Chapter 475: The group is coming
The announcement of the website upgrade of the group was hung for a day, and in this day, Volkswagen became the brightest star in the entire Shanghai market.
The review list with real money and the super high subsidy of real money, the membership plan and the discount promotion, a set of combination punches, almost all the first batch of stores that settled in the public exploded, and the people lined up all over the road.
In this extremely short period of time, Volkswagen's business area quickly spread outward, and glutinous rice was directly washed away.
On New Year's Day, the handle network was forced to the corner of the wall, but it was lucky to avoid this huge impact.
"What are you doing now?"
"Nothing was done."
"Didn't do anything?"
"Well, I can't say that, they did do something, such as...... Took over the ground push department that we had cut. ”
“?????”
In the conference room of Handle.com, everyone was stunned when Wu Peng said the news fed back by the marketing department.
The market is hot, consumption habits have been formed, and the merchant information is almost transparent, you go to the street to pull a young man, and his understanding of group buying is even clearer than that of the website.
Of course, the same discussion took place at Volkswagen's internal meetings.
When Chen Jiaxin asked this sentence, she quickly got an answer similar to that of Lashou.com, so she waved her hand expressionlessly and announced the discontinuation of the meeting.
She is a woman with a strong desire to conquer, especially those men who have flaunted their power in the business world.
But this time she came to Shanghai, but she felt very disappointed, because the opponent's mess made her feel that everything was too easy, and she didn't feel any sense of accomplishment at all.
A company without a wolf is destined to not go far......
She doesn't feel sorry for her opponent, she just finds it a little boring.
"Tension."
"In ......"
The night passed quickly, and it was six o'clock in the morning, and everything in the group had quietly changed.
In the early morning, when the sky had just dawned, and the distant skyline had not been white, and there was even a trace of black, several trucks drove out of the backyard of Xihan Heqing, and then sent a bunch of ground pushers in yellow vests to a fixed point.
Subsequently, the trucks quickly pulled boxes of goods and delivered them to each of the stalls.
Most of these stalls are set up near residential areas, and there are many people who get up early to work, and most of them have noticed the yellow vests at the entrance of the community, and also recognized the logo of the group, so they walked past it in surprise.
Some people who are in a hurry to go to work think that they are going to hand out flyers again, and they can't help but speed up their pace when they approach.
It's just that these ground pushers didn't do anything, they didn't stop people or give out anything, they just slowly laid out the table, and took out eggs, fruits, rice, noodles, grain, and oil from the box, and arranged them in a circle around them, like a throne.
At seven o'clock in the morning, the morning light spreads throughout the city, illuminating the streets and alleys, and it is time to go to work.
Xiao Lin, an employee in charge of monitoring the websites of major rivals, made himself a cup of tea in a hurry, and then clicked on the group network.
This is an operation he performs every day, and he can no longer be proficient in it, and he may be dizzy in the morning and make a mistake, but he will never make a mistake in this process that is almost engraved in muscle memory.
“?”
Xiao Lin opened the webpage slowly, and before he could look carefully, his pupils suddenly shrank, and then a sip of tea sprayed onto the screen, and the whole person was stunned.
There were a few colleagues in charge of other websites next to him, and after seeing this scene, their eyebrows frowned: "It's early in the morning, do you look at Tingting Mayday again?" ”
"No...... Out, something big is wrong. ”
“?”
"This update may kill us......"
Robin and the supervisors arrived at the company at nine o'clock, because since New Year's Day, their morning meeting has been canceled again.
Anyway, no one can beat it, so what's the point of having a meeting? With this effort, it is better to sleep a little longer.
Coming out of the elevator and entering the front desk of the branch, Robin, Wu Peng, Cui Yiting and Song Yaqian were still discussing the matter of the public and the group, and there was some confusion between the words, but more of a play.
It wasn't until Xiao Lin stopped them at the door with a computer and shouted that they were doing something together, that their faces suddenly became confused.
Five minutes later, Kobayashi was ushered into the conference room, and his computer was connected to the conference room's projector.
He is just a small employee, belonging to the most basic kind, usually has no chance to step into the executive's conference room, at this time he can't help but be a little nervous, so he held the mouse and clicked on the entertainment section, while constantly organizing language in his heart.
But before he could finish organizing his words, a sound of "" erupted in the conference room.
At this moment, all the executives are looking at the screen in disbelief, their mouths open wider than eggs.
Because they saw that in the group entertainment section, the distance was marked behind each business, hundreds of meters, thousands of meters, and kilometers......
And as Xiao Lin moved the mouse and used the down arrow to select the distance priority, from near to far, all the merchants were undoubtedly revealed.
"Distance display? How is this possible?! ”
"The website upgrade they did last night is just upgrading this?"
"......"
Almost subconsciously, everyone is denying what they see.
Since the rise of the group buying market, there have been thousands of websites, why are there so many? It is because of its low technical threshold.
As long as you find someone to build a website and negotiate with the merchants, you can make a small group buying network in minutes.
To put it bluntly, this is no different from some group buying QQ groups, but the carrier has been changed from QQ to a website.
