Chapter 382: A real business battle only requires two fists
After the mobilization meeting, the Ministry of Commerce and the Marketing Department each divided into 12 teams to go to the second and third tier cities to promote the first step of the plan, and the merchants signed contracts.
Subsequently, Tan Qing personally led people to Shanghai to organize the promotion and operation of the university town.
The matter of fighting a war is very about the right time and place, and the change of these three conditions often has a very serious impact on the outcome.
And now, the concept of group buying has been hyped, the first batch of funds brought by other group buying networks has been exhausted, and the university town is equivalent to a fortress, which is easy to defend and difficult to attack, so the time and place are right and people gather, so it would be too wasteful not to do something.
Before leaving, Jiang Qin specially named Tan Qing: "In the future, you will be the icebreaker queen Tan Qing." ”
The corners of Tan Qing's mouth twitched: "Boss, can you come up with a nice name, this name sounds like a monster." ”
"Do you think holiday nukes sound good?"
"This ......"
Jiang Qin stretched out his hand and shook it as if he had grabbed a pole and waved it forward: "The name is for a good omen, and also to give the enemy a strong deterrent, the name Icebreaker is very appropriate." ”
Tan Qing pursed his lips: "Wenhao is called the God of Kitchen because he cooks deliciously, and Luffy Yu is called Xiucai because he did it, so what about me?" ”
"Do you still remember when the group was operated in a university town, you stayed in Linda and developed the market yourself in order to make money with your subordinates? How enthusiastic we were at that time, Tan Qing, no matter how far we went, we should never forget what you are best at. ”
Tan Qing was stunned for a moment after hearing this, and then pursed the corners of his mouth: "Boss, I promise to complete the task." ”
"Go, with my expectation and glory."
On April 12, Tan Qing led the local push team to prepare to leave for Shanghai.
Arriving at Linchuan Airport, the member channel of the Linchuan Business Gang was fully opened, and the journey was unimpeded, and even the luggage was taken away by someone and sent back in person.
At this time, half of the group division was directly emptied, and only a technical department remained.
In order to ensure the feasibility of the medium-term plan, Jiang Qin asked Nanako to recruit a new group of programmers to escort the LBS service and merchant management system.
Before mobile devices became widespread, even if these things were made, their effectiveness would be reduced.
So Jiang Qin is not in a hurry, but the only dead order is that these two systems must be mature and reliable.
In addition, Jiang Qin also gave Sunai another hidden task, that is, the design and development of the internal management system.
With the development of the national plan, there will be more employees in the future group, and the volume will also increase dramatically in the next two years, how to efficiently manage the national team and effectively realize the responsibility to people, almost all rely on the online system.
Jiang Qin is very relieved of his own people, but he absolutely does not allow the so-called concept of being outside the country and not being subject to the king's order, which is a big taboo.
"Boss, when I went to the ocean supply chain, I only looked at the cargo management system, but what should I do to manage people?"
"The name is different, but the reason is pretty much the same, as the business develops, each city will have a general manager, followed by a manager, a supervisor, and then all the employees who are exposed to the first-line market, layer by layer."
Jiang Qin measured a gesture down the stairs: "You can think of managers and supervisors as reserve warehouses in the logistics park, and employees as goods that need to be constantly transferred." ”
Sunai thought thoughtfully, then nodded.
"The empty consumption period of the group buying website is coming to an end, all the websites are trying to find a way to raise money, and the next step is the entry of small capital, during this link, we mainly do the second and third lines, and will not be involved in the battlefield, but when the big capital intervenes, many things will not be left to us."
Jiang Qin looked at Sunai: "I'm very poor, I can't kill those big capitals, at most I can hold the second round, and in the third round, our only chance is to do a good job in user service." ”
Sunai nodded: "Guarantee to complete the task." ”
"Work, with my expectation and glory."
Jiang Qin patted her on the shoulder, turned around and went back to Entrepreneurship Base 208.
Dong Wenhao has been planning campus activities to promote the group since last year, but it has been shelved because of the early waiting.
Now, he is leading the content team to comprehensively optimize the plans prepared in advance, and intends to cooperate with the actions of the marketing department and the Ministry of Commerce to help the promotion of the group in the university town.
Online and offline, front and back, until mid-April, all the initial arrangements were made.
This operation is the largest in the history of Jiang Qin's entrepreneurship, but it is the same as the spring rain that day, a bit of moisturizing things silently.
Except for the impassioned and generous speech at the Longkai Hotel, everyone followed Jiang Qin's instructions, walked at night in brocade clothes, and kept diving.
