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Zhao Yaning thought for a long time, but still shook his head, "What is that?" ”

This is the first selection that moved China, and Zhao Yaning naturally hasn't heard of it, what kind of thing is it. But listening to this name, it is enough to bluff people, and it is also a program run by CCTV, which makes Zhao Yaning dare not underestimate what this show is.

"A CCTV TV show has a lot of background behind it." Zhang Yuan explained, but in fact, he didn't know what it was, but he just knew that being able to be on that show was very beneficial to the future development, otherwise, those guys from the domestic football association wouldn't show off to him like their great contribution in that matter, "Don't care what it is, he has you or not." Hyping it up is not a bad thing, and it is good for your own future. ”

"Is that good?" Zhao Yaning was still a little hesitant, "I haven't played any results yet, at most I have a stable main identity in the club, and now is not the time to hype." ”

"Why are you so pedantic? What is commercialization, you still don't understand, do you? Zhang Yuan shook his head again and again, "That's money, a lot of tickets!" You can hold a grudge against anyone, but don't hold a grudge against money. ”

"I don't agree anyway. The boasting of the domestic media is so much that I can't stand it. Zhao Yaning just refused to agree anyway, "Just me, they insist that I am a Chinese Maradona, can I do it?" It's not like you haven't seen Maradona play, so you're scolding me when you talk. They don't panic, I panic. ”

Zhao Yaning has his own reasons: this is a program broadcast to everyone in the country, not a football program. In the football show, a few commentators just talk nonsense, anyway, those guys have no shortage of nonsense after the Mid-Autumn Festival, and no one will take what they say too seriously. But the national xìng program is different, if CCTV didn't say a few words to the whole country, what kind of Asian Maradona or something, wouldn't Zhao Yaning be embarrassed and thrown to the whole country?

Zhang Yuan glanced at him and didn't say anything more.

This guy is always stupid when it matters. How can such a thing be backed down? Moving China is indeed not a football award, and there is nothing commendable to say it, but it is a national program, and it is also the most mainstream propaganda channel of the country.

No matter how lively the football program is, it is just that the fans watch it, and that program is watched by people all over the country, and if it is not good to publicize it together, the party and government organs will follow the propaganda.

This is a national xìng program, once it is broadcast, those who don't watch the game can know Zhao Yaning's reputation. Is such a reputation comparable to that of ordinary athletes?

Athletes want to be famous, and with fame, commercial endorsements or something should follow. If you want to be famous, you naturally have to rely on publicity. Who promotes the athletes? TV stations, newspapers, advertising outlets, these channels are the only way for athletes to expand their fame.

But what propaganda agency can compete with the propaganda department? The most the TV station can do is broadcast more of your games, edit more of your jīng color videos, and what newspapers can do is report on everything in detail and try to please readers. In the final analysis, these things have to please the audience, where is this kind of propaganda to give power?

"I can't help you in this matter." Zhang Yuan knew that Zhao Yaning couldn't make sense, so he simply didn't tell him, "There is a quota there in the General Administration of Sports, so I gave you this opportunity, if you don't go, it will be given to Yao Ming, who plays basketball." The Football Association helps you win the opportunity to come over, you can't do without, it's not your own business, this is also the way to fight. ”

This is also true. The thing that moved China is about selection, but it's not actually quota allocation? And the General Administration of Sports has a total of one quota, so it will naturally consider the question of who to give it to.

Table tennis, diving, sports cāo and other teams basically do not have a share of this place. Although their grades have always been very good, they don't need this kind of publicity to make a name for themselves. It is strange that China does not win gold medals in these events, and there is nothing to be moved by.

And the most qualified to win are naturally Yao Ming and Zhao Yaning in basketball and football. The former became an NBA champion in 2002, while the latter rose to prominence at the World Cup and is now one of the few players who can establish himself in Europe.

If you talk about fame and team status, Yao Ming naturally has an advantage. But Zhao Yaning's advantage is that the influence of the World Cup is too great, and his goals are almost a household name. And more importantly, Zhao Yaning has a championship in the Asian Games, which is a rare time for the Chinese Football Association to really make achievements. And in contrast. The basketball team's successive defeats in the World Championships and the Asian Games also made them a little disgraced.

Our Football Association also has times when it is difficult to win with results - this is when the Football Association is trying its best to compete for this place. I've been ridiculed for my grades for many years, and I finally have some results, so I can't work hard?

Although Zhao Yaning didn't understand this, he still knew a little why he had to accept it, but he was still a little embarrassed, "But we have already robbed Yao Ming of an endorsement, and this time we have robbed people of honor, isn't this okay?" ”

"Why not? What honor can we tell? A hat-trick in the World Cup, a jīng color moment that inspires the whole country! The first gold medal in the history of football, sacrificing club results for the national team! Since you have suffered and sinned, why don't you enjoy it? ”

Zhang Yuan understands the significance of this column better than Zhao Yaning, and his mind is naturally more intense.

