Chapter Eighty-Nine: The Propaganda Effect of Terror
The four words of happy cooperation made Lu Yehuan's next two days of vacation directly gone.
But at least I was able to get a good night's rest that night.
Cao Fenghua seemed to be a little impatient to sign the contract, and learned that the contract could only be signed in his studio in Star City, so he flew to Star City that night and completed the contract signing the next morning.
His anxious appearance made Zhang Wenting think that there was some trap in the contract waiting for Ye Wei, so she directly found three lawyers to come over to help read the contract.
After the three of them analyzed it all night and didn't find any loopholes, when they approached Cao Fenghua early the next morning, they signed the contract directly after checking the correctness of the contract and the one sent last night.
That day.
Before Lu Yewei walked into the video studio prepared by Cao Fenghua, their official blog, which has more than 100,000 fans, announced the news of the cooperation between the two and gave Lu Yewei a special touch.
As the image spokesperson of in-depth cooperation, Lu Yewei naturally responded, and the interaction between the two on Weibo immediately attracted onlookers from fans.
"I'll go! Lu Bao actually started to accept endorsements!! โ
"Wow! My Lu Bao is so handsome~ licking the screen!!! โ
"Rainbow Star? This brand is so familiar! I used to have one downstairs, but it was closed last year! โ
"Rainbow Star? A domestic sports brand, right? In the early years, there were stores everywhere, but now I can't find them in my city anyway. โ
"This endorsement is a bit crotch-pulling! Shouldn't Lu Bao receive endorsements from first-line brands? Or are they giving too much? Wicked laughter/"
"Don't worry about it so much! Support and that's it! (โฒโต)I L Lubao! โ
No matter how many times you watch it.
Lu Yewei couldn't adapt to Weibo's comments.
At this time, he silently deleted the software, and at this time, the photographer just said that he could start shooting, and Lu Yewei immediately stuffed his mobile phone into his pocket and walked over.
The reason why he chose to cooperate with Hongxing is mainly due to two considerations, one is that this company is not bad, at least there is no place that Lu Yewei feels disgusted, and the other is that he also needs an endorsement to prove his traffic, rather than waiting for first-line or international brands to find him, it is better to take the lead and let them see their value.
Cao Fenghua has given enough, and 10% of the profit is equivalent to 10% of the company's shares, which is just a dividend share.
With a guarantee of 10 million for two years, their sincerity Lu Yewei has already seen it.
Of course.
There are also advertising requirements in the contract, which can increase Lu Yewei's exposure, requiring Shangxing TV to place no less than 600 seconds of advertising per month.
In two days, Lu Yewei shot a print advertisement and a video advertisement, and Cao Fenghua, who got Lu Yewei's portrait authorization, began to operate on the same day.
At present, the number of offline stores nationwide has shrunk from 7,000 to more than 2,000, and at this time, an advertising company is operating overnight, and a large number of Lu Yewei's human-shaped stands will arrive before the summer vacation.
Cao Fenghua is very smart.
This contract successfully avoided the funds they needed to spend in the early stage, and 10% of the sales were paid to Lu Yewei on a quarterly basis, which greatly alleviated their current financial difficulties.
It's June 10th.
From this day on, Lu Yewei's human-shaped standing cards were all in place, and at the same time, the advertising began to be officially invested, Cao Fenghua gave it a go this time, and put the money that the company had just borrowed directly into the TV station and new media, with a total of 100 million yuan.
Failure means they are going bankrupt.
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Xi Lanfeng.
Four years ago, she opened a Hongxing discount store, which is located on a pedestrian street in a third-tier city.
At first, Hongxing was still very good sales, and its annual sales could reach about 500,000, and after deducting rent, water, electricity, and labor, the net profit could reach about 200,000 a year.
However, in the past two years, it has begun to decline, and the turnover of her store has been cut in half, and she has earned 70,000 or 80,000 yuan this year.
