Dianping's seminar ended very sloppily, with no flashy finishes, not even a post-conference dinner, only sweaty crisis PR.

But there are some issues that are really hard to explain.

Why didn't so many brands come?

Don't talk about this problem, in fact, even the public comments are incomprehensible, and they don't squeak when they ask.

In stark contrast, it is the explosion of the group.

A large number of empathetic consumers continue to return, and the co-branded marketing of more than 20 top brands, the money in the entire market is not enough to make money.

In just a few days, all the refunds that were spilled out at the beginning were returned, and the pockets earned were about to be cracked.

While the popularity continues to rise, Dianping is already sweating and preparing to hold a press conference, intending to disclose the corporate account.

It was also at this time that the settlement cycle of the group quietly arrived.

Merchants in Kyoto got their money for their goods, and the news began to appear on the Internet again.

There was no early settlement, no collapse of funds, and the group was still dancing wildly in this farce, shaking many slaps from peers while dancing.

"Jiang Qin, are you leaving?"

"No, he is still staying in our hotel, and he said he will wait for the market to stabilize before going back."

"Still staying at our hotel?"

"He said that on the night of the dinner, he had a week's worth of tickets, including breakfast, and he also said that although the Internet guessed that Dianping's funds were going to be broken, he didn't believe it, he believed in the public, so he dared to buy it."

"I ...... Grass"

After Zhang Tao listened to Yang Xueyu's report, his blood pressure was high, and his eyes were black and white.

At this moment, Chen Jiaxin pushed the door and walked in: "Boss, people from major websites are here, and the investigators are back." ”

"Go to the conference room!"

"Okay."

Zhang Tao rubbed his temples to ease his breathing, and then took Yang Xueyu into the conference room on the top floor of the company.

The battle of public opinion is over, and the group has won a big victory, but there is still a core question, that is, how does the group convince those brands?

Because in the whole incident, the strangest thing is this link.

At present, these websites are doing the markets in second- and third-tier cities, fourth- and fifth-tier cities, and even seventh- and eighth-tier cities, and those markets are also opened up by them at a great price.

In those sinking markets, these brands are still the head, and they are still the brands that support most of the sales in the field of life services.

"Those head brands, like the group, are all members of the Linchuan Business Gang."

"What's that?"

"It's a local business association in Linchuan, although not all, but many of them."

In the conference room of Dianping, the owners and executives of several websites sat together, quietly listening to the results of a recent survey.

To be honest, the market has become like this now, and many website owners are starting to be wary of poor information, and they would rather share the flow of information than be beaten up like Dianping.

The enemy of an enemy is a friend, and the same is true of business warfare.

But this is only half of the results of the survey, and some people are a little unacceptable.

"That's it?"

"That's true."

"That's a bit of nonsense, isn't it, Dianping and Lashou.com are still good brothers of the Kyoto Internet Association, don't we still beat them when we beat them?"

Wu Bo couldn't help but raise his head when he heard Zhang Tao's words, and said in his heart, Are you polite.

However, Shen Yang, the boss of glutinous rice, and Wang Binliang, the owner of Wowotuan, do support Zhang Tao's statement: "There are more than 100,000 associations of the same nature across the country, and what role can they do in addition to collecting membership fees every year and calling everyone to brag about it during the New Year?" ”

After listening to this, Wu Bo also spoke: "Those stupid associations, they have a lot of money, they are all fucking eaten, drunk and merry, you tell me that they suddenly jumped back because they are members of the same chamber of commerce, do you believe it yourself?" ”

"Don't get excited, bosses, listen to me first, this business gang of theirs is different from the ones you joined, they are really helping each other."

“？”

"We screened a few more representative ones, such as Heli Lao, Burger Huang and Mr. Xianhui, although the headquarters of some companies is not in Linchuan, their bosses are almost all Linchuan people."

The investigator said: "The most interesting thing is that their development paths are surprisingly similar, they all started to lay out first-tier cities two years ago, and sank to the second- and third-tier markets a year later. ”

After listening to this, Zhang Tao leaned back in his chair: "It sounds a little familiar." ”

"Of course it's familiar, because that's the path of the group buying market."

After hearing this, everyone in the conference room was stunned for a moment, and then their faces changed instantly, and the overlap of the two paths instantly appeared in everyone's minds.

