Doyin Company.

Although it was already eight o'clock in the evening, the large office was still brightly lit, and the sound of keystrokes sounded from time to time.

Few people get off work.

Everyone is working intensely.

Conference room.

Director Yao sat at the front, and the other managers sat next to him, everyone with anticipation in their eyes and a hint of nervousness.

"Mr. Yao, the data is out!"

Manager Ye pushed open the door of the conference room and rushed in from the outside.

"Okay, Manager Ye, you can explain. ”

Director Yao stepped aside.

Manager Ye knew that this was not the time to excuse himself, so he plugged in the USB flash drive and opened the PPT.

"Ladies and gentlemen, yesterday we fully launched a promotion project called the 'Graduate Program', with Brother Huan's three songs as the key sensational elements, and made three videos overnight last night, which were officially launched at 9 o'clock this morning. ”

"Here's what we got out of today. ”

"The first video is themed "I wish you a smooth journey", which was launched at 9 a.m., focusing on young people aged 16-24. Within half an hour of the video being launched, the number of views exceeded 10 million, the number of likes exceeded 1 million, the number of comments exceeded 500,000, and the number of retweets also reached 200,000. This number is only slightly less popular than the hot video of the king getting married a month ago. ”

At present, the video has been online for 11 hours, and the number of views of this video exceeded 100 million 20 minutes ago, becoming the second fastest video in the history of Douyin to exceed 100 million views. There have been more than 10 million likes and more than 3 million comments. And it is worth mentioning that until now, according to the calculation of the traffic curve, its popularity has not decreased, but has a tendency to rise step by step, which has to be said to be a miracle. ”

In addition, the number of videos of the same type shot by users with this music as the background has exceeded 500,000 so far, and the number has skyrocketed over time. ”

"The second video is "You at the Same Table", launched at 9:10 in the morning, mainly promoting the young and middle-aged groups aged 16-35, from the current point of view, its popularity is slightly worse than the first video, but the average stay time of users is more than the first video 5.8 seconds. And although it currently has only 80 million views, it has more than 5 million comments, which shows that it has a higher stickiness for its user base. As for the popularity, it is also steadily increasing. ”

"As for shooting the same video, there are only more than 100,000 at present, but the song "You at the Same Table" is much more difficult to shoot the same song than the first one, but it contains more emotion, and I estimate that it will have an explosion in the next few days. ”

The third video is "A Thousand Paper Cranes", which was launched at half past nine in the morning, mainly for users under the age of 24, and the video content borrowed from Brother Huan's process of creating this song. At the beginning, we had a debate about whether to use Brother Huan's original video, but so far, our thinking is not wrong. Although it is the lowest among the three videos, it is the most attractive to girls. ”

"In today's eleven hours, more than one million users took the same video of "A Thousand Paper Cranes", of which ninety percent of the users are women, and they also contributed 560,000 shares. ”

Manager Ye talked eloquently.

There was excitement in his voice.

"Okay, that's the basic overview of the three videos after they went live today. Manager Ye, tell me about their impact and whether you will continue to invest in promoting them in the future. ”

Director Yao said.

"Okay. ”

Manager Ye flipped back to the PPT, "After the three videos were launched, during the day today, the traffic on the platform increased by 15.6% compared with weekdays, which seems to be much lower than the last Tianwang marriage incident." However, this time is different, the last time the Celestial King event reached its peak in popularity four hours later, and then the popularity continued to decline. And this time, according to the background data, its popularity is on the rise, and it is estimated that it will not reach its peak until the day after tomorrow, and it is estimated that it will last until early July. ”

Director Yao nodded.

Motioned for Manager Ye to return to his seat.

Then he pointed to the PPT on the projection screen and said: "All the data is developing in a positive way, which means that our efforts are correct, and this 'graduate program' deserves to continue to be vigorously promoted." Next, all departments will continue to make efforts, especially Manager Ye, your operation department must review high-quality videos every day, and invest in the traffic pool as soon as possible to form a virtuous circle. ”

"In addition, from tomorrow, we will pay attention to the changes in the number of app downloads and registrations, as well as the increase in user interactivity. That's the ultimate goal of our campaigns. ”

The ultimate purpose of any APP operation is to retain users.

In this event, Director Yao's goal is to bring 5 million registered users to Douyin, and eventually convert at least half of the loyal users.

As long as this goal can be achieved, it will be a great success.

The meeting lasted two hours before it ended.

When the other managers are gone.

Director Yao left Manager Ye behind.

"Manager Ye, what do you think is the difference between our promotion activities and previous projects?"

"The heat is similar to the previous event, but the heat curve is a bit weird. ”

Manager Ye had thought in his eyes.

"Yes, it's called reverse growth. Once such a curve appears, then there is a good chance that something will happen next. ”

Director Yao's tone became solemn.

"What's the matter?" Manager Ye hurriedly asked.

"Viral. ”

"Isn't that a good thing?"

Manager Ye knows the meaning of virality, which means that Wang Huan's songs will next explode the whole network at an unparalleled speed, and even spread offline. He was slightly shocked in his heart, he didn't expect Director Yao to value Wang Huan's songs so much.

"Not necessarily a good thing. Director Yao shook his head, "Once it spreads excessively, it is very likely that various problems will occur, and all kinds of ghosts and ghosts may come out, and the most direct ones are Internet trolls and the opponent's tricks." At present, there is still a certain limit to the risk tolerance of our platform, and if we exceed this limit, something will happen. ”

"Mr. Yao, what do you mean?" Manager Ye's heart also hung up.

"I want you to monitor the reaction of users on the platform 24 hours a day, as well as the speed and scale of video transmission. Tell me as soon as there are signs of virality. I have to put an end to any hidden dangers as soon as possible. Director Yao said in a deep voice.

"Okay. Manager Ye nodded.

"Of course, you don't have to be overly nervous. As long as we can nip the risk in the cradle, we will reap huge benefits after it goes viral. It is even likely to bring tens of millions of registered users to the platform. Therefore, if the situation develops benignly at that time, then Wang Huan must be contacted immediately to increase the signing fee and liquidated damages for the four songs, so that he cannot be poached by competitors. ”

Director Yao advised.

"I will. ”

Manager Ye wrote it down carefully.

The two discussed until twelve o'clock in the evening before they came out of the conference room.

At the same time, Wang Huan, Chen Hui, Song Lei and other three people also left the Thousand Paper Crane Barbecue Bar.

They all drank and staggered.

When the three of them passed by the Lin Da Tianqiao, they suddenly heard a familiar singing.

A wandering singer, sitting on an overpass, playing a guitar, sang the song "You at the Same Table".

The slightly sad lyrics sound particularly heart-wrenching in the middle of the night......

Wang Huan and the three of them glanced at each other, each with shock in their eyes.

When did his songs become so well-known? Even the wandering singers on the flyover could sing them.

None of the three of them thought of it.

That's exactly what Dou Yin did after a day of vigorously promoting his songs.

In the middle of the night.

Wang Huan's song began to go viral......