The next morning, the sun was shining and warm.

Dong Wenhao sat in the office building of the Sohu News Group, drinking coffee, watching the morning light spread all over the city.

After this period of ridicule, Lao Dong successfully appeased the anger of Sohu News with "The Art of Speaking", and he was finally relieved to see that the time was almost up and the creation platform was optimized.

At this moment, Luffy arrived in Kyoto, looking like a little in a suit and leather shoes, and came to the Sohu Building.

"Old Lu, why are you here?"

"The boss said that the time is ripe, but the heat is not enough, let me show my emotional intelligence."

"Huh?"

Luffy Yu walked into the office of the person in charge of Sohu News, and his emotional intelligence was activated.

Not long after, there was a sound of smashing glasses and hysterical scolding from the office.

Open the court, open the court immediately!

Subsequently, Sohu News issued a statement again, saying that not only did Toutiao not respond, but the attitude of the person in charge was extremely bad and arrogant, and angrily criticized Toutiao as a rogue company.

Internet companies are more fun to pinch, and netizens have different opinions on this, which has attracted a large wave of traffic.

Many people know that tonight's headlines are Jiang Qin's products, which also brings together some of the residual heat of the previous public opinion war.

But soon, tonight's headlines began to respond on major platforms.

The first is his own apology announcement.

The announcement wrote that Toutiao's infringement of Sohu News stemmed from the immaturity of the background review mechanism and belonged to its own responsibility, and for this reason, Toutiao would bear all the fines for the infringing college students.

In order to avoid the recurrence of infringement incidents, Toutiao will also impose a fine of 100 to 500 yuan on these infringing college students as punishment.

In addition, they will also take out 3 million yuan of original incentive funds to support the original creators.

followed by Dong Wenhao's carefully filmed apology video of infringing college students.

The whole video showed two words, sincerity, and even a little girl cried, saying that she had a weak sense of law, but she really didn't subjectively plagiarize.

In addition, he also thanked Toutiao for his help, saying that he was a poor college student, and thanked Toutiao for the part-time opportunity.

"The article involves infringement, and tonight's headlines take the initiative to bear the fine for the college students involved"

Soon, the pop-up articles in the headlines followed up, and a large number of water armies hired for money also began to forward them with one click.

As soon as the news was issued, it immediately caused a heated discussion in the creators' circles.

Over the years, many content platforms have had infringement problems, and they have been dumped on the creators, or they have directly blocked the relevant authors and calmed down.

It was the first time they had seen a platform take the initiative to bear a fine for the creator, and they resisted a fine of 350,000 yuan, and only asked those college students to compensate one to five hundred.

What the fuck, the Bodhisattva started a business?

And Sohu News is in a big rage, and it will end immediately, accusing the headlines tonight for shielding infringers and promoting the unhealthy trend of infringement.

Tonight, Toutiao once again stated: "They work hard to write manuscripts in their spare time, and they only earn 10,000 or 20,000 yuan on our platform, and it is unreasonable to pay 350,000 yuan, and there are thousands of mistakes, all of which are problems with our lax review mechanism." ”

“？”

Tonight's headlines responded to the infringement and quickly appeared on the hot search.

But there is another entry, which does not have the three words of tonight's headlines, but it is highly related to them.

This entry is called "only one or two thousand earned".

The main purpose of netizens is to eat melons, but when they saw this entry, they were not calm.

What's going on?

Write in your spare time and earn a 10,000 or 20,000?

So the heat soared again.

"Tonight's headlines, like Zhihu, are both work-study programs."

"We provide a creative platform for college students in the hope that they can earn manuscript fees and continue their studies with their own efforts."

"Everyone should know that our boss is a college student, he studies very hard, and he is also the first learning star of Linchuan University."

"He can understand that poor students themselves are living in difficulty, and it is difficult to scrape together 350,000 yuan."

"The original intention of a student aid program was to allow more people to make money in their scattered study time, but in turn, it made them pay compensation, which really deviated from our original intention of working and studying."

"Of course, we will not encourage the unhealthy trend of infringement, and the platform has fined them as punishment."

Dong Wenhao made such an answer when facing an interview with NetEase News.

The female reporter of NetEase News blinked when she heard it: "Can part-time college students earn manuscript fees as long as they write manuscripts in Toutiao?" ”

"Yes."

"Is it really one to twenty thousand?"

Dong Wenhao lowered his voice: "More or less?" ”

The female reporter smiled slightly: "For college students, one or two hundred thousand a year is enough for a good life." ”

"Oh, that's 10,000 or 20,000 a month is okay, our boss is afraid that he won't be able to help those poor students."

