After Beichen finished speaking, a business representative below found that there was a problem here, although it was 100 groups of players, most of them may last less than two days, so what is the use of advertising? It's a waste of money! So he stood up and asked.

"Hehe, this friend said well, then I want to ask if you choose just enough to stick to the end? Wouldn't that be a stroke of luck!

So this is to open the blind box, and there is another point, even if the contestants quit and the live broadcast room is closed, the advertisements can still be seen in the studio hall, what is the loss to you!

Of course, I'm just analyzing it for you, and you have to measure it yourself, judging from the 130 million broadcasts on the first day, no matter what, it will be beneficial to you and no harm.

In order not to delay time, the naming right of the program adopts the bidding mode, and the classified naming adopts the nature of hidden labels, of course, we will have a reserve price, and now we will start the bidding for the naming rights of the program, with a reserve price of 50 million, and each price increase shall not be less than 10 million. ”

Beichen explained to everyone again, in fact, he didn't care, he didn't get to his expected price, he wouldn't let it out, and it was a big deal to advertise Pinchen Company.

After the show becomes popular, you can liberate these advertisements, and you may earn more by then.

is like the original singer show, Tan Bing negotiated with the program team with 80 million under the instruction of Beichen, when the show was not yet popular.

But after two more episodes, the program team, including Shanghai TV Station, regretted it!

So will this show be popular now? Beichen has no doubt that it will inevitably catch fire!

Then it is impossible to sell this advertising cost without a lower limit, and it is better to put it than to be lacking rather than excessive!

For example, the naming rights of the program, his bottom line is 150 million, and those classified ads, his bottom line is 20 million.

After Beichen's offer came out, everyone behaved normally, and no one thought that the reserve price was too high, in fact, no one who could come here was a fool, and they all had a scale in their hearts.

"Let's give 100 million!" Within ten seconds of Beichen's finished speaking, a woman in the audience raised the sign in her hand and said loudly.

Beichen listened to the voice a little familiar, and looked at it, sure enough, Tan Bing with orange.

"It seems that I should have gained a lot of benefits from the last singer show! Add 50 million when you open your mouth, it's amazing, but I like it! ”

Beichen was secretly proud, but his mouth was very calm.

Today he is working as a temporary bidder.

"Our orange Tan Dong bid 100 million, is there a bid?"

Soon someone raised a sign below, with a price increase of 10 million, which is a doll drink brand, although doll music and fruit orange are not sold in the same drink, they are also very different.

Seeing the success of Guoli Orange in the King of Singers show, Doll Le also came with determination this time.

With the passage of time, the competition for the naming rights of the main program is inextricable, in addition to the two beverage companies, a few more were added later, but after a few rounds, there are still only these two left!

And at this moment, the asking price has reached 180 million, Tan Bing squinted and glanced at Doll Le's side, and it happened that she was also looking at her over there, and the two sides looked at each other and smiled, not admitting defeat.

After Tan Bing's beverage company gave an advertising plan in Beichen, the business was so good that it exploded, and later it was named the king of singer program, which was even more prosperous, basically occupying a 10-point share of the Yanguo beverage market.

Coupled with the current strength of the Tan family, it is not an exaggeration to say that they are wealthy, only 180 million, and they don't care about it.

On the other hand, Doll Le, the old brand, has a lot of heritage, but the sales have not been sluggish, after seeing the successful marketing of fruit oranges, they also want to change the status quo, so the naming right of this time is also inevitable.

Watching these two families fight to the death, and still looking at each other and smiling, Beichen wants to laugh even more, you guys are fighting hard!

"200 million!"

"220 million!"

"230 million!"

......

At this moment, Doll Music has already called 230 million, and just as Tan Bing was about to raise his card again, the assistant next to him whispered a few words.

Tan Bing was stunned for a few seconds, thinking about it and feeling reasonable, so he put down the sign!

"You've won!"

The sudden brake of the fruit orange made the doll music not react for a while, in fact, they are also very entangled now, because this price has exceeded the normal naming rights a lot.

