"It's almost time to get off work, do you eat seafood or Japanese food today?"

"I'm tired of eating seafood and Japanese food, let's have something fresh, I heard that there is a new Thai restaurant in Jing'an."

"Okay, that's Thai food."

In an office building in Shanghai, seeing that it was time to get off work, three small white-collar workers who had been touching fish for a day began to discuss dinner.

They are all the most basic type of employees, with a small salary, plus rent, water, electricity, and commuting, there is not much money left every month.

But in the past six months, their meals have been full of big fish and meat, and the little money in their hands can't be spent, and they can't spend it at all.

If you want to ask why, this is of course thanks to the sudden group buying boom in April this year.

What a half-price coupon, fold on discount, those high-end delicacies that were originally related to themselves are now at their fingertips, who is to reason with this.

Especially office workers like them, who are tired and tired every day, who is still in the mood to cook again.

And the launch of group buying just meets their high demand in this regard.

At present, the group buying website is mainly engaged in selling coupons, users open the web page, insert the U shield, use online banking to purchase coupons, and the background will generate SMS messages for the order according to personal information, which is convenient for users to go to the store for consumption.

These coupons are basically valid for one month, so many people will take advantage of the event to stock up more.

Stock up on a few hot pot restaurants, a few on seafood and Japanese food, and a few on movie discount coupons, anyway, as long as you consume them within a month.

This kind of system and model was brought up by the Xintuan, but the actual ancestor was Jiang Qin.

Of course, many group buying websites also have their own invented systems when they go online, but after a try, they found that this model is still more stable, so all websites have gradually changed to this model.

This is also one of the reasons why Suixintuan, although it has the most business ability, can quickly access the Shanghai market.

However, because the market here has stabilized recently, the discount has also begun to decrease, and the discount is not visible, but there is still a bargain to take advantage of.

While talking, the three white-collar workers opened the website of the free heart group and browsed carefully in the food section.

This has almost become one of the things they must do before leaving work every day, if they don't do it, it will be as if something is missing in their lives, which is the consumption habit formed by burning money.

"See what the discount is today?"

"It's only seven discounts, and the discount is not as strong as it was before."

"This is also normal, people are not engaged in charity, and they can't sustain it with such subsidies, so my suggestion is to stock up on more discount coupons, so as not to be able to eat them when the original price is restored in the future."

"I regret it a little when you say that, I had a discount in April and May, and I forgot to stock up on more coupons at that time."

As he was talking, one of them suddenly raised his hand: "Wait first, don't buy it." ”

"What's wrong?"

"My mobile phone newspaper has been updated, and it says glutinous rice, eating, drinking and having fun at half price, and there are group buying handles, enjoying the discount."

In 2010, there was no entertainment on the mobile terminal, so many people like to subscribe to some mobile phone newspapers, three yuan a month, which can be called the squatting artifact of the current era.

Hearing what my colleague said, the colleague in charge of buying coupons immediately changed the URL, and sure enough, he found the Thai restaurant he said before.

"Damn, it's really folded!"

"Then don't buy it in the group, just buy it on the glutinous rice!"

As a result, the market and users who have worked hard to maintain the group have followed in a blink of an eye.

This is the disadvantage of relying only on subsidies to attract users, and the result of this method must be that users switch back and forth between various platforms, as long as there is a gap in the discount, then it will never end.

This is also the reason why Jiang Qin did not feel anxious from beginning to end.

In this society where milk is a mother, what is the use of your milk in the early stage? You've got to be the winner in the end!

However, because the means of pulling the handle net and the glutinous rice net are too ingenious and powerful, Ye Ziqing also received the news as soon as possible, and his eyes were full of consternation.

Glutinous rice?

How could it be......

The question only appeared in Ye Ziqing's heart for a second, she seemed to understand something immediately, and then quickly called Zhou Zhenhao, who was in charge of the Shencheng market, and asked the secretary to call Cui Yiting.

When glutinous rice and Lashou.com appeared in Shanghai at the same time, and plundered the users of the free group with a huge number of preferential means, Zhou Zhenhao and Cui Yiting fell silent.

"No wonder ......"

Ye Ziqing was slightly stunned: "What's the wonder?" ”

Zhou Zhenhao was silent for a long time before his voice came out of the earpiece: "Since I started doing business here, glutinous rice and handle suddenly stopped grabbing territory, obviously there was a fight two days ago, but now it has stopped." ”

Cui Yiting took a deep breath: "They should have reached a cooperation." ”

"It was we who gave the glutinous rice merchant resources, otherwise he is still in the university town of Shanghai, how can he do this?"

was poached a whole team, but in the face of adversity, they entered the Kyoto market, and took the lead in completing the second round of tens of millions of financing.

And Zhou Zhenhao did not agree with giving resources to glutinous rice balls at the beginning, because Ye Ziqing and Cui Yiting voted 2 to 1 so that they barely objected.

