In the blink of an eye, the time has entered June, and the temperature in midsummer has begun to get hotter, but the group buying market has maintained little calm.

This is probably because after the upgrade of the group, everyone was frightened, and Kang Jingtao dug up his own foundation with a shovel, so that all websites did not dare to act rashly, and could only continue to improve their business in the existing territory.

But the group is still a fierce batch.

Jiang Qin really did what he said before, trained to become a peerless master, and then went down the mountain, bullying men and women, bullying men and women.

After they took Shanghai and Shenzhen, they quickly turned around and went to Yuecheng, and now they have eaten up 30 percent of the market.

The basic plate of the university town, the positive image of the martial arts local push iron army, buying genuine products to the strict selection of the group, coupled with the praise list made by Zhihu's huge user base, as well as GIS services and community group buying online.

The same routine, the same propulsion technique, even if the nest group has been prepared, there are some things they can't stop.

In addition to Wowotuan, Nuomituan is actually also laying out the southern market, but they have not touched Yuecheng, but have been wandering in second- and third-tier cities, planning to enter Yuecheng after adjusting their business structure.

But when the group gradually gained a firm foothold in Yuecheng, the glutinous rice boss hesitated instantly, and finally chose to return to the second- and third-tier markets and stick to his home.

They are afraid that the group will suddenly turn around, make a feint posture, and then turn around and eat the layout of glutinous rice in the entire second-tier cities in the south, and the glutinous rice will really be the last one.

Baidu is currently building a database for its own map application, and will help them upgrade their GIS service when it is complete, so it is not a good idea to venture in.

So throughout the month of June, as long as there is news about group buying, most of them carry the word "group".

"The momentum of joining the group in Yuecheng is fierce, and the momentum of the king is undoubtedly revealed."

"The group buying market is still hot, fighting to break out of the encirclement, and the market share ranks first!"

"The group was carefully selected to be shortlisted for CCTV's top ten integrity brands, and COO Wei Lanlan was interviewed: respect users and be consistent."

"The valuation of the group has soared nearly 100 times, and the company that is not favored by the capital market has become the biggest dark horse!"

"From trial to practice, it only took half a year to win half of the group buying market!"

Join the group, which was born on campus, didn't even dare to reveal its name in the early days, and shrank in the university town, and only had the courage to lay out the first-tier cities at the end of last year, and has always been regarded as the first echelon of group buying websites as miscellaneous soldiers.

It has gone all the way with many "weak" labels, and finally showed the temperament of the big demon king of the industry, and killed madness as a whole.

But other websites are not willing to sit still, and it is impossible to see the group as a monopoly, so the glutinous rice and wowotuan in the southern market have carried out a business alliance.

And the two sworn enemies of Volkswagen and Handle also began to secretly communicate with the song to prevent Jiang Qin from continuing to go deeper in Kyoto.

"Dianping's praise list and group are not high or low, and they can prevent him in the catering industry and entertainment industry."

"Handle can focus on the service industry and concentrate funds in this field, so that if the group wants to break us one by one, it will have to make two business adjustments, which cannot be completed in a short period of time."

"It's the best way to go."

"Because if he eats all the markets in Yuecheng and Kyoto again, then he won't have to continue playing."

Chen Jiaxin stood on the headquarters building of Dianping, and said with deep eyes.

In the following period, Volkswagen and Handle really differentiated their business priorities, and began to shift from opposition to complementarity according to the plan.

These two websites are not really weak, such a strong combination, the business is staggered, and it does form a strict control, firmly grasp the business area, and indeed greatly hinder the development of the group.

Because merchants and users are different after all, users may be retained because of convenient services and accurate reviews, but merchants still believe in the set of milk is motherhood.

As a result, the group's business in Kyoto came to a temporary standstill.

In mid-June, before the summer solstice, Wei Lanlan drove a BMW to Linchuan University and sent a tailor-made suit to Jiang Qin's dormitory.

The well-fitting black suit sets off his figure very straight, and with the bright gold Patek Philippe, it is inexplicably extravagant.

Just as he was changing his clothes, there was a sudden click from the balcony, and Young Master Cao, who had eaten bad things last night, walked out of the toilet with a vegetable face, and saw Jiang Qin standing in the dormitory in a suit and leather shoes, and instantly held his breath.

It's broken, I'm wearing a suit, and I'm definitely going to pretend to be forced again!

"Out of sight, out of sight......"

"Say nothing, say nothing......"

Cao Guangyu chattered, closed his eyes and touched back to the bed, pulled up the sheet and covered his head, as if he was walking peacefully.

