Chapter 263: Hunger Marketing

After the end, Shen Mingzhu lay softly in Pei Yang's arms and didn't want to move, and when he was drowsy, he suddenly felt a chill on his neck.

She touched it casually and found a thin necklace.

When I opened my eyes, I found that it was a gold necklace, and a pink pearl pendant the size of a fingernail hung from the bottom of the necklace.

Pei Yang reached out and took the small mirror on the dresser to show her, and his voice was low and gentle, "Do you like it?" ”

Shen Mingzhu looked up at him while looking in the mirror, "Are you hiding private money?" ”

Pei Yang pinched her chin, "Do you have to be so unhappy?" ”

Shen Mingzhu pouted, sat up, and kissed the man on the face, "I like it!" Thank you husband. ”

"That's pretty much it."

"Then are you hiding your money?"

Pei Yang: "......"

His gaze fell on Shen Mingzhu.

The woman's skin is white and delicate, and wearing a thin gold chain does not look tacky at all, but becomes more and more soft and seductive.

Pei Yang felt that the blood in his body was churning a little, and his eyes darkened a little.

Sensing his thoughts, Shen Mingzhu quickly hid himself in the quilt, "I'm tired, I'm going to sleep, good night, turn off the lights." ”

Pei Yang leaned over and hugged her waist through the quilt, leaned into her ear and said in Su Su's breath: "The last time, I'll be lighter." ”

"Nope."

Shen Mingzhu buried half of his face in the quilt, and the urn refused angrily.

Pei Yang didn't make any further forced movements, but looked at her directly with his eyes that couldn't hide his thoughts, as if he would not stop until he reached his goal.

Shen Mingzhu looked at the man's handsome eyebrows, and his heart slowly softened.

Later, the heart was not soft, and it became soft.

……

On the third day after Shen Mingzhu's birthday, Mingzhu Food Restaurant officially opened.

For the time being, the store sells products such as gummies, flower cakes, egg yolk cakes and snowflake cakes.

The gummies are okay, and long-term storage does not affect the texture and taste, and the flower cakes, egg yolk cakes and snowflake cakes are all made and sold on the same day to ensure the best texture and taste, and do not sell stale goods.

After all, she is positioned as a mid-to-high-end consumer group, and such customers are not greedy for good quality and low price, but more in pursuit of quality and service.

In order to attract passenger flow and quickly gain popularity, Shen Mingzhu did a series of promotions.

She asked Shen Hongmei and Du Juan to wear work clothes printed with Pearl Restaurant, and invited customers to try them at the entrance of the mall.

At the same time, it has reached business cooperation with other brands in the mall.

For example, how much you spend, you can get a 20% discount coupon from Pearl Restaurant, or a free tasting gift package.

The cost of the event is borne by the food factory, and many brand stores are happy to do a favor.

Relying on endless promotion methods, the first day ushered in a good start, 200 flower cakes and egg yolk cakes, as well as 10 catties of snowflake cakes, all sold out before 4 o'clock in the afternoon.

It doesn't matter if it's sold out, customers who want to buy it can make a reservation.

Customers who book can enjoy a 10% discount, and the first 20 customers who visit the store every day can also get a mystery gift.

This can prevent customers from running away from booking to the greatest extent, and can also encourage some customers to pick up food in the store early.

In the evening, Du Juan's family, Shen Hongmei and Pei Yang, who were supposed to get off work, all gathered in Shen Mingzhu's office, waiting for her to calculate today's turnover.

"What's going on, Mr. Shen, how much did you sell today?"

As soon as Shen Mingzhu stopped the abacus in his hand, Shen Chaobei couldn't wait to ask.

Shen Mingzhu stood up with his waist in his hands, picked up chalk and wrote down the turnover on the small blackboard.

235。

"So much? You can't be wrong, right? ”

With the current income level of ordinary wage earners, this is almost worth half a year's salary.

This is the first day of opening, and if this momentum continues, the monthly turnover will be at least six or seven thousand, or even seven or eight thousand.

