At night, the front gate square of Wanzhong Mall is brightly lit.

In the environment where the lights and the night are intertwined, a PVC board more than two meters high is standing in the C position of the square, and the system and color scheme are almost the same as the one on the rostrum of Linda.

It's just that on this PVC board, the school emblem of Linda has been replaced with the trademark of Wanzhong Mall, and the advertising slogan has become a visit to Wanzhong Mall, and the group arrives at the store, enjoying a six-fold discount on the whole site, and the delicious and fun are all in one city.

With Linchuan University as the main force, students from the four major universities poured into the mall, and the passers-by who came and went in the business district were confused.

What's the situation today, are you going to have an event?

How could there be so many young men and women frantically pouring into the mall opposite?

With this question, passers-by unconsciously merged into the torrent of students, entered the mall with curiosity, and then their eyes instantly widened.

"I'm grass, I haven't been here for a long time, why did it suddenly change to this? Is it my opening in the wrong way? ”

"Here...... Isn't there a place where clothes are sold? ”

"I seem to have a feeling of strolling around the pedestrian street, there are a lot of tricks, and there are even crane machines and sticker machines?"

"Look at the floor signs in front, you can eat, drink, and have fun, but is this the pedestrian street on the other side?"

"Hey, there's also a husband's storage place and a baby care center, Mom, I'll be able to go shopping happily in the future!"

"What is the negative layer? Supermarkets and seafood markets, wow, they actually made wedding dresses for dummy models out of toilet paper, whose idea was this? ”

Walking into the mall, whether it is the students who came to spend with the coupons, or the urban passers-by who came to join in the fun, they all had surprised expressions on their faces at the moment.

To be honest, since the rapid start of the reform at the beginning of the year, the customer flow of Wanzhong Mall seems to have been cut off and stopped abruptly.

Young urban white-collar workers have gradually begun to contact and become obsessed with online shopping, and the trend of spending in physical stores is gradually declining, while middle-aged and elderly customers are gradually not coming because they can't buy things that they are satisfied with.

From the door to the door, it only took four months for everyone to do it.

Of course, there is also a lot of speculation in the society about the changes in the mall.

A good mall, how can you say that if you don't sell goods, you won't sell goods?

Some people say that this old shopping mall in the center of Linchuan has begun to break its hands and feet because of its cash flow failure.

Some people also say that Wanzhong has already been sold, and the boss behind it doesn't know how to run it at all.

Some people even said that the boss ran away with his sister-in-law on the second day after the New Year, and the current crowd is only an empty shell.

In short, everyone thinks that Wanzhong Mall is like a building that is about to collapse, and it is only a matter of time before it goes out of business.

This is how doing business is, although everyone's ultimate goal is to make money, reputation and credit are more important intangible assets than money, and when rumors continue, the only remaining trickle of customers will disappear.

But today, when students appeared as a consumer booster, driving the flow of customers in the business district, forming a cycle, the reformed Wanzhong finally returned to everyone's sight.

As a result, the emotions of surprise began to ferment rapidly.

These guests may not consume and come out empty-handed, but even so, they will remember the new look of the crowd and spread it around when they return.

"Eh, you know what? The multitude is now ...... It's gone! ”

"Husband, let's go to Wanzhong Mall, they all said that they don't need to go out, they can eat, drink and have fun."

"Go to Center Street for a walk first, and then go to Huaxing Road to eat hot pot? It's too round, go directly to Wanzhong Mall, you won't have visited the current Wanzhong, right? ”

Rumors spread very quickly, and it won't be long before the new people will be known to most people.

Of course, with the spread of rumors of a gorgeous transformation, the name of the group will also glide in the wind.

I won twice, I won twice, this was not a win-win situation, until tonight, when the traffic gathered here, Jiang Qin painstakingly planned a win-win situation for half a year before it really landed.

"Manager Yue, our hot pot restaurant on the third floor is full, and many people are queuing at the door."

Yue Zhu looked at the crowd and was a little confused: "Aren't the package tickets for the group sold according to the actual number of customers in the store?" ”

The waiter pursed his mouth: "That's right, but the guests who come are not all students, and there are those who follow up, they spend money to eat, and we can't help but entertain them." ”

"In this way, you let them be numbered first, and I'll go find Mr. He."

"Okay, Manager Yue."

Yue Zhu hurriedly entered the elevator, his expression sometimes excited and sometimes nervous.

After the reform began, in the face of the dwindling passenger flow, she was actually very depressed and worried.

What if the reform changes itself to death?

What if the reformed mall can't attract customers?

But all the worries vanished tonight and turned into a sense of excitement about the dawn of a new era.

She was the head of the mall sales business before, and she knew how difficult it was to guide the flow of customers, but everything came so suddenly tonight that people were a little caught off guard.

It was as if Jiang Qin casually threw a cigarette butt and landed in the cotton pile, and the tiny spark began to burn wildly in an instant, turning into a terrifying sea of fire.