Jiang Qin looked at Lao Cao's every move and was a little speechless, Damn, why don't you ask me what to do, is the friendship between brothers so fragile? Would you rather die than see me?

"I'm leaving, Brother Cao?"

“……”

"Brother Cao, I'm going to hold a meeting for more than fifty city managers, do you agree?"

Cao Guangyu pretended to hum: "Go early and come back early, I won't show up." ”

Jiang Qin gave a thumbs up and shouted, then opened the door and went to Longkai International Hotel.

This is the first time that the group has held a city manager meeting, and there are more than 50 leaders of each branch and the manager of the group headquarters, so that the entire conference hall is full.

The first half of the meeting was mainly around the summary and analysis of the previous business, and the city managers took the stage to speak, while the focus was on the second half, that is, the layout and planning of the group for the next step.

"Yuecheng doesn't need to continue to advance, just occupy a small piece of land first, and kill it all at the door of people's homes, you can't be arrogant to the end at one time, or follow the previous routine and do a good job in the core business area."

"In addition, the Kyoto market is currently facing more headwind, as it seems that Handle and Volkswagen are starting to join forces to put pressure on us."

"It's no wonder, after all, these two are our old rivals, and they may be a little scared when they work alone, and they have to find a companion to feel grounded."

"So, the team in charge of the Kyoto business needs to change its strategy and shift its focus to three areas."

"In the first aspect, we continue to do group selection, establish a genuine image, and maximize the trust of consumers."

"The second aspect is to continue to expand the area of community group buying and add more people."

"In the third aspect, we subdivide the category and only focus on one of them every time, such as hot pot in the first week, self-service in the second week, throwing money into it, doing large discounts, and quickly accumulating users."

"Because in the case of the two joining forces, it is more difficult and difficult for us to do all categories, no matter which one is time-consuming and laborious, and it may cause a new round of money burning wars."

"Therefore, we will do segmented group buying first, and we can quickly attract consumers towards this focus."

"Our service level is much higher than that of the public and handle, as long as consumers come, basically can not leave, and so on after the number of users come up, we use the existing channels of Xihan Heqing, the main promotion of group selection and community group buying."

"In this war, we are fighting at a fast pace in the early stage, but we must slow down in the later stage to see who loses patience first."

"The score of our team is enough, even if we don't score a goal in the second half, as long as we drag it out, we can drag it to win."

"As for the managers of the second- and third-tier cities, you can take a little action recently and take back some of the business areas that were thrown out before to scare them."

Jiang Qin sat on the stage, wearing a crisp suit, holding a Patek Philippe hand in the air, holding a plan for the second half of 2011, and a kind smile on the corner of his mouth.

After the city manager meeting was held, each sub-station began to adjust its business.

Shanghai and Shenzhen are mainly stable, because other websites are now on the defensive, and raids are unlikely.

As for Yuecheng, the strategic plan is similar to that of Kyoto, which is to change the business direction, focus on single products, and spend the least cost as much as possible to quickly accumulate local users.

Although the market share is not as high as that of the other party, it is more than enough to focus on a single product category.

And as Jiang Qin planned, although the business area of the group in Guangdong and Kyoto has not expanded, the increase in the number of users is still very considerable.

Because you invest all your money in one category, then you have enough money to smash discounts.

Even if some people don't like to eat hot pot, but when they hear about three folds and four folds, or a one-yuan spike, can he not be moved?

In this process, the group selection was officially launched, and all the offline advertisements were replaced with new ones, and they began to frantically emphasize the purchase of genuine products and the group selection.

Volkswagen and Lashou are actually very confused throughout the whole process, because their idea is to sign a large number of merchants to form a whole business area, and then retain users to gain market share.

But the group directly changed the direction of the business, using the large discounts of subdivided categories to continuously accumulate users, but they were not in a hurry to sign stores, which they really didn't expect.

But then they understood that the group was not the same as them.

The biggest difference is that he is doing the self-management of the strict selection of the group, as well as the delivery of the community group purchase.

It can not have its own business area, but as long as there are users and channels, they can still do business.

In fact, this is beyond the scope of group buying, more like the set of e-commerce, I directly use the channel to supply to users, bypassing the physical stores that they are desperate to sign up, and my business chain is still established.

"Grass, can this thing still play like this?"

"Is it not the point, the point is where their supply channels come from?"

"I don't know, I've never heard about them looking for channels."

"Damn, it's really evil, it was the same in Shanghai at the beginning, they said that they would be strictly selected, and they would be strictly selected when they said they would engage in community group buying, and the channel was like appearing out of thin air."

(End of chapter)