama is the 2018 New Year's drama that Mango TV bought at a high price, and it has high expectations, so a lot of publicity resources have been invested in all aspects before it is launched.
"[Nezha's Demon Boy Descends] has begun large-scale screenings in Wanda cinemas across the country, and the response is very good so far"
"How many films can be scheduled on the first day of the Spring Festival file [Nezha] by the theater chain?"
"It's about 20%."
Seeing Gu Wei's brows furrowed, agent Yang Dan continued.
"Boss, the proportion of this film is already very high.
The Spring Festival file has the second part of the blockbuster movie "Monster Hunt" series starring you before, Bona's war action blockbuster "Operation Red Sea", and "Journey to the West: Daughter Country" directed by Zheng Baorui.
Several movies are all-star teams with big investments and big productions, after all, we are just an animated film, and we can have this amount of films thanks to the strong support of Wanda Cinemas.
I heard that the comedy [Ancestors of the Nineteenth Generation] directed by Guo Degang was only given less than 5% of the film schedule by the theater chain."
In fact, these Gu Wei are all clear.
The filming at the beginning of a movie's release completely depends on whether the theater chain is optimistic, and this optimism is mainly about big directors, big stars and big productions.
But when the film is released, it depends on word-of-mouth and attendance.
The theater chain will be adjusted at any time, and movies with low attendance will inevitably reduce the film schedule, and on the contrary, the film schedule with high attendance will also increase.
Cinemas are for making money, and of course, which movie attracts more audiences, he will show more.
"I know that I was prepared when I arranged for [Nezha] to be released during the Spring Festival, after all, it is the highest-grossing schedule of the year, and it is normal for the competition to be fierce"
With the quality of [Nezha], it is certain that the headwind will turn around in the later stage, what Gu Wei can do now is to give this excellent animated film the best publicity in the early stage, so that more people can see it earlier.
It was about noon when Gu Wei and his party arrived at Mango Terrace.
met with Yang Zi and a few people first, and then touched up makeup backstage to prepare for the recording of the show.
Singing appearances, playing games, interactive interviews, all of which were recorded for more than 4 hours.
According to the prior arrangement of the program team, the promotion of the drama "Dear Love" completely runs through this episode of the program.
"Don't forget to post on Weibo to help me promote it in a few days!"
"I know, I haven't seen such a good publicity in your own play, it's just a cartoon"
In the backstage of Mango Satellite TV, several people who finished recording were resting and chatting.
"When you watch the movie, you know that this is no ordinary animated movie.
Have you seen the previous [Return of the Great Sage]?
This [Nezha] is even better than [The Return of the Great Sage], and it will definitely break the box office record of domestic animated films created by [The Great Sage]."
Gu Wei was full of confidence.
His words also made several people in the room, including Yang Zi, interested in this animated film that was about to be released.
"What are you talking about?
Let's go."
The door was pushed open from the outside, and Mr. He walked in and beckoned a few people to eat together, which was the reserved program at the end of the recording of [Happy Camp].
"Gu Wei is saying that the animated film he is a producer will be released soon." Yang Zi said.
He Jiong thought for a moment.
"[Nezha] Yes, Wu Jing mentioned it on Weibo night, the online promotion of this movie has been very popular recently, and many viewers who watched the screening said that it was very good"
As he spoke, he looked at Gu Wei with a curious expression.
"How did you manage to invest in the production of animated movies that are so excellent, the original [Return of the Great Sage] amazed everyone, looking at the evaluation, now this [Nezha] should also be able to achieve good results"
"It's very simple, regardless of time and cost, choose the best of the best, and only do the best!
[Nezha] I invested more than 100 million yuan and spent three whole years to produce.
At the beginning, I told the director Dumplings that you don't have to think about how much you spend, whether you will lose money, just make it carefully."
"It's just that you, the big boss, have this confidence, and you can't cry to death if you lose a hundred million.
Animated films are generally not doing well at the box office in the market right now." Yang Zi said.
Gu Wei smiled and didn't say anything.
In fact, what he just said is not pretending, investing in the filming of [The Return of the Great Sage] and [Nezha] is because he has a prophet and knows the excellence and success of these two animated films.
But the [Yang Jian] currently being produced by his [Wei Mingxia Animation Production Company], as well as other animated films to be produced in the future, are all original.
He also has this attitude, either don't do it, or do the best, without thinking about how much to invest, as long as the best plot and effect.
Teacher He looked impressed.
"So it's not for nothing that your film can be successful.
When it is going to be released in a few days, I will also help you shout twice on Weibo."
"Thank you, Mr. He"
After the recording of [Happy Camp] did not end Gu Wei's trip to Changsha, they stayed in the hotel for one night, and the five people continued to record [Everyday Upward] the next day.
Gu Wei is very familiar with He Jiong, and he doesn't have much contact with Wang Han, who is also a pillar of Mango Satellite TV.
The two met during the Mango Channel New Year's Eve concert, but Wang Han was one of the hosts of the party at the time, and there was not much communication with Gu Wei.
The current hosts are Wang Han, Qian Feng, Da Zhangwei, Wang Yibo, the earliest Tiantian brothers have been replaced several times, some have left and some have accidents, and the current personnel are quite stable.
Compared with [Happy Camp], the recording time of [Everyday Upward] is much shorter, and it takes less than two hours to complete one episode.
The first time I went to [Everyday Upward], and it was also the first time I had a long-term interaction with Wang Han, and Gu Wei understood why Wang Han's reputation would get worse and worse in the future.
Since Gu Wei entered the industry, he has appeared in many variety shows, and he has also seen all kinds of hosts, all styles.
Some hosts will always consider the feelings of the guests on the show, making you feel like a spring breeze; Some regard the stage of variety shows as their own territory, and he has the final say in what you say after you go.
Wang Han is clearly the second type.
He stands on the stage and conveys a message to the audience all the time, I am the boss here, and I have the final say.
When chatting and mentioning some topics, I always like to preach, showing my rich experience and knowledge, and my father is too heavy.
From the beginning of being able to compete with [Happy Camp], to the gradual decline in ratings in the future, Wang Han played a key role in it.
To be honest, he doesn't look like a pure host, and the profession of host is probably just a tool and channel for his promotion.
The ultimate goal is to become an official.
(End of chapter)