But the two parties were amused, and it was a bit difficult to ride a tiger, and at this moment, the other party actually took the initiative to give up, which made the representative of Doll Le breathe a sigh of relief, and at the same time felt a little unhappy!

"Congratulations to Doll Le Company for obtaining the main naming rights of this "Survival in the Wilderness", with a naming fee of 230 million, congratulations!!"

"Bang Bang!" Before Beichen finished speaking, the applause came over, Beichen turned his head to look, it turned out that Tang Dao and Xiaoyu were applauding desperately, and Beichen whispered.

"Not a shameful ......"

"The main naming right has been famous, so let's make a price for classified ads, I will make a reserve price, and then make a quotation for everyone who does it, and the one with the highest price will get it, fair and just.

My reserve price is 10 million yuan. ”

"Hiss......"

As soon as Beichen finished speaking, there was a burst of inhalation below, this price is not low! The key is the secret mark, you have to add it up.

But I'm surprised, but since I'm here, I still have to participate, 100 of them, I'll report 10 million, maybe I can get one! Maybe you will win the championship, then you will make a lot of money!

There are those who think like this, but most of them will add money, it's just a matter of adding more and less!

Fruit Orange Tan Bing was secretly proud in her heart at this time, what the assistant told her just now is that now, rather than not knowing how much money it will cost to compete for the main naming right, it is better to put your energy here.

He plans to take out 200 million, and then use it all to bid for these classified ads, think about it, if there are ten live broadcast rooms in a row in a row full of fruit orange advertisements, it seems that the effect will not be bad.

That's what she thought, so she gave up competing with Wadole and turned her head to do the title of this piece.

Her approach is very simple, she wrote a bid price of 20 million on the secret bid, and then the number is 10, yes, she is ready to win ten.

Half an hour passed, and the dark mark time ended.

"Ladies and gentlemen, this is the end of today's advertising investment promotion, about the selection of classified advertisers, we will be based on the results of the dark bidding, and it will be announced on the program group website before three o'clock this afternoon at the latest.

At that time, all the winning bidders are requested to provide advertising materials in a timely manner and contact the advertising department of our program group. ”

After the end, Beichen organized the program team to statistically summarize the hidden bid quotations of many manufacturers.

After an hour of statistics, 15 manufacturers successfully won the bid, the lowest of these prices were 20 million, some had 30 million, and a total of 80 advertising spaces were sold.

The rest really offered 10 million for speculation, and the staff came to the Beichen office with statistics.

"Chairman, there are 15 manufacturers who have won the bid, including 45 of 20 million, 20 of 25 million, 15 of 30 million, and 30 of 10 million.

But there are already 80 in front, so the 30 of the 10 million can only choose 20 of them, and how to choose this is still up to the chairman to decide. ”

Beichen is quite pleased to hear this data, the first 80 advertising spaces have sold 1.85 billion advertising fees, plus the main title sponsor, this time the advertising cost is a total of 2.08 billion, which is already very satisfying!

"The bid of 10 million is not left, the 20 are empty, and they are left to our subsidiaries of Pinchen Group, and you can also wait a few days to see the effect and sell it again!"

Just kidding, the offer is 10 million, first of all, it's a disrespect to this show, I'd rather leave it empty than give it to you.

When the staff went to prepare, Director Tang and Xiaoyu came to the Beichen office.

"Mr. Bei, my old Tang admires you now, and you have already made a lot of money before the show started!

The registration fee income is 380 million, and the video on demand payment is still uncertain, but it will definitely not be lower than the registration fee.

In addition, today's advertising revenue is 2.08 billion, and these few things will be added casually to 30 billion, how much do you invest?

At best, it won't exceed 500 million, and the net profit will be 2.5 billion, which is okay!

Old Tang, I have decided, when this show is over, I will resign, and I will do it with you in the future! ”

"Hehe, Director Tang, then we will be colleagues from now on!"

Beichen looked at the envious, jealous and hateful looks of the two, and he was so happy, he felt that it was still necessary to stimulate them again.

"Where is this? There's another big head you haven't seen, and that's tipping! For example, if 100 million people watch the live broadcast, how much will be rewarded that day?

Even if we only take half of it, it's scary!! ”