And Zhao Yaning originally deserved this award. If you want to say that the sport that moved the Chinese the most in 2002, what else could it be if it was not football? This is a World Cup year, and any sport in a World Cup year has to be a retreat in front of football. As the number one sport in the world, football's influence and appeal are beyond the reach of any other sport.

Although Yao Ming is quite exciting to be a champion in the NBA, these two kinds of excitement are completely different. After all, the former has been the dream of Chinese fans for many years, and the influence of the NBA, now, in the past, and in the future, cannot be compared with the World Cup at any time. What's more, the draft model itself has a gimmick, which is not the same as the real results after all.

And even the reason for the Basketball Association to apply was that Yao Ming promised to return to China at any time to play for the Basketball Association, and he didn't mention the draft. Compared with such reasons, Zhao Yaning's sacrifice is obviously much greater. Yao Ming returned to China to participate in the competition, but he was just more tired, and Zhao Yaning returned to China to participate in the competition, but he completely sacrificed the club results in exchange for the national team results. If Zhao Yaning's rìzi stayed in Monaco, it would not have been a series of five consecutive draws, resulting in Monaco not being able to catch up with Lyon until now.

Since Yao Ming is good, why can't Zhao Yaning? He played basketball in the NBA, and he didn't win any championships. Zhao Yaning played football, and he won the championship anyway.

Although Zhang Yuan also watches basketball, he is born in football, and he always thinks in his heart that basketball is a sport played by a group of chimpanzees. This contempt in my heart has never been eliminated.

"However, I still think that this is too unacceptable. Can't you just stare at people and grab things? Zhao Yaning still couldn't help but say, "I don't know basketball, but I'm also an athlete myself, and I still know how troublesome it is to have a rìzi abroad." Why should the Chinese bother the Chinese? ”

"In the sports world, there has to be a boss. It's not you or him, who else could it be? Zhang Yuan reprimanded, "It's not a problem, and you don't have to feel any psychological burden." I said a long time ago that Yao Ming's brain is far better than yours, and there are many people around him, unlike you, I am the only one who can help. There is no shortage of money. ”

Zhao Yaning is still a little relieved, in his opinion, it is a good thing to grab a job with a foreigner, but it is a good thing to grab a job with a Chinese......

"Moreover, don't be afraid of making enemies, Yao Ming is a character, I don't know how well he plays, but I at least know that he is a man of the world, much better than you."

Zhang Yuan explained to him, "Do you know, not only did people not say anything about you for this, but they also took the initiative to show you favor and help you contact an endorsement contract." ”

"Endorsement contract?" This remark was a bit unexpected by Zhao Yaning, "He still understands this?" ”

"It's not your average contract." Zhang Yuan smiled, "Nike's contract." ”

This news made Zhao Yaning stand up in surprise.

Nike provided Zhao Yaning with a contract, which made Zhao Yaning feel unexpected. However, Yao Ming helped him contact the contract, which was left behind by him.

"How could they look for me?" Zhao Yaning felt quite strange, "In our team, Jiuli wears Puma, and Rounda and Roten don't have sneaker contracts yet, so why did they find me?" ”

Of course, Zhao Yaning will care about this issue. Although players will have a lot of endorsements, and some endorsements will bring a lot of income to players, but among these endorsements, there are not many that can really make people feel excited. Zhao Yaning himself also has a lot of endorsements, but no matter how many things such as drink advertisements and food advertisements are, they are not as surprising as the endorsement contract of sneakers. Being able to endorse sneaker contracts for companies like Nike and Adidas is, in a sense, recognized as a real star. This kind of recognition from the circle is not comparable to ordinary endorsement contracts.

"Because looking for you is more in line with their idea of opening up the market." Zhang Yuan answered this question succinctly, "And your ball skills are really good." Anyway, you're also the main player of the championship team, and you're one of the contenders for the best newcomer in Ligue 1, so you can afford their contract. ”

Zhao Yaning was still a little strange, "Why are you looking for me to open up the market?" Isn't it good to look for Roten? He's got blonde hair, and he's much more handsome than me. ”

"Not all long-haired blondes are handsome, and your aesthetic needs to be changed." Zhang Yuan said a word before he opened his mouth to explain, "It's not because of your appearance at all, the most important thing is your nationality." ”

"They don't want to use me as a cover to go to China to get money, right?" Zhao Yaning looked at Zhang Yuan with some suspicion, helping foreigners to deceive foreigners, Zhao Yaning did not have any psychological obstacles, but if he helped foreigners to deceive Chinese, he still had psychological obstacles.

"What is a deception? Those who sell fakes are called cheaters. Nike and Adidas are the best sneakers in the world, how can they be called cheats? They just want to buy and sell with Adidas and find someone to advertise, how can this be called a fraud? Zhang Yuan dispelled Zhao Yaning's thoughts.

"What's more, it's also an affirmation of your football skills." ω· u(8) Update the fastest reading network