In mid-November, group buying websites in second- and third-tier cities have signed enough merchants, officially opened their business, and invested a large amount of money into it.

If the group is 20% off, I will get 6% off, or even half price.

This kind of behavior instantly aroused hot market feedback, such as handles, glutinous rice, 24 coupons, and wowowang...... The number of users is constantly rising.

This is the first wave of offensive and defensive battles in second- and third-tier cities, and it is unimaginably smooth.

The group is like a crispy chicken, chased all the way.

But just like Jiang Qin's idea of promoting Zhihu at the beginning, they seek quality for the promotion of first-tier cities, but quantity for the second- and third-tier markets.

This means that one regional manager cannot take care of all cities.

After all, the group only did Shanghai and Shenzhen, and the number of team members had already exceeded 2,000, and if every city did that, the consumption of labor costs would be too great.

Therefore, everyone's routine is to push all the way through by the elite team, sign a batch of the hottest merchants into the market, and then set up a local team to maintain the relationship between the business group, continue to do publicity, and develop business areas.

There is competition between teams, especially in front-line markets, where there are a lot of KPIs that need to be completed every day.

In the current situation of not making a profit, each team needs to get more contracts and make more deals to ensure wages and bonuses.

Hurry, tension, competition, elimination, constantly stimulate everyone's braincase.

Many times, as soon as the group changed the praise list, it was directly turned upside down by the local push team of other websites.

Because if you sign one of the merchants above, you are likely to be able to top three to five deals.

But...... There are exceptions.

Xiaohe of Nuomi.com recently begged his grandfather to tell his grandmother to sign three new stores on the hot list of the group, but the effect is not very ideal, and these stores do not seem to have much mass base.

However, with the opening of the discount, the transaction volume of these stores in the later period is also good.

Anyway, the market is red-eyed, who cares about those.

In addition, the management of many websites is also analyzing and learning the routines and models of grouping, and what they want to learn most is the praise list of grouping.

But the praise list of the group is actually established by many local college students, and the localization is very strong, but other websites do not have this channel, so even if the homepage is updated and the praise list is added, it does not make too much splash in a short period of time.

"There are a few that still can't be discussed."

"Yes, it's very stubborn, and I don't agree to it no matter how much entry fee is given."

"In fact, this is almost the same, and the market share is about to open with the group."

"If the praise list can be built, it is estimated that it will not be so difficult to play."

"That's going to be hard to fight, let's ...... I can't beat it. ”

"Actually, the group is already very powerful, obviously there are only a few people, but they can resist for so long, how high is the force value, I heard that the boss is still a college student? Martial arts school, right? ”

"They have already done it, and the user experience is not bad, the audience base is deep, and it is normal."

"But those local websites can't survive......"

Song Yaqian is a senior this year, and chose to leave school because of entrepreneurship, and the last time she bought the hi purchase group, Luo Ping admired her very much, so he gave her an opportunity to intern at the Tianjin branch station.

But when she came to Jinmen and heard everyone talking about joining the group, her brain was suddenly confused, and she didn't react for a long time.

How can you hear people talking about Jiang Qin's website here?

And as she took over part of the sub-station work, she realized that the group was playing against Lashou in Jinmen.

And not only Jinmen, but also Xijing, shopping malls and other cities also have a group figure.

She was a little confused, because she knew that Jiang Qin was the boss of Zhihu, and he had natural publicity advantages and barrier advantages in the business circle of the university town, and it was normal for her to be unable to beat him in a shopping group.

But she couldn't imagine that a college student group buying website would dare to go out of the school gate and compete with those websites with capital support to compete for the market, which is not a level of opponent at all!

Although Jiang Qin is very well-connected in the group buying market, and even Ye Ziqing's best friend has to call him uncle, but isn't the Suixin group a mess now, and finally it was acquired?

Song Yaqian herself is a person in this industry, but with her thinking, she doesn't understand Jiang Qin's purpose at all.

This is a winner-takes-all game, in addition to winning is losing, he doesn't rush to sell the website now, does he want to be the final winner? This seems a bit ridiculous, everyone is a college student.

"What ...... this?"

"The praise list, the gluttonous food list, and ...... Crazy Thursday? ”

Song Yaqian came to Jinmen, she didn't do anything else, except to understand the business situation, she has been analyzing the group.com.

She found that compared with the group in Kyoto University Town, the group in the second and third tier cities has been upgraded a lot.

Although their market is being eaten away little by little, the praise list is really intuitive.

She even suspected that the group had hired a dedicated food critic to write food reviews for the stores.

But she has been away from school for too long, and she doesn't know the existence of the group of friends, so if you invite them to dinner, these college students are really pouring ink out.