“？”

The female reporter was confused, and said in her heart that one or two thousand a month? Damn, I don't even have that much salary.

Seeing this, Dong Wenhao opened his mouth and added: "Actually, tonight's Toutiao's income is based on popularity, and the higher the popularity, the more you earn." ”

“……”

In the process of fermenting the incident, Wang Hai, the head of Baidu, Zeng Yong, the head of Tencent News, He Xiaopeng of UC, and people from other portals are paying attention to this matter.

After all, it's news within the industry.

It's just that as time goes on, they feel more and more that something is wrong.

Because the wind of public opinion has changed.

Everyone's focus has changed from tonight's headline infringement to how much money the creators of tonight's headlines can make.

Especially that sentence, they must not be able to afford 350,000 yuan, part-time job, only earn 10,000 or 20,000 yuan.

These keywords are getting more and more popular.

Even, someone began to throw out the creation income chart of tonight's headlines and hung it on the Internet.

Tonight's Toutiao's creation platform has never been open to the public before, and only recruits college students through the content group supervised by Luffy Yu and gives them registration codes to use.

Therefore, the outside world is not clear about the creative income of tonight's headlines.

But until this time, many netizens began to can't help but let me grass up.

Especially some freelance creators who focus on the original field, or employees of news media, as well as some mothers who are idle at home because of childbirth, can't be sour.

College students can earn 10,000 or 20,000 yuan in their spare time writing manuscripts, so I can do it too!

So many people ran to Tonight's Toutiao's Weibo and asked how they could work part-time in Tonight's Toutiao.

Eh, that's a coincidence!

We have just developed a content platform that allows everyone to participate in the creation, whether it is an office worker, a student party, an elite in the information industry, or a mother with children at home, you can create your own news.

[What you create is the real headline.] 】

At more than five o'clock in the afternoon, Toutiao's creation platform was officially released tonight, and the number of creator registrations soared.

He Xiaopeng, who was keeping an eye on the headlines, and a group of executives immediately felt like they had been beaten, and while their brains were buzzing, they finally figured out what kind of development direction Toutiao was going to take tonight.

Yes, they don't have a news department, they don't have an editorial team, and all the manuscripts are provided by part-time college students.

But what if people in the entire industry became their part-time contributors?

You must know that even news portals such as Sohu, Baidu, and Tencent have a large part of the exclusives bought out from the creators.

After the impact of this news, countless creators will quickly pour into the headlines.

Combined with the recommendation algorithm that Toutiao has been working on tonight, this is a combination punch.

All people create, all people read, from the platform online, criticized for being unprofessional, too strong subjective consciousness, and contradictory statements, until the release of the headlines of the national creation platform, at this moment finally closed the loop.

[It's just an idle pen]

[I'm just a trader]

[I don't know anything about this high-end industry]

[I don't know what the direction of development is, I want to learn from Mr. He]

He Xiaopeng put his hands in his pockets, couldn't help but take a deep breath, and began to have a sense of urgency that he couldn't breathe in.

Something, once it comes along, you know, it's going to be able to go far, far.

The development of the Internet has reduced the size of the world, brought people closer together, and made the dissemination of news faster and more efficient.

But what's faster than writing it in person?

Especially in the era of mobile Internet, the national economy is the future of the industry.

Tonight's headlines have revitalized the entire chess game from an unprofessional second-rate platform with a lot of rumors, directly relying on this headline created by the whole people.

And the person in charge of Sohu was also a little confused at this time.

They never expected that in the process of pinching each other, Toutiao used them tonight to complete a huge public opinion marketing.

"Mr. He, take a look at their creation platform."

"What's wrong?"

As soon as the headline number was released, there were already people on the UC side who registered as creators.

Then they carefully studied the creative mode of Toutiao, and found that after the article was written, if the creator wanted to publish the article, he needed to select the field and classify it.

The higher the domain verticality of the content, the higher the creator's rating.

In addition, each article must be selected six key words before publishing, or manually fill in the keywords, the more accurate the summary of the content of the article, the more traffic recommendations will be obtained.

In this way, the domain creator is formed, and the label is formed.

Combined with the user browsing history of the front-end, domain matching and keyword matching are carried out to form a complete set of recommendation patterns.

And this model can only be used by self-media platforms.

Because to do keyword matching for each article, this is a huge amount of work for a platform.

Unless it is a creative platform for the participation of the whole people, this cannot be achieved at all.

"Mr. He, Mr. He."

"What's wrong?"

"Jia Duoji changed the packaging of gold cans and smashed 200 million advertising fees for Toutiao tonight."

(End of chapter)