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Now that the Suixin group has gasped, Zhou Zhenhao is determined to take back the Shencheng market.

And this time, Cui Yiting is unswervingly on Zhou Zhenhao's side.

Why?

Because the Shencheng market was originally lost by her, the poached Xu Wanshi was also a capable cadre supported by her.

As one of the three people in the company who hold decision-making power, Xu Wanshi's backstab has put her under a lot of pressure, and she often hears people from the company say that her ability level is not enough.

So, it's very important for her to reclaim the lost market.

On the other hand, Ye Ziqing's personality is more impulsive and he doesn't like to do long-term work, so he didn't raise any objections to the plan to take Shencheng directly.

Zhou Zhenhao is not stupid.

Before leaving, the plan they formulated was completely aimed at the 60% market of Handle.com, after all, if there was no backstab of Handle, the current Shencheng market would have been free to do so.

But it is not so simple for you to enter a city, the most difficult thing is to find a suitable breakthrough and make an impact as soon as you enter the market.

Therefore, merchants who have cooperated with them before are their best choice.

But no one expected that the reaction of glutinous rice would be so violent, and in just eight days, a series of activities for the Shanghai market began.

Cui Yiting thought for a while and then spoke: "Zhenhao, why don't you withdraw it?" ”

"No, we can't go back." Ye Ziqing shook his head.

“……”

Hearing this, Cui Yiting and Zhou Zhenhao suddenly realized a problem.

What will be the result of withdrawing from the deep city market now?

Their layout was all wasted, they didn't get anything, and they provoked two strong enemies.

People who do business are not naïve, and Zhou Zhenhao does not think that as long as he withdraws, Lashou and Nuomi will be able to give up entering Shanghai.

So now they are riding the tiger hard, whether it is a step further or a step back, there is no good result.

But why?

A few days ago, I obviously had an advantage, and I also got the second round of financing, why did I only take one step and force myself into a predicament?

Whether it is Ye Ziqing, Zhou Zhenhao or Cui Yiting, they are all thinking about this question at this moment.

Thinking about it, they were all a little sweaty......

In fact, the result is that they ignore three key points.

Now it's not up to you to decide how to go, it's the capital that pushes everyone to go, it's been half a year of burning money, and who can still get money if there is no effect? So whether it's glutinous rice or a handle, you need a big win at this time to improve your valuation.

The second key is why Nuomi.com gave up the market in Shanghai and went directly to Shenzhen?

It's because they also want to establish a main position, after getting the merchant resources of the Suixin Group, Shencheng is their best choice, but now not only has they joined in, but the Suixin Group has also come to engage in backstabbing, how can they not be annoyed?

And the third key glutinous rice didn't understand it at first, and it was only after an afternoon conference that I studied it.

On August 28th, when the marketing commissioner of the Suixin Group pulled the old merchants to discuss cooperation, the Suixin Group was exposed.

Knowing that this old partner was also coming to Shencheng to intervene, Shen Bo, the boss of glutinous rice, immediately held a high-level meeting.

"I think we can continue to cooperate with the Suixin Group and drive Lashou out of the Shenzhen market directly."

Wang Jinfu, manager of the Ministry of Commerce, first gave his opinion.

"But don't forget, Suixintuan has won the Shencheng market before, and he said that he gave us all the merchant resources, but who knows if it's all? At the very least, the merchants he signed today are not in the information we have gotten. ”

Zhao Qian, the manager of the marketing department, firmly disagreed with this idea, he did not want to face an enemy who was not sure of him.

"Actually, the Suixin Group is not authentic in this matter, we just came to Shencheng and restrained the Handle.com for them, but they came back before our feet were firm, so it's better to cooperate with the Handle.com, so that the Follow-up Group knows that my glutinous rice is not called to come and go!"

Liang Huan, the manager of the marketing department, is accustomed to being happy and hateful, and wants to do whoever he sees is unhappy.

After listening to everyone's speeches, Shen Bo was silent for a long time before speaking: "What everyone said makes sense, but now I want you to think about a question. ”

"Boss, what do you have to think about?"

Shen Bo's hand clicked on the table: "Who do you think is easier to deal with?" Against whom, can you get more benefits? ”

This is the question that Zhou Zhenhao, Ye Ziqing and Cui Yiting didn't understand at first.

Compared with the Handle, it must be easy to deal with, there is no doubt about it, so it is the lowest cost to join hands with the Handle.com to swallow the Handle.

So who is it better to deal with?

Even if you are on the same front as the Suixin Group and deal with the Handle.com, people can turn around and throw away the market and withdraw to Kyoto, and Shencheng is still a situation where the two sides are opposed.

But if they cooperate with Lashou and turn their guns to Shanghai, then they can eat half of Shanghai, and at least half of Shanghai!

Shen Bo and the executives of various departments had just finished the meeting, and within three hours, the phone call on the other side of Lashou had also arrived, and the ideas of the two sides coincided.

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