Although 80,000 yuan is not a lot, but the investment is not proportional to the income, for example, her store decoration at this time has begun to age, and it is at least 100,000 yuan to decorate again.
Her situation is a common situation in Hongxing stores, and it is also an important reason for the number of stores to be halved.
this day.
She took out the new advertisement from the company from the box, and after watching the employees assemble it, she looked at Lu Yewei's human-shaped stand and sighed twice: "I don't know if this spokesperson is useful, but he looks quite good~"
After speaking, he looked at the employee on the side and said, "Okay!" Let's put the stand card out first! Wait for these stickers to open for business, today is the weekend, sales should also be mentioned, everyone is working hard today, don't know to blow the air conditioner and play with the phone"
It was noon.
Sitting in the cubicle of the store and playing with the Golden Island, she felt the hunger in her belly, got up and walked towards the door, passed through the storage room and came to the store, and was immediately stunned by the traffic in the store!
Her shop is not big.
It is only about 90 square meters, and this also has to remove the warehouse and the innermost compartment and toilet.
At this time, there were at least 40 people in the store, most of them were girls, and many people were waiting to sit on the sofa stool with shoes to try them on.
What's the situation?
So many people?
I didn't hear of a big event today!
The traffic of this pedestrian street is actually not large, except for festivals, this kind of ordinary holiday can her store a total of 200 people a day is very good.
She crept into the crowd and could hear some of the people in the crowd say that.
"These shoes feel quite comfortable~ It's only in your early 100s after folding? Bought! โ
"These shoes are a bit squeezed~ Waiter! Take a pair of one size bigger! โ
"Wow! Why didn't I find this brand before! That's too cheap, isn't it? Waiter! Is there a pink version of this pair? โ
"Wow! This person is really handsome! โ
Man is of the herd.
At this time, I could see that more and more people began to gather at the door, Xi Lanfeng approached one person at this time, and pretended to be a guest and asked: "Eh~Sister~ Ask~ Why did you think about coming in." โ
At this time, the person she asked was looking at the shoes on the wall, and said in an indifferent tone: "I wanted to come in and take a look when I saw the sign at the door, but I didn't expect the shoes here to be quite cheap, but I don't know if I can wear them or not." โ
Hear this.
Xi Lanfeng nodded with a thoughtful expression, and looked at the sticker on the wall, on which Lu Yehuan's smile was very bright.
Later, when she returned to the store lounge, she changed into her own set of clerk's clothes and came out to help.
The time quickly came into the evening.
Xi Lanfeng gasped lightly and sat on the sofa chair, and the two employees were the same.
She is only a small county town, and the flow of 20,000 people on this street is normally very good today, and at least more than 2,000 people have walked in and out of her store, even if only one tenth of the people choose to buy, more than 200 orders can be sold.
"Madoka! Go see what your sales are today! There are 30,000 no! โ
Her voice was weak.
Hearing the voice, the girl who was sitting in front of the cash register looked up at the data on the computer, and said softly: "Sister Xi! Today's sales are almost 40,000! โ
Hear the number.
Xi Lanfeng, who was originally weak, had a weak eye.
According to the past sales, it would be quite good to have four thousand today, how could she not be happy about the tenfold increase in sales.
looked at the side and said, "Xiao Zhao! Go and take back the sign outside the door, tidy up and close the store, and wait for Sister Xi to invite the two of you to have supper! โ
Hear this.
Xiao Zhao immediately had motivation, and immediately walked towards the door after agreeing to the resurrection of full blood, only to hear him exclaim after half a ring: "Sister Xi!" Something happened! Someone has stolen our stand! โ
Xi Lanfeng: ?????
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It was the next morning.
The first thing Cao Fenghua did after coming to the company was to ask the assistant to sort out the online and offline sales yesterday and send them over.
Thirty minutes later.
The assistant walked in with a happy face.
