921, Commercial Endorsement

On June 21, 2013, the Ministry of Land, Infrastructure, Transport and Tourism said that a Singaporean was carrying a South Korean Samsung Galaxy S4 mobile phone that smoked at the country's Kansai International Airport.

On June 24, 2013, a Canadian man named Amarjit Mann said that on June 13, he was driving home when he suddenly felt a heat in the pocket containing the Samsung Galaxy S4, so he took out his mobile phone, and the moment he took it out, the phone exploded in his hand. Mann said the explosion resulted in second-degree burns to his hands and third-degree burns to his wrists.

At 4 a.m. on May 9, 2013, Feng Lingling, a villager from Chaoyang Village, Chengguan Town, Puding County, AS City, Guizhou Province, was charging her Samsung Galaxy S4 mobile phone on her bedside table and exploded, and a flame fell on her 5-year-old daughter's chest. Diagnosed by AS Municipal People's Hospital: The accident caused second-degree burns to Feng Lingling's daughter.

……

Although Dylan Howard is an entertainment paparazzi, he is still very principled in doing news, yes, no, no.

After seeing the explosion incident that happened in Yang Hao's crew, Dylan Howard rummaged through similar cases on the Internet, and he was shocked if he didn't know it.

Since the Samsung Galaxy S4 was launched worldwide in March, it has experienced 21 explosions, including Yang Hao's case, a total of 22.

But in this regard, Samsung has always not apologized, did not issue press releases, and has remained silent.

What should Yang Hao do next?

This man who is full of manipulations!

As soon as Dylan Howard thought of Yang Hao's sassy operation, he wanted to laugh, Lao Tzu has grown so big, and it is the first time I have heard that a film director is engaged in such a creative idea, if you come to see my movie, I will give you two catties of eggs.

And this bold director is Yang Hao.

Just thinking about it, suddenly, Dylan. Howard saw these two news stories on the front page of Yahoo.

[JD.com, a mainland Internet giant in China, announced that in view of the huge security risks of the Samsung Galaxy S4 mobile phones sold from the company's online platform.

Jingdong Mall has decided that from now on, all Samsung Galaxy S4 mobile phones purchased in this mall can enjoy a full refund service, regardless of how long the customer has used, as long as you want to return, the company will refund in full. 】

[JD.com, an e-commerce giant in China's mainland, sent people to Jeju Island, South Korea, today to visit Li Yapeng, a former Chinese artist who was injured by a battery explosion.

I deeply regret Li Yapeng's injury.

Jingdong assured that for the injured Li Yapeng, they will be responsible to the end, should treat the disease, and should do rehabilitation and rehabilitation.

As long as you buy a product from our website, we will definitely take care of it to the end. 】

Seeing these two pieces of news, Dylan. Howard laughed suddenly.

Where did Yang Hao go to Jeju Island to shoot an advertising movie for JD.com, this is obviously an unprecedented super marketing, okay? !

Jingdong will immediately attract the attention of consumers all over the world, because everyone knows that if the product is defective, the manufacturer will recall, but now the manufacturer has not said whether it will be recalled or not, and Jingdong has opened the subrogation recovery service.

If there is a problem with the quality of the product you buy from me, I will be responsible for it to the end.

It's just that right now, there's one thing Dylan Howard hasn't figured out.

Why did the explosion of the mobile phone appear in Yang Hao's crew so coincidentally.

Shaking his head, I don't understand, Dylan. Howard was about to exit the news page when Yahoo News made another update.

[Jingdong Mall, a mainland online sales platform, announced today that it has asked Samsung to recall the Samsung Galaxy S4 mobile phones sold in the mall with huge security risks, and to provide humanitarian care and compensation to Li Yapeng, the victim of this incident.

Otherwise, the company will file a full-scale lawsuit against Samsung in Huaxia...]

…………

"Jingdong is awesome!"

"Huaxia enterprises are rising!"

"In the future, on the Internet, I will only buy things from Jingdong Mall, why is this so, because it is safe and reliable, even if I buy fake and defective products, I can get a full refund."

"Did you see the news?

Now even some current affairs commentators in the bend are giving a thumbs up to JD.com's approach, and if you want to win the hearts and minds of consumers, you must put people first. ”

"Haha...

If this happens, JD doesn't have to shoot any advertising movies, because this is the best publicity. ”

Jeju Island, South Korea

Yang Hao hid in the villa of the resort and surfed the Internet, he wanted to see at the first time, how is his marketing creativity?

Well, not bad.

As soon as the news that JD.com wanted to file a lawsuit with South Korea's consumer giant Samsung, the country immediately boiled, and it was Liu Qiangdong who dared to stand up for his customers.

was browsing the news on the Internet, suddenly, the mobile phone placed on the table rang, picked it up and took a look, and saw that it was Yu Chengdong, who had not been contacted for a long time, Yang Hao pressed the answer button of the mobile phone.

"Director, big deal, I really haven't seen such a large page on the Internet to report on a company in our country."

As soon as the phone was connected, Yu Dazui's voice came from the receiver of the mobile phone.

"Haha..., I can't talk about it."

Yang Hao smiled and modestly for a moment, and then said: "Lao Yu, I have to thank you for speaking of it, if it weren't for your excellent skills, this matter might not be able to be done." ”

"Haha, that's right."

This time, Yu Chengdong laughed even louder.

After the joke, his tone immediately became serious.

"Director, do you remember what you said before? As long as our company can develop an epoch-making mobile phone, you promise to become the image spokesperson of our company. ”

"Yes, I did."

Yang Hao has always remembered this very clearly.

If you don't do it, you won't do it, and if you want to do it, you will do the best. It is like an epoch-making product in domestic mobile phones, Huawei Mate7 mobile phone.

"Director, the mate7 mobile phone has been made, this mobile phone uses an aviation-grade metal aluminum body design, and the shape is square.

The length of the machine is 157 mm, the width is 81 mm, the thickness is 7.9 mm, and the weight is 185 grams. There are 2 colors: black and silver; On the front is a JDI IPS-NEO negative LCD screen, with a screen-to-body ratio of 83%; The back is designed with a curved metal backplate..."

Yu Chengdong is a very standard science and engineering man, there is no modifying language when he speaks, he just talks about all kinds of data directly, what is the data of other people's mobile phones? What is the data of my mobile phone?

This is the first time that Yang Hao has listened to others so patiently, even if the words he says are really unattractive.

Fortunately, the time is not too long, a total of 15 minutes, Yu Chengdong will introduce the situation of this mobile phone in detail.

Seeing what he said, Yang Hao smiled without thinking: "Mr. Yu, I am a person who speaks my word, and when I return from South Korea in two days, I will sign a contract with you as soon as possible."

As for endorsement fees?

You just look at it and give it. ”

(End of chapter)