Shen Mingzhu reported the turnover of each category and listened to Shen Chaobei directly.

Five-dollar cakes and gummies, eight-dollar-a-pound snowflake crisps, people in the city are really willing to buy them.

In fact, when Shen Mingzhu set the retail price of flower cakes and snowflake cakes, Shen Chaobei was strongly opposed.

Others, although not as violently reacting as Shen Chaobei, also thought her price was too high.

But Shen Mingzhu has his own ideas.

There is no shortage of rich people in every era, what is lacking is the means to make these rich people willing to pay for it.

With high-quality ingredients, combined with more than 30 years of craftsmanship and recipes, she couldn't believe that she wouldn't be able to make money from these people.

Announcing the good news, Shen Mingzhu arranged for tomorrow morning's work.

"The snowflake crisp booked by the customer is three catties, five catties of flower cakes, four catties of egg yolk crisp, red plum, you come to the factory at half past five tomorrow morning to arrange for the master to make, be sure to send things to the shop before 9 o'clock."

Shen Hongmei nodded hurriedly, and then reminded: "Mr. Shen, these are just the amount of reservations, so how much should be sold in the store?" ”

"We only do the amount of reservations."

This decision baffled everyone.

Shen Chaobei: "Taking advantage of the good start, shouldn't we do more?" You can't just rely on customers to make reservations. ”

"That's right, at the moment, we only make customer reservations, and we don't sell bulk orders."

"That person can't buy what he wants, so don't they all run to buy other ones?"

Shen Mingzhu smiled, "Rare things are expensive, the more things you can't buy, everyone will compete to buy them, this is called hunger marketing." ”

……

It was almost 11 o'clock when I got home from the meeting.

Shen Mingzhu was not lightly tired, so he fell asleep after washing hastily.

The next day, before dawn, she fumbled her way out of bed.

"Want to go to the bathroom? I'll help you. ”

Pei Yang was awakened by her movements, thinking that she was going to get up at night, so he hurriedly got out of bed to support her.

Shen Mingzhu whispered: "I'm afraid that Hongmei won't be able to get up, so I'll call the factory and ask if she's arrived." ”

Knowing that she got up early for this, Pei Yang couldn't help but feel distressed, "If the work is arranged, don't worry so much, if Hongmei can't even do this thing, then there is no need to stay by your side." ”

After making the phone call and making sure that the master was already working, Shen Mingzhu put his mind at ease.

After going to the bathroom, she was about to go back to the house to continue sleeping, and after walking a few steps, she felt her stomach be kicked.

"What's wrong?"

Seeing that she stopped with a strange face, Pei Yang hurriedly asked with concern.

Shen Mingzhu looked at him dissatisfied, "Your daughter kicked me again." ”

Pei Yang looked at the small round bag bulging from side to side on her belly, and stretched out his big hand to caress it gently, "Guoguo, don't mess with your mother." ”

Xu felt his comfort, and the fetal movement soon stopped.

"Okay, she won't mess with you, hurry back to the house and sleep."

Shen Mingzhu snorted, "Your daughter just listens to you, I can't coax her." ”

"You and her are now one and the same, if you don't sleep, she can't sleep, but she can't kick you."

"Is that my fault?"

"It's good that you can recognize mistakes."

"You go away!"

"I know, you women love duplicity......"

……

Shen Mingzhu's hunger marketing strategy proved to be effective.

In the first week since it opened, the number of daily bookings has been steadily rising, and with the sales of gummies, the daily turnover has basically stabilized at about 200.

"Manager Yao, have you come back from a business trip?"

Not long after Shen Mingzhu arrived at the bunk, Yao An led two managers to inspect here, and she hurriedly went out to greet her.

Yao An politely greeted her, and suddenly said, "Second Miss is looking at shoes on the second floor, don't you go up to say hello?" ”

Before Shen Mingzhu could react to who the second miss was, she heard Yao An say: "Actually, making an exception for you to come in and rent a bunk is also what the second miss meant." ”

Two more~