Chapter 541: Or Foreshadowing?
The public opinion of the group buying war has come to an end, and the rumors about the imminent disconnection of funds in the group buying market have gradually subsided.
Xie Zhufeng and Zhang Baizhi divorced, Yao Chen and Ling Xiaoshu divorced, Xie Na and Zhang Jie got married, and Li Shuangzhuo's son beat people on the street......
The new melon in the entertainment industry quickly diverted the attention of netizens, and the popularity of the entire group buying website quickly cooled down through public opinion.
Serious people, who stares at the shopping platform every day.
In the hearts of netizens, even scientists have researched life-saving new drugs and invented technologies in the era of innovation, which are not as interesting as the private lives of celebrities!
Especially the police officer played by Sister Zhi is really moist.
But unexpectedly, the group seems to be out of the bundle of the group buying market, and the popularity has not decreased, the main reason is because the endorsement body is popular.
The Internet is full of "I speak for myself" second creations.
A rich second generation like Brother Cao sometimes can't help but post a paragraph.
"You only see my Patek Philippe, but you don't see my Lamborghini."
"I am the second generation of rich, and I speak for myself."
The original advertising slogan is chicken soup, through the contrast of perfume and sweat, highlighting the effort under the glamorous appearance, but the result is pure pretending to be forced by him.
You see, I've got Patek Philippe, and oh, I've got a Lamborghini!
However, there were some people in the forum who were not convinced by him, and directly used a comment to make Young Master Cao break his defense: "Are you speaking for yourself, you are speaking for your father." ”
After reading this comment, Cao Guangyu angrily scolded his mother in the dormitory: "Lao Jiang, take a look, is this kind of person hating the rich?" ”
"Really? I can't feel it. ”
Jiang Qin leaned on the bed: "After all, I am the rich generation. ”
"I ...... Grass"
And with the second creation of the endorsement body, those who can't keep up with the trend at all have begun to be affected, and they can't help but ask what kind of stalk this is, and then they are thrown off the portal, and they know that there is a website like a group.
This is the power of advertising and the charm of Internet communication.
Jiang Qin also swiped a lot of posts on the Internet for the second time, which I feel quite interesting, such as the film seller in the school's chat group, who has to make such a small paragraph every day.
You only see her milky white Yukiko, but you don't see her red knees.
You have your hobby, and she has her name......
The road to art is destined to be coded, but so what?
Even if you are covered in bruises, you have to scream loudly......
She is Hatano and Mikami Yu, and they speak for the art of small days.
Countless people were touched by this dedication and spent ten yuan to buy the seeds he had worked so hard to collect.
But this thing is like opening a blind box, you don't know what you're going under, sometimes you are careful to open a gourd baby, so that the pants you take off have nowhere to put it.
But there are still some stubborn brothers, and no one can stop them when they are sexual, why can't the snake spirit work, they are still an Internet celebrity awl face!
It is precisely because of the group effect of continuous memes that the group has gradually begun to be known by some potential consumers who are not sensitive to the changes of the times.
These consumers don't take the initiative to embrace new things, and they don't necessarily use a group because of a commercial, and some of them don't even have smartphones yet.
But one day in the future, when they are changed by the times and think of the group buying network, they will definitely remember the name of the group.
In addition, because of the popularity of advertising, Jiang Qin's Weibo has exceeded 10,000 fans, and there will be many likes if you post a dynamic.
There were even some bold beauties who privately messaged him a lot of cool photos in the background, and there were also a lot of people who called their husbands directly, which shocked Jiang Qin to see it.
It turns out that there is really a big difference between the Internet that Brother Fu sees and the Internet that ordinary people see.
Just like those emerging beautiful anchors in later generations, what they show ordinary people is the picture on the computer desk, and what they show to the big brother on the list is the picture under the table.
However, there seem to be some barriers between the Internet and TV, one is very advanced, and the other is slightly lagging behind, so that Yuan Youqin and Jiang Zhenghong saw this advertisement on the news a long time later, and they were directly taken aback.
TV is still very credible in this era.
I was a little surprised to see the dog son who threw his shoes and often flew his socks solo on TV, so he immediately called over.
"I need to shoot a commercial on that website, I originally invited Wu Yanzu, but he didn't have enough schedule, and the director said that the young man was so handsome that he should go on it himself, and I would go on it."
"Your director's eyes are so tricky?"
“?”
Jiang Qin couldn't give some very professional explanations to his parents, and they couldn't understand them, but he really didn't expect that he would hear his mother's complaints.
Don't people think how beautiful their children look? Why is it that when I act in an advertisement, the director has a tricky eye.
However, Yuan Youqin is the kind with a hard mouth and a soft heart, not to mention how proud he is, he immediately hid the remote control, and made an appointment with three or five confidants to come to the house for tea, waiting for the rebroadcast of the news.