In addition, there is the so-called Crazy Thursday, every Thursday, they will concentrate a wave of funds at a specific time crazy discount, although the Lashou network has pulled away some customers, but every Thursday, there will be countless repeat customers who go back.

Pulling like this is very bad for the handle net of fast play.

Moreover, Song Yaqian felt that the Jinmen sub-station, whether it was the local push or the supervisor, ignored the purchasing power of the university town.

But with these advantages, does Jiang Qin want to win in this crazy whirlpool? How can it be.

"Jiang Qin, have you opened up a new business area?"

As Song Yaqian's message was sent to the QQ group, a group of college students in the group came up.

They have also been looking for a way to sell websites recently, and with the sinking market of the national group buying network, half of the people have already taken off the website, but when they heard Song Yaqian say that the group is still in the shop business, everyone has a question mark.

"Mr. Jiang is still expanding the market?"

"No, now is the best time to sell, if you really have to wait until the end of the year, it is likely that you will not be able to sell it."

"I was passing through the provincial capital in a car yesterday, and it seemed that I saw a flyer for the group, and I thought I had read it wrong."

Jiang Qin does not do it in all second- and third-tier cities, he is actually developing business circles along the path of Zhihu's promotion, such as Jinmen, Xijing, Mall, Linchuan, Xingcheng and Yongcheng.

In the entire market layout, these cities combine the four first-tier cities, which can include the north and south, are more mobile, and can radiate at any time.

So, except for the group members who dived to the point of death, many people said that they didn't understand it when they heard about it for the first time.

But soon, Jiang Qin's news popped up in the group.

"It's a little greedy, make it bigger and sell it later."

“……”

With a silence in the group, Jiang Qin had already come to the headquarters of the group, and after parking the car, he came to the technical department.

Recently, the temperature in Linchuan has risen a lot, and the snow on the road has almost melted, and the old snow can still be seen only where there is no sunlight.

Jiang Qin came to his own office, made a cup of hot tea, and waited quietly.

After a while, Sunai came down from the technical department on the fifth floor: "Boss, why does the office of our technical department have to be on the fifth floor?" ”

There is no elevator inside the group building, and Nanako has been running up and down these days, and she is very annoyed.

"The technical department is a group of older otaku, the lumbar intervertebral disc is not good, and the old ones are slow to exercise, and we are people's entrepreneurs, not only care about KPIs, but also care about the health of employees."

Jiang Qin shook his head, and then changed the conversation: "How is the work of the technical department?" ”

"The internal management system has been optimized, and it has passed the security test, and it can be put into use.

The boss's mailbox is a channel where regular employees at all levels can directly feedback news to Jiang Qin.

This thing is generally not used, because skipping reports is a big taboo in the workplace, and employees will not believe that there is such a thing as anonymity in this world.

But once someone takes a risk and uses it, it means that something is happening inside that has to be dealt with, so it's better than nothing.

"Well done Nanako, the technical department has a three-day holiday, and I asked Xu Yu to send the bonus to your account tonight."

After Jiang Qin finished speaking, his words changed sharply: "But when you come back from the holiday, your first priority is to do a good job in the commodity management system, which must be completed before next month." ”

As he was talking, Wei Lanlan also walked up from downstairs: "Hey, Sunai is also here, so I don't have to call you, you wait for me downstairs at half past one." ”

"Got it......"

Jiang Qin had a question mark on his face: "What are you doing at half a o'clock?" ”

Sunai took a deep breath: "Go and take the make-up exam for subject two." ”

"You haven't taken that damn subject 2 yet?"

"Nope."

Jiang Qin gave a thumbs up: "I advise you not to take the test, just hire a driver directly in two years." ”

Sunai narrowed his eyes, and said in his heart that it was really a big, big, big cake, and the boss really dared to say it more and more.

Jiang Qin turned his head to look at Wei Lanlan again: "Did your brother take it?" ”

Wei Lanlan nodded: "It's already here." ”

Lan Lan's family is in a mountainous area, the local education resources are not good, few students can pass the exam, most of the young people start to help the family after junior high school, and when they are old, they enter the factory.

Wei Lanlan has endured hardships herself, so she has always wanted to take her out to school, so that he doesn't lose at the starting line, Jiang Qin is now a bit thin in all walks of life in Linchuan, and it is not a problem to deal with this matter at all, he can help with two meals, and even chose a very good school.

"Are the bosses who are participating in strategic marketing here?"

"I'm here to inform you of this, everyone is here, waiting in the conference room on the second floor."

"Okay, I'll see you in the past."

(End of chapter)