At this moment, when the elevator reached the top floor, Yue Zhu stepped into He Yijun's office and reached out and knocked on the door.

"Please come in."

"Mr. He, the food city is full of customers, and now there are still many customers who are continuing to enter."

He Yijun's eyes widened slightly: "The online marketing of the group to the store has already worked?" ”

"Not only is it effective, it has already exceeded the actual number of customers on the third floor of the store." Yue Zhu didn't know whether to cry or laugh.

"Don't panic first, I remember that the manual seems to say this situation, you wait for me to check."

He Yijun opened Jiang Qin's edited manual, and then squinted his eyes and looked at the screen for a long time: "I found it, you go and prepare some snacks, fruits and tea for those waiting at the table, and then prepare some small toys for children, and then send them our printed propaganda color pages." ”

Yue Zhu opened his mouth, a little stunned: "They haven't spent money yet, what if they leave when they're full?" ”

"That's what Mr. Jiang's manual says, let's just do it, oh yes, call the employees of our bottom business nail salon over and make a basic nail for the guests waiting at the table, the kind that doesn't charge."

"I understand Mr. He."

Although Yue Zhu was confused, he still called people as soon as he went out, instructed a group of people to go to the warehouse to get the newly made propaganda color pages, and instructed another group of people to go to the supermarket on the basement floor to get snacks and fruits.

Ten minutes later, rows of snacks and small, freshly cut fruit bowls were pushed to the third floor.

The guests waiting at the table opened their eyes wide, and said in their hearts that I didn't even have a amount of money, so I ate fruits, snacks, and drank tea first, is this really okay?

Subsequently, the promotional color page was also sent to the hands of the guests, and gradually, people who didn't know each other even began to unify the topic.

"It turns out that there is a game city in the mall?"

"Hey, the second floor used to sell these things, and the variety is quite rich."

"The baby care area is a children's paradise, which is pretty good."

"Miss, can I take this coloring page with me, take it back to my colleague and show it."

Yue Zhu nodded with a smile on his face, and then as if he had suddenly caught something, his eyes gradually began to startle.

It turned out that Jiang Qin asked them to send snacks and fruits to the guests who had not consumed, but in fact, they completed a marketing about people's hearts in the process of eating, drinking, talking and laughing.

As the old saying goes, if you eat other people's soft mouths and take other people's hands short, these guests are likely to become the water army of Wanzhong Mall because of these few pieces of watermelon and a few bags of small snacks, and constantly carry out effective propaganda to the people around them.

One to ten, ten to hundred, one hundred to thousand......

Yes, these propaganda color pages are beautifully printed, but if they are to be distributed on the street, passers-by are likely to throw them away without looking at them.

But these potential customers who have eaten you and drunk your have actually read the contents.

Even if they don't take away the color pages, they just say to the people around them: "I couldn't wait for the table to eat hot pot at Wanzhong Mall last time, and they directly gave me fruit snacks to eat, and also made me tea and nail art, and guess what?" I didn't spend a penny, I'm full!"

In this sentence, the passenger flow behind Wanzhong Mall is absolutely indispensable.

But......

This is the manual that Jiang Qin made during the winter vacation, and at that time, the people had just determined the direction of reform, and they didn't even know where to start, did they?

Business people are used to thinking about a few more steps, she knows this, but thinking about hundreds of steps, thousands of steps, this is too scary, right?

Yue Zhu has been doing mall marketing for a long time, and has held various exhibitions and activities, but compared with Jiang Qin's methods, she suddenly felt as if she was playing at home before.

At the same time, He Yijun also came to the third floor, looking at the room full of guests, looking at the individual guests talking and laughing in front of the door, and his heart couldn't be calm for a long time.

Since last year's New Year's Day, after collecting the business cards of Linchuan Commercial Performance, he found that Jiang Qin was a dog and was always winning him.

But it wasn't until this moment that he understood that in fact, Jiang Qin had been winning with him, winning the great waves of the times first, and winning the hearts of the people in the negative period after the reform.

He may not tell you what he did, but you can see the results.

He Yijun crossed his arms and suddenly understood what it meant to be a noble man from heaven.

You know, Wanzhong Mall actually has a mirror, that is, Fuxing Mall located on Nanshan Avenue.

According to the boss of Fuxing Mall, their net sales business volume has seriously declined this year, and it has been declining all the way from the beginning of spring to the present, and they have also tried all kinds of ways to open up new customer flow channels, but they don't know that the consumption pattern has begun to change.

If you hadn't met Jiang Qin, what would have happened to Wanzhong?

Maybe it can survive for three or four years, and finally it is acquired because of bankruptcy.

It takes courage for a strong man to break his wrist, and He Yijun suddenly found that the courage to abandon the mature pure sales business was actually given to him by Jiang Qin.

Recommend a friend's book.,The starting point is the old author.,Of course,The most important thing is to vote for a monthly ticket, brother Meng!!!

(End of chapter)