The third aunt, the sixth aunt...... As long as she is a full-time wife at home, no one escapes.
"Youqin, it's no good, it's getting dark, I have to hurry home to see the child."
"Don't be in a hurry to leave, third sister, let's watch for a while."
"What to see, it's all advertising and news......"
"Youqin, I have to leave too, let's come back next time, the dumplings at home haven't been wrapped yet."
"Sister Lan who is not in a hurry, I'll help you pack ...... later"
The sisters and sisters in the neighborhood couldn't sit still, and the replay of the news finally reached Jiang Qin's part, which instantly straightened their eyes.
Yuan Youqin was surprised on the surface, but in his heart, he didn't mention how beautiful it was.
's own son, it's really a big deal.
However, the only thing Ms. Yuan didn't have was Aunt Li at the door, because Aunt Li's grandson called Grandma and had already called the thief......
Jiang Zhenghong is much more stable than Yuan Youqin, and after seeing the news, he didn't make too much noise, he was low-key, and he said that he didn't know much when people asked.
It's just that Jiang Qin's reputation is getting wider and wider, and the drinking bureaus that call him more and more have begun to increase.
There was even a time when the leader of the unit drove over to pick him up, saying that it was because he had a good amount of alcohol and pulled him to accompany others, but in the end he found that it was his home field, and there were several major leaders of the city sitting opposite......
While praising him for cultivating a good son, the other party asked when Jiang Qin would be able to go home.
So that night, Jiang Zhenghong called Jiang Qin after thinking about it, and the father and son chatted quite seriously for a while.
"Son, your business is big now, but you still have to be down-to-earth, and you must not float."
"Dad, I didn't float, I went out yesterday and lost five cents, and I turned around and went back to look for half an hour."
"Really? But why do I think I'm going to float......"
“?”
In this process, Lashou.com, Nuomi, Dianping and Wowotuan began to refund consumers' expired coupons one after another for the sake of brand image.
There's no way to ignore this thing.
Because when consumers click on a group buying network and see that they always have some money not returned, it is really difficult to use your website to consume, which is like a fish bone stuck in the throat, and it is impossible not to care.
And when they returned the money, there was indeed a part of the traffic that picked up.
But what is unexpected is that not long after they refunded the money, the group suddenly issued a relevant regulation, saying that any unused consumption vouchers in the future will be automatically refunded within seven days, without applying.
As soon as this announcement came out, it once again attracted countless group buying network owners to scold their mothers on the street.
"What does he want to do?"
"The purpose of running a website is to make money, why is it related to refunds this shit?"
"He has earned a good reputation......"
"What to do? We...... Follow-up? ”
"If you don't follow up, all consumers will be one-sided."
The helpless group buying websites followed up while scolding, and also issued a seven-day refund.
But decline is a momentum, even if they follow the footsteps of the group, their market share is still shrinking steadily.
However, what made them even more desperate was that the limelight began to circulate in the circle that capital intended to withdraw capital.
The group buying war has been going on for two years, burning more than 10 billion yuan, everyone originally wanted to quickly expand the market, and then share the cake, but in the end, except for the group, no one can fight.
Especially the exposure of the Linchuan merchant gang, it broke everyone's dream.
Brand incubation + group buying model, the group is destined to be invincible in this field, not to mention that his community group buying is also expanding fiercely, and the entire industrial chain is about to take shape.
In this case, capital can no longer see hope in other websites.
As a result, some websites began to think about transformation, while some websites planned to forcibly go public before the end of the year and make a lot of money.
Jiang Qin began to arrange a local promotion group and carried out the sinking of the market.
In the early stage of the group, I did the second- and third-tier markets, but it was a dog action as a bait, and they didn't care too much about the quality when they did it, but focused on the quantity.
Its purpose is to lure the group buying websites that get financing to sink quickly, consume the funds in the second and third tiers, and leave them ready to go out to the first-tier cities to steal their homes.
In the middle and late stages of the group buying war, the means of joining the group were exhausted, and other websites were not competitive, in order to ensure market share, they could only continue to sink and open up three or four lines, seven or eight lines.
Now, there is no suspense in the market of the first-tier cities, even the capital has been abandoned, and the harvest festival of the group has officially begun.
Users in the sinking market have been familiar with these websites, and consumers have become accustomed to group buying, so they have joined the group.
Yongcheng, Xingcheng, Xijing, Chuncheng, Hezhou...... Jiang Qin's personal establishment of the ground push iron army is like entering a no-man's land.
Especially in the southern market, under the joint development of handle and glutinous rice for three months, there are really many users, and the group is simply making money.
Many people didn't understand until this time that the original plan to join the group was foreshadowing until this step, and he deliberately did not develop the second and third lines, but instead beat the opponents of the first-tier cities, in fact, for this moment.
(End of chapter)