"Mr. Cao! Up! Offline store sales have increased by five times compared to the overall forecast! Online store sales have increased sevenfold compared to the overall forecast! โ
Fold?
Hearing the word used by the assistant, Cao Fenghua stood up and took the form in his hand, and after scanning the contents, he couldn't help laughing and said, "Hahaha!" It's done! It really happened! โ
The feedback of sales can reflect the role of Lu Yewei, this multiple-fold increase, which he did not expect, according to his estimates, an increase of thirty or forty percent on the first day is quite good.
"But there's another circumstance! According to the phone response of many stores, their advertising stands were stolen, and the number is still being counted. โ
The assistant understands the art of speaking, and Cao Fenghua doesn't think it's a matter at all when he mentions this, after all, how much can he steal?
Five?
Ten?
Just send them the spare ones again!
It's noon.
The assistant sent the counted numbers over, and at this time, Cao Fenghua squinted his eyes and frowned at the numbers on it, looked up at the assistant and asked, "Are you sure there is no problem with this data?" Of our more than 2,300 offline stores, only more than 100 have not been stolen? โ
Hear this.
The assistant was also embarrassed, in fact, he was also frightened when he saw this data, and repeatedly confirmed that the clerk said that it was so much before he came to report it.
"Yes! I've checked it over and over again! More than 100 of them are our directly managed stores, and I called to ask, it should be the reason why they put the standing sign in the window, and the others are placed in a conspicuous position at the door. โ
Syllable~
Cao Fenghua stretched out his hand and patted his forehead.
This kind of thing is really something that he can't understand, and he can still reissue dozens of cards in time, but there are so many less, he has to find a factory to customize again.
It was the next day.
Cao Fenghua got yesterday's sales data, except for the more than 100 directly-operated stores that are still hot, the sales of other discount stores and franchise stores have plummeted to 40% above the normal level.
Comparing the data of yesterday and the day before yesterday, he quickly found the key point, and it is obvious that Lu Yewei's standing card is the key to attracting customers.
That's where it gets interesting.
At this time, he looked at the assistant and said: "You ask the people from the field support department to prepare, send a total of 30 people, and send the 30 spare stands in the inventory to the offline stores in the second and third tier cities, divided into three groups, one group displays the stand cards for one day, the second group is only displayed in the morning, and the third group is only displayed in the afternoon. โ
The assistant quickly jotted it down with a pen and then began to make arrangements.
At this time, Cao Fenghua looked at the report in his hand, suddenly thought of something, and said with a chuckle: "If it's true, I have made a lot of money from this endorsement!" โ
Two days passed.
When he arrived at the company in the morning, the assistant sent the sorted out data, at this time Cao Fenghua looked at the data on the report, gasped and exclaimed: "Oh my God! This is really an exaggeration! โ
Data shows.
As long as the Lu Yewei stand sign is hung out, the customer flow in the store will increase by at least five to ten times, and the sales will naturally increase when the customer flow increases.
Be reasonable.
Isn't this more effective than the beckoning cat?
However, sales are also very polarized, with women's footwear and clothing accounting for 70% of the total growth.
But more exaggeration is yet to come.
Hongxing has three directly-operated stores in the Sakura Country, and this kind of store is used to lose rent, and their publicity in the Sakura Country is not enough, and in the eyes of the Sakura people, it belongs to the kind of self-operated store in the urban village in our eyes.
Most of the people who choose to buy here are for discounts.
When engaging in activities, it sells 1,000 cherry blossom coins cheaply, and it looks good at 2,000 cherry blossom coins, which belongs to the kind that loses money and makes money, and the logistics fee can't be earned.
On this day, they received a standing card from the headquarters, after all, it is to go overseas logistics, and it is normal to be a few days late, and when they open the door in the morning, after releasing Lu Yewei's sign.
And then
Exploded!
Originally, it would be good to have a 50 customer flow a day, but after more than an hour of putting it out, the store was directly crowded.
Afternoon.
Cao Fenghua was drinking tea.