Of course, some subsequent giants, such as handles, glutinous rice, and the public, have also done a lot of technical upgrades after getting the funds, such as membership systems, point systems, such as lottery systems.
But these things are just very basic and low-cost things in network technology.
But none of them could have imagined that one day, a group buying website would line up the nearest store for users based on their address information, showing the distance they had reached, which was simply unthinkable.
How do they map and map? How do you calculate distance? How much does it cost?
You know, the best in terms of technology is the public, but their search system only sorts you by sales, discounts, latest and purchases for you after you select the city, but it definitely can't do such a thing as distance sorting.
To put it simply, many people buy consumption vouchers from fixed stores, and they may have to cross from the east of the city to the west of the city before they can be used.
Especially when doing seckill activities, some people go directly to grab coupons, and they don't have time to look at the location information, and they will find out after the group has the coupons, Wori, how much the do I have to take a taxi so far?
As a result, many platforms have refund orders due to the fact that the location is not intuitive, resulting in users not being able to actually use it.
But if the service of group update is true, it is completely a dimensionality reduction blow, because other websites can't do this kind of service function at present.
And once consumers experience something convenient and fast, then they will never go back, which is a catastrophe for others.
"Leaders, don't panic, I'm ...... I still have something to say. ”
"What's wrong? Is it fake? A glimmer of hope burned in Robin's heart.
Xiao Lin was dumbfounded for a moment, then casually clicked on one of the stores, and then clicked on the route navigation below.
Soon, a route guide with a map appeared on the screen, and what was even more surprising was that next to the route guide also appeared a recommended guide for transportation, such as how many buses to take, how many subway lines......
Seeing this, everyone in the conference room fell silent, but what was more striking was the watermark affixed to the bottom of the map, which said Gao De map.
"What's so high?"
"It is a map service enterprise with a class A surveying and mapping qualification, very famous in the field of car navigation, and the route service of last year's World Expo is what it provides, but it is not free and open, and the annual service fee is very high, and the general enterprise can not afford it."
"How is the group ......?"
"I don't know about this, but I found a news on the Internet, early last year, the company announced its transformation and entered the Internet market."
Hearing this, Robin's brain suddenly buzzed, and he went from his scalp to his heels.
Well, the technology is provided by a professional map service company, but ......
What about the location of the merchant group? How does this location match the map, you know, the current car navigation will only show you the surrounding route and area name, and it is impossible to show the surrounding businesses.
Unless, when they sign a contract, they require the merchant to provide accurate address information, and then match it with the Gaode map while developing the market.
When did they sign up for a merchant? It was April last year at the earliest......
The chain restaurant brand of the food festival and the popular merchants in the business district with in-depth cooperation, now has another foreshadowing that spans the length of the year?
The outrageous thing is that the group buying industry has only been around for a year since it began.
In the conference room, everyone's hearts were pounding, and they couldn't slow down for a long time.
Robin even has a very outrageous idea, that is, the group a year ago has prepared everything, and then wait for the capital to follow up and mature the market, and then jump out by himself, no...... It's simply not possible.
"Mr. Luo, do you know what I thought just now?"
After a long time, Wu Peng looked at a merchant on the screen and opened his mouth.
Robin took a deep breath: "Let's talk about it." ”
"I didn't expect there to be a highly-rated spa club about 500 meters away from us, you should know that I'm not talking about spa clubs, although I like spa clubs very much, but ...... Did you understand? ”
“……”
When the words fell, everyone understood Wu Peng's subtext.
The distance service of group renewal will attract even those of them who do group buying, let alone consumers.
Who would have thought that there would be so many merchants around us who had not yet experienced it, who would have thought that I would take advantage of the nap time to go downstairs and press a jio!
"I think we should follow his map and try it, whether it is accurate or not, how much of a threat, we must find out."
"That makes sense, Xiaolin, you come along."
"Okay, Mr. Luo."
Subsequently, the group left the sub-station, followed the route map provided by the group, turned around, and finally met the spa club on the fourth floor of a commercial and residential building.
Glass doors, light gauze curtains......
To be honest, there is a gap between the location of this store and the actual distance marked on the map, but since it can be found according to the route guide, it means that the service effect is very stable.
Everyone looked at each other, and their faces became embarrassed.
Group buying is moving the service industry online, which has always been a famous saying in the industry, but this time, the group has pulled group buying directly into the field of technology, and such a big step is enough to make everyone scared.
"I'm going to write a report to the headquarters, this is not just a crisis in the Shanghai market, we have to find a way to catch up......"
Robin had a gloomy face and turned his head downstairs, while Kobayashi opened his mouth to add, but he didn't have a chance to exit.
He wanted to say that the map service is not all there is to the group update, and they have also updated a feature that is on the right side of the homepage, which is a group system.
But because there was no actual content in that group system, Xiao Lin didn't know what it was for, so he thought about it for a while and decided to observe it clearly before reporting.
"Mr. Wu, let's go too?"
"Uh...... You guys go back first, I still have some business. ”
“?????”
(The child is going to starve to death, give a monthly pass...... )
(End of chapter)