"When you were competing frantically in the first-tier cities, they suddenly appeared, relying on high-quality service to become the sweets of the group buying market, and when everyone sank rapidly, they also followed you to the second- and third-tier markets."

"We asked the marketing commissioners of the sub-stations in each city to inquire, and these brands are indeed the ones who are the most active in signing contracts."

"When many merchants don't know about group buying, they are afraid of being cheated, and they plan to wait and see, they have already signed a contract, and if you want to engage in activities, they will cooperate with activities, and if you want to do discounts, they will cooperate with discounts......"

"In addition, their business model is very suitable for group buying, such as their ...... There is a dedicated inspector. ”

"Moreover, where there is a money war, they will go to open a store first, because the inflated market can also allow them to quickly become famous."

"And then they will also share channels and drive the brands that join in the back to grow together."

After the investigator finished speaking, he looked at the people present: "We all know that Jiang Qin is the one who knows the most about group buying, so in other words, ......"

Zhang Tao raised his head: "Jiang Qin relied on us to burn money to compete, and helped these brands make a national layout. ”

"Yes."

As the words fell, everyone fell silent, leaving only a few scorching emotions in the room, accompanied by the creaking of chairs against the floor.

Money, like energy, is conserved, and if you burn money, someone must have benefited.

Like handles, glutinous rice, wowotuan, and more than 5,000 websites that have died, they have all burned money in this market, and some people even burned their eyes red, and accidentally burned through their homes.

In the end, the market did get bigger, but many people suddenly looked back and found that the money burned out was not proportional to the return.

There are even people who burn down their websites and don't know what they've gained.

As a result, Jiang Qin relied on the money they burned into the market, and effortlessly raised a large number of national brands, constantly incubated, accessed, and rode the wind, and finally became the pillar of the entire group.

[Fighting a group is never a one-man fight]

Yang Xueyu's mind kept ringing this sentence, suspense, and finally landed at this time.

But is it acceptable to all? No, almost 80 percent of the people present did not find it acceptable to the findings.

"He walked for two years and then sat and waited for us? Is this true for third-party payment, and the same is true for brand incubation now? ”

"Huh."

"When group buying was just emerging, we didn't even know where the industry was going to go, and he was already making a crown for his coronation? Is this reasonable? ”

"Stop playing, stop playing!"

"We spend money to burn the market, he uses our money to raise the brand, and in the end it's going to be a decisive battle, we want a knife without a knife, we want a sword without a sword, what the fuck ten thousand swords return to the sect?!"

"It's impossible, I can't accept it, now the second and third lines are all these brands, can we do group buying? I'd rather believe that Jiang Qin spent money than believe in this result. ”

There were many discussions at the scene, and many questioned the results of the investigation.

But this kind of doubt is not because it is unreasonable, but because of fear, because if this is all true, then there is no point in them continuing to do group buying, do you spend money to support his brand, and then let him reap it?

The investigator sighed: "The results we found out are indeed like this, and based on this result, everything is reasonable." ”

Zhang Tao was silent for a long time before he spoke: "What is Jiang Qin doing?" Isn't he doing group buying, how can he ...... So many bits and pieces? ”

"I think what Jiang Qin did from the beginning was not a simple group buying, to be precise, group buying is just a part of his business layout, and it is a channel that he is more interested in......

"So we're being suppressed by dimensionality reduction?"

"That's pretty much it."

The investigator turned to the last page of the report: "In addition, we screened and compared the equity of these brands and found a private equity organization called the Jin Si Nan Foundation. ”

Wu Bo frowned: "How can there be a private placement here?" ”

"Yes, Mr. Wu, except for Xitian and Dadi Cinema, other brands have their shares, and they account for a large proportion, and everyone can see them as a community of economic destiny."

"This is also Jiang Qin's?"

"The structure is unknown, but in terms of the time of establishment, investment style and investment field, this foundation should also be led by Jiang Qin."

“……”

At the end of the meeting, everyone left the venue.

Except for the people from Dianping, everyone else went back to the hotel first, packed their bags, and prepared to return to their city the next day.

It wouldn't be a secret that something is being watched and seen.

In addition to the general public, some people in the same industry and in the same circle will have heard of it.

For example, at the Internet Industry Exchange Summit being held in Shanghai, some big figures who rushed to attend the meeting also received the news at the first time, and their expressions were slightly stunned.

"Dianping lost."

"Those brands were raised by Jiang Qin himself."

(End of chapter)