It's been a long time since he's had this time to spare.
At this time, 100 million advertising dollars are still burning, and the new stand will not be shipped until tomorrow at the earliest.
At this time.
There was a rush of footsteps.
Cao Fenghua looked up at the panicked assistant, frowned and said, "Can you be more steady!" I've been following me for half a year! What is the rush like? โ
"Is the store urging? Let them wait! Who is to blame if you can't see it? It will be shipped the day after tomorrow at the latest! โ
The assistant gasped.
After a pause and a hard swallow, he said, "No! Not domestic! It's abroad! Cherry blossom country! The store in Sakura Country is sold out! โ
"That's right!"
"The standing card is also lost"
Puff~
Cao Fenghua spit out the tea in his mouth, stood up and looked at him with a surprised look and said, "What? You repeat? โ
The assistant repeated, and this time the articulation was very clear.
Cao Fenghua snatched the report from his hand, and after looking at the contents, his expression gradually became frightened!
Three directly-operated stores in the cherry blossom country, with a storage capacity of 10 million cherry blossom coins, after all, it is their own directly-operated store, and when the card is issued, the new summer style is the one endorsed by Lu Yewei by the way.
At this time.
The report in his hand is the storage status of the three stores.
On the paper there is a black seal trace, and in the middle there are three words.
SOLD OUT!
Gan!
GodTM is sold out!
The goods that arrived last night have only been open for less than six hours today, and what a crazy buying speed it must be to sell out!
And the store doesn't even sell socks!
This is a sweep!
At this time, he sat down stiffly, and after a long pause, he looked at the assistant and asked, "That's right!" Help me see how much the box office of Mr. Lu Yehao's movie released in Sakura Country has been! โ
After saying this, he ran out of anger.
The main thing is that he is too shocked now, he thought that the sales performance would get better, which is why he insisted on choosing Lu Yewei as the spokesperson, but this is a bit too good, highlighting a dream.
The assistant turned on the phone directly.
After some searching, I quickly found box office data.
"Just over 10 billion"
10 billion cherry blossom coins box office.
This means more than 500 million Chinese coins.
This broke the best result of a single product released in Japan by a Chinese movie, and there is still more than half a month to be released, and it is estimated that it is not a problem to increase another billion cherry blossom coins.
Hearing this data, Cao Fenghua did not speak for a long time.
Time passed little by little, Cao Fenghua didn't speak, and the assistant naturally didn't dare to move, at this time he stood up suddenly, looked at the assistant with a serious expression and said: "Help me sort out all the sales data in the past few days, including the one I asked the field support department to collect that day, and then help me inform the board of directors that I will hold a general meeting of shareholders this weekend!" โ
Cao Fenghua himself is one of the shareholders, and he was urgently brought up to save the scene.
That's when he had a crazy idea.
Lu Yewei did not give him all the overseas authorizations, and these three overseas direct stores were authorized separately, which was an additional gift from Lu Yewei, after all, normally he had to carry out at least one commercial activity.
Meanwhile.
After receiving the message from Zhang Wenting, Lu Yewei took Yumira Yumila of the Thousand Islands lying on her body aside, this action made her open her eyes when she was asleep, and then looked at Lu Yewei with silky eyes.
Sit at your desk.
Reached out and adjusted the position of the trajectory.
Lu Yewei opened the notebook, and then entered the website and saw the hot search that Zhang Wenting said.
"Did you grab the standing card today? ใ
Be reasonable.
At this time, Lu Yewei looked at the content in the hot search and wanted to find a cigarette to smoke.
This is outrageous!
His fans are showing off the stands they stole (stole)!
He didn't look at the content, he thought that there was a manufacturer selling his peripheral products privately!
At this time, Yumi Qiandao came behind Lu Yewei, her chin rested on his shoulder, her eyes looked at the content on the screen, and then she sneered and said, "Ye Yujun is really popular~"
(End of chapter)