As Jiang Qin expected, group buying in first-tier cities is hot and popular, but group buying in second- and third-tier cities is not so lively.
It's much easier to fight them than it is to fight the crazy guys in the first-tier cities.
The most important thing is that all the brands of the Linchuan Business Gang unconditionally cooperate with Jiang Qin's actions, asking for money and people.
From 09 to 10 years, the joint business model of Xihan Heqing has been constantly harvesting the market, and finally contributed its own strength at this time.
At the end of April, Hamburger Emperor, Xitian, Heli Lao, Green Pepper, Snack Convenience Store, Wiener Hotel ...... A number of Linchuan brands have updated their advertisements and added group buying on the basis of the original publicity, saving worry and money.
After a year of marketing, these brands have always had a relatively bright brand image among consumers, so they are far more influential than TV commercials.
Taking advantage of this wind, the team that sank to the second- and third-tier cities began to fight quickly, and the ground push action was in full swing.
But some local gangs are not moral, especially those small group buying websites, in line with a barefoot not afraid of shoes, local not afraid of foreign ideas, open your mouth is I, Ye Liangchen is a local, what about Your Excellency?
As a result, he was beaten.
At this moment, the ground pushers who carried over the contract workers every day realized, good guys, it turns out that the things we have been training for two months are used like this.
What high-end business war, what to point to the country, what to talk and laugh between the clouds and rain, this story tells us that the real business still depends on the efforts of both fists!
Then, unsurprisingly, the local gangs and the local push team were sent to the police station.
Because it was the local gang that did it first, and what can be said about the quality of pushing in a group...... It's a bit of a dog, a bit of a scoundrel, and it is said that there are law professors from 985 colleges and universities behind them to give technical guidance, so that in the end, the mediation lasted for half a day, and the local gangs did not take advantage of it.
According to the recollection of a local push manager of a group buying network in Changsha, he really saw the highest level of playing Laipi that day.
"Those people, the scolding is very ugly, but they just don't do it, until we can't bear it anymore, go up and push the man, and as a result, we are directly pressed to the ground."
"They've practiced my grass, dragon claw hands, do you know? is Jet Li's Heaven and Dragon Slayer, that move is exactly the same. ”
"However, we didn't resist too much, we just took the salary, so we didn't risk our lives, so we just wanted to fight and beat them, and we killed them after the fight!"
"As a result, when I went to the police station, they called directly to find a lawyer."
"Have you ever seen a fight with a lawyer? It is said that he is still a university professor! ”
"Later, we left the police station, and when we had dinner in the evening, we reviewed it and realized that damn, it turns out that these people have been trained to even scold people."
"That's when I knew I might not be able to play."
"What do you think, a lot of the recent popular offline brands only work with them, and their employees are more scoundrels than us, how can you do it?"
"But our boss is still not convinced, let us arrange for someone to keep an eye on them, and guess what we found?"
"Those guys carry five kilometers of weight every day, and they have special coaches, so they're coming for us."
The second and third-tier target cities won the first battle, taking advantage of the fatigue of the empty consumption period, the group successfully settled in Changsha, Wuhan and Xi'an, little by little encroaching on the local market, the speed is not in a hurry or slow, specializing in quality services.
At the same time, Jiang Qin went to the entrepreneur club in the western suburbs and played golf with eight mine owners.
The mine bosses in Linchuan are incomparable with the top mining bosses in other provinces, but even the boss with the least assets has a net worth of one billion, and after the policy is tightened and the minerals are fully nationalized, these bosses have nothing left, and the poor are only left with money.
Jiang Qin called them the Eight Heavenly Kings, because these eight were all pillars of the Golden Silk Foundation, and everyone often drank tea and chatted together, bragged and played ball, and lived comfortably every day, as if they had no worries.
If you want to brag, then you really hit Jiang Qin's muzzle, so the Eight Heavenly Kings like to listen to him chat.
What's the point of scooping the ball into the hole with one shot? It's interesting to hear the stories you hear while you're playing.
The most important thing is that these eight bosses were carefully selected by Jiang Qin, and they basically have a bit of a cultural level, a strong sense of dedication, and they like to try new things.
Another key point is that these coal bosses have abundant funds, but they respect professionalism very much, they have invested in many brands in Linchuan, but they have never intervened in management and operation, such a character is very good.
"Mr. Jiang has recently done group buying again?"
"Yes, seeing that the market is hotter, let's try it."
"If you have something to talk about, you have money."
"Not yet, at least not yet, I'll definitely open up when I need to."
Jiang Qin sat on the open-air sofa, leaning on his club, looking at the vast green field with a smile on his face, his eyes looking farther and farther with the skyline.