【Netease Entertainment:

The combined power of the three names of Zhou Xingxing, Yang Hao, and Ma Yun is terrifying in the mainland film and television industry, and the movie "Journey to the West" tells you the answer.

On November 10, from 10 a.m. to 2 p.m., in just 4 hours, the pre-sale box office of this film was as high as 120 million yuan.

Although the money was paid by the Ahri Group, in a sense, it was a win-win-win result.

First, as long as ordinary movie audiences download and register the Taobao website mobile APP, they can enjoy the latest movie works jointly cooperated by Xing Ye and Yang Hao for free.

Second, in just 4 hours, melon-eating netizens who usually only know how to brag and fart on the Internet have asked on major forums what is the Taobao website mobile APP, which can be regarded as the use of this mobile APP, which has played a huge role in promotion.

Third, the movie "Journey to the West", which will only be officially released tomorrow, has become a topic of discussion in many online media at home and abroad in an instant after this marketing plan by director Yang Hao.

From the entertainment version to the financial world.

……】

【Sina Entertainment:

The movie "Journey to the West" has not yet been officially released, but it has attracted the attention of cinemas in many countries.

According to insiders, film distributors in Xiaori, South Korea, Singapore, Vietnam, and even France and Spain have called China Film Group today to inquire about the film's overseas distribution and screening.

Among them, Xiao Ri, who is particularly interested in Journey to the West and the culture of the Three Kingdoms, is the most sincere, and they said on the phone that they are willing to invest 2 billion yen to buy the distribution rights of this film in Xiao Ri (Note: According to the current exchange rate, 2 billion yen is equivalent to about 107 million yuan).

……】

【Xunteng Entertainment:

The movie "Journey to the West" was a great success in marketing, and in just 4 hours, the pre-sale box office exceeded 120 million yuan.

This caused a backlash from many industry insiders.

Chen Kaige, a film director who is famous for his "Farewell My Concubine", expressed his inner worries in an interview with the media in Shancheng today.

In the future, if all film directors do this, then no one will pay attention to the quality of the film, the spiritual connotation of the film, and the pursuit of truth, goodness and beauty in the film.

On the contrary, they are running all the way in film marketing planning to see whose movie marketing plan is more surprising and more eye-catching, because as long as the marketing plan is done well, then there will be a movie box office.

In this regard, a reporter in the industry contacted Director Zhou Xingxing, who was far away on Hong Kong Island, by phone, and Director Zhou said, I very much agree with Director Yang's approach, and let the film become well-known first......]

Zhao Laofu's mobile palace is really good.

Not only is the interior luxurious, but also the Internet can be accessed, which makes Yang Hao, who came with a laptop, addicted.

Coming out of the terminal of Taoxian International Airport, Yang Hao boarded Lao Zhao's mobile palace, didn't do anything, plugged in the Internet cable, and began to browse major domestic websites, just to see what netizens said about this matter.

Well, not bad.

Most of the comments on the forums in the entertainment section of the portal have positive comments on the marketing plan of the distributor of the movie "Journey to the West".

"For example, on a blind date, you will only be interested in understanding his (her) heart only when you see the blind date object is pleasing to the eye.

If you don't know that there is such a person, then how can you talk about understanding him (her)? ”

"Yang Haoniu B!

The release of a movie can arouse discussion in the financial media around the world, which is rare in the history of world cinema.

But Yang Hao did it. ”

"Brothers, stop talking nonsense.

Hurry up and download the Taobao website mobile app on your smartphone, I heard from a friend that Ahri Group invested only 1.5 billion yuan in marketing this time.

In other words, the movie ticket of "Journey to the West" only gives away 1.5 billion yuan, and the event is over. ”

"Hahaha...

I grabbed it.

What I grabbed was a family package, a total of 6 movie tickets, and I wanted to take my parents, my father-in-law, mother-in-law and daughter-in-law to watch Yang Hao's movie together.

Because our whole family is a fan of director Yang Hao. ”

"And the star master, and the star master.

The movie "Journey to the West" has been analyzed by many industry insiders, and Xing Ye and Yang Hao are definitely the result of 1+1>2, for example, the famous mainland film critic Zhou Liming, he wrote in the Netease Entertainment section that the final box office of this movie may break through the 2 billion yuan mark in a record. ”

was browsing the comments and messages of many netizens, Yang Hao's mobile phone next to his laptop vibrated for a moment, and when he opened it, it was a text message from Han Shanye, chairman of China Film Group.

[Yang Hao, let me inform you.

The movie "Journey to the West", which was originally officially released tomorrow, was decided to advance the film to 5:00 pm today after private communication with several film distributors such as Bona, China Film, Yinghuang, Anle, and Guangguang Media. 】

[Well..., the movie "Journey to the West" is released at 5:00 pm today, on the small day of Hong Kong Island in the mainland, South Korea, Singapore, and Vietnam. 】

Seeing the text message, Yang Hao smiled and touched his chin.

Not to mention, this brother Han Shanye is really domineering. Look, I'm officially informing you Yang Hao, not taking out this matter to discuss with you!

……

Diaobing Mountain specialty restaurant

Located on Wushu Street, although the area is not too large, it is a rare ancient decoration style in a small city in the northeast, there are big red pillars at the door, red palace lamps are hung under the eaves, and even the welcome lady of this restaurant is wearing Gege costumes.

When Zhao Laofeng greeted the crew of the movie "1942", it was 4:30 p.m. when the convoy arrived here, because it was a 120-kilometer drive from Taoxian International to here, and the road was slightly congested, so it was late.

Zhao Laofeng, Zhang Guoli, and Feng Xiaogang sat in the first car Rolls-Royce Phantom; Fan Wei, Xu Fan, Zhang Hanyu, Feng Yuanzheng, Zhang Mo, Adrian Brody and others were sitting in Mercedes-Benz S600, and they were all in front, so when Yang Hao got out of the car, these people were already waiting for him at the door of the hotel.

"How? Director Yang, the RV I asked people to modify is not bad, right? ”

Yang Hao came down, and Zhao Laofu smiled and took his hand.

At the airport just now, Yang Hao called for a long time, and Zhao Laofu left the most luxurious RV waiting for him.

Now, the two are meeting for the first time.

"Very comfortable!"

At the door of the hotel, Yang Hao smiled and hugged Zhao Laofu.

"Thank you, Mr. Zhao."

"Thank me for what? This is what I should do. As long as people in the film and television industry come to the Northeast, I must do my best to be a landlord! Zhao Laofu said this domineeringly.

The underlying phrase is that to come here is to come to my territory.

"Director Yang..."

"Huh?"

"You sent it, it's not even 5 o'clock, and the national pre-sale box office of the movie "Journey to the West" has broken 180 million yuan.

Well, I don't believe it, look at the movie theater next to it, the queue that came to watch the movie has now lined up on the side of the road, you must know that it will be screened early at 5 o'clock today, but it is a temporary decision of China Film Group. ”

Yang Hao, who was unfamiliar with the area of Trooping Mountain, looked in the direction of Zhao Laofu's finger, and sure enough, there were two long queues at the door of the movie theater called Menglong Cinema at the moment.

(End of chapter)